Tempesta Media Platform Integrations

Tempesta Media offers many different integrations that allow you to use our platform as a cornerstone of your content marketing efforts. Using Tempesta Media as an extension of your digital marketing team allows you to spend valuable time on growing your company. You can view our integrations here.

Google Analytics

Being able to track your content metrics is crucial for every single digital marketing endeavor. Failing to have this insight can be detrimental when it comes to learning and optimizing your content to perform the best that it possibly can.

Integrating your Google Analytics gives you the ability to see all of your important insights from the Content Analytics tab on your dashboard.

Having easy access to the following metrics is vital when it comes to optimizing your content for SEO:

  • Bounce rate.
  • Organic searches.
  • Average session durations.
  • New users.

Additionally, it gives your customer success manager access to the same data. This means that (depending on your subscription level) you can get additional insights and suggestions from our SEO experts.

WordPress and HubSpot

When you order articles from Tempesta Media, your writer also does the formatting, meta information, and anything else requested in your Voice Profile. Integrating your WordPress and HubSpot allows you to instantly publish their completed content as a draft onto your website. All you have to do is review the draft and post it to your blog. This facilitates consistent and quality content that search engines love.

Social media

Tempesta Media allows integrations with your Facebook, LinkedIn, and Twitter into our platform. You can order and schedule three types of social media posts to your website:

  1. Posts written by you and your team.
  2. Ordered in bulk and written by our experts.
  3. Posts ordered with your blog articles to promote the content.

Having full control over and visibility into your social media is essential to a successful content marketing campaign. Once your content has been posted, everyone on your team is notified via email. The email contains a link to the post so you and your team can easily click, review, and promote your content.

Content marketing and search engine optimization don’t have to be complicated, time-consuming, or confusing. The ability to consistently post quality content that is optimized specifically for your company’s marketing goals does not have to be exclusive to large corporations. Content marketing in this age is more important than ever. Therefore, ensuring that you are using Tempesta Media to its fullest potential is just as important.

Posted in Q&A

I’ve Signed a Contract With a Marketing Managed Services Provider. What’s Next?

There’s a list of items that needs attention immediately after you’ve signed up with a marketing managed services provider. Use this checklist to stay on top of every decision.

So, you’ve chosen a marketing managed services provider for your business. The hard parts of finding the right vendor and negotiating a contract are behind you. However, what you do immediately after signing up will determine your relationship going forward. We’ve outlined a checklist of action items and, most importantly, things to pay attention to going forward.

1.     Start with a kickoff call

This is by far the easiest part of beginning a relationship with the marketing managed services provider. Think of it like an extended agenda for your future touch points. It shouldn’t be overly long and will touch on:

  • Introductions of key team members, such as an account manager, specialists, etc.
  • Important points about your service-level agreement and future support.
  • Outlines for current priorities and areas of focus early on.
  • Expectations for the relationship going forward.

In short, this is a formal greeting between your teams to make sure you’re all on the same wavelength. After that, your work behind the scenes begins.

2.     Define business objectives

Here, your C-suite should come together and lean on expectations established in the previous part. Firstly, discuss your needs internally and get an inventory of all the resources you already have. Secondly, talk to your contact with the marketing managed services provider and work on these steps together:

  • Begin with the target audience. This one depends on the model you use. For example, it can mean a Voice Profile or style guide for content marketing, demographics and psychographics for sales copy, or an ideal customer persona if you prefer that model.
  • Establish key performance indicators. This is the part where you isolate key metrics and focus on objective data. Whether it’s impressions, clicks, opens, time between deliverables, or internal standards, they can all be outlined and tracked later.
  • Specify target goals. Everyone focuses on different matters in marketing. Maybe you’re big on influencer marketing this quarter, or you want to focus on formal press releases to drive industry partnerships your way. Here, make your needs as transparent as possible.

In addition, think about where your MSP can deliver the most value or make the biggest splash right now. Starting a relationship with a win-win is always encouraging for both parties!

3.     Provide the marketing MSP with all the tools they need

Oftentimes after the initial high of a signed contract, we forget about the most basic matters. For example, how often have you had to put off work because someone didn’t give you access to the right account? This can translate into days of unnecessary delays. So, think about the following:

  • Which accounts does your MSP need access to? This includes access to Google Analytics, Search Console, social media accounts, and more.
  • Which systems should they understand before they start work? This means covering marketing strategies, internal procedures, approval processes, and the like.
  • Who should they report to and how? Sometimes, different marketing materials go to different people in your company depending on project. Make sure it’s documented.
  • How will deliverables be tracked? Let’s face it. A lot of information gets lost while emailing back and forth. You should have a system or platform to keep track of tasks. 

To summarize, this part is about tying loose ends before you delve into working together. Both parties should have an easy time navigating each other’s tools and systems.

4.     Review your individual program

Any marketing managed services provider worth their salt will offer an individual program after onboarding. That is to say, they’ll audit your marketing during the earlier steps and determine points where they can close gaps. Here’s how to review and analyze it on your end:

  • Personalization. How tailored are their suggestions to your business goals? Where can they be improved?
  • Expectations. How reasonable is the program in terms of ambition versus reality? Which resources need to be involved in the process?
  • Tracking. What metrics do they suggest using in tracking the success/failure of the program? Who is going to monitor them?
  • Contingencies. What measures are there to address gaps in the program? What are the secondary means of achieving outlined results?

Your job at this point is to sit back and ask good questions. The MSP’s job is to address any gaps in the program and help bring it up to your standards. Don’t stop communicating until both parties are satisfied.

5.     Hold council

Establish regular strategic meetings to touch base and course correct. This is where planning ends and implementation begins – from here, it’s all in management. Moreover, if you both put enough energy into previous steps, this should be the most enjoyable part. It’s where you:

  • Offer and receive feedback. Any healthy business relationship includes both praise and constructive criticism. Therefore, don’t shy away from either.
  • Introduce new priorities. Marketing is never the same. Some new thing always comes up and throws a wrench in the works. Shine a light on new points of focus here.
  • Refine established practices. By now, you know which parts of the program work and which don’t. So, here’s your chance to improve going forward.
  • Monitor metrics. You’ve established KPIs earlier, and now is the time to see how well they’re working out. Above all, focus on the metrics that lag behind.

Strategic meetings are ultimately where you figure out how much ROI your relationship with a marketing managed services provider brings. Moreover, it’s where you expand your program to include new and exciting marketing strategies and (hopefully) create a lasting business relationship.

In conclusion, your journey with an MSP should begin with a kickoff call, go through important business objectives, and offer the tools they need to succeed in the relationship. After that, they should be able to create an individual program for your review that’ll lead to your long-term marketing partnership. From there, it’s all about monitoring the results.

Looking for a reliable marketing managed services provider?

The Tempesta Media team has a versatile marketing platform to meet the needs of our growing list of customers. Learn more about our marketing managed service and join their satisfied ranks.

In addition, we offer education on all things content marketing. We’ve established a community of expert writers who are ready to jump in and create content at a moment’s notice. Find out more about the Tempesta Media platform here.

Tempesta Media Voice Profile

Our Voice Profile questionnaire helps you define and articulate your company’s voice.

Your company has its own values, solutions, and perspectives that make you unique in what you do. They demonstrate how you can help your audience with their problems and what makes you different in your industry. These are the things that make up your company’s voice. 

Here at Tempesta Media, we know that every piece of content you publish or message you share should personify that voice. Our proprietary Voice Profile questionnaire guides you through capturing it. It helps you detail all of the nuances that make your brand unique to ensure that your writers hit the right notes every time.

What kinds of information is included in your Voice Profile?

 

  • About us. Who are you as a company, and what are your core values?
  • What sets you apart? What makes you different from your competitors?
  • Your audience. Tell us about your audience and who uses your product or service.
  • What’s your style? Are you cutting-edge and forward-thinking, or do you see yourself more as the steady provider of dependability? Do you like things short and sweet? Do you prefer more of a storytelling feel?
  • Your objectives. What are the business goals you want to achieve? More leads? Increased social media engagement?
  • What tone do you want to take? Are you casual and welcoming or a formal representation of expertise and sophistication in your field? Somewhere in between?
  • Sales pitch. Should your content be educational or take a more direct sales approach to introduce your product or service?

Your voice can be customized to each audience

We also know that even within the larger group of your audience, you need to take different approaches to ensure that your content targets the right message and the right priorities to resonate with a particular subsection of your main audience. Voice Profiles are perfect for this, as we can create a different profile for each target audience. You can select the appropriate one with just a click of a button to let your writers know which voice each piece of content should speak from. 

Your Voice Profile grows with you

We don’t stop with just a questionnaire because we know that truly defining your voice goes beyond a short list of questions. That’s why your Voice Profile is designed to be a living document that grows with you. Your customer success manager will work with you to incorporate changes to your profile based on your feedback and trends in your revision requests.

We also recommend a review of your profile at least every six months to make sure that any branding changes your company has gone through are updated and your profile is accurate.  

If you have any questions about your Voice Profile or how to create one, reach out to our customer support team or your customer success manager today.

 

 

Posted in Q&A

Tempesta Media Launches Simple Social Share™

This breakthrough solution is the easiest and most intuitive to use for B2B businesses.

MICHIGAN CITY, IN, UNITED STATES, May 18, 2021 – Tempesta Media has officially released Simple Social Share. It is designed to help businesses easily and seamlessly integrate their content and social media marketing programs together. Doing so provides improved return on investment (ROI) and return on time (ROT).

Beyond tight integration, Simple Social Share helps B2B businesses improve the performance of their social media programs through:

  • Connectivity – Work with major social media platforms for business.
  • Dynamic triggers – Conditionally publish social content immediately after your blog post is published on your website.
  • Content integration – Selectively add social posts to blogs and other content.
  • Auto embed – Automatically embed hashtags and images within each post.
  • Curated social posts – Add third-party posts based on the latest industry events or research.
  • Engagement optimization – Create social media posts that provide maximum visibility and have high viral potential.
  • Social media management services – Have your social media program managed for you.

A social media platform that saves businesses time and money

As a part of Tempesta Media’s comprehensive content marketing platform, customers can now create, schedule, publish, and optimize social, blog, and other content together. Regardless of the type, all content can be managed directly from a single editorial calendar.

“The addition of Simple Social Share is a game-changer for us,” commented Jack Chemtob, founder and CEO of Accident.com.

A social media service that improves marketing program visibility and ROI

Whether a company uses internal staff, freelance writers, or Tempesta Media’s vetted industry expert community to create social media and other content, businesses can now efficiently manage the entire production and publication process within Tempesta Media’s platform. This eliminates the need for customers to maintain up to three different marketing systems, saving valuable time that could be spent on other marketing tasks.

“We no longer need to have two systems,” commented Brett Knox, CEO of Raiven. “As an executive, being able to quickly see everything we are doing from one screen saves us time and helps us better coordinate our content marketing and social media programs.”

About Tempesta Media

Founded in 2011, Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your company. We serve businesses across North America in financial services, healthcare, and business services. Learn how our managed service and platform solutions can help your company achieve success.

Content Marketing for Your Onboarding Process

With so much emphasis on content marketing for potential customers, it can be easy for organizations to forget that they still have to market to their new ones. That’s the time to impress customers and show them that they made the right choice by signing on with your company.

Not only do you have to pay attention to both target audiences, but you also must have a marketing program that engages new customers with a well-designed plan to turn them into loyal fans. Performing well most certainly does not stop once you gain a new customer. Here are a few tips to show your new customers that you value their commitment to you:

Right after closing the deal

Make sure that customers feel appreciated:

  • Say thank you! This should go without saying, of course, but it is very important. Thank them with an email, a great landing page or a personal phone call – just be sure to do it. It shows customers that you truly appreciate their business.
  • Offer instructions. If they need to follow an onboarding process, walk them through it in a nurturing manner. Check out how Etsy helps onboard new shop owners.
  • Create an information library. Customers should have access to easily searchable on-demand guides, videos and other materials.
  • Offer demos. Video is key. Offer resources like informational webinars to demonstrate how to get the most out of a product or service.

Throughout the customer experience

Don’t let the shine of a new customer fade. Check in regularly. A steady flow of useful, engaging content that educates and informs will make for long-term, happy customers:

  • Ask whether the customer is getting the most out of your product’s features.
  • Offer webinars that increase their knowledge.
  • Provide content that helps them become industry thought leaders.
  • Make things available on-demand, with the option of receiving a regular feed via email or by following a blog.
  • Send alerts about new products or features the customer may be interested in.

Companies that use content to improve customer onboarding

Canva is an online platform for people who aren’t designers. Once they sign up, their customers receive a guide to great designs, and they have the opportunity to participate in a beginner’s challenge.

Before Quora does anything else, they require new users to verify their email addresses. Then they figure out the organization’s interests so they’ll offer only the most relevant content.

Slack uses graphics to visually walk a new user through the process, and they thoroughly explain why they’re asking for certain information. Then they walk the user through the software, using a “jeeves” sort of character called “Slackbot.”

Quickbooks asks new users a very simple question: What would you like to do in Quickbooks? Then they provide up to eight choices and customize the experience based on the user’s choices.

If your organization is looking for a way to provide one-of-a-kind onboarding experiences that keep customers delighted for days, weeks and even years to come, contact Tempesta Media. We can help you create engaging, useful content marketing plan that ensures your customers that they are on the path to success with your company.

Win With Financial Services Content Marketing

The financial services industry has significantly shifted its marketing methods within the past five years. Many other industries have as well, so the financial services content marketing is quickly seeing mass adoption. Surveys show that 61% of CMOs expect to increase content marketing budgets in the coming year.

Unfortunately, that also means financial services content marketing has saturated the online space. Therefore, this makes it even more difficult for them to get attention. What will work? Before we dive into strategies for success, let’s examine what used to work:

  • Newsletters. Content was typically delivered in a newsletter format much less frequently, such as monthly or quarterly.
  • The hard sell. Financial institutions tended to promote their products and services right off the bat.
  • Marketing to other businesses. The industry was much more focused on marketing to other businesses rather than to individuals.

That kind of approach simply will not work anymore. Here’s why:

  • Digital is more economical. To be seen, you must be online because that’s where potential customers are these days. Traditional marketing methods are too costly and do little to help you form a personal connection with customers.
  • Financial institutions must inform before they sell. People, especially millennials, don’t trust the financial services industry. That makes their trust especially difficult to win. The solution doesn’t involve sales pitches. It involves giving away knowledge and advice for free.
  • It’s getting very personal. The financial sector is taking a much more personalized approach to marketing, trying to appeal to individual customers with informative content that helps them solve problems.

Content marketing fits well into the new approach. Here’s how to make a content marketing strategy for a financial institution shine:

Generic blog posts won’t cut it anymore for financial services content marketing

A blog title such as “10 Ways to Invest Wisely” might get to the point, but it’s not necessarily going to hold customers’ attention for very long. A better way is to consider different types of content that are fun, human and informative.

For example: This fun video series from Umpqua Bank is aimed at millennials. The videos address the lives of potential investors and speaks to why investing can be so pivotal. It also tells them what to do.

Or, 56 Sage Street, a fun interactive game from Barclays in the United Kingdom, teaches kids money management.

These content types are both educational and engaging, which benefits both the customer and the company.

Boost your SEO knowledge

  • Update your location in your meta descriptions.
  • Make sure your business is properly listed on Google.
  • Include local words in your header tags.

Consider a mix of content types

Beyond blog posts, consider:

  • Infographics.
  • Videos.
  • Podcasts.
  • Webinars.

Make sure your content is bolstered by effective social media and email marketing.

Use social media effectively

  • Listen to conversations about your brand to gauge customer sentiment.
  • Participate in conversations with current and potential customers.
  • Use their feedback as fuel for informative content.

Want more content help with financial services content marketing?

Tempesta Media‘s content experts, backed by a state-of-the-art content management system, can help you design a strategy for your business. Contact us to discuss your content marketing goals and how we can help.

How Medium Affects Your SEO and Content Marketing

You most likely have heard of a site called Medium.com if you’re looking to develop a marketing strategy centered around content and SEO. It’s a platform designed for both new and experienced bloggers. The site’s simplicity is one of its major attractions for individuals and companies. You can open an account and start writing and publishing right away. It’s that easy to use.Therefore, how Medium affects your SEO and content marketing must be addressed.
Medium allows companies to get their content out there, but the way it affects your SEO and content strategy leaves something to be desired. By default, it adds a rel=”nofollow” to every HTML, telling the search engine that the source exists but is not identified.
Even with that concern, Medium still has something to offer businesses. In the following segments, we’ll break down pros and cons to determine how valuable a marketing tool the site is.

Breaking down Medium

Medium.com was founded by Ev Williams. The site is set up as a hybrid social media platform/CMS/online community. As it grew, an increasing number of businesses used it for their blogs and other content. However, just because other businesses use it doesn’t mean you should.
Advantages of blogging with Medium:

  • Medium has a beautiful and professionally designed site, making it practical for businesses to use.
  • It has high credibility thanks to its structure and growth, meaning content on the site is trusted.
  • You can import from anywhere on the web where you have blog content.
  • Your audience can come from your other social media platforms, allowing for built-in followers.
  • Engagement is real and measurable thanks to the focus on reading time and on how many readers read to the end.

Disadvantages of blogging with Medium:

  • To make it work, you must put in a lot of time that could be spent elsewhere.
  • Keyword cannibalization can occur even with the rel=canonical tag applied.
  • Building an email list is difficult, and your only options are call to actions or in-line forms. In-line forms are a no-go for those focused on SEO.
  • You don’t own Medium, so your company is subject to rule, site or terms of use changes that can affect your strategy.
  • Lack of available backlinks and the inability to expand an email list, among other concerns, means Medium offers no immediate SEO value.
  • Full use of the site requires a membership fee that is reasonable, but you’re still paying for something you don’t own.
  • You can’t post to your own site because all content must be original.

How Medium affects your SEO and content marketing

If SEO mastery or full ownership of your entire content marketing distribution is your goal, Medium is not the right fit. When possible, it’s always better to keep ownership in your hands, not in another company’s.
However, how Medium affects your SEO and content marketing is a big deal. No doubt Medium has plenty of uses for many businesses, especially if they want to increase their audience quickly or need a content-heavy site with minimal web development. Medium may be right for you if you are just starting and need help.
For more about creating content, contact Tempesta Media.

How Google News Can Double Your Content Marketing Results

Why incorporate Google News into your content strategy

Google News is an excellent way to use content marketing because it provides key points and statistics that will drastically improve a company’s engagement on a content marketing item. The site gives the firm updated and recent news from around the world.

To see it, type “Google News” in the Google search bar and click on it again when it pops up as the first search option. You can automatically receive Google News alerts by following these steps:

  • Click on Google Alerts Page.
  • Type in a search term to track.

  • Click “Show options” (below the search box) and pick the perferred option.

  • Pick a source for alerts.

  • Pick the language and region.

  • Decide how many results to see: “all results” or “only the best results.”

  • Pick a delivery email address (the location where Google will send alerts).

  • Click “Create alert.”

Since Google News is a huge database of articles and statistics, it can make content marketing much more legitimate and factual. In turn, this helps to build a company’s overall credibility with its audience.

New topics show trends

To generate new topics on Google News, simply type keywords that relate to the content you are looking to develop. That will display a variety of related topics for you to explore.

For example, if you are looking to write content about a cooking service, there are many keywords that can be associated with that topic, such as “meat,” “cooking” and “recipe”.

By using Google News alerts in conjunction with the company’s niche, the topics will remain relevant because they refer to the trends at that immediate moment in time. Being timely also helps improve your search engine optimization (SEO).

Want to learn how to drive SEO traffic to a company and increase its rank? Check out Tempesta Media’s guide.

Trending topics

Taking the process a step further, for a big boost to content marketing efforts, a company may want to create content that generates traffic from trending topics. Those can be found simply by typing “trending news” in the Google search and seeing what popular news shows up.
Another technique is to learn to figure out what keywords those articles are using so your company can use them for its own content marketing and generate more traffic.
Tempesta Media has a team of experts who can help companies seeking the advantages of content marketing. Learn more about Tempesta Media’s content marketing services and find out how we can help you attract more customers.

Content Marketing Requires More Project Management Time Than People Realize

To reap the rewards of content marketing, companies must invest serious time, often without seeing significant return on investment (ROI) until the next fiscal year. Still, the payoff is worth the wait, whether a company seeks to acquire new customers, increase brand awareness, improve its reputation, increase traffic to its website or achieve some combination of those goals.
A quality content marketing program requires time, resources and someone to manage it efficiently. Statistics are improving, but still only 42% of marketers say their company does content marketing well. Pushing content marketing management onto an employee who’s already got other full-time responsibilities won’t do.
A successful content marketing program requires talent and organization at every phase of creation and implementation. The tasks involved include:

Determining how you’ll create a content strategy

In order to be most prepared, figure out an estimated time and the positions that may be needed to successfully implement your content strategy. This includes what will be incorporated in the strategy, how much time the strategy will take to develop and who will need to be involved in the strategy development.
Positions that may be needed include content strategist, managing editor and data analyst.
Great content marketing programs aim to:

  • Give the audience information that helps accomplish their goals.
  • Help their audience solve problems.
  • Contribute meaningfully to the conversation.
  • Demonstrate they care about the audience.

Essentially, the company is creating the “why” behind its content. That requires good customer data about what they want, what makes them tick and what motivates them. The research required to answer those questions is ongoing, so the strategy can and should change quickly to accommodate audience needs. That requires at least one person consistently focused on strategy.

Implementing the strategy

Estimated time: At least two FTEs
Positions that may be needed: content writers/producers, SEO/SEM specialists, social media specialists, email marketing specialists and bloggers.
Implementing a content strategy involves:

  • Selecting the types of content to create.
  • Developing content.
  • Evaluating content for relevance and timeliness.
  • Reviewing and editing content for accuracy.
  • Distributing content via a website, social media, email, etc.

The average blog post takes about one to two hours to write. Every minute of video footage can take up to two hours to edit. Keyword research also takes significant time. Add in time for reviews, approvals and distribution, and the time for those tasks quickly adds up.

Coordinating creation and implementation of a content strategy requires stellar project management

With the right tools and people, a great content marketing program is within reach. But, it doesn’t require a big brand to make it happen. Follow these tips to make your content marketing strategy as successful as possible:
Automate as much as possible. Use a social media scheduling tool or content marketing platform that integrates with WordPress to save time and energy.
Develop a content marketing calendar. This serves as a home base for all content marketing efforts and helps the company distribute content more effectively.
Consider hiring a full-time content marketing position. At least one person dedicated to the cause full-time can help drive the strategy forward and get what’s needed from the team.
Consider outsourcing. Another economical choice is to outsource the job to a capable company that can help create and implement a content marketing strategy from start to finish. TempestaMedia provides an all-inclusive managed service that delivers quality content while helping customers save time. Call today to learn more.

Creating a newsworthy press release that the reader wants to read

You’ve been tasked with creating a big announcement or press release for your company. And now you’re wondering: how exactly do I create a press release? What is needed in order to execute the press release from start to finish? We have your answers.
Before you even get to drafting your press release, it is essential to understand what announcement should be conveyed and its proper format.

Newsworthiness that people actually care about

A press release needs to cover an event that is truly newsworthy. It is important to be able to distinguish the difference between internal company interest and public interest. The subject of the press release must elicit curiosity among publications and their readership. Ask yourself, if I wasn’t working at XYZ company, would I care about this story?
Here are some questions you can ask yourself to determine if the topic is newsworthy:

  • Ask yourself, if I wasn’t working at XYZ company, would I care about this story?
  • Is there a clear benefit or impact that comes from this news?
  • Why would this news be valuable to the reader?
  • What is the angle of the actual press release itself?
  • What is the key piece of information within the news release that is timely and relevant?

For example, if your company just rolled out a new version of your product, that has the potential to be newsworthy. It is newsworthy if the benefits are important to the audience. However, if the feature is simply adding a new help area or new UI improvements – it is unlikely to be considered newsworthy.
However, if your new feature has the potential to transform an industry, that is considered newsworthy.

Title and subheading to hook the reader

The title and subheading of the press release are key to capturing the attention of publications and their readership. If these first two lines are not engaging and concise, your audience will stop reading. A compelling title will elicit greater interest among publications, allowing your company amplify the reach of its messaging.

Format your paragraphs with relevant context

An effective press release is structured in three parts: title/sub-heading, introduction paragraph, and body paragraph. Remember, the point of your press release is to convey an internal story and each section should build upon the other.
There is a quote, typically around 2/3 of the way through the news release that is from an executive at your company. The quote should illustrate the impact of the news.

Word length to keep the readers attention

An effective press release is around 300 to 500 words in length. This standard word length will allow your company to hit the sweet spot in terms of SEO-optimization and reader engagement. No one has time to read a three-paragraph essay anymore.
Many of the wire services charge by the length of the press release and the distribution that’s associated with it. Shorter news releases are less expensive and are often time more interesting.

The background information about your company

The end of the press release includes an about section, which provides an overview about your company. There should be an about section that clearly describes who you are and what you do. Someone should be able to easily find your website so they can learn more.
Specific contact information should be at the very end. The contact information makes it easy for a journalist, prospective customer, or other media outlet to reach out in case they want to learn more.
Keep in mind, the word count for the About Us section should not be included in your overall word count for the press release. Keep the About Us section at no more than 100 words long.
Many of the wire services charge by the length of the press release and the distribution that’s associated with it. So if you put together an especially long press release inclusive of a very lengthy About Us portion you’re likely to incur surcharges and no one wants to spend more money for the same amount of content.

Send this to a friend