Content marketing is a key tool to drive conversions, but have you budgeted for it? A content marketing budget is critical for long-term optimization and success.
According to The State of Content Marketing 2020 by SEMrush, 94% of global survey responders said they invest in content marketing, and 68% said they planned to increase their content marketing budget in 2021. If you’re looking to move your company up to the next level, investing in a content marketing service can quickly help get you there.
Why invest in a budget?
Content marketing is a way to significantly drive brand awareness, better engagement, and, ultimately, more sales. Businesses that invest in a good content marketing strategy find it yields important benefits and gives them a competitive edge. Additionally, it:
- Helps target audiences solve problems.
- Offers audiences expert information, tips, and other important information they don’t find elsewhere.
- Builds brand trust and positions the business as a thought leader in their industry.
Companies that factor content marketing cost into their overall marketing budget will experience a better ROI. Thus, it makes sense that 78% of companies have a team of 1-3 content specialists. Others often look to third-party experts and invest in content marketing packages to supplement their needs.
How much should your content marketing budget be?
As you divide your marketing dollars into different channels, you want to make certain you funnel money to the highest-impact campaigns. As a rule of thumb, plan to allocate 25-30% of your marketing budget to content marketing.
It’s smart to start on the lower end of the spectrum and increase spending once you see which campaigns are the most successful. From there, further budgeting and allocation will depend upon the actual campaigns your company decides to invest in.
Measuring results and adjusting
Budgeting for and launching a content marketing strategy is only half of the equation. You also need to measure results and adjust accordingly. To begin, look at which types of high-quality content are performing best, and then reallocate monies based on ROI.
Additionally, look at which promotional channels are not only getting attention but also resulting in conversions. Routinely test and make comparisons so you can see which content types and channels generate the most traffic and conversions.
Make good use of your budget
Successful businesses that invest in a content marketing budget yield positive results. How much are you investing in your content strategy?
If your program isn’t performing as well as it could be, contact Tempesta Media. Our expert team understands the connection between great content, sales, and ROI. Tempesta offers several types of services and content marketing packages to fit your company’s needs. To learn more, contact us today.