Creating relevant and engaging content takes both time and money from your marketing department. Outsourcing can relieve the pressure to produce such content. This also allows you to focus your efforts on other aspects of your business.
When you outsource content marketing, you allow a third party to take over the content creation responsibilities. This saves you massive amounts of time. If you depend on your in-house team to create your business’s content, you have to devote time and resources for every stage of the process – planning, creation, approval and publishing.
Outsourcing your content will also remove the biggest and most time-consuming step (content creation) from your already-full plate of responsibilities. Furthermore, if you choose a content provider that has an integrated content marketing platform, the remaining three steps are dramatically simplified.
You and your in-house team can spend less time devoted to your content marketing program. You can focus instead on other projects and goals for your company.
Although you are hiring a third party to manage your content marketing, outsourcing actually saves your business money. To create a successful content marketing program, you have to publish relevant, engaging, consistent and quality content on a large scale.
While you may be thinking that keeping things in-house is cheaper, you have to devote a full-time content marketing team to achieve that success. You can’t split up content marketing responsibilities across various employees. A team has to work cohesively to create consistent content that represents your business.
Instead of hiring a full-time internal content marketing team, you can outsource it. You won’t have to budget for a handful of new employee wages, benefits and resources. You can turn to a content marketing provider that does the work of a full-time team at a fraction of the price.
Picking the right provider
There are numerous other benefits when you outsource content marketing. This includes fresh writing perspectives and integrated technology. When determining the right provider for you, remember to pick the one who can provide your business with quality content that drives results. This is regardless of whether your goals are to gain new customers or establish thought leadership.
Tempesta Media offers content quality at scale on a streamlined content marketing platform. Contact us today to learn more about how we can deliver quality content written by industry experts.