In a previous post, we discussed why you should have a content marketing budget if you want to properly scale your program. In this partner post, we break up content marketing costs into smaller categories. This way, you can easily separate and allocate for each group.
The big ones
There are dozens of costs associated with content marketing. However, since each company has a unique team, plan and objective, their costs will reflect their need for certain categories. Below are the overarching subcategories of content marketing costs that can give you an idea of where your content needs lie.
Management and coordination
One of the first decisions you need to make is who you need on your team. At the very least, you need a team that can write your content, edit it and manage your program. Obviously, employing a staff comes with a high cost. As a result, many companies opt to use services such as content marketing platforms to outsource some of their content creation and streamline their processes.
You can’t just paste a chunk of text into your blog and expect to see positive results. On the contrary, doing so will severely hurt your SEO and readability. It can also affect engagement rates. Therefore, properly formatting your content and incorporating design elements such as pictures, infographics and color are necessary (and cost money).
Analytics and reporting
Once you start publishing your content, you need a way to track its performance. Investing some time and money into this aspect will help you determine what is and isn’t working. This also allows you to modify and grow your strategies to be more successful.
Amplification and promotion
To scale up your content marketing program, you need to invest in promoting it. For example, post your content beyond your website to reach a wider audience by using other channels like social media.
Would I save money by outsourcing my content?
At Tempesta Media, our customers have found that using our platform has given them an 80% cost savings. This is compared to the cost of managing their content marketing program completely in-house. Such a drastic savings boils down to two main factors:
At Tempesta, our platform is built to be easy and practical. In fact, our focus on technology has allowed us to automate many of the tasks your team would normally have to do manually. For instance, our platform allows you to easily:
- Choose the writers who will consistently produce your content.
- Order, review and approve content from one system.
- Schedule assignments in advance.
- Ensure your content is free of plagiarism.
- Produce content that is optimized for SEO and readability.
- Publish to your website using WordPress and HubSpot integrations.
- Track your content performance with our Google Analytics integration.
As a result, our platform helps to reduce significant amounts of labor and saves you substantial amounts of time.
Our platform and services essentially act as an extension of your organization. With our expert writers, editors and managers, you don’t need to worry about paying for a full-time internal team. From topic outlines all the way to the finished article, Tempesta takes care of it all.
To learn more about how our platform can reduce your content marketing costs, contact us today.