Small and mid-sized B2B companies can maximize profits through a content creation agency. Unlike freelancers, an agency will create a style guide that is tailored to your company’s personality, provide quicker turnaround times, and track KPIs.
A good content creator can act as your marketing team, potentially being one of the most vital assets to your company. They are the brains behind the operation and make your brand appear appealing to consumers. But how do you choose between hiring a content creation agency and a freelancer?
Discover how a content creation agency can scale your business faster and better than freelancers.
Creating content that is on-brand with your company’s voice and style
A freelancer often doesn’t have much experience with various industries, making it unlikely they’ll be an expert in yours. As a result, your content can appear off-brand or fake.
For example, a financial services company needs a writer who has industry experience in corporate lending and merchant services (among other niche categories) as well as an understanding of the services your firm offers. A freelancer might not have experience in this area, which would mean that this person wouldn’t have a clue how to write for the correct audience.
A content marketing agency, on the other hand, will create a style guide that includes specifications on your company’s unique:
- Brand value and offerings.
- Style and personality.
- Formatting and SEO (search engine optimization) preferences.
- Tags and attributions.
- Target audience.
With the right information on your company and industry, the agency’s writer can perform to the best of their abilities and provide you with higher-quality content.
Tempesta Media’s managed service for financial services companies takes the agency’s approach to a style guide and further extends it. Our proprietary Voice ProfilesTM goes beyond style. We start with your business objectives, crafting the Voice Profile so that the content creators understand the business intent of content, not just-style.
Enabling faster turnaround times for quicker company growth
Freelancers tend to have slower content creation processes because they are independent contractors and, therefore, do not have a team or the technology infrastructure to support them. As a result, it may take a freelancer more time to complete a single piece of content.
Slow turnaround times can affect your company’s ability to maximize SEO, create consistency and establish other cost-effective digital marketing tactics. Agencies can help manage the content creation process for you.
Agency challenges with the content marketing technology stack affect you
If optimizing content production is your sole objective, a content creation agency is a good solution for you. However, if your objective is to achieve specific financial, operational, or strategic objectives, a managed service is a more appropriate solution.
To deliver on these objectives, a seamless integration of technologies, proven proprietary operational processes, and pre-vetted expert content creators from your industry need to be leveraged.
Most agencies struggle with the technology stack and the content creators. Nearly all agencies utilize 3rd party technology to implement their content marketing solution. The challenge with doing so is that the solution delivered to you can’t achieve the level of performance seen with a native technology stack that was purpose-built to achieve financial objectives through content, social media, and influencer marketing.
The other issue lies in the cost of having to license so many 3rd party apps. The more apps that are needed for delivering their solution, the more that the price increases to you.
Using freelance writers, the situation is worse. There is no formal technology stack. Will the freelancer use spell-checking and other tools? The good ones will. However, beyond that, there is little in the way of technology that they bring to the table to ensure that the content that they create is going to perform. They are simply creating the words.
A managed service delivers better results and value to your financial services company
While agencies can excel in creating content at scale, lacking their own technology stack and vetted content creators from your industry increase costs to you and reduce content quality. Combined, these shortfalls directly impact your program’s performance, return-on-time (ROT), and financial results.
Tempesta Media’s managed service seamlessly incorporates content, social media, and influencer marketing together to drive revenue for you at less cost than a typical agency.
Who should you choose?
While content creation agencies and freelancers each have their strengths, at the end of the day, it may not be sufficient for you to achieve your objectives. Managed services, like Tempesta Media, are proving to be a better option for most companies in the financial services, healthcare, and business services industries.
If you would like to learn more about how Tempesta Media’s managed service helps companies like you achieve success, schedule a call with us.