Why do organizations choose to outsource content? A common phrase suggests “Content is King,” and no words seem truer in today’s competitive business environment. To remain viable, businesses cannot ignore the need for content. As companies vie for customer attention, it is critical to showcase good reading material on business websites.
An October 2014 report titled “B2B Technology Marketing Community on LinkedIn” said more than 77 percent of marketers planned to increase content production over the next year. Twenty-nine percent noted they also planned to “significantly” increase the level of content distributed. Only 15 percent indicated their content production would remain “flat,” and none planned to decrease the level of content they produced.
It is clear the majority of marketers are seeking to increase distributed content. But for many busy businesses, it is a challenge to be able to quickly and routinely publish content for clients. As a solution, many of these companies look to outsource content.
Why outsource content marketing?
Statistics suggest up to 90 percent of total sales are directly or indirectly internet-driven. This is especially relevant as no longer is it to a company’s advantage to toss up static content on a website and leave it. Businesses must continuously create new and interesting original content to distribute. This also keeps a website interesting and encourage repeat visitors.
Some marketers do manage all their content in-house, but many are also turning to third parties to provide subject matter expertise. Others often turn to an outsourced company to help them strategize ways to provide great reading material. The benefits of outsourcing content include receiving well-written material from proven writers. This very cost-effective solution also frees up employees to focus on core competencies.
What kind of content can you purchase?
Today’s readers are not interested in one-sided advertising; they want richer content. This means frequent updates on a variety of topics. A managed services provider can deliver almost any type of content a company seeks.
The types of content that organizations can easily outsource and distribute to web visitors include:
• Blog posts on a variety of topics
• Informational articles on best practices and shared tips in one’s industry
• White papers and e-books
• Miscellaneous website content
Content strategists who outsource content can buy a full solution and also pick what types of expert content they need.
Writing and posting regular blog posts can be time-consuming. It pulls employees away from other important tasks if there is no dedicated in-house staff to manage this task. A third party can provide posts for any topic desired. They can also report on any information about any recent awards received, highlight details on industry trends or provide industry forecasts.
Additionally, they can write general posts relating to topics clients would find of interest. A software security company might highlight malware trends or provide tips to customers on how to prevent data theft. A home improvement contracting company might want to share “how-to” information, do-it-yourself tips and annual maintenance schedules in addition to other useful information.
Sometimes businesses also want to share more detailed and/or research-based information with their customer base relating to their industry. Experienced writers in specific niches can do the research and present it in a user-friendly manner. Organizations that outsource content allow employees to focus on other important tasks.
White papers and e-books
White papers and e-books are also great ways to distribute authoritative information. As they can be very time-consuming, a managed services provider with a team of expert writers can help. They can create the information needed quickly and with limited client company involvement. Miscellaneous types of content, such as web page text or product descriptions, are other forms of content that a third party can also provide.
Essentially, creating a variety of content increases brand visibility and provides clients and customers with the information they seek (or valuable new information they may not know they want).
Tempesta Media is a managed services provider of expert custom content for agencies, website developers and PR firms that do not have the internal resources to do the work themselves. It has a network of more than 11,000 vetted professional writers who are knowledgeable in numerous industries. Tempesta Media can create any content you need to meet your marketing requirements. In addition to creating content, Tempesta Media provides services including strategy and topic development, SEO optimization and plagiarism protection. They can offer a high-quality solution at a cost that meets both your needs and your budget.
If you have a content marketing program, or are planning one, download our ebook: 100 mistakes businesses make when starting, optimizing and scaling content marketing programs. Learn from the mistakes of hundreds of other companies. 100 mistakes walks you through common and uncommon challenges that they faced with their content marketing programs.