How to give writer test feedback

Michael Marchese
August 14, 2018
how to give writer test feedback

How to give writer test feedback

Michael Marchese
August 14, 2018

Tempesta Media wants you to receive writing that is perfect for your organization. While a Tempesta Media writer may be an expert in your field, he or she may not write in a style that is compatible with your preferences. To ensure a perfect fit, we perform a test in which the same assignment is given to three writers. When the test is complete, you will receive three separate edited drafts for your review in Article Document.
Your thorough feedback on these drafts will allow Tempesta Media to quickly optimize your writing team, refine your Voice Profile and drastically reduce your content revision rate. The comments you provide will both help your writing team home in on your company style, as well as help Tempesta Media to identify and assign writers who are already perfect for your company. We will also note any discrepancies in your Voice Profile and alter it accordingly.
In short, your feedback is critical to making sure your content is seen and read by your target audience. You should provide as much detail as possible about each writer’s style of writing, research ability and insight when writing your feedback. Below is a list of questions you may use to create the feedback, as well as sample feedback that clients have given to Tempesta Media writers.

Writing style

Did the writer address the correct audience?

  • Example: This article is not written specifically to our audience, which is workers in airplane manufacturing and operations.

Did the writer use the right tone in the content?

  • Example: The article should have been light, airy and informative, with a healthy dose of wit.
  • Example: The article’s casual tone was not suitable for a white paper on airplane assembly.

Did the writer use the appropriate level of formality?

  • Example: No contractions or slang should be used; it should be formal, with a friendly tone.

Did the writer write at the appropriate level of complexity?

  • Example: This is exactly what I want. Short, easy sentences and easy reading.
  • Example: Articles written for Solstice Aviation should assume knowledge by the audience. The article does not include enough advanced information. It should be more mid-level.

Did the writer use the right person?

  • Example: Writing for Solstice Aviation should be in the second person, like a professional conversation between business colleagues.

Did the writer include an appropriate call to action (if applicable)?

  • Example: There should never be a sales pitch in the content.
  • Example: Please use the following call to action in all Solstice Aviation blog posts:

Did the writer include a satisfying conclusion?

  • Example: This article did not tie all of the points together and refer back to the introduction.

Are paragraphs broken up as appropriate?

  • Example: Paragraphs should be short – no more than four or five sentences each.
  • Example: The beginning of the article was disjointed, with a bunch of one to two sentence paragraphs.


Did the writer include an adequate number of resources?

  • Example: Please use all of the sources provided, and add at least two original sources.
  • Example: This article includes enough resources and properly links them within the article.

Did the writer format the resources correctly?

  • Example: When quoting sources, link them directly within the content and not as a footnote at the end of the text.

Did the writer choose high-quality resources?

  • Example: All links should be from their primary sources and less than one year old.
  • Example: When including facts or data, the sources must be reputable and acknowledged.

Did the writer integrate the resources into the article well?

  • Example: A few of the resources used were not relevant to the argument being made.
  • Example: The article included numerous statements that are false.


Did the writer include all of the information in the material you provided?

  • Example: The article only answered the questions in the article guidelines and never fleshed out the rest of the outline (e.g., trends in the airplane fabrication industry, steps to launch a new airplane model, etc.).

Did the writer understand and adhere to the specific intent of the assignment?

  • Example: The article failed to outline one or two specific threats facing the airline manufacturing industry and provide a detailed action plan on how to solve them.
  • Example: Don’t provide generic recommendations that could be applied to all types of aircraft.

Did the writer provide articulate insight and analysis based on original thought on the topic of the assignment?

  • Example: The train of thought did not flow at all at several points throughout the article.
  • Example: This author took a unique tangent to tackle this subject.
  • Example: The article does not provide a clear, concise explanation of the aircraft services offered by our company.

Were the writer’s insight and analysis supported by facts and research whose relevance was demonstrated?

  • Example: Excellent use of research from the FAA to support your conclusion that commercial airlines will be defunct within 30 years.

Did the writer use company jargon correctly?

  • Example: Use ‘EFC time,’ not ‘departure time.’
  • Example: Writer, distinguish the difference between conversational Voice AI and typical Voice AI.

Is the content concise and verbiage precise, with every sentence offering additional value to the reader?

  • Example: The writing included filler phraseology, such as “it is important to note” and “from x to x, and everything in between.

Our Mission

Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your business.

Send this to a friend