Tempesta Media finds digital agencies and PR firms see no immediate slowdown in US economy.
CHICAGO, ILLINOIS – According to a recently released survey conducted by outsourced content marketing company Tempesta Media, over 64 percent of digital agencies report that they are either stable or growing. In fact, digital agencies and PR firms paint a decidedly positive picture. Of the 50 percent of agencies reporting outright growth, the median growth rate was 26 percent. Indeed, the accelerating commitment to content marketing is an important factor in building this confidence.
“Ad agencies have always represented the leading edge of the economy. When companies begin to shift into a defensive posture, agencies are usually the first vendors to feel it,” said Michael Marchese, founder and CEO of Tempesta Media. “We wanted to tap into this leading indicator to really see what is going on in the U.S. economy. As important, we wanted to see how content marketing is impacting their businesses.”
Key growth driver
One of the areas acting as a key growth driver is content marketing. Digital agencies and PR firms are wholeheartedly embracing content marketing as an integral part of their service offerings. To demonstrate, 81 percent already have or are planning to have a content marketing solution available to their customers this year. Of those companies that stated they were growing, 90 percent of them had or planned to have content marketing service offerings for their customers. This compared to less than 50 percent for companies with declining revenues.
Tempesta Media, with partner TangoCode, conducted the research survey from April 1, 2016, to May 2, 2016. It was based on a sample size of 107 U.S. digital agencies and PR firms. The survey targeted agency owners and top agency executives for input. To order a copy of the full research report, The Current State of Content Marketing and Marketing Technology, please visit this site.
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