Everything You Need to Know About Inbound Content Marketing

Inbound content marketing services can help you grow your online presence and capture traffic from your target audience. By leveraging content, SEO, and other strategies, you can achieve growth, automate some elements of your sales funnel, and boost marketing ROI.

Do you remember when Google wasn’t a verb? Searching for information online has become an obvious solution, no matter how big or small the pain point is. For marketers, this habit translates into opportunities to connect with your target audience through inbound content marketing.

What is inbound content marketing?

This type of marketing refers to using content that is valuable and relevant to your audience in order to attract traffic. Through this method, you can grow your audience in an organic manner.

A user who is experiencing a pain point will often turn to the internet to look for a solution. They will issue a query; find a blog post, video, or another piece of content from your organization; and decide to consume this content to find answers.

If the content grabs their attention and delivers enough value, the user could decide to seek your content again in the future. They could also decide to engage with your campaign and subscribe to your email list to receive more content.

With this model, the emphasis is on forging connections that help and delight users. Instead of actively targeting users, you’re letting prospects come to you. They are in control of which pieces of content they want to interact with. This type of self-directed content consumption is ideal for users who want to navigate the sales funnel on their own and for those who want to choose when and how they engage with content.

How inbound marketing is different from content marketing

When discussing content marketing, marketers are referring to any campaign that involves the use of content. Inbound content marketing is a term with a narrower scope.

Inbound vs. outbound content marketing

Content marketing can refer to inbound and outbound efforts. While inbound marketing brings users to you via organic searches, outbound strategies allow you to deliver content to prospects through ads, email lists, and other methods.

Note that some marketing channels can belong to both campaigns. For instance, your social media presence features an outbound component. You’re delivering posts to users who have decided to follow your brand. However, your latest Facebook post showing up in search results can support your inbound efforts.

Organic traffic

Another important difference to establish is that inbound content marketing is an organic practice.

It differs from inorganic practices, like pay-per-click campaigns, that deliver content to users who fit a specific profile or who have been tagged with tracking pixels.

With inbound content marketing, you generate traffic and brand awareness through authentic content. This content aligns with natural search behaviors from your audience.

It’s possible to target this audience by writing about topics that are timely and relevant. SEO is crucial here, since using the right keywords will make your content easier to find for these users. However, your inbound efforts should be mostly about standing out with thought-provoking content that is engaging, delightful, and valuable to your audience.

An integrated approach

Inbound strategies are different from other content marketing efforts, but it’s not something that should exist in a silo.

You can get a better marketing ROI with an integrated approach. Besides, integrated marketing results in a more consistent experience for users.

Inbound marketing is great for capturing searches issued at an early stage of the buyer’s journey. Inbound content allows you to connect with users who are still in the awareness stage.

With strong calls to action, you can convert these users and switch to outbound practices. For instance, a user who finds value in a blog post early in their journey could subscribe to your mailing list. You can then deliver an email series to keep this prospect moving through the consideration and decision stages.

How to use inbound methodology for your marketing strategy

For a successful integrated marketing strategy, it’s important to understand where inbound marketing fits in.

Thought leadership

One of the goals you can accomplish with your content is establishing your brand as a thought leader and agent for change. By discussing the latest industry trends and bringing new ideas to the table, you can connect with influential decision-makers. Plus, it’s a strategy that will help with your link-building efforts.

Brand awareness

Before a prospect is ready to make a purchase decision, they will discover and consume content on their own. Your goal is to cover the different topics prospects would research during this process so that your brand keeps popping up in search results. If a prospect is exposed to more than one piece of content during this early stage, brand awareness and recognition will go up.

Lead generation

Inbound marketing is an entry point for your sales funnel. With the right content, you can capture a click from a user researching a topic. If you deliver value and use a strong call to action, you can turn this click into a lead.

What are the best inbound content marketing strategies?

Let’s take a closer look at the inbound strategies that drive results. Content marketing services can help you determine which of these strategies make the most sense for your organization and help you with implementing them.

Know your audience

Remember that your goal is to capture organic traffic from a specific group of users. Knowing your audience and their online behaviors will help you develop content tailored to their preferences.

Interview, surveys, and analytics collected from your current audience are good starting points. You can establish buyer personas to get a better idea of what the usual pain points are and how these users go about addressing them.

Capture inbound traffic from multiple sources

By leveraging multiple channels to capture traffic, you can create a user-centric inbound marketing strategy that allows prospects to engage with you on their own terms:

  • With SEO techniques, you can get web pages and blog posts to rank higher in search results and capture traffic from users issuing relevant searches.
  • Think beyond web results. Did you know that 60% of smartphone users have used the click-to-call function to contact a business? There are different formats and platforms to consider, including maps results, images, videos, and product results.
  • With zero-click searches on the rise, developing content that appears in featured snippet results can support brand awareness and recognition.
  • A strong link-building strategy will bring traffic from different sources. Establishing your brand as a thought leader will result in more quality links, but you can also leverage guest posts and directories.
  • Keep publishing more content regularly. It’s good for SEO, and it will help you stay relevant as users research new topics. You can audit and overhaul existing content, identify new topics through market research, and create a publication schedule to keep growing your online presence.

Engage your audience…

A successful inbound marketing campaign isn’t complete without some strategies designed to engage and connect with your audience:

  • User experience and design matter. A website that loads slowly or that isn’t optimized for mobile users can result in a high bounce rate, even if you have great content that attracts organic traffic.
  • Use a clear navigation scheme and internal links to encourage users to discover more content once they’ve landed on your site.
  • Make calls to action immediately noticeable. Use strong action verbs, reiterate the benefits you offer, and give users a reason to connect with you without being too pushy or sales-y.
  • Special offers can be a great way to turn an inbound click into a lead, especially if you’re targeting a value-conscious buyer persona.
  • Content marketing best practices call for respecting users’ privacy while still prioritizing personalization. You’ll have to deliver content that is valuable and personalized to justify asking for users’ information.

…And then re-engage

Because buying journeys are becoming more and more complex, you’ll have to implement strategies to re-engage your audience.

With a strong content marketing strategy in place, you can expect repeat visits to your site from users who will want to consume multiple pieces of content. However, you can do more to re-engage your audience:

  • Take advantage of subscription-based channels, like email and social media, to keep users engaged.
  • Determine the most relevant position in the buyer’s journey to introduce a point of contact with a salesperson – for instance, offer the option to schedule a call.
  • Leverage automation to keep prospects moving along the sales funnel, perhaps with email series.
  • Offer personalized content recommendations.

Benefits of inbound content marketing

Focusing on inbound marketing can result in the following benefits:

  • Publishing a steady stream of quality content means more repeat visits and longer sessions. These behaviors send positive signals to search engines. Engagement should also increase.
  • Between inbound links and social media shares, your content will help you reach out to a broader audience.
  • Inbound content marketing is a user-centric approach. It can lead to stronger relationships and a higher lifetime value for your customers.
  • Offering authoritative content builds trust. Loyalty will increase if people know they can trust your brand. Plus, your content will help you become a thought leader in your field.
  • You can automate some aspects of your sales process. You should see your marketing ROI increase as existing content brings in qualified leads.

Get help with inbound marketing

A strong inbound content marketing strategy will help you capture more organic traffic and grow your online presence. Combined with an integrated approach, inbound content marketing will result in a better ROI for your marketing efforts and help you deliver a positive user experience.

From content creation to inbound link campaigns, Tempesta Media offers a managed service solution designed to help you get results. Contact us to learn more about our innovative platform and how we can design and implement an inbound strategy adapted to your unique goals.

Remarketing vs Retargeting – What’s the difference?

You may wonder what’s the better strategy – remarketing vs retargeting? Fortunately, you can use both to foster growth in your marketing plan.

Customers who buy on the web can be a fickle bunch. Statistics find that most web visitors don’t buy during a first visit. In fact, only a mere 2% of first-time visitors convert. However, using retargeting and remarketing strategies as part of your content marketing solutions can help drive higher sales. Let’s take a look at remarketing vs retargeting to compare the two.

What is remarketing?

Remarketing involves contacting current or past customers and re-engaging them based on previous interactions or purchases. This is usually done via email. Through remarketing, you’re strengthening your relationship with consumers who either have purchased from you or have at least come close. Ways to capitalize on a remarketing strategy include:

  • Sending customers sales announcements or coupons.
  • Introducing new products that would be appealing.
  • Promoting products or services that are relative to previous buys.
  • Sending reminders to customers who added a product or service to their cart.

The goal of remarketing is to re-engage consumers who have already expressed an interest in your brand. Think of it this way – it gives them a little nudge to encourage them to buy.

What is retargeting?

Retargeting works a little differently than remarketing. It’s a digital process that identifies consumers who have interacted with a company online, and then it targets them with ads. For instance, if a consumer visits your website or social media page, you can utilize tracking pixels so they see your company’s ads. In turn, the ads will hopefully lure them back to your website. Here’s how it works:

  • A brand adds a pixel to its website.
  • The pixel captures data about web visitors and tracks their activities.
  • Data is utilized to create groups of audiences.
  • Ads and/or coupons are displayed to audience groups through Google or social media (e.g., Facebook).

While customers might not buy during their first visit, retargeting drives higher visibility and brand recognition. Using this technique, you’re likely to see more conversions from repeat visitors. In fact, consumers are up to 70% more likely to convert if they click on a retargeting campaign ad versus those who don’t click on it.

Remarketing vs retargeting: How to choose

The good news is that you don’t have to choose. You can effectively integrate both remarketing and retargeting into your overall marketing strategy. Both have re-engagement goals, but the fundamental difference is how you drive each audience back to your website.

Looking for an effective way to boost conversions while keeping content marketing costs within budget? At Tempesta, we are a full content marketing service, and our group of experts can help you boost your visibility with quality content at scale. To learn more about how we can help you increase your ROI and reach more leads, contact Tempesta Media today.

Benefit your business with a social media management company

Social media has become a major part of marketing and networking for businesses. With millions of different corporate pages and profiles across all social media platforms, you need to make sure your company has a strong social media presence to capture potential customers. A social media management company that offers custom services can help you save time while successfully managing your social media networks.

Many entrepreneurs are overwhelmed by social media because it is time-consuming to maintain an active presence for their business across channels. Fortunately, there’s a solution that can help you stay on top of all the competition on social media. 

Social media management companies or social media managed service providers can handle all the processes connected with social media activity for you. It’s difficult to assess the numerous advantages that these kinds of services can bring to your company. Social media management companies can provide support starting in the early stages, such as account creation, and stick with you all the way through to setting up paid campaigns for lead generation.

Creating accounts on social media

A good social media management company can help you create and manage your social media accounts and ensure they stay up to date and relevant. But first, it’s necessary to identify the appropriate social media management channel. Professionals who help craft  your social media marketing strategy from scratch know the latest trends and data, which helps them make an appropriate decision.

Based on the latest statistics, Facebook is the most popular social media for B2C as well as B2B. When creating an account, you should consider a lot of factors. But the first questions a social media management company will ask you are:

Just starting with these two questions, an expert group of social media managers will be able to create accounts on the appropriate social media channels for your business and design an original, custom social media marketing strategy, by using the best social media practices.

Depending on the package option you choose with your social media managed service provider, a good social media management company may also train your internal employees on some social media services. The best part is that they’re always available to take care of any updates or changes needed in your account when necessary. 

Social media is an important part of your content marketing strategy. For that reason, you need to ensure your company maintains a strong presence on as many social channels as possible. Understanding how to develop an online presence and advertise on multiple social platforms has become a vital component of every business’s success, with billions of individuals on social media internationally.

Some benefits of having a social media presence

As a brand, you can reach out to millions of people in a matter of seconds through the power of social media. You don’t have to worry about the overhead costs because social media is your best friend when you’re trying to reach a large audience for a low cost. By using social media for even a small part of your marketing strategy, you can gain a lot of visibility for your brand

The beauty of social media is that it’s constantly evolving and offering new features and ways to interact with consumers. With a social media management company as your business partner, you will be able to see the latest social media best practices in action in the most effective way. 

Social media branding

Branding is crucial since it creates a lasting impression on customers and informs them about what to expect from your business. It’s a technique that helps you stand out from the crowd and state exactly what makes you the better option.

Social media is important to your branding efforts. As you design your social media pages, focus on information and images that strengthen your brand. By answering these kinds of questions, a social media company can create a powerful branding strategy to promote your company on social media: 

  • Who are you? 
  • What do you do? 
  • What’s special about you? 
  • Why should I care about you?

To build a strong brand, you need to have a solid social media presence. If you want people to use your products or services, they have to connect with your brand. 

However, building a brand on social media is not as easy as just creating a Facebook page (though you can learn to do it well). You need to understand the type of content people are interested in seeing. If you are just starting out on social media, It can be challenging for you to figure out and take into account all the small pieces, like the type of content you should be posting to pique your audience’s interest.

Branding is necessary to establish an identity and recognition for your products and services. Your followers and consumers are more likely to buy from a brand that they know and trust, and more likely to stay loyal to a brand they have already developed a relationship with. 

Social media SEO 

Social media optimization, or SMO, is about attracting visitors to your social media pages. It is very different from search engine optimization, but has the same goal of increasing traffic to your pages. 

SMO is considered one of the most important components of marketing today. One key difference between SMO and traditional SEO is the fact that unlike search engine results, social media crawling cannot be automated by software. It is updated almost in real time, making it very difficult for robots to determine when they have updated data.

Content creation for social media

Social media content creation is a more complex procedure than it looks. Your team may not be finding success on their own, as it can be time-consuming and difficult to manage. It also requires creativity and constant attention to social media trends.

Many companies struggle with this aspect of marketing for a few reasons. The most common stumbling blocks in social media content creation are:

  1. Not knowing your audience and their problems and interests.
  2. Not knowing the types of content that work best for social media.
  3. Not understanding the focus of a particular social network and how to identify the right type of content for each social media channel.
  4. Not having a social media editorial calendar in place.
  5. Lack of automation of the content planning and posting processes.
  6. Not using hashtags and other tricks to increase the visibility of published social media content.

Best types of social media content

It is important to know what works and what doesn’t when it comes to using the most popular social media platforms. And, since social media use has increased dramatically over the last few years, it’s crucial that your company’s social media content is top-notch. 

If you want your social media content to work for you, then you should create content that will generate interest and boost traffic to your business. Here are some of the best-performing content types for social media:

  • Written posts, articles and e-guides. These kinds of posts can help you gain credibility and improve your reputation by showing your knowledge within the industry.
  • Curated content. By presenting relevant articles and resources from other sources that you trust, you can share the latest industry updates and provide your audience with a piece of valuable information that you haven’t outlined yet in your own blog.
  • Reviews and testimonials. People value other people’s opinions and experiences over what a company claims, so testimonials and reviews are vital.
  • Announcements. Spreading the word about new goods, events, live streams and other significant events can help generate buzz and keep people informed about what’s going on with your company. Audiences adore getting behind-the-scenes information about their favorite stores and companies!
  • Images. Long-form blogs are far less digestible and compelling than visual content. Smartphone cameras can produce breathtaking images, and various applications make it easy to edit them.
  • Infographics. These are used to accompany explanations, data and other written concepts. Infographics are tops at communicating complex ideas.
  • Videos. It’s convenient to record videos, and they’re highly entertaining. How-to tutorials, video tours, and product updates and demos are all examples of fantastic video content that may improve website traffic and revenue.

The importance of hashtags for social media

Hashtags are words or phrases preceded by the pound sign. When you click on a hashtag, you can see all of the posts on that particular subject. Hashtags help connect content to the person seeking it without requiring them to search for it in a specific app. 

Hashtags can be used in a variety of ways. They can categorize a post to make it easier for others to search and find. They can be used to add a source or location to a post. For example, when posting from an event, you might add the name of the event to provide context. The above scenario wouldn’t necessarily be classified as a chat tool, but could be if the users add that functionality themselves.

An abundance of companies offer social media management services, but there are two main types. One service makes the most of the platforms by creating content and engaging with customers appropriately. The second service helps with your overall social media strategy, whether its focus is on selling or building a community.

Tempesta Media is the second type of company, with full service. As a part of Tempesta Media’s managed service, a team of professionals can create a comprehensive social media content marketing strategy for you, starting with analyzing your competitors’ environment by providing actionable insights and recommendations for their implementation. Our social media professionals can manage your social media production from the moment of account creation, through every step of production and improvement.

Publishing social media content

The internet is a fast-paced world where content is king. If you always want to be known as an industry leader, you will need to make sure you are publishing useful and evergreen content on your social media accounts. But who has the time to go through all of the information you find, make it interesting for your audience and also make sure it is shared in the right way?

Keeping up with content publishing on social media can be a full-time job. With so many posts to schedule and so much engagement to monitor, it can be completely overwhelming. A social media management company will essentially do all of this for you.

Maintain the right posting frequency

Posting frequency is only one part of the equation when you’re trying to get people to click on your posts, and it’s something you should look into when creating your publishing schedule. 

One of the most important steps a social media management company takes is to develop a posting strategy for social media. In other words, what social media channels will your company post to, and how frequently? It sounds easy enough, but it can actually be a bit tricky if it’s overlooked. 

To help you figure out your social media posting frequency, we’ve put together a list of the most popular social media platforms, along with the best recommendations for publishing frequency: 

  • Facebook: 1-2 posts per day.
  • Twitter: 1-2 times per day, but no more than 3-5 times per day. Be careful.
  • LinkedIn: 1 post per business day, which is 20 posts per month. Companies that post weekly on LinkedIn see a 2x higher engagement rate.

Don’t forget about the time

We all know there can never be just one formula for what works and what doesn’t when it comes to the best time to post on social media. It’s unique to each business and its specific audience. 

So, let’s take a look at some general rules of the best time to post on social media to get the greatest reach for your company’s social media accounts:

  • Facebook: Try to keep your post timing between 9 a.m. and 1 p.m.
  • Twitter: Mornings and late evenings are the best times to post on Twitter. Try publishing between 9 a.m. and 11 a.m. or between 6 p.m. and 9 p.m.
  • LinkedIn: Monday and Tuesday from 8 a.m.–2 p.m. Post on Wednesday from 8–10 a.m. and at noon, on Thursday at 9 a.m. and 1–2 p.m., and on Friday at 9 a.m.

When posting times are used correctly, your social media can help you reach new customers and increase sales. Tempesta Media’s platform, along with its social media solutions, specifically its Simple Social Share™ feature, allow you to use one centralized dashboard to create, schedule, publish and optimize social media posts while getting higher ROI and ROT.

Analyzing your social media program performance

It is important to analyze your social media data to see if there are any ways you can improve your use of social media. If you don’t take the time to analyze the data, you will fail to optimize and scale your social media marketing program

The analysis should include data about your target audience, the type of content, the timeline and other factors that are important for your business. The social media management company will focus on finding out what works and what doesn’t, where improvement can be made and new ideas for social media marketing campaigns.

It will take time to analyze your social media program’s performance from all angles. This includes using analytics not only from your own websites, but also from the social media platforms where you are promoting your business. You can learn a lot about your customers by paying close attention to these statistics. For instance, through analytics, you may find that a certain social media platform is not providing you with nearly as much traffic as you think it should be.

Here are some social media program performance metrics that a social media management company will definitely pay attention to while performing the analysis:

  • Engagement (clicks, likes, shares and comments). The engagement rate is frequently used to determine how active your audience is with your social media content and how effective your brand efforts are. Consumers who are engaged interact with brands through behaviors like “likes,” comments and social sharing.
  • Awareness (impressions and reach). Impressions and reach are both critical metrics to evaluate, especially if your social goals are focused on brand awareness and perception.
  • Share of voice (volume and sentiment). Volume and sentiment are two factors that influence how much of a person’s voice is heard. A measure known as share of voice is frequently employed in public relations as well as in competitive research and paid advertising campaigns. It shows how much of the online world your company is involved in. If you’re a Chicago-based surgery clinic, for example, you can see how many people are talking about your business online in comparison to your competitors.
  • ROI (referrals and conversions). Both sales and marketing goals, as well as major business goals, are linked to social referral traffic and conversions.

Final thoughts

You can benefit your business now by hiring a social media management company. A social media management company can help you promote your business, increase your follower count and enhance your target customer base.​

A social media management company can cover everything from social media strategy and implementation to the daily operations needed to keep a profile running effectively. Most social media management operations take a considerable amount of time. This is time you can better spend focusing on increasing revenue and other important aspects of your business while still developing and maintaining your company’s online presence on various social media sites and reaching out to new and potential customers.

Enlisting the help of a social media management company is one of the best decisions you can make for your business. 

Readability Review

The Tempesta Media platform gives you a variety of tools to make sure you reach your audience with every word you publish.

Content might be king, but it still has to serve your audience’s needs. You know your audience, their pains, and needs, and we can make sure our content marketing software address every piece of your content.

What is a readability score?

 

Readability is a definition of text complexity. It’s important to understand how easy your text should be to read in order to appeal to your audience’s knowledge level and work to meet their needs.

Check text readability with content marketing software

Our readability feature of the platform scans your very first article draft before your writer submits it. This helps the writer establish the right tone, voice, and knowledge level from the beginning to provide a refined article the first time you see it.

 

The live readability check helps your writing team follow your unique Voice Profile™ to:

  • Assure your content is interesting but still easy to read.
  • Increase the click-through rate and time on page.
  • Lower bounce rate.
  • Improve your SEO score.
  • Increase your expertise, authority, and trust.
  • Make sure all your content is consistent and matches your Voice Profile™.
  • Increase your content visibility and deliver your message.

 

How does the readability check work?

  1. Define your audience’s readability level.
  2. Add the readability range to your account.
  3. Your writers will match it in their content.

Deliver your message to your customers in a way they can understand it

The Tempesta Media platform is more than just an outsourced content writing solution. Creating content is not the ultimate goal of your content marketing software – engaging your customers is. We enable you to publish high-quality content that reaches your audience where they are and in a way that they understand and value.

Key Account Manager

KEY RESPONSIBILITIES:

You will manage relationships with new and existing B2B customers and serve as their primary point of contact within Tempesta Media. You will often interact with customers at multiple levels within the company, up to and including the C-level.

You will be responsible for effectively onboarding new customers to Tempesta Media, setting expectations for their experience with our content platform, providing ongoing account updates and answering inquiries from your clients.

You will also be expected to perform quarterly business reviews with each of your clients, cross selling other Tempesta Media products and services, and maintaining a high level of customer satisfaction and high rate of renewal within your portfolio.

REQUIRED QUALIFICATIONS:

  • Bachelor degree
  • Experience managing businesses in at least one of these industries is preferred: Business Services, Financial Services, and Healthcare.
  • Superior English communication and presentation skills.
  • Ability to effectively translate customer needs and coordinate internal Tempesta Media cross-departmental resources to fulfil them.
  • Proficient with MS Office, including Word, Excel and PowerPoint.
  • Experience with HubSpot or other CRM system (with preference given to HubSpot).
  • Driven to continually learn.

CULTURAL ATTRIBUTES:

  • Communicator: You possess superior communication skills and genuinely enjoy working with customers.
  • Team-Oriented: You are capable of embracing the ideas of others (even if they conflict with your own) for the sake of the company and client.
  • Driven: You are a driven team player, collaborator, and relationship builder whose infectious can-do attitude inspires others and encourages great performance in a fast-moving environment.
  • Entrepreneurial: You thrive in a fast-paced, changing environment and you’re excited by the chance to play a large role.
  • Continual Improvement: We are growing our team and building our company. Ideal candidates will be enthusiastic seekers of new ideas for improvement and will be excited to stay current in the practices of other top employers. We want you to bring your thoughts, constantly hatch new thoughts and share recommendations often. We have a high bar and will always look to raise it.
  • Passionate: You must be passionate about online collaboration and ensuring our clients are successful; we love seeing drive and ambition.
  • Self-motivated: You can work with a minimum of supervision and be capable of strategically prioritizing multiple tasks in a proactive manner.

How to get the most from a marketing MSP for your business

Using a marketing MSP is a good choice if you are looking to have more control of your marketing program. No matter if you are a one-person marketing department or managing a big team, having an experienced professional take a fresh look at your marketing strategy and bring in new insights and expertise is always a good opportunity.

But how do you make sure you are using your marketing MSP at full potential? What should you keep in mind to streamline your cooperation the most efficient way?

What is a Marketing Managed Service Provider?

Marketing Managed Service Providers are agencies specializing in managing the marketing programs on all stages. The service usually includes:

  • strategy development, 
  • content production, 
  • publishing,
  • promotion, 
  • Analytics.

They fully take over the tactical aspects of the clients marketing program after setting the goals and the strategy in cooperation with the company.

Here are 3 main rules to follow for noticeable impact of marketing MSP for your businesses:

1. Set up your goals correctly

This will allow both your team and the marketing MSP to understand the business objectives. Furthermore, it will make sure that the tactics and every piece of content is aligned with the strategy. It’s important to set achievable and measurable goals and keep in mind that it takes some time for content marketing to start bringing value, but the results will be consistent and long term.

The ultimate metric that reflects your marketing effectiveness would be ROI. The return itself will take some time with content murketing, so you should set a wider range of KPI’s to track the performance in the meanwhile.

2. Only choose the marketing MSP that understands your business

You should think about your managed service provider as an enforcement  of your marketing team. This means you are hiring more than just freelance writers or advertising agencies – you’ll have an extra team of marketing professionals bringing you their experience. But will they be able to understand your audience and industry specifics? 

Most marketers need to involve employees from other departments to content creation which is not the best solution. Even if your expert can put words together, writing is usually time consuming and it’s better to dedicate it to the employees direct responsibilities.

Our managed service solutions offer you expert industry writers with extensive and unique professional experience in your industry and suitable for your writing skills and tone.

3. Communication is the key

Working with a managed service provider is almost the same as having one more CMO with a whole team. This means you and your MSP will have ongoing communication about your marketing performance. It’s important to keep your partners posted about all the changes in your business objectives. This way they can pivot their strategy and make sure it’s perfectly aligned with your needs.

Even if you fully trust your MSP it’s always better to stay hands-on and check the quality of your content. You usually have a dedicated account manager who is responsible for establishing the communication between your company and the MSP, and the success of your marketing campaigns, so you can always share your feedback with them.

Too many cooks spoil the broth, so we recommend defining one person responsible for communication with the MSP on your side to streamline this process. 

Summary

Marketing Managed Service Providers can help you gain more control of your results. Set clear goals, choose an MSP that understands your industry and communicate along the way. From here you can easily scale your content marketing.

We offer a Marketing Managed Service exclusively to results-oriented companies within the business services, financial services, and healthcare sectors to guarantee the achieving of financial results. 

Simple Social Share™

Simple Social Share is your complete social media management solution.

Getting results from social media marketing requires consistency and focus. It also means tight organization and management. Whether it is amplifying your blog posts, developing curated social posts, or managing a publication schedule across multiple networks, Simple Social Share is your solution. 

Social media management is tightly integrated with content marketing

As part of the Tempesta Media platform, you can create, schedule, publish, and optimize social media posts, blog posts, and more from one unified dashboard.

Simple Social Share can quickly and easily manage your company’s created posts, those created by your Tempesta Media writing team, and those from freelancers that you hire.

Simple Social Share recommendations and alerts help guide you toward creating social posts that drive engagement, amplify your message, and align with your industry and brand.

How Simple Social Share helps your business

Simple Social Share is designed to help you seamlessly integrate your content and social media marketing programs together, improving return on investment and return on time. You can benefit from:

  • Connectivity -Work with social media platforms that businesses use most.
  • Dynamic triggers – Conditionally publish social content immediately after your blog post is published on your website.
  • Content integration – Selectively add social posts to blogs and other content.
  • Auto embed – Automatically embed hashtags and images within each post.
  • Curated social posts – Add posts based on the latest industry events or research.
  • Engagement improver – Optimize social media posts for maximum visibility and virality.
  • Managed social media service option – Have your social media program managed for you.

Learn how Simple Social Share can help your company

Simple Social Share is available as a part of the Enterprise platform subscription and is a component of Tempesta Media’s managed service solution for companies in the financial services, healthcare, and business services sectors.

If you are interested in learning more about Tempesta Media’s managed service solutions, please contact us today.

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Competitive Analysis

Having deep knowledge of your competitors’ content and social media marketing programs can mean the difference between the success and failure of your own program. Competitive analysis is a critical component of your strategic planning process and give you visibility into your competitive environment. 

What’s included in Tempesta Media’s competitive analysis?

Our analysis will examine your designated competitors’ content and social media marketing programs in order to identify areas of strength, weakness, and opportunity for your company. 

These insights can also help you avoid many of your competitors’ mistakes. Below is a small sampling of what our competitor analysis can do: 

  • Measure your program’s progress against your competition. Establish internal benchmarks for success.
  • Identify areas where you are doing well and where your program has hidden gaps. Modify your strategy to exploit opportunities. 
  • Uncover secrets that your competitors are employing to obtain an advantage over you. Develop programs to neutralize their power.
  • Receive specific, actionable recommendations that can drive results quickly and cost-effectively.

Tempesta Media’s competitive analysis sets you up for success

Unlike tools available from other companies, Tempesta Media’s competitive analysis goes further.  As part of our managed solution, the analysis provides you with data, insights and actionable recommendations:

  • Parallel analyses across your top competitors.
  • Evaluation of the data by our content marketing strategists to uncover hidden value.
  • One-on-one consultation to walk you through findings and suggestions.
  • Recommendations for ROI (return on investment) hurdles.
  • Recommendations aligned with your overall strategy and objectives.

Learn how our managed service can be the solution for you

Tempesta Media offers a comprehensive managed solution for companies in the financial services, business services, and healthcare sectors. If your company is looking for a way to drive ROI from content, social media, and influencer marketing, our managed service solution may be a fit for you. Learn more about our managed service.

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Content SEO Optimization and Meta Information with Tempesta Media

Just posting consistent content on your website is beneficial for search engine optimization (SEO). However, optimizing your content for SEO keywords and more will result in a better SEO score. Thus, Tempesta Media is so much more than just a content curation service. We help with content SEO optimization and Meta Information so all of your content has it pre-prepared. Take a deeper look into some of our services in this arena.

In-depth content consultations catered to your goals

Ensuring that you are keeping up with current SEO best practices is the key to ranking higher in search engines. Tempesta Media offers content consulting services in a few different forms.

Full SEO review

The largest form is a full SEO review of your website that provides you with eight hours of research and suggestions from our SEO experts. This is ideal for customers who don’t have a detailed SEO content plan or have not implemented SEO optimization in their content. You can order one here.

Keyword research

Another consulting service we offer is keyword research. You can order a consultation for however many hours you would like us to spend gathering keywords for you. Keyword research can take around 2-4 hours, depending on how extensive you would like the research to be.

This can be helpful in finding:

  • What keywords you are ranking high on.
  • Which keywords could be ranked higher with proper optimization.
  • What keywords would be profitable to rank high on.

SEO optimized articles

Properly optimizing your content can improve your SEO metrics greatly. When ordering an article from Tempesta Media, just select SEO content as the type you would like. This will bring up a few more boxes for you to fill out.

These boxes allow you to identify one or more keywords to include in your article and how many times each keyword should appear throughout.

You can also add SEO specifics to your Voice Profile, like ensuring that your keyword is in the first paragraph or a header. With these preferences and instructions, your writer will not be able to submit content that does not follow your specific guidelines. Content SEO Optimization and meta information automatically becomes prioritized this way.

Well-crafted meta information

Something that is often overlooked in content marketing is ensuring that all of your content has properly filled out meta information. When you order an article from Tempesta Media, your writer fills out all of this information for you. The guidelines for content SEO Optimization and meta information make sure they’re on point.

If you have the WordPress or HubSpot integration, you are able to post your content onto your site as a draft. This makes filling out your meta information even easier, as it all transfers seamlessly from the Tempesta Media platform to the website host.

Search engine optimization and content marketing don’t have to be time-consuming or complicated. The ability to get SEO consulting and create quality SEO-optimized content is crucial. Ensuring that you are using Tempesta Media to its fullest potential can transform your marketing program!

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Plagiarism Screening on the Tempesta Media Platform

Tempesta Media’s plagiarism screening capabilities ensure that all your content is original, giving you both peace of mind and confidence in your program.

Why does plagiarism screening matter?

Plagiarism is the act of copying someone else’s work, without giving them credit.

It presents various problems if left unaddressed:

  • Plagiarism violates copyright laws, which poses potential legal issues.
  • It is unethical to pass off someone else’s ideas as your own.
  • It paints both the writer and the company as untrustworthy and dishonest.
  • Plagiarism makes a company look uninformed, like they aren’t experts in their industry and instead have to rely on others’ knowledge.
  • It can significantly harm your SEO rankings.

Tempesta Media’s plagiarism screening capabilities head off these issues, before you even read the first draft. Our technology automatically scans your writers’ content submissions for any duplications on the millions of publications on the internet.

If an article contains plagiarized content, our system will flag the exact phrase that is problematic as well as the precise website it’s copied from.

Our platform won’t allow content creators to submit their article until the issues are resolved. This forces your content creators to address them, ensuring they learn from their mistakes and, ultimately, present you with better content moving forward.

Even with direct quotes, where the intent is to copy someone else word-for-word, our solution has you covered there too. When our plagiarism screening technology catches plagiarized direct quotes, our editors will verify that the corresponding hyperlink is connected to the phrase.

Combined with the intelligence of our platform, the built-in learning curve for the writers and our expert editors, Tempesta Media can ensure that each piece of content is free of plagiarism. Contact our customer support team if you would like to know more about how we can help deliver great content to your audience.

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