How to Use KPIs for Long-Term Content Marketing Success

How to Use KPIs for Long-Term Content Marketing Success

You can’t fix something if you don’t know it’s broken. In fact, the only way to avoid that problem is to establish how processes are supposed to work and regularly monitor them for any issues that arise. Take this approach when starting your content...
How Does Content Marketing Help a Business?

How Does Content Marketing Help a Business?

A journey of a thousand miles begins with a single step. When it comes to content marketing, many successful business owners and executives would agree with that ancient Chinese proverb. The fact is, an effective content marketing strategy may start small. However, in...
How Do I Manage My Content Marketing Team?

How Do I Manage My Content Marketing Team?

Content marketing is much more than putting together blog posts a few times a month – it takes a team. However, managing your content marketing team is easier said than done. To run an efficient team, you need to organize your strategies and prioritize your...
Why Is Content Marketing Important?

Why Is Content Marketing Important?

Content marketing is more than just the occasional blog post or news blurb. Of course, it certainly should include some of these items. However, the content you create should be carefully crafted as part of a comprehensive strategy to deliver useful and valuable...
What Are Content Marking Tactics?

What Are Content Marking Tactics?

Content marketing relies on consistency and high-quality content. If you want to drive more traffic, increase sales or even grow your audience, you must have the right content marketing tactics in your marketing strategy. What are content marketing tactics? Content...
Do I Need a Content Marketing Plan?

Do I Need a Content Marketing Plan?

Imagine going into a sales pitch without preparing any data – it’s probably not going to be the best meeting. As with any aspect of your business, you need a plan of action for your content marketing program if you want to see improvement and success. Why...
What Is a Content Marketing Manager?

What Is a Content Marketing Manager?

 It takes a team to create a successful content marketing strategy. In order to thrive, you need a goal-oriented content marketing manager. Once you define a strategy for your marketing campaign, your manager can help to ensure the content aligns with your overall...
What Are Content Marketing Examples?

What Are Content Marketing Examples?

Content marketing involves any piece of content that engages a company’s audience. Moreover, it provides them with an opportunity to further pursue a relationship with that business. Here at Tempesta Media, we offer nine different content types that our expert...
What Is a Content Marketing Specialist?

What Is a Content Marketing Specialist?

When you’re creating a content marketing plan, it’s important to have the right team in place. Specifically, you need someone who can help to create a strategy to meet and exceed your business goals. A content marketing specialist can be that person. What...

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