From increasing your marketing ROI to adopting a more strategic approach to content marketing, content development outsourcing can help you take your online presence to the next level.
Deciding to outsource content writing can transform the way you manage your online presence and shape how customers find you. The following pros should be considered when determining if content development outsourcing makes sense for your needs.
Pro #1: Save money
As many industries face shrinking profit margins, staying in control of costs is more important than ever. One of the areas you should focus on is your workforce.
In June 2021, a private industry employee cost an average of $36.64 an hour, with a little over 70% going towards wage and salary and benefits making up the rest.
In-house content production can be a costly process. A team member has to put several hours of work into writing a piece of content. Another person has to edit it, and a third must optimize it. The rest of the marketing team will then approve the content or send it back for revisions.
With content development outsourcing, you can pay only for what you need. You’ll get transparent pricing and pay per piece of content rather than per hour.
Plus, you’ll have access to a content production process with strategies in place to reduce the need for revisions and prevent costly issues like plagiarism.
Tech is another area where you can save money. Your managed service provider (MSP) will already have a content creation system, digital marketing tools, publishing tools, and more while you might have to purchase some of these things to support in-house content production.
Pro #2: Free up your marketing team
Content creation doesn’t stop at writing. You need to do research, edit content, optimize it, publish it, share it on social media, and more.
It’s a time-consuming process that can put a strain on your internal marketing team. A heavy workload can result in issues with content quality and output. But negative consequences won’t be limited to your content marketing strategy. If your marketing team is under stress for producing content, something major like a product launch or an event that requires their attention might be rushed.
If you outsource content writing, you can have your internal team focus on tasks where their experience, expertise and product knowledge will create the most value.
Pro #3: Work with a strategic partner
Getting a steady stream of content on time and on budget is only one of the advantages of content development outsourcing.
Your MSP marketing vendor will also become a valuable partner who helps you take a strategic approach to content marketing. This vendor will leverage their existing knowledge, experience, and tech stack to put together campaigns that deliver the kind of results you’re looking for.
A content development partner can help you with:
- Market research. You can have your new partner draw on their existing knowledge of your niche to help you identify and understand your target audience.
- Industry knowledge. Experienced marketers will be able to identify and implement specific tactics that align with your goals.
- Latest trends. Whether it’s social media, influencer marketing, or employee advocacy, an MSP can help you keep up with the latest marketing trends and implement the ones that make sense for your goals.
Pro #4: Simplify vendor management
Outsourcing content marketing can result in a complex vendor management process with multiple partners in charge of writing, editing, SEO, and more.
There is a huge pool of talent available, but vetting partners, communicating your expectations, and making sure a piece of content moves smoothly through your process can be complicated.
An MSP can take the stress out of content development outsourcing. You’ll work with a single vendor who understands the ins and outs of what you do. You’ll be able to communicate your requirements and won’t have to worry about one of your partners slowing down your content development process by missing a deadline or not meeting your expectations.
Besides helping you save time and money, working with a single vendor allows you to put content creation on autopilot, a crucial component for scaling production.
Pro# 5: Build a scalable and flexible content development process
Content marketing allows you to establish your business as an industry expert and contribute to important topics that are shaping your niche.
To achieve this, you need a flexible content development strategy. It’s important to have the possibility of scaling up as your business grows and the demand for content increases.
You should also be flexible enough to produce more content to cover an important news topic in your industry, to be the first to write about a new trend, or to publish a response to a popular piece of content.
COVID-19 illustrated the need for flexibility with 82% of marketers making quick changes to their strategy. While an in-house team can be an obstacle to scalability due to size, workload, or the high upfront costs of a new hire, an MSP will allow you to order more content as needed, expand your offerings with new content formats, or cover a trending topic on short notice.
Pro #6: Achieve consistency
The voice and tone of your content matter. These things shape how people perceive your brand.
You need consistency for a successful branding strategy, especially as users consume content across a growing range of channels. Your brand should be immediately identifiable, and your tone should call back to prior experiences to strengthen brand recognition.
Achieving consistency isn’t easy when you work with several vendors or freelancers. It often results in more work for your internal marketing team who has to review everything, ensure it adheres to your specifications, and sometimes do extensive rewrites to achieve the desired tone.
If you outsource content development to an MSP, you’ll work together to define your voice and create clear expectations for the tone of the content. The MSP will use its internal editing process to ensure that content always matches your branding requirements.
Get started with content development outsourcing
Outsourcing content marketing is a popular practice for managing costs, reducing the workload of an internal team, and improving scalability. Plus, you can get help with taking a strategic approach to content marketing and achieving more consistent branding. And with an MSP, you’ll get to work with a single partner for a simple vendor management process.
Tempesta Media makes outsourcing easy with an onboarding process that allows us to get to know you better and understand your expectations. Our results-driven approach will help you position your brand as an industry expert while delivering quality content that engages and converts prospects. Are you ready to learn more about content development outsourcing? Contact us today!
