What Is a Content Marketing Manager?

Anastasiia Lavrinenko
February 25, 2020
KPIs for top middle and bottom funnel content

What Is a Content Marketing Manager?

Anastasiia Lavrinenko
February 25, 2020

It takes a team to create a successful content marketing strategy. In order to thrive, you need a goal-oriented content marketing manager.

Once you define a strategy for your marketing campaign, your manager can help to ensure the content aligns with your overall strategy.

What does a content marketing manager do?

Job descriptions can vary between companies. However, some of the key tasks a content manager performs include:

  • Coordinating tasks and keeping track of deadlines.
  • Initiating best practices for content creation to ensure consistency.
  • Identifying the best channels to publish content.
  • Monitoring results across channels.
  • Making sure the campaign stays on budget.
  • Acting as a point of contact for the team members.
  • Approving content for publication.

What are the benefits of having a manager?

The manager has one main role. Namely, they should help create content that’s consistent with your campaign’s goals and your company’s voice. Additionally, your manager’s resourceful planning can help you maximize your marketing budget and creative assets.

How do I choose the right content manager?

It’s important to assign clear roles in your content marketing team. In light of this, your manager should have excellent creative and organizational skills as well as strategic thinking skills. In addition, they should have strong communication and interpersonal skills.

Equally important, they should be detail-oriented and have experience with project management.

How Tempesta Media can help your team

Working with Tempesta Media gives you access to a team of expert writers and editors. In addition, our simplified platform can help your content managers save time with a seamless content creation system.

Once your manager approves topic outlines for your campaign, you will receive content regularly. By using our platform, your manager can review content, request revisions, publish content and more.

Contact us today to find out more about how our platform can support your marketing manager’s role.

Our Mission

Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your business.

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