How to get the most from a marketing MSP for your business

Using a marketing MSP is a good choice if you are looking to have more control of your marketing program. No matter if you are a one-person marketing department or managing a big team, having an experienced professional take a fresh look at your marketing strategy and bring in new insights and expertise is always a good opportunity.

But how do you make sure you are using your marketing MSP at full potential? What should you keep in mind to streamline your cooperation the most efficient way?

What is a Marketing Managed Service Provider?

Marketing Managed Service Providers are agencies specializing in managing the marketing programs on all stages. The service usually includes:

  • strategy development, 
  • content production, 
  • publishing,
  • promotion, 
  • Analytics.

They fully take over the tactical aspects of the clients marketing program after setting the goals and the strategy in cooperation with the company.

Here are 3 main rules to follow for noticeable impact of marketing MSP for your businesses:

1. Set up your goals correctly

This will allow both your team and the marketing MSP to understand the business objectives. Furthermore, it will make sure that the tactics and every piece of content is aligned with the strategy. It’s important to set achievable and measurable goals and keep in mind that it takes some time for content marketing to start bringing value, but the results will be consistent and long term.

The ultimate metric that reflects your marketing effectiveness would be ROI. The return itself will take some time with content murketing, so you should set a wider range of KPI’s to track the performance in the meanwhile.

2. Only choose the marketing MSP that understands your business

You should think about your managed service provider as an enforcement  of your marketing team. This means you are hiring more than just freelance writers or advertising agencies – you’ll have an extra team of marketing professionals bringing you their experience. But will they be able to understand your audience and industry specifics? 

Most marketers need to involve employees from other departments to content creation which is not the best solution. Even if your expert can put words together, writing is usually time consuming and it’s better to dedicate it to the employees direct responsibilities.

Our managed service solutions offer you expert industry writers with extensive and unique professional experience in your industry and suitable for your writing skills and tone.

3. Communication is the key

Working with a managed service provider is almost the same as having one more CMO with a whole team. This means you and your MSP will have ongoing communication about your marketing performance. It’s important to keep your partners posted about all the changes in your business objectives. This way they can pivot their strategy and make sure it’s perfectly aligned with your needs.

Even if you fully trust your MSP it’s always better to stay hands-on and check the quality of your content. You usually have a dedicated account manager who is responsible for establishing the communication between your company and the MSP, and the success of your marketing campaigns, so you can always share your feedback with them.

Too many cooks spoil the broth, so we recommend defining one person responsible for communication with the MSP on your side to streamline this process. 

Summary

Marketing Managed Service Providers can help you gain more control of your results. Set clear goals, choose an MSP that understands your industry and communicate along the way. From here you can easily scale your content marketing.

We offer a Marketing Managed Service exclusively to results-oriented companies within the business services, financial services, and healthcare sectors to guarantee the achieving of financial results. 

Simple Social Share™

Simple Social Share is your complete social media management solution.

Getting results from social media marketing requires consistency and focus. It also means tight organization and management. Whether it is amplifying your blog posts, developing curated social posts, or managing a publication schedule across multiple networks, Simple Social Share is your solution. 

Social media management is tightly integrated with content marketing

As part of the Tempesta Media platform, you can create, schedule, publish, and optimize social media posts, blog posts, and more from one unified dashboard.

Simple Social Share can quickly and easily manage your company’s created posts, those created by your Tempesta Media writing team, and those from freelancers that you hire.

Simple Social Share recommendations and alerts help guide you toward creating social posts that drive engagement, amplify your message, and align with your industry and brand.

How Simple Social Share helps your business

Simple Social Share is designed to help you seamlessly integrate your content and social media marketing programs together, improving return on investment and return on time. You can benefit from:

  • Connectivity -Work with social media platforms that businesses use most.
  • Dynamic triggers – Conditionally publish social content immediately after your blog post is published on your website.
  • Content integration – Selectively add social posts to blogs and other content.
  • Auto embed – Automatically embed hashtags and images within each post.
  • Curated social posts – Add posts based on the latest industry events or research.
  • Engagement improver – Optimize social media posts for maximum visibility and virality.
  • Managed social media service option – Have your social media program managed for you.

Learn how Simple Social Share can help your company

Simple Social Share is available as a part of the Enterprise platform subscription and is a component of Tempesta Media’s managed service solution for companies in the financial services, healthcare, and business services sectors.

If you are interested in learning more about Tempesta Media’s managed service solutions, please contact us today.

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Competitive Analysis

Having deep knowledge of your competitors’ content and social media marketing programs can mean the difference between the success and failure of your own program. Competitive analysis is a critical component of your strategic planning process and give you visibility into your competitive environment. 

What’s included in Tempesta Media’s competitive analysis?

Our analysis will examine your designated competitors’ content and social media marketing programs in order to identify areas of strength, weakness, and opportunity for your company. 

These insights can also help you avoid many of your competitors’ mistakes. Below is a small sampling of what our competitor analysis can do: 

  • Measure your program’s progress against your competition. Establish internal benchmarks for success.
  • Identify areas where you are doing well and where your program has hidden gaps. Modify your strategy to exploit opportunities. 
  • Uncover secrets that your competitors are employing to obtain an advantage over you. Develop programs to neutralize their power.
  • Receive specific, actionable recommendations that can drive results quickly and cost-effectively.

Tempesta Media’s competitive analysis sets you up for success

Unlike tools available from other companies, Tempesta Media’s competitive analysis goes further.  As part of our managed solution, the analysis provides you with data, insights and actionable recommendations:

  • Parallel analyses across your top competitors.
  • Evaluation of the data by our content marketing strategists to uncover hidden value.
  • One-on-one consultation to walk you through findings and suggestions.
  • Recommendations for ROI (return on investment) hurdles.
  • Recommendations aligned with your overall strategy and objectives.

Learn how our managed service can be the solution for you

Tempesta Media offers a comprehensive managed solution for companies in the financial services, business services, and healthcare sectors. If your company is looking for a way to drive ROI from content, social media, and influencer marketing, our managed service solution may be a fit for you. Learn more about our managed service.

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Content SEO Optimization and Meta Information with Tempesta Media

Just posting consistent content on your website is beneficial for search engine optimization (SEO). However, optimizing your content for SEO keywords and more will result in a better SEO score. Thus, Tempesta Media is so much more than just a content curation service. We help with content SEO optimization and Meta Information so all of your content has it pre-prepared. Take a deeper look into some of our services in this arena.

In-depth content consultations catered to your goals

Ensuring that you are keeping up with current SEO best practices is the key to ranking higher in search engines. Tempesta Media offers content consulting services in a few different forms.

Full SEO review

The largest form is a full SEO review of your website that provides you with eight hours of research and suggestions from our SEO experts. This is ideal for customers who don’t have a detailed SEO content plan or have not implemented SEO optimization in their content. You can order one here.

Keyword research

Another consulting service we offer is keyword research. You can order a consultation for however many hours you would like us to spend gathering keywords for you. Keyword research can take around 2-4 hours, depending on how extensive you would like the research to be.

This can be helpful in finding:

  • What keywords you are ranking high on.
  • Which keywords could be ranked higher with proper optimization.
  • What keywords would be profitable to rank high on.

SEO optimized articles

Properly optimizing your content can improve your SEO metrics greatly. When ordering an article from Tempesta Media, just select SEO content as the type you would like. This will bring up a few more boxes for you to fill out.

These boxes allow you to identify one or more keywords to include in your article and how many times each keyword should appear throughout.

You can also add SEO specifics to your Voice Profile, like ensuring that your keyword is in the first paragraph or a header. With these preferences and instructions, your writer will not be able to submit content that does not follow your specific guidelines. Content SEO Optimization and meta information automatically becomes prioritized this way.

Well-crafted meta information

Something that is often overlooked in content marketing is ensuring that all of your content has properly filled out meta information. When you order an article from Tempesta Media, your writer fills out all of this information for you. The guidelines for content SEO Optimization and meta information make sure they’re on point.

If you have the WordPress or HubSpot integration, you are able to post your content onto your site as a draft. This makes filling out your meta information even easier, as it all transfers seamlessly from the Tempesta Media platform to the website host.

Search engine optimization and content marketing don’t have to be time-consuming or complicated. The ability to get SEO consulting and create quality SEO-optimized content is crucial. Ensuring that you are using Tempesta Media to its fullest potential can transform your marketing program!

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Plagiarism Screening on the Tempesta Media Platform

Tempesta Media’s plagiarism screening capabilities ensure that all your content is original, giving you both peace of mind and confidence in your program.

Why does plagiarism screening matter?

Plagiarism is the act of copying someone else’s work, without giving them credit.

It presents various problems if left unaddressed:

  • Plagiarism violates copyright laws, which poses potential legal issues.
  • It is unethical to pass off someone else’s ideas as your own.
  • It paints both the writer and the company as untrustworthy and dishonest.
  • Plagiarism makes a company look uninformed, like they aren’t experts in their industry and instead have to rely on others’ knowledge.
  • It can significantly harm your SEO rankings.

Tempesta Media’s plagiarism screening capabilities head off these issues, before you even read the first draft. Our technology automatically scans your writers’ content submissions for any duplications on the millions of publications on the internet.

If an article contains plagiarized content, our system will flag the exact phrase that is problematic as well as the precise website it’s copied from.

Our platform won’t allow content creators to submit their article until the issues are resolved. This forces your content creators to address them, ensuring they learn from their mistakes and, ultimately, present you with better content moving forward.

Even with direct quotes, where the intent is to copy someone else word-for-word, our solution has you covered there too. When our plagiarism screening technology catches plagiarized direct quotes, our editors will verify that the corresponding hyperlink is connected to the phrase.

Combined with the intelligence of our platform, the built-in learning curve for the writers and our expert editors, Tempesta Media can ensure that each piece of content is free of plagiarism. Contact our customer support team if you would like to know more about how we can help deliver great content to your audience.

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Accelerate Your Post-COVID Business Transformation With a Marketing MSP

Companies can use MSPs for post-COVID business transformation in order to think differently and make data-driven decisions that will support success and growth.

Companies across the globe are feeling the pressure in post-COVID business times. Traditional business models have changed to adapt to the new normal, which has manifested through changing consumer behavior, supply chain disruptions, and government-mandated shutdowns. Problems that businesses have already faced include:

Let’s take a closer look at how a marketing managed service provider (MSP) can accelerate your post-COVID business transformation.

A new look

COVID-19 has spotlighted the inefficient processes within companies. Additionally, the pandemic has focused a lot of stakeholders’ time and attention on operating companies’ critical functions and adapting to new requirements. Thus, businesses have been taking their brightest assets away from making key strategic goals and decisions (e.g., preparing websites for the new Google algorithm changes, optimizing content workflow, tracking engagement analytics, etc.).

To survive in post-COVID business, you need to have a new outlook on issues. To achieve success, you have to get rid of weaknesses and access new opportunities. Marketing managed service providers (MSPs) are able to bring a fresh expert look to the post-COVID digital world along with effective solutions, crafted for you.  

Improvement and additions

Marketing MSPs can provide you with a detailed SWOT analysis for your business, using their industry expertise, experience, and sophisticated analytics to define and prioritize fields within your content marketing program that need improvements. Moreover, your marketing partner can provide you with a smart action plan, along with KPIs to track to measure progress.

To stay ahead of the competition in the post-COVID business world, companies need to establish innovative additions to their processes. Marketing managed service providers offer their clients trusted digital solutions, such as content marketing programs. This self-service capability is a great addition for businesses. By automating processes and consolidating vendors, you’re able to keep your time in order to make the most of future opportunities to scale.

In summary

The pandemic has changed the business world, perhaps forever. Companies need to mitigate the negative impact of these changes and take advantage of the opportunities that post-COVID business transformation has created.

Partnering with a marketing MSP will accelerate the transformation by giving you the expertise, insights, and tools needed to help you take the bold steps that will define success in an entirely different business landscape.
Find out how Tempesta Media’s managed marketing solutions can help your post-COVID business. For more tips on how to optimize your program, download our e-book to discover 100 mistakes companies often make when establishing their strategies.

5 Reasons to Use a Marketing Managed Service Provider in 2021

A managed service provider in marketing can improve the performance of your content marketing program significantly. 

Businesses that use a marketing managed service provider (MSP) are able to achieve their business goals fast, accurately, and (equally important) at less cost. It’s an effective solution not only for companies that outsource marketing services but also for those that have in-house teams. In this article, we’ll provide five main reasons to use a marketing managed service provider in 2021.

Keep your focus on business objectives.

When your company is scaling, it can be hard for your marketing team to stay focused on core business objectives while they are overwhelmed by handling additional workflow. Free up time for your team to focus on business goals, and don’t let them be distracted. By having a marketing MSP in place, you enable your business to amplify your growth.

Improve your business’s expertise.

Customer trust is a crucial component in business success. By presenting yourself as a valuable and credible source through the content you produce, you’re getting all the advantages associated with it: 

  • More traffic.
  • Qualified leads.
  • Higher search engine rankings.
  • And much more. 

Unfortunately, it can be hard to find content creators within your specific niche. In addition, the hiring process takes a lot of time and energy, both of which you need to focus on your business objectives. With a marketing managed service provider, you don’t need to worry about finding and managing a team of expert writers, nor additional features that will support producing quality pieces of content.

Save on your costs.

The average content creator salary in the United States is $38,739 as of March 29, 2021, but the salary range typically falls between $34,594 and $43,192. However, to make your connected marketing program work and bring results, you also need to have an SEO/SEM specialist and CMO on your team. By doing simple math, it becomes clear that a marketing managed service provider can bring you more value at less cost, as prices usually start at $2,000.

Scale up or down.

Scaling up or down is an integral part of the business lifecycle. Marketing managed service providers can respond to these changes quickly by offering solutions based on demand. 

Solve issues effectively.

Marketing managed service providers can support you whenever you need it. They usually have multi-channel support, which makes it possible to get help via chat, email, or phone. Besides sufficient support, marketing MSPs are able to minimize the quantity and sizes of issues that appear by having different service-level agreements in place and using a proactive and predictable approach.

In summary

A marketing managed service provider is able to boost your content marketing strategy, thereby helping you achieve your business goals. Tempesta Media is a marketing MSP connected with a self-serviced content marketing platform. We can provide superior performance at up to 80% less cost. 
You need to be extremely careful when choosing an MSP because picking the wrong one can be a costly mistake. Check out our 100 mistakes e-book to learn more about other common pitfalls to avoid when optimizing your content marketing program.

Marketing Managed Services: What are the Benefits for your Business?

Time and money are of the essence, yet companies never have enough to spare for marketing. Luckily, marketing managed services can handle your program for you.

While investing in a digital marketing strategy may not seem like your highest priority, it’s really your best chance at survival. In fact, 14% of small companies go out of business because of poor marketing. Despite its importance, that doesn’t change the fact that many businesses just don’t have the time, money, or resources to allocate to a marketing program. That’s where a marketing managed services solution offers its value.

What is a marketing managed services solution?

Think of the different pillars of digital marketing – content, social media, SEO, email, and influencer. These aren’t silos. Rather, they work together, building off each other to create an advanced, connected strategy.

Marketing managed services takes all five pillars off your plate, driving better results by doing what so many companies don’t have the capacity to: create one unified program. With managed services, you still gain all of the benefits of an established digital marketing strategy, but you don’t have to manage anything internally.

Your managed services provider will handle everything from content planning and production to SEO optimization, from social media posts to industry influencer partnerships. By having one provider oversee each pillar, you get a cohesive program that leads to cost savings, better results, and more (while you still get to focus on your other business tasks).

What are the benefits of managed services?

While the advantages of a marketing managed services provider have a ripple effect throughout your company, these are some of the most prominent benefits you will see from that partnership.

Lower costs

The cost of a managed services solution is predictable. Subscription-based and scalable, this solution enables you to have both a more accurate budget and the flexibility to adapt to changes you need to make. Compared to an internal marketing program, where your team may fluctuate in their productivity levels and free time, a consistent solution leads to a more manageable budget.

Not only is marketing managed services predictable, but it also costs less as a whole. In fact, with the right partner, like Tempesta Media, you can achieve reliable results at up to 80% less cost than keeping marketing in-house. Indeed, you don’t have to worry about dedicating a full-time team (their time and salary) to digital marketing (planning, writing, optimizing, publishing, promoting, updating, and more).

Expert team

Instead of hunting for the right digital marketing pro, social media specialist, SEO whiz, and expert writers and editors, marketing managed services providers already have experienced and prepared professionals trained to manage your program effectively. From the beginning stages of planning all the way through amplification, providers have the experts who can craft industry-specific content that appeals to your audience.

Updated tools, tech, and techniques

If you have ever managed an internal digital marketing program, you know that there is a lot more to it than what meets the eye. Fortunately, managed services solutions have access to the tools and technology needed to make a real impression:

  • Latest best practices in SEO optimization.
  • Newest trends in social media and influencer marketing.
  • Content marketing integrations for easy publication and tracking.
  • Tools and tech for the seamless creation of email campaigns.
  • Streamlined platforms to easily manage programs in one place.
  • And more.

Without a marketing managed services partner, you are left to handle the associated time, energy, and costs that go into a comprehensive program like this.

Streamlined program

As briefly mentioned above, managed services providers have the technology to host primary aspects of a digital marketing program in one streamlined platform, making for a process that runs equally as smooth. In fact, marketing managed services providers often establish service-level agreements, holding them to certain standards of quality to meet the needs of their clients and encourage simple yet effective processes.

With a platform like Tempesta Media’s, it’s a hub for everything a successful program needs, like assignment scheduling, analytics and social media integrations, and a comprehensive list of content for easy organization. On one platform, you can see a piece of content progress from its creation all the way through publication, saving time and promoting ease of use.

More qualified leads

With a marketing managed services provider, you can rest assured that your digital marketing program will never lag, dwindle, or die out. Your partner will treat everything from content creation to social media posting to search engine optimization with the utmost importance.

What does this mean for you? You benefit from a consistent program that steadily captures leads and brings them down the sales funnel. Let’s take content marketing as an example.

Without a partner to advocate the importance of content, it’s likely that the program would become stagnant, ending with your team haphazardly publishing content whenever they find the time out of their busy schedules. This irregular frequency doesn’t leave your audience with much of a journey to follow, leaving countless qualified leads stuck halfway through the sales pipe.

But with a managed services provider, your content won’t ever see a gap, and your audience will be smooth-sailing down the pipeline.

Marketing managed services can give you better results

With the help of a managed services partner, you can watch your digital marketing tactics transform into a program that saves money, simplifies processes, and creates more qualified leads. All the while, you and your team can focus on other business-critical tasks without any sacrifice.

Need help?

Tempesta Media offers marketing managed services to companies in the business services, financial services, and healthcare industries. As mentioned above, we can provide up to 80% cost savings in your content, social media, and influencer marketing programs compared to an internal team.

With our proprietary platform, qualified team of industry experts, and knowledge of the latest trends and best practices, Tempesta Media can drive exceptional results and create quality content at scale.

Reach out to us today to learn more about our managed services and see how we can generate success for your business!

To discover other ways to optimize your marketing programs, download our e-book, 100 Mistakes Businesses Make When Starting, Optimizing, and Scaling Content Marketing Programs.

Top Content Marketing Solutions for Scaling Business Services

Leveraging content marketing solutions can help you scale your online presence. Here are some strategies to explore to increase the outreach of your business services.

Business services need a strong online profile to connect with audiences. Decision-makers consume digital content before making any purchasing decisions, so being a part of that journey gives you a competitive advantage.

However, producing content and promoting it can be time-consuming. As you keep growing, the following content marketing solutions will become a necessity to help you scale your online presence.

Content marketing development

Content marketing development is all about strategic approach. The point is to turn content marketing into a process. It’s a key practice for publishing fresh content regularly, which helps SEO rankings and provides your audience with the best available information on any given topic.

Approaching content marketing as a process is the first step of scaling up. With the help of a partner, you can:

  • Put together a content strategy targeting your main style guide(s). Automate the production of outlines for blogs, social media, videos, and so on.
  • Use an editorial calendar. Your calendar helps you set topics in advance and follow a schedule.
  • Outsource writing, editing, and preparing content for publication. This allows you to focus on other tasks, and if needed, you can easily order more content to scale up.

You can get more value from your content marketing solutions if you have control over the variables involved.

Social media

Did you know that there are 63 million decision-makers on LinkedIn?

Social media is a powerful tool for connecting with B2B buyers. You can use it to establish your business services company as a thought leader. Moreover, shares can help you scale up by reaching out to a broader audience.

Content marketing solutions can help you produce content that will generate shares, clicks, and engagement. Besides, you can get help with growing an online community.

On-page SEO

On-page SEO helps you get more from existing content. You can scale up and get more traffic by optimizing new publications.

Content marketing solutions can help with on-page SEO optimization by:

  • Auditing your existing content and updating it to improve how it ranks.
  • Conducting keyword opportunity research to identify new trends.
  • Optimizing navigation to facilitate content discovery.
  • Crafting SEO-friendly titles, headers, tags, and more to tell search engines what your content is about.

Off-page SEO

Off-page SEO can bring more traffic to your site. It signals that you have quality content that deserves a spot among the top search results.

Content marketing solutions can develop inbound link campaigns. The goal is to get more relevant pages to link to you. Quality content will result in more inbound links, but you can also use guest posts. In addition, business services get a fast track to scaling from free PR provided by republished articles – anything from interview requests to direct client referrals.

Email marketing

Email marketing is a crucial channel for business services. In fact, 87% of B2B marketers use email for nurturing leads.

The B2B journey tends to be longer and more complex, and email tends to hold attention for longer. It’s direct and personal, often providing specific information that is relevant to the receiver.

Besides connecting with new prospects, you can use emails to boost repeat sales from existing clients. A managed services provider can help run your email campaigns and get better results.

Influencer marketing

Scale your online presence by working with B2B influencers. These partnerships can increase awareness for your business and give you more credibility. Some influencers have quite considerable followings among entrepreneurs and decision-makers, giving you access to new growth opportunities.

However, finding the right partners in your specific business services niche can be challenging. Choose content marketing solutions that can connect you to the right influencers for your goals.

Final thoughts on content marketing solutions

It’s possible to scale up your online presence by leveraging the right solutions. Look for a provider with a holistic approach to combine content marketing, SEO, social media, and other strategies.

Tempesta Media is a managed services provider that can help with content development, SEO, and the other areas mentioned above. Get in touch with us to learn more, or download our 100 mistakes e-book to learn more about how to develop an efficient content marketing program.

How to Get More Brand Visibility for Financial Services

Building brand visibility is an essential part of a financial services marketing strategy that will keep you at the top of customers’ minds.

It’s not easy to build a brand, especially in financial services. Digital experiences are accelerating and consumers have more choices than ever. Effective marketing strategies can help you stand out, increase brand visibility, and build trust.

Here are some high-impact strategies you can use to market your financial services business.

Optimize digital user experience (UX)

Digital interactions have become the most common way consumers connect with financial institutions. From doing everyday banking to getting mortgage loans and investing in a 401(k), financial services live online. One bad experience with your brand can hurt buyer confidence and destroy your brand’s reputation.

As the world moves past COVID-19, the shift to a mostly digital world is likely to remain for financial services companies. That means doubling down on brand experiences online to give customers what they need. The best ways to do that include:

  • Digital audits: Many banks and financial institutions have the technological capacity to meet customers’ digital demands. But they don’t use them effectively. Audit your user experience online to make sure it’s a seamless path for customers.
  • Addressing UX gaps: These are gaps between what a consumer expects and what they actually experience. They create a negative brand experience. Most come in the form of poor design, poor execution, lack of value, and lack of feedback on how to improve.
  • Strategic marketing: Marketing has the power to build your brand. But that only works if it’s used the right way. Campaigns should incorporate many channels and powerful content to create better user experiences.
  • Mobile-first design: Millennials and Gen Z are steadily moving towards online banking. They generally use phones to access all financial services. Whether B2B or B2C, optimizing for mobile is a must.

Turn your data into insightful personalized user experiences

A person’s financial story is very personal. Whether someone is starting a business, opening their first bank account, or buying a home, it’s a big milestone in their life. Using the information that you have about where a customer is in their journey can help you create a more personalized experience.

When a brand delights its customers, they are more likely to remain loyal. Do this by creating a customized pathway to take advantage of the tools and services you offer.

Integrate storytelling videos

Customers retain 95% of a message that they see watching a video. It’s one of the most effective ways to capture consumers’ attention today. Videos seize that emotion and allow you to tell great stories that connect with current and future customers. They are a powerful way to build a connection to your brand, which can pay off in the long run.
To create great videos for financial services that will improve your brand visibility:
  • Define your marketing goals.
  • Make sure videos capture your voice. (Most financial services companies want to convey a professional, trustworthy, and knowledgeable tone.)
  • Build trust by offering good information.
  • Educate people about big (and sometimes confusing) financial topics.
  • Ask your users to submit their own videos that tell a story.

Relate with the target audience through social media channels and websites

Website and social media present opportunities to develop long-lasting brand relationships with consumers. The key is to create interesting content to publish online. Your content must meet consumers’ needs to build and solidify that emotional connection. You can do that through:

  • Writing blog posts that answer consumers’ common financial questions.
  • Creating how-to videos that explain various parts of a financial journey.
  • Making financial education content to help people feel more confident in their decisions.
  • Creating a community where consumers feel they belong on social media.

Build your financial services brand

Online interactions are here to stay in the financial sector. To nurture these consumer relationships, companies must invest in marketing for brand visibility. You can do that through personalized user experiences, video marketing, and content marketing.

Talk to Tempesta Media today to learn how our managed content services solution can help you develop trust with your audience. To discover other ways you can optimize your content marketing program to achieve success and stronger client relationships, download our e-book on 100 mistakes companies often make when implementing their strategies.

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