Many organizations are seeing their marketing budgets shrink, but achieving consistent results is more important than ever. These two stipulations are why businesses are choosing to outsource marketing to a partner rather than putting more pressure on internal teams that are already stretched thin.
Outsourcing content to a partner can unlock many benefits, including long-term growth and improving marketing ROI.
Content Outsourcing for SMBs
Small- and mid-sized businesses (SMBs) typically have limited budgets. Not to mention, they need more access to a robust marketing team. It’s not unusual for SMBs to find content marketing cumbersome. Their small teams are often too stretched.
Worse, employees perform double duty with other responsibilities and can never devote enough time or energy to their tasks to create quality work. As a result, desired outcomes may not materialize, and undesirable effects may surface instead.
If you’re already doing content marketing in-house, you know how challenging it is to consistently create and publish new material. Outsourcing your content marketing frees up time for SMBs and helps them maximize their marketing spending by prioritizing strategies that yield tangible results.
The Benefits of Content Development Outsourcing for Large Companies
Outsourcing content development isn’t just a wise investment for SMBs; large companies can benefit, too. They don’t have to onboard full-time experts to handle content creation, which saves money on onboarding, training, and providing resources for an internal team.
A content marketing partner also offers a fresh perspective and new messaging ideas, which can effectively reach a targeted audience base deeper. Furthermore, an expert partner can provide you with a competitive advantage. For instance, they already know what works and doesn’t for your competitors.
Content experts keep up with marketing trends, but this doesn’t always happen in-house when there are a thousand other tasks to complete. Thus, with a dedicated partner, you’ll gain access to cutting-edge strategies as they emerge.
The Benefits of Outsourcing Your Content
More than a third of businesses have a marketing team with three employees or less. Almost a fifth of companies need a dedicated marketing team or person. These numbers show how challenging maintaining an in-house team can be.
Aside from removing this internal pressure, outsourcing your content marketing strategy will yield many additional benefits.
A Strategic Approach
Businesses use digital marketing to drive sales, increase awareness, build trust, or achieve other goals. However, identifying the most relevant strategies to achieve these goals can take time and effort.
A marketing partner can create a roadmap identifying your main challenges and goals. They will rely on their expertise to develop effective strategies and reach these goals within the allotted timeframe.
Marketing experts also often rely on data to make decisions. A data-driven approach can reveal new insights regarding your market, competitors, or target audience. The right partner could identify a new niche or opportunity you had overlooked.
This strategic approach enhances results and establishes a sustainable path to growth for the long term.
Expertise
Marketing experts have a significant advantage in identifying the most relevant strategies for your business. Their hands-on experience uniquely positions them to develop marketing plans that yield results quickly. They can also draw on past campaigns they created for similar companies.
Working with an experienced team means you won’t have to go through a trial-and-error to finetune your marketing strategies.
Content outsourcing also gives you access to a team with different areas of expertise. This team might include content creators, editors, SEO experts, data researchers, and more. Creating an internal team with a similar scope of skills and knowledge is often too costly.
Working with a multidisciplinary team of experts will open new possibilities. These experts will also bring a fresh look to your marketing program and eliminate internal bias.
Competition and Scale
Close to half of marketers say their organization plans on hiring or contracting content creators. This number suggests content marketing will become even more competitive as more organizations increase their content production capacity.
The right outsourcing partner can become an extension of your marketing team. This partner can make you more competitive by helping scale your content publication efforts. Plus, it’s a flexible model that will support future growth without requiring a significant investment to increase your content production capacity.
As more brands outsource or amp up their internal marketing programs, staying competitive with external help will become easier.
Improved Return-on-Time (ROT) and Return-on-Investment (ROI)
Many businesses are spending less on marketing. With 71% of CMOs considering their current budget insufficient for reaching their goals, maximizing results is becoming more important.
Content development outsourcing can improve your ROT and ROI:
- Your partner should have an onboarding process to help you get started quickly. They typically identify the best strategies during this onboarding process and achieve results faster than an in-house team.
- A marketing partner can also leverage their internal resources as needed. They can, for instance, roll out an initial campaign in a tight timeframe.
- Thanks to their expertise and experience, marketing professionals can immediately identify the most effective strategies.
- Your marketing partner can enhance ROI by measuring performance and using their findings to optimize their approach and continuously improve their results.
- The right partner will offer a transparent pricing structure that gives you control over your marketing spending and results in predictable costs.
Innovation
Over the next two years, 63% of marketing leaders plan to invest in generative AI. AI will create value for early adopters by reducing costs while making scaling content creation and SEO efforts more accessible.
However, adopting AI and other innovations comes with a significant upfront cost. Many businesses need to achieve an ROI immediately after investing in new technologies, and small organizations tend to trail behind other companies with a larger budget for innovation.
Outsourcing content to an innovative partner can give you an edge when adopting the latest techs and trends. From AI-augmented content creation to AI-powered analytics, the right partner can make the latest innovations more accessible while providing sound research-based use cases.
Content Development Outsourcing With Tempesta Media
Tempesta Media is a managed services provider offering a comprehensive content outsourcing approach. Beyond developing high-quality content that drives conversions, Tempesta Media offers a turnkey solution you can customize by adding modules. These modules include SEO, email, social media, and more.
Our streamlined onboarding process allows us to get started fast. After completing an initial digital marketing assessment, we’ll assign a dedicated account manager as your go-to point of contact. This manager will oversee the implementation of a personalized marketing plan for your organization.
Our AI-augmented expert team will then leverage the latest technology to create content at scale while providing unique value thanks to their industry expertise. Thanks to our deep analytics stack, you can track results and adjust your marketing efforts in real-time.
Are you ready to take the next step in your content outsourcing journey? Start by learning more about our Bullseye Effect solution.
