A managed service provider in marketing can improve the performance of your content marketing program significantly. 

Businesses that use a marketing managed service provider (MSP) are able to achieve their business goals fast, accurately, and (equally important) at less cost. It’s an effective solution not only for companies that outsource marketing services but also for those that have in-house teams. In this article, we’ll provide five main reasons to use a marketing managed service provider in 2021.

Keep your focus on business objectives

When your company is scaling, it can be hard for your marketing team to stay focused on core business objectives while they are overwhelmed by handling additional workflow. Free up time for your team to focus on business goals, and don’t let them be distracted. By having a marketing MSP in place, you enable your business to amplify your growth.

Improve your business’s expertise

Customer trust is a crucial component in business success. By presenting yourself as a valuable and credible source through the content you produce, you’re getting all the advantages associated with it: 

• More traffic.
• Qualified leads.
• Higher search engine rankings.
• And much more. 

Unfortunately, it can be hard to find content creators within your specific niche. In addition, the hiring process takes a lot of time and energy, both of which you need to focus on your business objectives. With a marketing managed service provider, you don’t need to worry about finding and managing a team of expert writers, nor additional features that will support producing quality pieces of content.

Save on your costs

The average content creator salary in the United States is $38,739 as of March 29, 2021, but the salary range typically falls between $34,594 and $43,192. However, to make your connected marketing program work and bring results, you also need to have an SEO/SEM specialist and CMO on your team. By doing simple math, it becomes clear that a marketing managed service provider can bring you more value at less cost, as prices usually start at $2,000.

Scale up or down

Scaling up or down is an integral part of the business lifecycle. Marketing managed service providers can respond to these changes quickly by offering solutions based on demand. 

Solve issues effectively

Marketing managed service providers can support you whenever you need it. They usually have multi-channel support, which makes it possible to get help via chat, email, or phone. Besides sufficient support, marketing MSPs are able to minimize the quantity and sizes of issues that appear by having different service-level agreements in place and using a proactive and predictable approach.

In summary

A marketing managed service provider is able to boost your content marketing strategy, thereby helping you achieve your business goals. Tempesta Media is a marketing MSP connected with a self-serviced content marketing platform. We can provide superior performance at up to 80% less cost. 

You need to be extremely careful when choosing an MSP because picking the wrong one can be a costly mistake. Check out our 100 mistakes e-book to learn more about other common pitfalls to avoid when optimizing your content marketing program.