Accelerate Your Post-COVID Business Transformation With a Marketing MSP

Companies can use MSPs for post-COVID business transformation in order to think differently and make data-driven decisions that will support success and growth.

Companies across the globe are feeling the pressure in post-COVID business times. Traditional business models have changed to adapt to the new normal, which has manifested through changing consumer behavior, supply chain disruptions, and government-mandated shutdowns. Problems that businesses have already faced include:

Let’s take a closer look at how a marketing managed service provider (MSP) can accelerate your post-COVID business transformation.

A new look

COVID-19 has spotlighted the inefficient processes within companies. Additionally, the pandemic has focused a lot of stakeholders’ time and attention on operating companies’ critical functions and adapting to new requirements. Thus, businesses have been taking their brightest assets away from making key strategic goals and decisions (e.g., preparing websites for the new Google algorithm changes, optimizing content workflow, tracking engagement analytics, etc.).

To survive in post-COVID business, you need to have a new outlook on issues. To achieve success, you have to get rid of weaknesses and access new opportunities. Marketing managed service providers (MSPs) are able to bring a fresh expert look to the post-COVID digital world along with effective solutions, crafted for you.  

Improvement and additions

Marketing MSPs can provide you with a detailed SWOT analysis for your business, using their industry expertise, experience, and sophisticated analytics to define and prioritize fields within your content marketing program that need improvements. Moreover, your marketing partner can provide you with a smart action plan, along with KPIs to track to measure progress.

To stay ahead of the competition in the post-COVID business world, companies need to establish innovative additions to their processes. Marketing managed service providers offer their clients trusted digital solutions, such as content marketing programs. This self-service capability is a great addition for businesses. By automating processes and consolidating vendors, you’re able to keep your time in order to make the most of future opportunities to scale.

In summary

The pandemic has changed the business world, perhaps forever. Companies need to mitigate the negative impact of these changes and take advantage of the opportunities that post-COVID business transformation has created.

Partnering with a marketing MSP will accelerate the transformation by giving you the expertise, insights, and tools needed to help you take the bold steps that will define success in an entirely different business landscape.
Find out how Tempesta Media’s managed marketing solutions can help your post-COVID business. For more tips on how to optimize your program, download our e-book to discover 100 mistakes companies often make when establishing their strategies.

5 Reasons to Use a Marketing Managed Service Provider in 2021

A managed service provider in marketing can improve the performance of your content marketing program significantly. 

Businesses that use a marketing managed service provider (MSP) are able to achieve their business goals fast, accurately, and (equally important) at less cost. It’s an effective solution not only for companies that outsource marketing services but also for those that have in-house teams. In this article, we’ll provide five main reasons to use a marketing managed service provider in 2021.

Keep your focus on business objectives.

When your company is scaling, it can be hard for your marketing team to stay focused on core business objectives while they are overwhelmed by handling additional workflow. Free up time for your team to focus on business goals, and don’t let them be distracted. By having a marketing MSP in place, you enable your business to amplify your growth.

Improve your business’s expertise.

Customer trust is a crucial component in business success. By presenting yourself as a valuable and credible source through the content you produce, you’re getting all the advantages associated with it: 

  • More traffic.
  • Qualified leads.
  • Higher search engine rankings.
  • And much more. 

Unfortunately, it can be hard to find content creators within your specific niche. In addition, the hiring process takes a lot of time and energy, both of which you need to focus on your business objectives. With a marketing managed service provider, you don’t need to worry about finding and managing a team of expert writers, nor additional features that will support producing quality pieces of content.

Save on your costs.

The average content creator salary in the United States is $38,739 as of March 29, 2021, but the salary range typically falls between $34,594 and $43,192. However, to make your connected marketing program work and bring results, you also need to have an SEO/SEM specialist and CMO on your team. By doing simple math, it becomes clear that a marketing managed service provider can bring you more value at less cost, as prices usually start at $2,000.

Scale up or down.

Scaling up or down is an integral part of the business lifecycle. Marketing managed service providers can respond to these changes quickly by offering solutions based on demand. 

Solve issues effectively.

Marketing managed service providers can support you whenever you need it. They usually have multi-channel support, which makes it possible to get help via chat, email, or phone. Besides sufficient support, marketing MSPs are able to minimize the quantity and sizes of issues that appear by having different service-level agreements in place and using a proactive and predictable approach.

In summary

A marketing managed service provider is able to boost your content marketing strategy, thereby helping you achieve your business goals. Tempesta Media is a marketing MSP connected with a self-serviced content marketing platform. We can provide superior performance at up to 80% less cost. 
You need to be extremely careful when choosing an MSP because picking the wrong one can be a costly mistake. Check out our 100 mistakes e-book to learn more about other common pitfalls to avoid when optimizing your content marketing program.

How to Get More Brand Visibility for Financial Services

5 MIN. READ

Building brand visibility is an essential part of a financial services marketing strategy that will keep you at the top of customers’ minds.

It’s not easy to build a brand, especially in financial services. Digital experiences are accelerating and consumers have more choices than ever. Effective marketing strategies can help you stand out, increase brand visibility, and build trust.

Here are some high-impact strategies you can use to market your financial services business.

Optimize digital user experience (UX)

Digital interactions have become the most common way consumers connect with financial institutions. From doing everyday banking to getting mortgage loans and investing in a 401(k), financial services live online. One bad experience with your brand can hurt buyer confidence and destroy your brand’s reputation.

As the world moves past COVID-19, the shift to a mostly digital world is likely to remain for financial services companies. That means doubling down on brand experiences online to give customers what they need. The best ways to do that include:

  • Digital audits: Many banks and financial institutions have the technological capacity to meet customers’ digital demands. But they don’t use them effectively. Audit your user experience online to make sure it’s a seamless path for customers.
  • Addressing UX gaps: These are gaps between what a consumer expects and what they actually experience. They create a negative brand experience. Most come in the form of poor design, poor execution, lack of value, and lack of feedback on how to improve.
  • Strategic marketing: Marketing has the power to build your brand. But that only works if it’s used the right way. Campaigns should incorporate many channels and powerful content to create better user experiences.
  • Mobile-first design: Millennials and Gen Z are steadily moving towards online banking. They generally use phones to access all financial services. Whether B2B or B2C, optimizing for mobile is a must.

Turn your data into insightful personalized user experiences

A person’s financial story is very personal. Whether someone is starting a business, opening their first bank account, or buying a home, it’s a big milestone in their life. Using the information that you have about where a customer is in their journey can help you create a more personalized experience.

When a brand delights its customers, they are more likely to remain loyal. Do this by creating a customized pathway to take advantage of the tools and services you offer.

Integrate storytelling videos

Customers retain 95% of a message that they see watching a video. It’s one of the most effective ways to capture consumers’ attention today. Videos seize that emotion and allow you to tell great stories that connect with current and future customers. They are a powerful way to build a connection to your brand, which can pay off in the long run.
To create great videos for financial services that will improve your brand visibility:
  • Define your marketing goals.
  • Make sure videos capture your voice. (Most financial services companies want to convey a professional, trustworthy, and knowledgeable tone.)
  • Build trust by offering good information.
  • Educate people about big (and sometimes confusing) financial topics.
  • Ask your users to submit their own videos that tell a story.

Relate with the target audience through social media channels and websites

Website and social media present opportunities to develop long-lasting brand relationships with consumers. The key is to create interesting content to publish online. Your content must meet consumers’ needs to build and solidify that emotional connection. You can do that through:

  • Writing blog posts that answer consumers’ common financial questions.
  • Creating how-to videos that explain various parts of a financial journey.
  • Making financial education content to help people feel more confident in their decisions.
  • Creating a community where consumers feel they belong on social media.

Build your financial services brand

Online interactions are here to stay in the financial sector. To nurture these consumer relationships, companies must invest in marketing for brand visibility. You can do that through personalized user experiences, video marketing, and content marketing.

Talk to Tempesta Media today to learn how our managed content services solution can help you develop trust with your audience. To discover other ways you can optimize your content marketing program to achieve success and stronger client relationships, download our e-book on 100 mistakes companies often make when implementing their strategies.

How Managed Services Marketing Can Cut Down on Your Costs

5 MIN. READ

The right partner can help you expand your marketing capacity while also cutting costs. Find out how managed services marketing achieves both.

Marketing is a major challenge for companies of all sizes. It’s even harder on a budget. Managed services marketing can help you expand your efforts while keeping the bottom line in check. Find out more below.

1. Provide a cost-effective marketing solution

Today’s marketing, communications, and advertising world is more complex than ever. It involves many moving parts to account for in your business strategy.

It’s especially difficult if you can’t hire a large internal marketing team. Even if you can though, managing one with the technology and automation involved is an arduous task.

Teams need specialized skills in various areas. That includes:

  • Content marketing.
  • Online advertising.
  • Email campaigns.
  • Search engine optimization.
  • Influencer marketing.
  • Social media marketing.

There are many more niche subcategories, and most companies lack the resources to hire people with all these skills. They also don’t want to hire traditional advertising agencies – these often come with complex fee structures and high overheads.

Managed marketing services are the right mix of both. You get access to skilled professionals who can help you create a marketing plan. They supplement your internal team’s knowledge and expertise to improve what you’re already doing. It’s an affordable marketing solution for businesses of all sizes.

2. Reduce internal resource demands

Good marketing requires skilled team members with access to the latest technology, as mentioned earlier. But there is more to it – they must have the time and the tools to achieve results. Unfortunately, time and tools are often elusive to internal marketing teams, who often wear many hats and are forced to stretch their resources thin.

To give your program the best chance at success, your team needs:

  • Content creation systems: This includes the actual writers who can generate good content for your audience and the system in which they write for a streamlined process. Either internal or external, content management and quality control take a lot of resources.
  • Digital marketing tools: Think PPC and SEO tools, email platforms, CRM systems, and more. The trends and best practices for all of these change regularly, and you need a dedicated team to optimize content based on the updates.
  • Publishing and editing tools: These include plagiarism checkers, social media publishing, and A/B testing. You may have good information and a solid article in theory, but without the fine-tuning and back-end work that comes with optimizing a piece, it won’t perform well.
  • Analytics: This includes anything from web analytics to individual breakdowns available for all the above efforts. Keeping tabs on them requires the attention of your best marketing minds.

A managed services marketing partner can help save internal resources spent on all technology-related tasks so you can focus on nurturing and converting customers. Essentially, a marketing partner gives you access to all of these tools without your long-term investment or your team’s valuable time.

3. Improve operational efficiency

Businesses run better when everyone is working toward common strategic goals. Managed service providers help you outline a clear strategy for your content and digital marketing. They provide guidelines to create campaigns and deploy them.

Indeed, good vendors will have best practices in place on how to:

  • Create engaging materials that fit your style guide.
  • Optimize content and websites for your buyer personas.
  • Work with your unique expertise to help reach thought leadership status.
  • Introduce tried and tested ways of reducing your marketing overhead.

This allows you to focus on the business side of the enterprise, and it greatly reduces marketing headaches without sacrificing your program.

4. Improve team productivity

When companies don’t provide employees with the resources they need, they get burned out. Employees feel exhausted, negative, and cynical about the work they are doing. As a result, their performance suffers.

Unfortunately, a recent study found that two-thirds of employees were feeling some level of burnout. This costs companies billions of dollars every year and results in missed work days, higher healthcare costs, and higher employee turnover.

In many companies, marketing employees are constantly asked to do more with fewer resources. They struggle to create effective campaigns that drive leads while keeping up with a heavy workload. Oftentimes, that leads to costly lapses in your campaigns and even more costly lapses in your employees’ performance and well-being.

A managed services provider in marketing can help reduce the load and increase productivity. They can help your internal employees by completing a lot of the legwork involved in content strategy, content creation, and publishing. This reduces the demand for more internal hiring, offers support for your overworked team and keeps costs low while continually churning out quality content.

Build better campaigns with managed services marketing

Managed services marketing is one of the easiest ways to reduce costs for your business. It minimizes the need for internal resources and improves operational efficiency by bolstering your team and allowing them to thrive in a few areas rather than struggle in many. Essentially, you get great campaigns with lower costs, without sacrificing anything.

Find out how Tempesta Media’s managed content solutions can help you build better marketing campaigns with less overhead. For more tips on how to optimize your program, download our e-book to discover 100 mistakes companies often make when establishing their strategies.

Steps to Take When Measuring Content Analytics

5 MIN. READ

Content analytics is important to establish before you start your content marketing strategy so that your business gets a return on investment. With an adequate program, key metrics in place, and a content scoring process, you can optimize and scale up your content.

You’ve decided to implement a content marketing strategy in your business, and it seems to be going great, but how do you know if you are getting a return on investment (ROI)? Content analytics can help achieve financial goals for your company and reinforce the decision to use content in your strategy.

The importance of content analytics

Content analytics allows you to look at your content marketing program both as a whole strategy and individually to determine what areas are most beneficial and what areas still need work. For example, if you are seeing great engagement from your social media data, you know your audience is responding well to your efforts there. Similarly, if you notice that one of your blog topics isn’t gaining much traction, you know to move away from those ideas and reconfigure your content schedule to offer information your audience most desires.

No matter what kind of content you are publishing though, you need a set of key metrics in place to measure performance. This helps with content efficiency and trends in the marketplace. These KPIs (key performance indicators) allow you to quantify your content marketing program to more easily determine the overall effectiveness of your efforts.

This kind of data can also help you when presenting to the CFO on how content is providing a strong ROI, brand awareness, and recognition as a thought leader.

Install a web analytics program

To manage your KPIs and progress, you should install a content analytics program. Then you can track key metrics like:

  • User behavior.
  • Engagement with content.
  • Leads.

Programs like Google Analytics, Tempesta Media’s content analytics module, and many others enable simple data analysis. With a way to measure organic search data, you can find that your company is, for example, ranking higher in Google for specific keyword phrases.

Knowing data like this can support content efforts, improve your SEO, and gain more visitors to your site. After all, by capitalizing on topics that you know your audience favors, you open the door to exploring subtopics too, steadily showing your readers that you have answers to their most industry-specific inquiries. In the end, that type of expertise and reliability will encourage more people to pursue a partnership with you.

Focus on user behavior analytics

To meet your financial objectives, one of the most important factors when measuring content performance is user behavior. More specifically, you should measure total views and visits to determine how to optimize your content.

From these metrics, you can determine:

  • If blog traffic is trending up or down.
  • User engagement with multiple pieces of content.
  • The average views by a user per post.

With this data, you can learn more about your target audience’s persona, allowing you to form your strategy to better fit that mold.

Measure content engagement

Content engagement helps you determine whether visitors are taking the next step in the buyer’s journey. KPIs that track conversions can give you insight into the specific steps, such as filling out forms or contacting sales. You may see where leads suddenly disappear, telling you where to improve sales funnel content.

Sales funnel content

To maximize content engagement, you’ll want to tailor content to each stage of the buyer’s journey. For example, top-of-the-funnel content helps to establish a basis to engage the user, and it includes blog posts and new commentaries.

Great content for the middle of the funnel includes case studies, e-guides, and press releases because you want to focus on educating the user more. In the last stage, the bottom of the funnel, it’s important to encourage readers to seal the deal, and content like webinars and user guides will offer that last big push to convince readers that you are the solution for them.

Bounce rate

Besides conversions, another important content analytics metric to measure is bounce rate. If the bounce rate is high, that means users are not engaged, and they aren’t finding answers in your content. A low bounce rate shows that your content has captivated your users’ attention and is solving their problems.

By optimizing content for the right funnel stage and determining how engaged your leads are, you can decrease your bounce rate and more easily meet your financial objectives. After all, with an established, verified process, you can rely on content to bring in new leads consistently (as long as you manage the process and ensure the information is always relevant and timely).

Convert leads to sales

Leads are the ultimate way to measure your performance because it means that your content is working, so much so that you’re sending the customer through the buyer’s journey to the decision stage.

Implementing a content scoring process allows your company to see how useful a singular piece of content is at converting leads to sales. In other words, it shows how much money each article brings in for your company. Some ways to filter content scores are by:

  • Author.
  • Category.
  • Content type versus campaign type.
  • Conversions.
  • Revenue generated.

Content analytics recap

When implementing a content marketing strategy, it is imperative to understand how you will analyze its performance.

You need a reliable program to track and record your data, key metrics like user behavior and engagement, and a content scoring process to thoroughly analyze your pieces. Armed with these tools and this knowledge, you can optimize your efforts and easily determine how to adapt to your audience’s needs to achieve more sales and a consistent ROI.

Need help getting started?

If you need help establishing your content marketing strategy and setting up proper content analytics, Tempesta Media can help. Our content analytics integration, paired with our advanced technology solutions and comprehensive content creation process, allows you to manage every aspect of your program from one streamlined platform. Contact us today to learn more about how we can help you achieve cost savings.

And don’t forget to download our e-book, 100 Mistakes Businesses Make When Starting, Optimizing, and Scaling Content Marketing Programs, to discover other ways to improve your strategy and set yourself up for success.

5 Ways Integrating Content and Social Media Marketing Together Drives Superior Performance

Modern consumers want to find content that meets their needs right away on their preferred channel. Integrating content creation and social media marketing is a winning strategy for offering users what they want.

Developing a presence on social media is a powerful strategy for building your audience and generating leads. However, too many brands simply repost existing content on social media.
You can go further by integrating content creation and social media.

What does integrating your content process mean?

Content integration is a way of managing your content production process. Instead of writing content and identifying publication opportunities later, this approach is more holistic.
It looks at all your publication channels, identifies goals, and informs how you should create content. Integrating content creation and social media means you would consider the unique goals and challenges of social media early in your process. The result? Content that feels native to social media and supports community-building and lead generation.

What are the benefits?

Nine out of ten consumers want an omnichannel experience. Integration allows you to be present on multiple channels while delivering a consistent message. Moreover, 70% of Americans use social media. You can’t afford to overlook this platform.

Five strategies for integrating content and social media marketing

Use the following strategies to develop content for social media.
Building a community
A community is more than an audience. It’s a group of users who interact and connect with your brand. Here’s how you can build a community:

  • Provide value, either with useful content or something more concrete like a rewards program.
  • Adopt a persona that feels genuine and relatable.
  • Create profiles that are easy to find on platforms where like-minded users are active.
  • Nurture engagement by responding to comments.
  • Launch hashtags for user-generated content.
  • Think about getting help from influencers.

Cross-posting
You can broaden your reach by sharing a piece of content across several platforms. Brands often share blog posts on social media. In fact, 44% of all brand posts on Facebook are links.
Identify the pieces you can cross-post and tweak them if needed. This strategy lets customers decide where they want to interact with your content and helps you reduce costs by reusing content.
Employee advocacy program
Employees have stories to tell. However, creating quality content and sharing it can be difficult. The solution? Launch an employee advocacy program.
Share resources to help employees. Additionally, you can have employees work with your content creation team. You can use new formats like interviews or behind-the-scenes videos.
After all, employees are an important part of your organization. Their stories can support your values and feel more authentic than standard marketing copy.
Lead acquisition
Forty-five percent of marketers are happy with lead generation on social media. However, only 34% like the quality of these leads.
Get quality leads with these strategies:

  • Create shareable content to reach a larger audience.
  • Grow your community for social proof.
  • Create content that gets clicks.
  • Don’t forget calls to action.
  • Invest in social media ads to target the right audience.

Lead nurturing
Your job doesn’t stop when you get a new lead. The next step is to nurture it, and you can use social media for this.
Respond to comments to make this experience more interactive. In addition, you can use a chatbot to answer questions and recommend more content. Similar to an email list, you can keep new followers engaged by sharing a series of posts that encourage content consumption and repeat visits to your site.

Need help?

Social media shouldn’t be an afterthought when you create content. Add this channel to your process. This way, integrating content and supporting community-building, lead generation, and other goals is easier.
Tempesta Media can help you get better results with social media by delivering high-quality content adapted to this platform. Reach out to learn more about our Facebook, LinkedIn, and Twitter integration capabilities.
Not utilizing social media is a common mistake businesses make in their content marketing programs. Read our 100 mistakes e-book to discover other mistakes to avoid.

5 Tools to Powerfully Produce High-Quality Content at Scale

What sets high-quality content apart? The right tools can help you produce superior content consistently and deliver outstanding value to your audience.

You can take your content from good to great by incorporating a few additional tools in your creation process. From proofreading tools to apps that enhance the visual aspect of your content, there are different solutions for producing text that is more engaging. Set your sights on creating high-quality content consistently with these five tools.

A readability checker

When writing for an audience, it’s important to adapt your content to their preferred reading level. It will make content more engaging and help you adopt a tone that is more consistent.
The Flesch-Kincaid reading ease score is a method you can use to measure how easy or hard it is to read your content. Essentially, a high score will make your content easy to skim. A low score will help you find the right tone for a professional B2B piece or for an audience with a high level of expertise.
Tempesta Media’s platform has a built-in readability feature to measure the readability level of your content. This tool helps writers adopt the right tone and craft content that is tailored to your audience’s knowledge level.

An attention-grabbing headline generator

A good headline should work as a hook that makes users want to click on and read your high-quality content. Your headlines need to be unique, helpful, specific, and urgent when applicable.
A headline can make a promise or entice curiosity. Likewise, it can be fun or informative. Whatever you decide, it should always tell users what the content is about and what they will get out of it.
You can use a tool like Sumo’s headline generator to get some title ideas for a piece of content. Pair this tool with A/B testing to see which headlines get the most clicks.

grammar and spellingAn impeccable grammar and spelling tool

Poor grammar can be a turn-off for your audience. It can hurt your credibility and leave readers with a negative opinion of your brand.
So, always proofread your content before publishing. You can rely on editing to catch these mistakes, but using tools like Grammarly to streamline this process acts as a second line of defense.
Grammarly can analyze a text, give you a performance score, and highlight spelling and grammar mistakes. This platform measures different aspects of your content and can complement your readability score by providing you with suggestions to improve clarity, delivery, and engagement.

A tool for engaging visuals

Optimizing an article with visual content can improve engagement by 37%. Polishing the visual aspect of your content can make it more appealing and even help readers retain information.
Use white space to make your content easier to read and draw attention to important information with colors or text size. Besides grabbing readers’ attention, visuals can result in more consistent branding and help users recognize your company instantly thanks to a logo or color scheme.
Canva is a convenient tool for optimizing the visual aspect of your content. You can use templates or launch the Canva app to create your own designs from scratch and add images to your content.

An analytics solution for continuous improvement

Producing high-quality content doesn’t happen overnight. You need to set goals for your program, gather data, and measure your performance.
Google Analytics is one of the best platforms for measuring the success of your content marketing program. You can look at traffic, navigation summaries, and conversion reports to assess how your content is performing. Google Analytics also delivers audience and behavior reports with valuable insights that can inform future decisions for the content you create.

Need help producing high-quality content?

You can take your content marketing program to the next level and consistently produce great content by leveraging these five tools to improve readability, grammatical accuracy, headlines, visuals, and content performance measurement.
Tempesta Media can further enhance your program through our solutions that emphasize expertise, thoroughness, and technology. Contact us today to learn more about our platform and how it can help you maximize success.
And download our 100 mistakes e-book for more ideas on how to improve your content marketing program!

Posted in Q&A

6 Tips for Making Your Style Guide More Effective for Writers

A style guide is a reference document that can speed up your approval process and help you communicate more efficiently with writers.

You may wonder why style is so important in writing. Isn’t the content itself what readers will pay attention to? Yes, great content is important, but the style is part of what makes that greatness.
A good style guide will lead to better communication with writers and fewer editing requests. It will also help you develop content that’s more consistent, especially as you scale up content production.
Is your current guide effective? Here are six tips to improve it.

Share your mission

Content creators need to get a sense of who you are as a company. Catch them up on important topics such as how your business started, significant milestones, core values, and your most recent mission statement.
Your mission statement will give them a better idea of how the content they create supports your goals. This section of your style guide can inform important decisions about matters like word choices, arguments, and opinions.

Establish a go-to tone and voice

Think of your guide as a document that defines how you want your brand identity to be reflected. Defining your tone and voice will make your branding more consistent across the different content you publish.
Do you want to use a casual, conversational tone full of humor? Or do you want to stick with a professional, formal tone written in third person? Be as specific as possible, and give examples of the tone and voice to emulate.

Choose the right readability level

readabilityDetermining your audience’s reading level will result in a better experience. It can keep readers engaged and ensure they actually understand the content.
The Flesch-Kincaid Grade Level and the Flesch Reading Ease score are popular tools for measuring the readability of a text. Use them to set clear expectations for your content.
With Tempesta Media, keeping a consistent readability level is easy. Our solution enables you to set a readability range so all of your articles appeal to the same knowledge level. This allows your readers to easily understand everything you publish.
A higher score will make your content more accessible and easy to skim. A lower score would make more sense for a B2B campaign aimed at educated professionals who expect more value and who understand technical concepts.

Don’t forget about formatting guidelines

Adding a section about formatting to your guide will help you save time when getting content ready for publication. It will also make your content look more uniform.
Do you use AP Style (the standard style guide for business and journalism)? You should discuss unique requests regarding font, lists, hyphens, commas, and more. Update this section to reflect the current publication channels you use and recent content marketing trends too.

Tell writers about your objectives

What are the main objectives of your content marketing program? Do you create content to entertain, educate, or empower? Are you looking for copy that sells?
Writers should have an accurate idea of what you want to accomplish with the content they’re creating. It will help them figure out the right approach for a topic, find the best structure to convey important ideas, and allow them to write compelling calls to action that support your goals.

Optimize your style guide

If you don’t have a guide, it’s time to create one to improve communication with content creators and develop articles that are more consistent. If you already have one, it’s most effective when you update it regularly. Make sure your guide reflects your mission and goals, and set clear expectations for branding, tone, voice, formatting, and readability level.

Need help?

Tempesta Media makes creating a style guide easy with our proprietary Voice ProfileTM. The Voice Profile will walk you through the process of creating a guide by answering some simple questions about your brand and goals to ensure your writers have all the information they need to create cohesive content that looks like it came straight from your own marketing team.
Creating a detailed style guide is only part of the complex content marketing puzzle. For advice on how to set your program on the path to success, read our e-book on 100 mistakes that businesses make when implementing their content marketing programs.

Posted in Q&A

Best Sales Dialer Apps for Sales Teams in Small Businesses

Save time and convert more leads – a sales team’s anthem. You can help them achieve these goals with versatile tools like phone dialers.

Tempesta Media partners are always searching for new tools to help them succeed in their businesses. One of the most frequently asked questions is “How can I save time while getting through my repetitive and boring tasks?” After some research, our team came up with a great solution to optimize phone calls: phone dialers! They are versatile, time-saving and easy to use.
Phone dialers allow you to:

  • Make multiple calls per hour.
  • Skip voicemail introductions.
  • Automatically respond with an email.
  • Drop a voicemail.
  • Log notes.
  • Provide analytics with just one click.

Let’s take a look into the Hubspot Application Market. It shows you a variety of phone systems with different features, pricing and productivity levels so you can pick the one best suited for your business.

First stepsmeasuring traditional media buy

Before getting ahead of ourselves, the first (and most important) step is to clearly define your needs. Do you make limited calls and SMS messages like small call centers? Do you need a power dialer?
Is call recording important? What about call forwarding? What is your budget? Which interface is easiest to use?
As you answer these questions, we thought we’d make it a little easier for you. Here are the top two dialers we found were the most proficient.

PhoneBurner

PhoneBurner is a power dialer. It gives you and your team the opportunity to get more done in less time. This app will get you through 60-80 dials per hour and automatically send voicemails, emails and notes. You can also edit contact details while still on call.
According to the creators, there are no awkward pauses between connections, so you’ll get fewer hangups too. PhoneBurner also offers unlimited calls, has a reporting system and may email reports for the supervisor. Plus, the interface is user-friendly. This app costs $149 per user per month or $126 yearly.

Fusion

Fusion has excellent HD voice quality and offers power calls and unlimited local calls. With toll-free numbers, your customers can call you directly without any charge.
Fusion also has a unique feature called “Whispers,” which allows a supervisor to join calls without the potential client knowing. The supervisor can coach the salesperson during a live call to help inform and seal the deal.
Additionally, Fusion can act as a timesheet for employees because it can track the log-ins and log-outs of each agent. The supervisor can see the actual time spent on calls, lunch and away status. The price ranges from $10-60 per month, which makes it a decent, inexpensive option for small businesses.
Either of these applications will boost your business’s return on investment, but you have to choose the one that you can get the most use out of. Tempesta Media chose Fusion. From our initial impressions, it is less expensive, unique and has all the options we need. However, Ann is still in the process of signing up for a demo with both applications, so the final decision will be posted later this week with more detailed feedback.
Never skip an opportunity to improve your business results. Get in touch with Tempesta Media to get started. And don’t forget to download our free e-book on 100 mistakes businesses often make with their content marketing programs. Paired with tools like an optimized phone dialer, this knowledge will help you propel your business towards success.

Posted in Q&A

How Agencies Can Create Content Better Than Freelancers

Small and mid-sized B2B companies can maximize profits through a content creation agency. Unlike freelancers, an agency will create a style guide that is tailored to your company’s personality, provide quicker turnaround times, and track KPIs.

A good content creator can act as your marketing team, potentially being one of the most vital assets to your company. They are the brains behind the operation and make your brand appear appealing to consumers. But how do you choose between hiring a content creation agency and a freelancer?
Discover how a content creation agency can scale your business faster and better than freelancers.

Creating content that is on-brand with your company’s voice and style

A freelancer often doesn’t have much experience with various industries, making it unlikely they’ll be an expert in yours. As a result, your content can appear off-brand or fake.
For example, a financial services company needs a writer who has industry experience in corporate lending and merchant services (among other niche categories) as well as an understanding of the services your firm offers. A freelancer might not have experience in this area, which would mean that this person wouldn’t have a clue how to write for the correct audience.
A content marketing agency, on the other hand, will create a style guide that includes specifications on your company’s unique:

  • Brand value and offerings.
  • Style and personality.
  • Formatting and SEO (search engine optimization) preferences.
  • Tags and attributions.
  • Target audience.

With the right information on your company and industry, the agency’s writer can perform to the best of their abilities and provide you with higher-quality content.
Tempesta Media’s managed service for financial services companies takes the agency’s approach to a style guide and further extends it. Our proprietary Voice ProfilesTM goes beyond style. We start with your business objectives, crafting the Voice Profile so that the content creators understand the business intent of content, not just-style.

company growthEnabling faster turnaround times for quicker company growth

Freelancers tend to have slower content creation processes because they are independent contractors and, therefore, do not have a team or the technology infrastructure to support them. As a result, it may take a freelancer more time to complete a single piece of content.
Slow turnaround times can affect your company’s ability to maximize SEO, create consistency and establish other cost-effective digital marketing tactics. Agencies can help manage the content creation process for you.

Agency challenges with the content marketing technology stack affect you

If optimizing content production is your sole objective, a content creation agency is a good solution for you. However, if your objective is to achieve specific financial, operational, or strategic objectives, a managed service is a more appropriate solution.
To deliver on these objectives, a seamless integration of technologies, proven proprietary operational processes, and pre-vetted expert content creators from your industry need to be leveraged.
Most agencies struggle with the technology stack and the content creators. Nearly all agencies utilize 3rd party technology to implement their content marketing solution. The challenge with doing so is that the solution delivered to you can’t achieve the level of performance seen with a native technology stack that was purpose-built to achieve financial objectives through content, social media, and influencer marketing.
The other issue lies in the cost of having to license so many 3rd party apps. The more apps that are needed for delivering their solution, the more that the price increases to you.
Using freelance writers, the situation is worse. There is no formal technology stack. Will the freelancer use spell-checking and other tools? The good ones will. However, beyond that, there is little in the way of technology that they bring to the table to ensure that the content that they create is going to perform. They are simply creating the words.

resultsA managed service delivers better results and value to your financial services company

While agencies can excel in creating content at scale, lacking their own technology stack and vetted content creators from your industry increase costs to you and reduce content quality. Combined, these shortfalls directly impact your program’s performance, return-on-time (ROT), and financial results.
Tempesta Media’s managed service seamlessly incorporates content, social media, and influencer marketing together to drive revenue for you at less cost than a typical agency.

Who should you choose?

While content creation agencies and freelancers each have their strengths, at the end of the day, it may not be sufficient for you to achieve your objectives. Managed services, like Tempesta Media, are proving to be a better option for most companies in the financial services, healthcare, and business services industries.
If you would like to learn more about how Tempesta Media’s managed service helps companies like you achieve success, schedule a call with us.

Posted in Q&A