5 MIN. READ
Managed services marketing providers can help business service vendors achieve cost savings and access the latest marketing innovations and technologies.
Many business service vendors are familiar with managed service providers (MSPs). For years, they have used them to meet IT needs. But MSPs can be useful for core business functions that go beyond just technology. That’s why so many business services companies are exploring the benefits of managed services marketing.
ROI and cost savings
It doesn’t matter how big or small your business services company is or how many years you have been open. All companies run their operations with the goal of achieving the best ROI for the money they spend.
The largest expense on the balance sheet of most organizations is labor. It can account for as much as 70% of total business costs when you factor in salaries, benefits, taxes, and other expenses. Companies that want to achieve better ROI and cut down on labor costs must find ways to limit the number of full- and part-time hires on their payroll.
Most business services companies only ever consider two rather limited options:
- Hire more internal employees and build an in-house marketing team. But as marketing expands to encompass more specialized skills, it gets harder to keep costs down and still get the experience you need.
- Hire a marketing agency. Most traditional marketing and advertising agencies charge high fees and you lose some control. They may also only have a limited understanding of what you do as a business services provider. This makes it hard to target the right audiences with the right messaging.
Managed services marketing is a middle ground. These services can augment your existing marketing team. You won’t need to hire an expensive agency or more employees. The end result is a better ROI for your limited marketing budget and better marketing services.
Access to newer technologies
Marketing MSPs can also help your company access the latest technologies in digital and content marketing. As a business services company, you have to be able to leverage the latest technology and innovations to both keep up with competitors and appeal to the changing needs of your customers (who are also adapting to new tech).
Fortunately, MSPs have invested in tools for creating and publishing exceptional content. This gives you more precise targeting in marketing and advertising efforts. With the right managed services marketing providers, business services get access to:
- Robust content management and reliable production of new materials.
- Optimization for targeted B2B customer profiles with unique takes on each.
- Marketing project management tools and related CRM integrations.
- Accurate B2B reports and data analysis on all campaign segments.
It would be costly for business services to invest in marketing technologies that aren’t part of their core business. Managed services marketing still allows you to take advantage of the latest technological trends. Moreover, it helps you save on set-up and ongoing costs.
Expertise in marketing
Finally, marketing MSPs give business services companies access to a larger pool of expertise. There are more than 10 different specialty areas of marketing today. If you plan to do all your marketing internally, you will need to hire in some or all of these areas in order to target all of your customers’ preferred platforms and unique needs:
- Market research.
- Content marketing.
- Search engine marketing (SEM).
- Social media marketing.
- Influencer marketing.
- Product marketing.
- Event marketing.
- Video marketing.
- Direct marketing/advertising.
- Public relations and communications.
And these are just the broad areas to cover — within digital marketing or content marketing, there are dozens of subspecialties. Hiring a marketing generalist doesn’t help with in-depth experience and specialized skill sets. It’s harder to run your campaigns without the right talent and skills.
A managed services marketing partner can connect you with talented professionals experienced in the business services industry. You won’t need to hire more internal marketing staff. Successful MSPs work in conjunction with existing marketing team members to supplement the work you’re already doing. This allows your team to focus on strategic initiatives that help your business grow.
The bottom line for business services marketing
Whether you’re a small business services provider with no marketing team or you have a team that could use some help, MSPs provide you with the expertise and technology to build effective marketing campaigns. Plus, it can save you money and offer a better return on investment than hiring additional employees.
Find out more about Tempesta Media’s MSP solutions and how much of a difference they can make for your business services company. And download our 100 mistakes e-book to discover common pitfalls companies can make in their programs so you can set yours on the best path forward.