Partnership to allow more than 90,000 value-added resellers to drive channel demand with content marketing
Tempesta Media, a leading content marketing solution for enterprises and agencies, has partnered with Averetek, a global leader in channel marketing automation software and services. The new partnership will streamline content development for value-added resellers (VARs) of major technology companies.
The solution gives technology companies the ability to quickly and effectively get content marketing programs in market using existing marketing development fund (MDF) program dollars. Technology brands can maintain brand control and performance accountability.
How it Works
Tempesta Media has integrated its content and influencer marketing platform into the services marketplace of Averetek’s channel marketing platform. The combined solution will be able to serve the content marketing needs of over 90,000 channel partners. “Our combined solution provides a seamless collaboration between technology companies and their channel partners to produce content that will attract interest and generate more inbound sales leads,” Averetek CEO Peter Thomas said.
Channel partners will be able to immediately apply earned or granted MDF money toward specific content marketing program deliverables such as e-books, whitepapers and case studies. Channel partners will have access to thousands of industry experts, which will allow them to create custom content that maintains consistency of brand message. “Technology channel partners have experienced challenges effectively employing content marketing programs to drive demand,” said Tempesta Media CEO Michael Marchese. “Our turnkey solution streamlines the entire content marketing process, freeing channel partners to focus on what they do best.”
To learn more about how Tempesta Media and Averetek help brands and their channel partners, join us for an information webcast on September 20, 2017 at 1 p.m. EST. Details can be found at https://www.averetek.com/averetek-tempesta.
About Tempesta Media
Founded in 2011, Tempesta Media is a leading content and microinfluencer marketing solution for enterprises and digital marketing agencies. Channel partners can scale high-quality, expert content creation that matches their unique voice and perspective. Tempesta Media helps its partners achieve these unique voices by utilizing its pool of more than 17,000 expert writers, qualified and vetted in dozens of industries. Headquartered in Chicago, Tempesta Media is a proud graduate of the tech incubator 1871.
Averetek is the largest provider of channel marketing automation software in the world, with over 400,000 users from 90,000 channel partner organizations in 260 countries and territories. Averetek is the partner-led demand generation engine for leading brands such as SAP, RSA Security, Pure Storage, Splunk, FireEye and Page 2/3. If you have any questions regarding information in these press releases, please contact the company listed in the press release. Our complete disclaimer appears here Avalara. Averetek’s clients use the platform to enable their channel partners to plan and execute a variety of marketing campaign tactics through simple workflows that generate pipeline and revenue.