Podcast Episode: Hit the Bullseye With Your Content Marketing

Michael Marchese
December 22, 2022
bullseye content marketing

Podcast Episode: Hit the Bullseye With Your Content Marketing

Michael Marchese
December 22, 2022

Are you looking for ways to improve your content marketing efforts? If so, you may want to consider using a technique known as “bullseye” content marketing.

Bullseye content marketing is a strategy for creating content targeted at a small, well-defined audience. The idea is to generate highly-targeted content that will resonate with this audience and help you achieve your marketing goals.

While this approach requires more effort than creating general-purpose content, it can be well worth it if done correctly. So if you’re looking for ways to improve your content marketing, consider using the bullseye technique.

Watch this episode from Management Blueprint Podcast hosted by Steve Preda and learn insights from Michael Marchese on how to a content marketing strategy that will help you hit the target every time:

Michael Marchese

Michael Marchese

Michael is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership, and overall business operations across all the company’s segments. With over 25 years of experience, he has held various strategic and operating positions. ​​As a recognized expert, he has served on numerous committees for the following industry associations: SEMPO (Search Engine Marketing Professionals Organization), IAB (Internet Advertising Bureau), CGA (Casual Gaming Association), and the MMA (Mobile Marketing Association).

Our Mission

Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your business.

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