The Importance of Setting the Readability Level for Your Target Persona
Everything from the words you choose to the complexity of your sentences affects your readability level, and you need to choose it carefully. Anyone creating or distributing digital marketing content knows the importance of getting your message across to your...
Tempesta Media Platform Series – What Is the Content Analytics Feature?
Welcome to the second installment of our multi-part series on our content marketing platform features. Here, we cover our content analytics capabilities. Content analytics basics When many companies start out, they struggle to identify the best metrics that will...
How to Create Emails Your Audience Actually Wants to Open
Last Updated on June 12, 2020 Contrary to popular belief, email is still an extremely strong form of communication and a reliable way to boost engagement rates. However, email will only benefit your marketing initiatives if you craft and send them correctly. If you...
Testimonials and Case Studies – Do I Need Them?
Last Updated on June 12, 2020 Case studies and testimonials play a pivotal role in a company’s ability to attract leads. Whether we want to believe it or not, we’re all influenced by our peers. In fact, consumer who reads personal recommendations about a...
What Is the Optimal Format for Blog Posts?
Blog posts are one of the most effective forms of content marketing. As such, it’s important to structure them in a way that will promote high chances of success. In order to optimize your blog content, be sure to address these factors when formatting them. Word...
Understanding the Value of Good SEO
You’ve probably heard it a million times: SEO is crucial to the success of your content marketing program. What you may not have heard as often is the reason why it’s so important. What does SEO mean? Essentially, it’s an acronym for “search...
What Exactly Are My Content Marketing Costs?
In a previous post, we discussed why you should have a content marketing budget if you want to properly scale your program. In this partner post, we break up content marketing costs into smaller categories. This way, you can easily separate and allocate for each...
What Is a Content Marketing Strategist?
Even if your company has a strong desire and determination to improve your content marketing, you must have a strategy to achieve success. To clarify, you can’t go around publishing random articles sporadically and expect to see improvements. This is where a...