Key Takeaways:

• The “best” customer acquisition solution depends on what your business really needs: better leads, improved online presence, more conversions, or less time spent managing marketing tasks. 
• You risk losing to a competitor if you’re hidden in search results. 
• Homeowners typically use various channels to compare contractors, so it’s good to have a profile on more than one. 

Great reviews and catchy slogans aren’t enough to get you seen anymore. High competition in the building trades means you need a more strategic approach to win new customers, even with strong marketing. 

Start by deciding which customer acquisition platforms best suit your business goals. Let’s dive into some of the most popular customer acquisition channels for residential building trades contractors and how they can help you score more customers. 

Top Customer Acquisition Channels for Residential Construction Contractors

One of the best strategies for getting noticed by ready-to-hire residents is to look at some trusted and popular channels where homeowners search for credible contractors, and leverage them. Here they are. 

Google Local Services Ads 

Use Google Local to stand out in search results when potential customers look for home services near them. Google Local Services Ads (LSAs) maximize your visibility to customers in your area, and you only pay when people contact you via your ad.

Start by onboarding your business and deciding what your objective is (brand awareness, sales, etc.) From there, create your ad, select your target audience and service locations, and Google will help your business reach customers that match your preferences as closely as possible. 

Yelp 

Yelp attracts millions of monthly visitors, making it one of the most influential and widely used service discovery platforms. Think of your Yelp profile as your portfolio. It’s the place where you get to show off your craftsmanship and credibility to high-intent customers. 

It operates on a PPC basis, and a consistently positive brand image on a high-authority domain like Yelp helps present your business as a top option to homeowners looking for a reliable contractor. 

Thumbtack 

Thumbtack is a PPL marketplace that matches local contractors with people needing home maintenance services. Set up your profile with photos of your best work along with positive reviews, adjust your preferences to the type of jobs you want, and start receiving leads. 

Don’t forget to check out the “Opportunities” tab. Get your foot in the door with potential customers by taking a look at projects they’ve requested and reaching out if you find a job you’re interested in. 

Angi 

Like Thumbtack, Angi is a home services platform, connecting contractors with homeowners wanting to start a project. It’s a classic and trusted brand that offers credibility badges for professionals, so simply being listed and verified can make your business look even better. 

The platform has both free and paid listing options, but to gain more visibility and direct leads, you have a choice between Angi Ads or Angi Leads. Here are the differences:

• Angi Ads. If you want to be in the driver’s seat of showcasing your work and attracting new customers, this is the perfect choice. This PPC option gives you control over how your business shows up on the site since you’ll manage your own campaigns.
• Angi Leads. This is a more hands-off, PPL model. You get pre-filtered leads, but keep in mind that you’ll have limited control over who exactly is targeted and more competition since the same opportunities can be sent to several contractors. 

ServiceWhale

ServiceWhale makes it easier for contractors to find customers. Register your business, add your pricing, get matched with leads, and start generating quotes. You can provide upfront and estimated service costs, or have a look at the project scope before offering a custom quote. 

The platform also has an integrated CRM, so you can keep track of all pre-sale activities like lead generation, communication, and quoting, all in one place. 

Introducing Tempesta Media’s Solutions: Why They’re Better

Standing out can feel impossible sometimes. Algorithms are always changing, you’re competing with countless other businesses for the same crowd, and unless your website shows up in the top search results, potential customers may never even see you. 

Tempesta Media’s solutions make sure you don’t get lost in the pile. They’re all about scaling your business and turning clicks into conversions, so let’s figure out which one best suits your business goals. 

My Licensed Contractor 

If you want to secure more opportunities without chasing down leads or going back and forth with people who don’t have a strong intent to hire, My Licensed Contractor simplifies everything by directing calls from action-ready prospects straight to you. 

This setup puts you in the spotlight of homeowners trying to connect with the best contractors. Receive up to 15 calls a month from prospects who have already seen your vetted licensing, reviews, and accreditations on your My Licensed Contractor profile.

Benefits of My Licensed Contractor 

• Growth opportunity. Tempesta Media provides a monthly performance report, assesses your results, and comes up with fresh ways to level up your campaign. 
• Work with higher-intent leads. Get calls from residential prospects that aren’t just browsing. 
• Get exclusive prospects. Unlike many customer acquisition channels, My Licensed Contractor brings you leads you don’t have to compete with other contractors for. 
• Gain pre-established trust. Homeowners only see pre-verified and screened contractors on the platform, which creates a sense of confidence and reliability before the call even begins. 
• Save time. Skip past sifting through thousands of jobs and dead-end conversations, and hone in on the tenants who want to hire you. 

Dominate 

Dominate is designed to position you as the obvious choice to potential customers. This solution focuses on elevating core aspects of your digital presence, such as creating and publishing sophisticated content and ads that consistently appear in local searches. 

Use Dominate to give your business an edge by getting you seen first, trusted the most, and known for turning interest into confirmed jobs on the calendar. 

Benefits of Dominate 

• Become the default option. Since Dominate’s goal is to make your business rank and stay in the minds of customers as much as possible, you become the go-to for homeowners and the one to beat for competitors. 
• Build authority. Inbound links to your website are strategically placed in trusted publishers’ content, helping boost your authority and make you look like a leader in the market. 
• Get more reach. Your increased visibility and online presence make it more likely to be discovered in various areas, allowing you to scale your business. 
• Land jobs faster. Your authority and market presence can make it easier for customers to trust you since the proof is in the pudding. There’ll be less convincing needed from you, so your sales pipeline moves much faster. 

Schedule your call with Tempesta Media today to find out more about how their solutions can land you more customers. 

FAQ

1. What is PPC?

PPC stands for pay-per-click, which means that you’ll pay for each time your ad is clicked on. 

2. What is PPL?

PPL stands for pay-per-lead, which is a performance-based system that requires you to pay when a qualified lead is generated. 

3. Is PPC or PPL better? 

What’s better for you depends on what your business needs. PPC aims to drive quick, targeted web traffic and visibility, even if the clicks don’t convert. PPL is a more results-driven approach, focusing on leads instead of ad views and traffic.