Search engine optimization tends to be an enigmatic business goal that is both very easy and very difficult to attain.
It can be very easy because if you post genuine content without trying to manipulate the search engines with keyword cannibalization, you will be rewarded with average SEO rankings.
It can be difficult because search engines are becoming more and more complex every year, so getting a page one ranking on a high volume keyword is becoming harder to do. However, that page one ranking is also becoming more profitable.
Content marketing is changing
2020 has been a hard year for customers and companies alike. It’s also taken us all through a powerful transition to living our lives online. More people consult their doctor, work, shop, and socialize online now more than ever.
Mary Meeker’s report on the topic shows just how much Covid-19 has impacted our use of the internet, which exemplifies the importance of content marketing in 2021. Despite our hardships, it opens a great opportunity for companies to optimize their site, raise their traffic, form a relationship with leads, and raise their ROI.
Your content should be good to EAT
A major consideration when planning for 2021 is that Google has announced that quality of content will be much more of a factor this year. Semrush gives us a great explanation of how Google determines the quality of content. In short, there are two major factors to consider when creating your content marketing plan.
Beneficial purpose
All website content should have a beneficial purpose. The content should fulfill the purpose of the page and the page should be created to help users.
E-A-T (expertise, authoritativeness, trustworthiness)
- Expertise: The content should be well-researched and have either industry or everyday expertise.
- Authoritativeness: The content should frame the company as an industry leader in the topic.
- Trustworthiness: The content should be accurate and honest.
Y-M-Y-L (your money or your life)
The content should impact the user’s direct finances, safety, health, or happiness.
Make sure you are mobile friendly
Ensuring that your site, content, and everything in between are easily accessible on all mobile devices is one of the first changes you should make in 2021. This report from CNBC shows that 72.2% of all internet users will be mobile users by 2025. This means that when users access your site on their mobile devices and find it to be damaged or slow, they will instantly click away.
Google has a free mobile testing tool that is extremely useful for any company. However, you should also be checking your bounce rate for each page on your site. A high bounce rate means that something is wrong with this page.
Your words have more power
According to Semrush’s ‘State Of Content Marketing Report’, the length of your content should be much greater in 2021. The report states that articles that are three thousand words or longer get four times the number of shares and three times the amount of traffic.
One of the most difficult aspects of SEO can be building backlinks. Semrush’s report also states that these long-form articles get three and a half more backlinks than shorter articles. Consistently producing long-form content can be especially difficult for some companies, but with Tempesta Media, it doesn’t have to be!
Upgrade your content marketing
Tempesta Media is a content curation service that provides content for your website, social media, and much more! To be fully prepared for the content marketing changes in 2021, many of our customers are ordering long-form, SEO-optimized, thought leadership content to keep up with the new quality-impacting Google updates.
They are also ordering content consultations to get their sites fully reviewed before their content starts. This provides them with all of the website fixes that are outside of Tempesta Media’s capabilities, including a mobile test to ensure users are able to read the content. It also gives them a full list of researched keywords, a content marketing plan for the year, and much more.
With our new implementation of Yoast SEO requirements, Tempesta Media is your content marketing partner that has the capability to scale your subscription depending on how much SEO assistance you need. Let us help you succeed!
