As the experts in their fields, lawyers understand that it is imperative to generate relevant content on a blog or legal forum. However, they might succumb to the notion that they must pen said content rather than turn to outsourcing.
After all, they are the authority figures. They know their practices the best, stay on top of legal news and are in and out of the courtroom on a regular basis.
There is a simple reason why lawyers should not write their legal blog content, however: money.
Just because lawyers can write it does not mean they should. Great entrepreneurs often have to learn the same hard lesson: their time is valuable, and sometimes it is better to give the ten-dollar or one-hundred-dollar tasks to someone else while they focus on the thousand-dollar tasks.
Another way to look at it is this: just because a lawyer can spend two hours per day cleaning their office does not mean they should. Rather, they, or someone on their behalf, typically hire someone else to tend to their cleaning needs. For the same reason, lawyers should hire someone else to tend to their blog writing needs.
It all comes down to math, and at the end of the day, the numbers do not lie. If a lawyer charges, for example, $600 per hour, their time is never worth less than that. Even if it takes them just 30 minutes to whip up a blog post, that is $300 worth of time. There are much more cost-effective options that can – and should – be considered.
Paying a skilled legal ghostwriter to produce weekly blog content might only cost $75. Assume for a moment that it takes that ghostwriter 30 minutes, too. All in, a lawyer can spend that 30 minutes making $300, pay the ghostwriter $75, and come out with positive earnings of $225 instead of a loss of $300. By comparison, reviewing the work produced before it is published takes only a matter of minutes, a financial loss of small dollars that can easily be shouldered when compared to the potential loss of $300.
Being able to bill clients for the time that would have otherwise gone toward writing blog content increases profitability. Having more time for billable hours makes the best use of a lawyer’s legal skills, knowledge and expertise.
To learn more about the benefits of sticking with billable hours while outsourcing blog content, or to find a legal ghostwriter to help, contact Tempesta Media.