Content marketing is one of the most effective marketing techniques your company can implement to drive real results. Content marketing can establish industry leadership, improve your SEO and increase engagement in your customer base – both current and potential.
However, creating quality content can be extremely time consuming and take more resources than you have internally. That’s why when you outsource your content marketing, it can help your company grow its marketing efforts at scale.
Once you’ve decided to outsource content marketing, you must determine a third party that will give you the results you are looking for.
Research your options
How do I decide which company is right for my business?
Find a company that knows their industry – and yours. You want your content provider to be leaders in their industry, but you also need them to have experience in yours. Having a content marketing expert does you little good if they don’t know how to write for your industry. Similarly, a provider that doesn’t have marketing expertise won’t give you optimal results. Having professionals – both in your field and theirs – on your team will help you create content that converts casual readers to reliable customers.
What should I look for in my content marketing provider?
A dependable, knowledgeable provider should have expertise in SEO, readability and engagement. These are the technical optimizations that subconsciously affect your audience’s experience with your content. While they are focusing on the information you provide, these other factors contribute more discreetly.
SEO gets the ball rolling. With the right keywords, your content will appear closer to the top of the search engine results, increasing the likelihood that people will choose your webpage over a competitor’s.
Readability and engagement come in after they’ve clicked on your content. Information that is easy to read and understand (shorter sentences and paragraphs and recognizable words) will positively affect how the reader views your content and, ultimately, your company.
In addition to readability, visual improvements (images) and shareability (compatibility with various social media platforms) can garner higher engagement rates. Readers appreciate pictures to break up chunks of text, and they value the ability to share information via their social accounts.
How do I pick between a content marketing company or a freelancer?
There are various factors to keep in mind when determining the best outsourcing option for your business.
Advantages of working with a content marketing company include:
- Knowledge of your industry’s problems and client base.
- Reliable deadlines.
- Fast turnaround times.
- Consistent control of quality.
- A uniform system for analytics, planning, editing, content creation and more.
- A partnership that allows both parties to learn together and improve their processes.
Things to keep in mind:
- The extra benefits of working with a content marketing company will cost more.
Advantages of working with a freelancer include:
- Fast turnaround times.
- Flexible work hours.
- Cheaper options.
Things to keep in mind with freelancers:
- There will be more missed deadlines.
- There is less accountability.
- Good freelancers are hard to find, as many are already partnered with agencies.
- It’s a full-time job to coordinate with multiple freelancers, assignments and finished content.
- Individual freelancers are less versatile, and you’ll likely need multiple to have complete expertise in your specific industry and area (analytics, social media, SEO, etc).
Pick the right partner when you outsource content marketing
When it’s time to pick the right partner to outsource content marketing for your company, it’s important to find a partner that has an entire team of experienced, knowledgeable professionals. Tempesta Media is your solution.
To receive long-term results, you want a company that can grow in partnership with you and contribute to your industry leadership, engagement rates and customer acquisition. You need a company that gives you the maximum ROI and ROT. You’re looking for content quality at scale with a company that is versatile, that has a fast and ongoing response time, and that has leading customer service. Companies that have integrated content marketing platforms will also help to streamline your processes. Tempesta Media can provide all of that and more to your company.
If you’re ready to see the Tempesta Media difference, contact us today!