Scaling your business is challenging, but content marketing services can supplement your team and meet your needs so you can grow and succeed efficiently.
Maybe you’ve been in business for decades, but times are changing and you may not be sure how to reach younger audiences. Or maybe your business has gotten off the ground somewhat recently, but you still haven’t quite figured out who your buyers are. In either case and everywhere in between, content marketing services can make a surprising difference. Content marketing is all about creating useful content that reaches your prospective buyers where they are and helps you grow your business.
What is content marketing?
Content marketing involves developing materials and sharing them with your audience online. For example, you might share blogs, social media posts, videos, or other multimedia content.
The purpose of your content marketing efforts is to engage with your audience to attract, convert, and retain customers.
Content marketing allows you to create digital assets that are designed to be consistent, relevant, and valuable. Marketing strategies have evolved over the years just as audiences have become savvier and more discerning. So, your focus also needs to change to better deliver the authentic, informative, and useful content that your audience now expects. You can offer them the advice they need to make an educated decision.
Every blog post and video should guide and nurture your audience to help them make a buying decision. If you need help creating excellent content, you might want to look into hiring a content marketing services partner.
Who is your target audience for content marketing?
Your target audience is the group of people who would most benefit from your products and services. They tend to share common characteristics, including demographic and behavioral patterns. Once you identify them, you can focus on developing and delivering the content that will best serve them. For example, if you are identifying a financial services content marketing audience, you need to know who is interested in services like:
- Personal loans.
- Checking and savings.
- Lines of credit.
- Home mortgages.
- Corporate loans.
- Wealth management.
You also need to answer questions like:
- What age range am I trying to sell to? Gen Z and millennials looking to build their savings and buy their first home? Or perhaps Gen X looking for retirement services? Startup businesses wanting to scale?
- What geographic area am I targeting? Do your services only reach regionally? Are you a credit union that focuses on the local community? Or can your online solutions cater to anyone in the US?
- What is the typical behavior of my audience? Are they smart with money or looking for guidance? What do they like to spend their money on?
Similarly, if your field is healthcare, you might need a healthcare content marketing strategy to help you find the target audience for the specific services you offer. Then you can make sure your content reaches them effectively.
Benefits of content marketing services
Content marketing represents a significant competitive advantage for your company. No matter what industry or focus you work in, such as business services, financial services, or healthcare, it allows you to:
- Post and distribute effective content.
- Engage with your audience, which translates to better growth rates for your company and more leads.
Here are a few of the goals you can accomplish with professional content marketing services.
Achieve higher expertise, authority, and trust
Google’s Search Quality Rater guidelines first introduced the concept of Expertise, Authority, and Trust (EAT). It’s a way to evaluate the quality of a website. Google looks at the purpose of your website, but it also considers the content quality and amount, the reputation of the site, and the background. Effective content marketing helps you achieve a higher EAT ranking.
Define brand personality
Your brand is more than the face of the company. It’s not just about your brand colors and logo:
- Know what your company stands for, what your values are, and what drives you and your team to deliver on your promises to your customer.
- Allow your customers to understand and appreciate your brand personality.
Content marketing helps you weave a story about your brand. Once you’ve settled on your brand personality, content marketing services can help you use it consistently.
Close gaps in the conversion funnel
You use content marketing as part of your conversion funnel to propel your audience through the stages of their customer journey. You’re moving your customers from awareness to consideration by providing relevant and compelling blog posts and website content.
Each of your customers may have a different need for information that will help them make that final decision to buy. As you closely track and test your content marketing efforts using metrics and analytics, you can also gauge where to make improvements. Close those gaps or cracks in the process to achieve greater efficacy.
Develop stronger brand loyalty
Your content marketing allows you to better engage with your audience. You’re demonstrating who you are and what you offer. It’s a relationship predicated on sharing relevant and compelling information.
As your audience grows to trust and rely on your company as their go-to brand, you will continue to offer quality content. And you will continually try to guide your audience toward the best buying decisions possible, based on the resources you’ve offered.
Enhance accessibility for a broader audience
You should always look for ways to enhance your accessibility options for your audience. There are customers who need to read and hear your content. Others simply love to skim through the main points and see your beautiful photography:
- Offer options that will appeal to different types of customers.
- Support the needs of all your audience members.
- Consider how you are deploying those digital resources.
Depending on your brand, you might need to provide digital assets. Content marketing services offer many of these content types:
- Blog posts.
- Emails.
- Infographics.
- Interviews.
- Live Q&A.
- How-tos.
- Webinars.
- Social media posts.
Carefully track and test your content marketing strategy to find which of these options works the best for you and your audience.
Expand brand awareness
Content marketing can also help you raise brand awareness:
- Invite your audience to engage in your brand community.
- Engage with your audience, which can encourage loyalty while growing your army of brand advocates.
Foster better conversion rates
No matter how successful your company is, you still need to focus on your conversion rate. Content marketing is a key factor in improving this metric. It helps your audience discover your solutions so they can learn about and buy your products and services.
Content marketing can offer the lowdown on all your customers’ questions and concerns. Your content should be clear, concise, and easy to digest. If it meets these criteria, your content marketing campaign will foster better conversion rates.
Generate more quality leads
The most obvious benefit of content marketing is that you’re able to generate more quality leads by following these steps:
- Understanding your audience.
- Creating a content marketing strategy.
- Effectively using your blog to raise brand awareness.
As a full-service marketing agency, Tempesta Media can help you achieve your goal of putting yourself at the top of the business game. Our content marketing services help you generate the best possible results.
Increase organic search traffic
With your content marketing efforts, you can improve your search engine optimization (SEO). When your articles are optimized to rank for particular keywords, you’ll increase your organic traffic. Be sure that your articles contain straightforward language and insert your keywords naturally in the content. Remember, you’re writing for your audience and the search engines, so you need to make sure the content is readable by the human eye. If you achieve the right balance of readability and SEO, search engines will award you a higher spot on search results, thereby increasing your organic traffic.
Increase social media engagement and PR results
Content marketing is the perfect material to show your authenticity and personality. Use your content partner’s creative expertise to produce a powerful and touching tone across your marketing platforms. As you post engaging content, you can increase social media engagement and PR results:
- Strengthen the way you interact with your customers.
- Build and reinforce customer loyalty.
- Increase your sales.
Be active on social media. Many industries’ core audiences live on platforms like Facebook, Twitter, and LinkedIn, so posting and interacting on this medium will increase your accessibility and engagement. That way, your customers will feel more confident in what you have to offer since you are building a relationship with them based on their needs and conveniences.
How do content marketing services work?
The best content marketing solutions consider the following factors in how you attract leads:
Awareness
Content marketing uses educational, how-to advice to raise awareness and focus on your audience’s major concerns. In this initial phase, you’re not selling your services yet, so a content marketing agency will aim to:
- Engage with the audience.
- Help them understand the value of your products and services.
- Educate them on their problem and potential solutions.
The goal here is to establish yourself as a thought leader and a helpful giver of advice. You want to establish authority at this stage so that the audience will begin to trust your expertise and return to you for further information.
Consideration
In the consideration phase, content marketing experts use case studies, how-to articles and videos, checklists, and worksheets to:
- Educate your audience.
- Help them understand which features will best meet their needs.
- Help them differentiate the option that’s best for them.
At this point, the audience is actively looking for a solution to their problem. They understand the issue they’re having and are now searching for the best way to solve the problem. Here is where you want to plant your solution in their head.
Closing
In the closing stage, a content marketing services provider uses buyer’s guides, case studies, user-generated content, product videos, and research reports to help your audience finalize their decision. You want to show your knowledge and expertise while differentiating benefits. Closing often focuses on the end goal of the sale, but your audience still needs enough information to move forward with that decision. Top-tier content marketing services can help you reach your goals at every buyer stage.
How to get started with content marketing
With all the complexity and variables involved in content marketing, you might not know where to start. That’s okay. The important thing to remember is to not get overwhelmed. Just start at the beginning, and work your way through the process.
You’ll soon find that your content marketing efforts are much more manageable than you expected. Here’s how to get started.
Identify your target audience
You need to know your target audience. So, understand the groups of people who will benefit from your products and services. Consider the challenges they face and how you can meet their needs across industries.
In financial services content marketing, as mentioned above, you might be targeting prospects who are interested in a mortgage, a loan or other credit scenarios.
In healthcare content marketing, you may target low-income patients, or maybe you are in B2B healthcare, so you may want to reach hospitals, clinics, or other organizations. Whatever your industry, you will need to:
- Develop a profile of the ideal customer.
- Deliver compelling content that will inspire them to move forward.
Often, you can find content marketing services that specialize in your field.
Determine your digital assets
You should build upon what you’ve found about your target audience:
- Consider which assets and formats will best deliver your message.
- Size and optimize your digital assets so that they can best showcase your content on the platforms.
In financial services content marketing, you might rely on social media posts, blog posts, and white papers to connect with your clients.
In healthcare content marketing, you might post website content or send emails to encourage prospective patients to schedule an appointment.
Build your editorial content
The next step is to create and optimize your content. Write, edit, proofread, and hone your content to target your ideal audience. The quality of your content directly affects how your audience will respond to your messaging. If it’s poorly written with lots of errors, your audience may judge you negatively.
Determine distribution channels
You have lots of options for distribution channels, but that doesn’t mean you should post content everywhere all at once:
- Look at demographics and behavior to determine where your audience spends their time, and focus on those first.
- Consider posting on Facebook, Twitter, and LinkedIn, as those are some of the most generally popular platforms.
- Remember that you don’t need to have a presence on every platform. While you want to be accessible, don’t waste resources on channels that won’t give you an ROI.
- Take advantage of analytics and data to find out what channels work best for your needs.
Develop best practices
As a marketer, you should develop best practices for your content marketing efforts to maintain success and grow. Here are a few:
- Conduct research to determine which topics are most interesting to your audience.
- Focus on readability.
- Keep content simple and helpful.
- Write for people, not just search engines.
- Develop a persona as necessary.
- Use imagery effectively.
- Publish unique and compelling content.
- Make your content responsive.
- Use concise, action-oriented language.
- Target optimal keywords.
- Use credible, timely sources.
Make sure to cover all your bases. After all, forgetting a step in the process can make your content look sloppy. Create a checklist to ensure quality control, and build out your editorial calendar so you can deliver high-quality content at consistent intervals.
Partner with an expert
Tempesta Media is a content marketing services partner that offers performance-based solutions. Our goal and purpose are to drive revenue for your business. We offer a range of services designed to meet your needs. It doesn’t matter if you’re just starting out or you’ve been marketing for years.
Signs that your business needs help with content marketing
Most companies use content marketing, although not every company uses it as effectively as possible. To make sure you’re getting the most out of it, keep an eye out for a few red flags. Here are some signs to watch out for and ones that a content marketing services company can help you address:
Your audience is not first
You need content marketing when you are not focusing on your audience as an essential part of your business strategy. Effective content marketing depends on finding the best ways to serve your audience.
Aim to improve the lives of your audience members.
You haven’t determined the makeup of your target audience
You need to determine the buyer personas for your audience. Why? When you don’t know your audience or understand how to reach them, you’re just wasting money and time. But with an effective buyer persona, you’ll be able to create valuable, relevant content. You’ll also be able to effectively convert your audience.
Your company website and blog don’t look professional
Your company website pages are some of the most basic elements of your content marketing. There may be a number of reasons why your website or blog does not look professional:
- The website domain is confusing or convoluted.
- Your website template looks outdated.
- The site takes forever to load.
- It’s not clear who your audience is.
- You don’t have a good system for searching your website.
- There are spelling and formatting errors.
Your website is also one of the easiest things to fix. You can build a sleek, professional website by following these steps:
- Set up a custom domain name.
- Use a compelling template.
- Optimize the site for fast loading.
- Target your audience with your language and graphics.
- Proofread and edit the content on your site.
You don’t optimize your content
A key part of your content marketing efforts will always be to optimize your content. Google expects “freshness” when it ranks web pages. Continue to optimize your content and you can achieve the results you want and need.
Tempesta Media services and features
At Tempesta Media, we are a full-service content marketing services partner that can help you at any stage of your journey.
Planning
We can help you develop a content marketing plan that will best address your company’s needs both now and in the future with the following processes:
- Voice Profiles™. Our comprehensive Voice Profile questionnaire helps us understand your company’s voice by gathering details about your values, solutions, and perspectives. It’s an essential step that allows us to deliver the high-quality content you need.
- Writer auditions. We offer you an audition functionality so you can test the quality of a writer’s work before we add them to your content marketing team. Writer auditions are the best way to assess whether a writer will deliver the voice and content you need.
- Competitor analysis. You can’t develop and optimize your content marketing efforts in a vacuum. Your competitors are going after the same audience with their marketing strategies. That means you must regularly conduct a competitive analysis to learn from and react to those efforts.
- Dynamic content calendar. Your editorial calendar is an essential part of your content marketing efforts. This dynamic content calendar lets you track due dates, content production, and distribution channels in one place.
Content services
Content services is one of our most popular content marketing packages. It allows you to tap into a wealth of expertise and resources to meet your needs:
- Order from 13 different types of content. We offer a variety of content types for every stage of your sales funnel. With our pool of talent, we can support your content needs across industries and topics. We make it easy for you to develop the content you need for your content marketing campaigns.
- Editing-only for content you create. Tempesta Media offers editing services to quickly optimize your content. We remove errors while standardizing your language and formatting. We also optimize for brand and voice, promote readability, and streamline production.
- Unlimited revisions. With unlimited revisions, we ensure you’re satisfied with the content you’ve ordered. We work to provide quality, well-researched content, with your satisfaction guaranteed. We’re dedicated to your success, so we work to give you the best possible results.
- Defined content turnaround times. We offer clearly defined content turnaround times. You’re never left wondering or guessing. You’ll know when to expect the content you need for your content marketing campaign based on your editorial calendar.
- Multiple content download formats. As a special benefit of our content marketing services, we offer a range of digital assets, such as blog posts, emails, social media posts, and more. We make the content you need available in PDF, HTML, RTF, and DOCX formats.
Social media
Tempesta Media is a social media management company. We deliver custom content marketing services to help you save time while successfully managing your social media networks. We make it quick and easy to be consistent with your audience engagement via social media:
- LinkedIn, Facebook, and Twitter. Content marketing via the most popular social media channels can be a full-time job. We offer comprehensive recommendations for publishing on LinkedIn, Facebook, and Twitter. Our services support the types of content you need for each platform.
- Curated and custom social posts. We develop the best curated and custom social posts to reach your audience. Our services generate interest, but we also boost traffic to your business as a full-service marketing agency. Our team of professionals can create the social posts you need to drive traffic and encourage engagement.
- Post scheduling and management. We consult with you to optimize your social media post scheduling and management. We can help you determine which social media platforms your company will post to, as well as the frequency at which you will post. We can take you through the entire process, from creation through distribution and optimization.
Influencer marketing
Influencer marketing has grown in popularity in recent years. It allows you to better engage with your audience via your employees and other advocates. Our services help you manage your influencer programs by ensuring that the messaging is positive and effective. Our micro-influencer content marketing services program drives brand engagement and proven results:
- Employee Advocacy Program. Our Employee Advocacy Program fosters authenticity and trust from the ranks of your employees. You can tap into the power of social media. Those voices personify the strategic approach and culture of your company and add a personal touch.
- Fan Manager Program. You may not have the time and resources to support an in-house Fan Manager Program. We provide this important content marketing service for your company at a low cost. It’s a great way to propel action and engagement.
- Brand Ambassador Program. Our Brand Ambassador Program highlights and supports a customer-product-service relationship. We help you manage ambassadors who have influence over a large audience. It takes special care to ensure the ambassador embodies your corporate identity and represents your values, image, and ethics.
Integrations
We offer integrations that are a cornerstone of your content marketing efforts. Our integrations save time and money so you can spend more resources on growing your company:
- WordPress and HubSpot. We take care of all the elements of content writing and editing, and we even make it easy for you to publish content via WordPress, making the process quick and easy.
- Google Analytics. If you fail to use Google Analytics effectively, you can experience detrimental effects. This means you may not see an increase in traffic and you may not know where your traffic comes from. We allow you to track and optimize your content with this integration. You can track your publications to see what topics are performing and what areas you are lacking in. Ultimately, you can use this data to improve organic searches, bounce rate, and average session duration.
Analytics
We offer analytics as part of your content marketing strategy. Our services allow you to track metrics and further optimize your program. With our help, you can be better prepared to make business decisions and be better able to deliver the content and services your audience wants:
- Content analytics. Our content analytics platform allows you to review and measure content performance metrics so you can optimize your messaging to resonate with your audience and inspire them to buy. We offer insights and understanding about your customers so you can learn what your prospects want. Our wealth of content analytics allows you to make better decisions about your business growth and development.
- Social media analytics. Our social media analytics services allow you to track your progress. We look at your comments, cost per lead, follow count, and impressions. We also consider your lead conversion rate, likes, mentions, number of customer service issues resolved, and share of voice.
- Influencer analytics. Our influencer analytics services allow you to track audience growth factors. We look at conversions, referral traffic, and various engagement KPIs to help you identify the top-performing influencers.
How Tempesta Media can help with content marketing services
No matter what type of business you’re in, there’s no better way to reach out to your prospective customers than to add content marketing to your strategy. Superior content sets you apart from your competitors and shows your audience that you’re listening.
Need help? Our content marketing services offer you the tools and expertise to launch, optimize, and scale your content marketing program. Our platform and seasoned writing and editing teams are ready to support your efforts at every stage of the sales funnel so you can achieve the results you’re looking for.
If your program isn’t performing, we offer a wide range of services and content marketing packages to fit your company. To learn more, contact us today.
