What does a B2B marketing agency do and how can it ​​help you grow your business?

A B2B marketing agency is the most advanced marketing solution for business-to-business marketing. It can help boost your company’s revenue with effective content marketing, social media management, and lead generation.

B2B marketing is a complex process involving many departments and individuals in a company. According to a Content Marketing Institute survey, half of all B2B marketing teams outsource at least one of their content marketing activities because business owners feel that their in-house marketing teams are not delivering the results they should. 

In this article, we want to outline the three most popular services among B2B marketing agencies.

Content development

A marketing agency provides businesses with expertise in terms of content marketing development. B2B content marketing involves using relevant and valuable information to attract, acquire and retain a company’s target audiences. 

Content marketing offers numerous benefits, like improving website traffic, increasing your search engine ranking, and improving your brand recognition among the target audience. A B2B marketing agency also creates various types of content for B2B companies, like blog posts, e-books, white papers, and case studies. A good B2B marketing agency has a team of writers who are experts in various industries, plus editors and SEO specialists who will polish each piece of content to achieve the best results for you.

Social media marketing

If you’re looking to grow your business-to-business company online, a B2B marketing agency can help you. When it comes to improving your company’s social media presence, a professional agency can formulate a  social media strategy and social media campaigns specifically for your company to give you the best return on your investment.

The numerous benefits of successful social marketing programs include enhanced traffic generation, more enthusiastic brand engagement, and superior customer service. A B2B marketing agency will create a specific strategy that allows you to capitalize on these benefits.

Lead generation

​​A B2B marketing agency can help your business bring in new clientele. Such an agency typically works by partnering with your business to develop a marketing plan that engages potential clients, raises awareness of your business, and ultimately acquires new clients. 

This is an effective way for companies to promote their brand without the high cost of advertising, especially for smaller businesses trying to make their name in the world. A B2B marketing agency can provide valuable insight and recommendations about the latest trends in digital marketing along with actionable steps, such as methods to effectively reach out to your target audience. Moreover, a B2B marketing agency can implement those steps for you.

Final thoughts

A B2B marketing agency’s main role is to create various marketing strategies for their clients. They make sure their clients enjoy maximum visibility on different marketing platforms. 

Tempesta Media understands that each B2B company has unique needs, and we develop a custom plan for your company using proven marketing practices that increase your ROI. We have the expertise to make it happen. Contact us today to learn more.

5 Steps to Drive More Customers Through Your LinkedIn Content Strategy

Is bothering with a LinkedIn content strategy even worth it? There are plenty of more popular social media platforms like Facebook, Instagram, and Twitter, and they work well for a lot of companies!

Well, let’s look at the numbers presented to us by Linked to Authority:

• 51% of companies get B2C clients from LinkedIn.

• 64% of corporate website visits are generated through LinkedIn.

• 50% of experts tend to buy products from companies that have a LinkedIn page.

So, don’t waste an opportunity to attract new customers!

Step 1: Analyze your audience

First, create a portrait of your client. It must consist of two elements: demographics and pain points.

There are plenty of questions you should consider while identifying a client’s demographics: age, gender, location, average income, family status, etc. That information will help you personalize your content and make it more appealing to your customers.

Next, seek the pain points. Imagine yourself in your client’s shoes and try to understand what is bothering them. Researching their main interests, values, and beliefs can help you with that.

Here are some #TempestaTips on how to find your audience’s main interests:

1. Turn your virtual private network to a region where your target audience is located.

2. Try searching for your audience’s main interests.

3. Write down the top 10 suggestions from the search engine.

Every post must be targeted at the client you create.

Step 2: Create a content plan

Before designing a content plan, you need to understand your position in the marketing funnel. This will help you choose your LinkedIn content plan objective. Let’s take a look at the three main marketing funnel phases:

No sales

If you don’t have any sales yet, you need to raise brand awareness and build demand for your product. Post about your product’s unique features and introduce potential customers to your brand.

Let’s pretend you are opening an English language school with an innovative teaching method. Tell everyone about how your teaching method is different from the others. Tell them why they didn’t succeed in other courses. Write about all the issues of learning new words, understanding grammar, recognizing pronunciation, etc.

A few sales

At this phase, you have a strong audience on LinkedIn and a few real customers. Now you need to add two other types of content: product offers and customer experiences.

By product offers, we just mean reminders to your customers. “Our English language school group starts November 25th, 2035. Apply now!”

And by customer experiences, we mean any successful cases from your clients.
“Our student Linda improved her English from A1 to B2 in six months!”

Stable sales

If you are at this point, some people have already bought your product, but you want to sell other products to them (or sell something again). In this case, your page needs to become a hub for your clients where they can list their achievements, talk, and consult with each other.

Your English language school students can share their experiences, take some tests, ask questions, and just discuss anything language-related.

Step 3: Create your LinkedIn content

There are a few principles from Mayer’s multimedia model that you need to remember when you are creating content:

The Coherence Principle

Exclude all unnecessary information. Read every sentence again (or look at the visual content) and ask yourself: Does 100% of this bring value?

The Signaling Principle

Help your reader focus on the main information (try to highlight it).

The Redundancy Principle

It is easier to understand information when we receive it in different forms. Add visual content to your post. Add audio narration to your video content.

The Segmenting Principle

Break your content into segments. We perceive information better when it is given to us in bite-sized chunks.

The Personalization Principle

Use simple language. We understand material faster when it is given to us in an informal language, rather than formal.

Step 4: Publish your content

You need a fixed schedule for your posts.

Do not post more than one post a day or less than three posts a week. HubSpot reported that your posts’ engagement significantly drops if you publish more than five posts a week.

According to the same HubSpot research, the best days to post are Tuesday, Wednesday, Thursday, and Friday (people are too busy on Mondays and prefer other social media platforms on the weekend).

The best time to post is 5 P.M. or later.

However, each audience has its own regime. After some time of experimenting with a posting schedule, you need to identify when your followers are in their most active phases and build a schedule according to this.

Last step: Improve

There are a lot of tools that can help you improve, analyze, and rebuild your content strategy in a way that will generate sales and create loyal customers.

If you want a group of experts to manage your content, contact Tempesta Media. We will offer the best opportunity to your business!

5 Critical situations in which you need a marketing MSP

Most businesses struggle to adapt their marketing even for good times – it’s much more of a challenge in critical situations. Find out in which scenarios your team is better off with a marketing MSP instead.

Have you ever had a nightmare when you’re standing on a shore at sunset and everything is calm and nice and you’re totally happy and then all of a sudden you turn your head and mention a huge tide coming towards you that you can’t escape from? This feeling of irredeemable failure is exactly what you feel when you understand it’s too late to undertake any actions to save your marketing program after a certain point. Luckily, we gathered the experience from marketers in different industries to catch the moment before it’s too late.

Here are 5 critical situations in which small and mid-size businesses need to chose marketing MSP to prevent their company from failing their content marketing program:

1. Overloaded team

If your team looks overwhelmed, it may lead to decrease of creativity, burnout and result in failing your marketing objectives. When you mention you or your team is constantly stressed, this is a sign that the critical situation is coming. Improving the workflow on each stage of your content marketing program can help to reduce stress, but if your business needs more than you and your team can produce, consider outsourcing some parts to a trusted partner.

2. Decreasing organic reach

This is a sign that your content is not generating enough interest and your audience doesn’t find it insightful and useful enough. Quality content is where all marketers need to start – meaningful, insightful and original content is the key to your audience. The social media and search engines algorithms now learn to predict the interest of the audience and it’s getting harder to choose the right topics to cover and the potential mistakes cost more and more.

3. Strong competitors on the horizon

It’s recommended to analyze your competitors at least twice a year and adjust your marketing strategy to stay on top. It’s important to catch the moment when your competitors increase the steaks to be able to react on time. Another critical situation would be a new strong competitor on the horizon. If you see a new company who actively penetrate the market, you need to react fast.

It’s better to consult a managed service provider who knows how to adjust the marketing programs to plan your campaigns. Especially if you don’t have a strategist, or your team lacks other critical skills.

4. Your content is not generating quality leads

Your content doesn’t have to be salesy to generate leads. Moreover, in B2B marketing, actual advertisement doesn’t work as effectively as SEO and nurturing campaigns. It’s critical to capture the trend and take action before you don’t invest too much in the wrong type of content.

5. You can’t increase ROI

If your content marketing efforts don’t generate enough organic searches and engagement, it doesn’t work. Managed service providers can measure and improve your ROI for you and use their experience with different companies to ensure the best results.

In summary

The market is always changing and there is no ultimate strategy everyone can use. The main trick for succeeding with content marketing is to keep your hands on and track the performance to identify the critical moments when you need to adjust your program. Experiment, test and measure the results to make sure Your Content Marketing Strategy Is Working.

If you notice any of these critical signs in your business, managed service providers can fill in the gaps in your team’s talent, experience, and strategy.

Contact us to learn how we can help your business

Give Your Managed Service Provider Access to These Accounts to Ensure Success

To start your partnership off right, your managed service provider needs access to your accounts so they can streamline your content marketing program easily.

You have made the tactical decision to hire a managed service provider to assist in your content marketing efforts. What information should you provide them with to ensure they have everything they need to get to work right away? You may have hundreds of files relating to your marketing program, so which information is the most important and insightful?

Starting the relationship with your managed service provider

Here at Tempesta Media, all of our managed service customers begin their journey with a simple kick-off call. This happpens before we get into the heavy details of which metrics we should start improving. The purpose of this call (and the most important thing) is getting to know your company’s voice and goals. Every company is different! While there are metrics that should be improved across the board, the way around it will always differ.

In addition, when first starting your partnership, you should establish who in your company will be the internal point person. If multiple sources give feedback to the provider, it can lead to confusion – and vice versa. Therefore, you should also identify a point of contact on the provider’s side.

Additionally, be sure that your provider knows your company. Sitting down and talking with your team allows the provider’s team of content experts to fully understand your mission. Knowing the characteristics of your target audience and the depth of your business objectives enables your provider to do detailed research on matters like:

  • Which social media platforms to focus heavily on.
  • Which keywords to target.
  • How effective an email nurture campaign would be.
  • What makes your company stand out.
  • How to establish your company as an expert in your industry.

Key platform analytics to share

Once you and your provider grow familiar with each other and have established a solid foundation, it’s time to focus on content marketing.

While your managed service provider should have their own extensive research tools, there are certain metrics that are only accessible with your permission. Platforms like Google Analytics can provide details that only the site owners can see, like the conversion rate for your form submissions. The types of details that you share with them should revolve around where you would like to grow and where you need assistance.

Google Analytics

Your managed service provider should already have a way to integrate your Google Analytics account into their platform. This type of integration is a way for you to view your analytics in a simpler way than what Google Analytics presents.

If you have an agent or account manager who works specifically with your company, it is essential to give their email address view-only permissions to your Google Analytics account. This will allow them to view any important information needed for your campaign research while still restricting their access to make changes.

Google Search Console

Previously known as Google Webmaster Tools, your Google Search Console is a critical tool to share with your agent. The sharing process is similar to Google Analytics, as you can give the agent view-only access.

Website host

If you need help posting your website content once it is approved, your managed service provider should have the capability to do this. Whether you use HubSpot or WordPress to host your website, the process of adding a user seat is simple. Once you add a seat for your account manager, they can consistently post and manage your content based on the schedule you set.

Email provider

If you need help with your website campaigns, talk with your email provider to add a seat for your agent. This will allow them to work with you in creating campaigns and sending emails. Doing this will also give them access to your email metrics. This provides invaluable information to optimize the campaigns for greater success.

Get the help you need

A successful partnership starts with a provider who values your success, communicates well, and knows what access they need to improve your marketing initiatives. Be transparent and proactive in the initial stages of the partnership. This way you can help to ensure your provider has every tool they need and to prevent delays down the line.

Tempesta Media is a managed service provider dedicated to helping you reach your business goals with a platform designed to improve the way you manage your content marketing. We offer various integrations you and your appointed customer success manager can utilize to optimize your program and streamline your management.

To learn more about how we can help you, get in touch with us today.

Top Five Content Management Systems for Improving Your Team’s Performance

A content management solution is a must-have tool for your content marketing team. From publishing to reporting, a CMS will help you create a better process.

Content management solutions (CMSs) are platforms you can use to publish content and organize this workflow. Advantages include tracking your goals and helping team members collaborate.
The following CMSs will help you upgrade your content marketing program.

HubSpot

HubSpot is a popular CMS among large companies. It offers an entire suite of tools to take advantage of.
This platform streamlines your workflows with features that track your tasks and goals. You can add unlimited users and integrate it with Gmail or Outlook too.
You can also use HubSpot to work with a wide range of formats for your content. Think forms and newsletters. Plus, the mobile app is ideal for teams who work on the go.
Besides the free customer relationship management tool, there are also hubs for marketing, sales and customer service.
HubSpot stands out thanks to its reporting tools. You can use them to analyze the user’s journey and use these insights to write content better and faster.

WordPress

wordpressWordPress powers over 30% of the top 10 million websites. It’s a popular platform for a reason. It’s scalable, and the plugins allow you to customize as you please.
The user-friendly interface makes WordPress easy to handle too. You can publish content, edit texts, add images and more.
The WYSIWYG editor (what you see is what you get) is one of the most famous features of WordPress. It’s a convenient tool for publishing content quickly and ensures users have a positive experience with tasks like content formatting. Use SEO plugins and other add-ons to get more out of WordPress.

Drupal

Drupal is an open-source CMS that has been around for 20 years. It’s flexible, scalable and easy to customize.
Drupal comes with different add-ons and modules, so you can choose which ones you want to use and create a personalized tool.
This content management solution also allows you to manage more than one workflow. The API-first approach is interesting if you have an e-commerce store because you can integrate it with Magento.
Additionally, you can turn to an online community for help. The different themes and mobile responsive designs can enhance the user experience. Drupal also stands out thanks to its emphasis on security.

Joomla

Joomla is a free open-source CMS. It powers over 9% of business websites. Advanced users can unlock more possibilities with their coding skills, but you can still benefit from Joomla if you don’t know how to code.
This platform includes SEO tools for optimizing your content, and the security features are impressive. You’ll also find some customizable templates to make your content look unique.
The publishing tools will help with tasks like managing media and articles too. You also can create categories to organize your content.

dashboardTempesta Media

Tempesta Media’s platform can help you completely streamline your workflow for convenience and improved collaboration.
The platform offers a centralized dashboard containing both your content and social media marketing programs. From this central viewpoint, you can see on what date specific content or posts will be ready for publication. By clicking on any content, you can quickly zoom in to see more details, or take specific actions including:

  • Change the scheduled publication date.
  • Make changes to the content.
  • Modify supporting social post messaging.
  • And much more.

Tempesta Media has easy integrations with both WordPress and HubSpot, allowing easy integration
Another benefit is avoiding duplicates when you publish content. You can review published pieces and look for gaps in your strategy for easy optimization.
This tool will help you save time too. You won’t have to switch between different platforms. You won’t have to import data from one platform to another either.

Final thoughts

These five tools are convenient options for streamlining your content management workflow. Make sure you choose ones that match the goals and needs of your content marketing team for maximum success.
To learn more about our centralized dashboard designed for content management, contact us today. Then download our e-book on 100 mistakes businesses often make with their content marketing programs to learn how to best manage your strategy.

Posted in Q&A

Boost Your Social Media Presence With Curated Content

Having an engaging and consistent social media presence has now become a necessary tool in any content marketer’s tool belt. Where once posting a blog a week to your website was enough to get attention and traffic, people now want curated content fed directly into their, well…feed.

Be it Twitter, Facebook or LinkedIn, every industry has a social media platform that helps you reach your audience. However, posting once a week or a few times a month just isn’t enough. Social media is designed to be a real-time, constant flow of information. So posting infrequently means you may get lost in the noise.
But how do you keep up with that much volume? Most of you likely struggle to find the time to produce one original piece of content a week, let alone one a day as Twitter recommends. That’s why many have turned to curated content as the answer, and maybe you should too.

What is curated content?

To curate content is to collect articles other people have written and share them on your social media page. You usually accompany them with a quick comment about why that content caught your eye or why it would interest your audience.
These articles can include anything from news stories to blogs to published white papers. The type of content isn’t important – it’s the message that it delivers and the engagement it sparks.

How does sharing someone else’s content help me?content sharing

The mainstay of content production has always been posting original, thought-provoking content to demonstrate the knowledge your clients need. So how does sharing content from other people help you? It does in a few ways:

  • Stay consistent across all your platforms: As stated before, each social media platform requires a consistent flow of posts to keep your audience engaged. Upload two posts per day on Twitter, one post per day on Facebook and 1-2 posts per week on LinkedIn. Finding content rather than creating all of it is much less time-consuming, so keeping up with that volume is easier.
  • Build credibility by presenting value to your audience: By sharing content that shows value to your audience, you become known as a source of information. This means that when they have a problem or need a service, you are top of mind.
  • Better understand your audience and what’s important to them: Understanding what topics your customers engage with can help you decide the ones worth creating as original content. For example, say one of your curated posts drives a high rate of engagement or prompts a lot of questions. Use your next piece of original content to answer those questions and provide more in-depth thoughts on the topic.

How do I choose what content to share?measuring traditional media buy

The internet is full of a seemingly endless supply of content, but not all of it is share-worthy. It’s important to select your curated content articles with care. After all, while you may not be writing the content yourself, by sharing it, you are attaching your name and your company’s brand to the ideas that it includes. To ensure that your content makes the right kind of impact, make sure that every piece of content is:

  • In line with your audience and adds value: Every piece of content you share should have a goal that is aligned with your target audience. Even if the purpose is to demonstrate what not to do, ensure that your message gives them a valuable takeaway.
  • Timely: Social media is a live feed of information that is constantly refreshing. Therefore, WHEN you share has almost as big of an impact as WHAT you share. If you share a much-talked-about topic, or one that’s slightly dated, ensure you highlight what’s different about your information. What are you offering that is new or makes it worth listening to?
  • Reliable and trustworthy: Always ensure that your source is one that you can trust. Your credibility is on the line with every post. So, make sure you fact-check and only present information you are confident in.
  • Engaging and well written: Even if all of the other checkboxes are marked, if the content you are sharing is hard to read, full of grammar errors or contains awkward sentences, your audience is likely to tune out before they even begin.

What if I don’t have time to find content?

While curated content is less labor-intensive than creating original content, it can still take time to find the perfect article and craft a message that drives engagement. Consider outsourcing this task to a content curation service such as Tempesta Media. You’ll receive maximum social media marketing benefits without sacrificing other aspects of your business.
To learn more about how Tempesta Media can help you reach your audience and deliver quality content at scale, contact us today.

The Importance of Setting the Readability Level for Your Target Persona

Everything from the words you choose to the complexity of your sentences affects your readability level, and you need to choose it carefully.

Anyone creating or distributing digital marketing content knows the importance of getting your message across to your audience. You select the right topic and the right key points to cover to make it valuable. What about how easy that content is to actually read? This seems like a simple piece of the puzzle to look at, right? It is, but that may be why it is so easy to overlook.
We’re talking about your content’s readability level. You need to choose it wisely so your readers clearly understand your message and feel connected to it.
But how do you measure it? How do you choose the level that best matches your audience? Read on to learn more.

How do you choose the right readability levelHow do you choose the right readability level?

When choosing the readability you want to target, you need to understand your audience and their expectations. This determines how complex or how simplified your content should be.
For example, say you intend to speak to a team of experienced technical engineers, but you talk to them as if they’re fifth graders. In consequence, many of them are going to check out purely because they assume the content isn’t meant for them.
Alternatively, say you’re speaking to a person who is just starting out and trying to learn about your topic, and you fill the page with complicated phrases and unexplained jargon. They are also going to look elsewhere for what they need.
Additionally, review the demographic statistics for your target audience to identify their education and experience levels. This information won’t be an exact fit, but it’ll give you an idea of the people you’re speaking to. Aim closer to the lower end of this range, as it is much easier to capture an audience who feels the content is a little oversimplified than to engage readers who can’t understand it at all.

How do you check the readability level before publishing?

Readability is normally scored in terms of the grade level that the reader needs in order to understand the text.
There are a number of different formulas commonly used to check for readability. Most of them compare the total numbers of words, sentences and syllables in a text using an equation. This formula determines how difficult the text is to read. Longer sentences and words with more syllables equal a higher reading level.
There are several readability tools available online, such as Readable.com or Readability Formulas, where it analyzes the content for you. All you have to do is paste your text into the box. Having one of those handy is a big help.

How do you adjust the readability level?

Once you know your goal readability level, or the score of a particular piece of content, there are a few factors to keep in mind when adjusting readability:How to adjust the readability level

  • Sentence length: Think of the popular children’s book “See Spot Run” in contrast to any of Hemingway’s novels. One of their biggest differences is the length of the sentences. Short and simple is easy to read. Once you head into long, complicated sentences full of punctuation, and full of helpful (yet sometimes confusing) adjectives, the reading level becomes a little more advanced. And it is possible to swing too far in either direction.
  • Word choice: This goes beyond choosing an average word length that matches your audience’s reading level. Keep in mind that if you use words that are not well known, such as pedant (one who is overly concerned with rules or precision), your audience may still need to find a dictionary despite the smaller number of syllables.
  • Jargon and acronyms: Almost all industries have commonly used technical terms or acronyms. Some will tell you to avoid them as much as possible. But that isn’t always necessary; it depends on your audience. For seasoned veterans, such terms make them feel right at home. For everyone else, it looks as if you’re speaking Greek.

How does readability affect sales?

When your audience is reading your content, it’s all about making a connection. Even if the content is a thought leadership piece with no sales pitch, still situate your company top of mind.
How does readability affect salesWhat better way to make a connection than to deliver content that not only is on topic and adds value but that also delivers that value in a language they can understand? Conversely, if customers leave your blog feeling as if the content was either too simple or over their heads, the likelihood that they will think of you again when they need service is pretty low.

In summary

Choosing a consistent readability level that matches your persona is critical in connecting with your audience and ensuring that your message is clearly understood.

Need help?

If you have a content marketing program or are planning one, download our e-book 100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.
This e-book will walk you through the mistakes of hundreds of other companies and the challenges they faced in implementing their content marketing programs. To learn more about how Tempesta Media can help you streamline your content creation process and deliver quality content at scale, contact us today.

Posted in Q&A

Tempesta Media Platform Series – What Is the Content Analytics Feature?

Welcome to the second installment of our multi-part series on our content marketing platform features. Here, we cover our content analytics capabilities.

Content analytics basics

When many companies start out, they struggle to identify the best metrics that will assess how their content marketing program is performing.

To combat that, we have identified several key metrics at the beginning of a program’s life cycle that companies can use to measure the performance of their content marketing campaigns. These metrics fall under the term content analytics.

In the early stages, your content marketing program will drive your top-funnel metrics. In other words, these metrics generate awareness of your product or service and your company.

For example, top-funnel metrics would include the number of organic searches that arrive on your site. Other metrics include new visitors, time spent on site, bounce rate and more.

Additionally, as your content marketing program grows, you can define other metrics that are specific to your unique goals. Specifically, pay attention to content production metrics – these will help you determine whether you are meeting your content creation and delivery goals.

Furthermore, look at your publication schedule. Are you consistently publishing content? Are you publishing on the same days and at the same times? Moreover, which times produce more visitors or better engagement? With this information, you can alter your publication schedule to optimize your program and maximize results.

Tempesta Media’s content analytics feature

Tempesta Media’s content analytics feature focuses on an executive dashboard that covers top-funnel metrics. In fact, this gauges how your metrics are performing in real time and over a period of time.

As your program grows and you create more content, you’ll see your metrics improve. When you publish and share that content, our module is able to provide you these metrics in a simple and visual way. All you have to do is click the analytics button, view the custom dashboard screen and identify how they are performing.

These features and more are what we’ve created for our customers, and they are included in certain subscription levels and available as an add-on feature.

Get started today

If you have a content marketing program, or are planning one, download our ebook:  100 mistakes businesses make when starting, optimizing and scaling content marketing programs.  Learn from the mistakes of hundreds of other companies.  100 mistakes walks you through common and uncommon challenges that they faced with their content marketing programs.

For learning more about how our content analytics feature can help your business, please contact us today.

Posted in Q&A

How to Create Emails Your Audience Actually Wants to Open

Contrary to popular belief, email is still an extremely strong form of communication and a reliable way to boost engagement rates. However, email will only benefit your marketing initiatives if you craft and send them correctly. If you don’t, you run the risk of overwhelming and annoying your audience, which can ultimately result in lost prospects, dissatisfied customers and a drop in revenue.

What type of content is email good for?

Email is not perfect for all of your content goals, so it’s important to know how to pick the right channel for your content. A good rule of thumb is to limit email content to information that conveys customer benefits or that outlines special updates:

By limiting your emails to cover these announcements, you decrease the risk of annoying or overwhelming your customers with unnecessary information or incessant communications.

Create effective email copy

Crafting successful emails doesn’t stop at picking the right topic. You also have to format them effectively.

Snappy subject lines

Always include a short, snappy subject line to grab your reader’s attention. If you don’t entice them to open it, they won’t. Make sure that your subject line clearly outlines the purpose of the email and shows your customers some type of value. Consider using personalization, certain buzz words and emojis to capture attention:

  • [Name], don’t miss out on your free gift!
  • Act now and receive this $ discount.
  • 5 tips to craft the perfect email.
  • Attention! The product you’ve been waiting for is here.

Direct body copy

Keep your email copy short and to the point, clearly showcasing the value and purpose of the communication. Your customers don’t want to spend five minutes reading an email.

Focus on answering the question: Why should my audience care about what I’m telling them? This will help you focus on summarizing your information and eliminating any unnecessary verbiage.

Enticing CTA

To wrap things up, include a call to action (CTA) to outline the next steps customers should take. Without one, your customers may not know how to further engage with your company. Additionally, be sure to link your CTA with a relevant page on your website. This will further encourage engagement because you’re providing a quick and simple way to continue the interactions. Without a link, some of your customers may not bother to find the information on their own. Keep the CTA simple: Visit our blog, Contact us for more information, Download your coupon now.

Send emails that work

Make sure you know your audience. You don’t want to send them irrelevant information – that will just dissuade them from opening any other emails you send them. Use analytics and A/B testing to figure out what your customers are interested in. Additionally, give your emails a personal touch by addressing individual customers and, if applicable, add a snippet of content that alludes to previous conversations (i.e., vacation time, new subscription upgrade, recent feedback) to show that you pay attention to their specific situations.

Furthermore, make sure you track spikes in engagement rates and analyze open rates. Your customers will start to show a pretty reliable pattern of what they open and when they open it. Although optimal times will vary, consistently good times include:

  • Tuesdays
  • Thursdays
  • 10a.m.
  • 1p.m.
  • 6p.m.

Email effectively with Tempesta Media

Tempesta Media is dedicated to creating quality content at scale, all while providing a platform that streamlines your content creation processes. Email copy is one of the nine content types that our industry-specific expert writers can craft, allowing you to create a customized solution that fits your unique goals.

If you have a content marketing program, or are planning one, download our ebook:  100 mistakes businesses make when starting, optimizing and scaling content marketing programs.  Learn from the mistakes of hundreds of other companies.  100 mistakes walks you through common and uncommon challenges that they faced with their content marketing programs.

To learn more about our content services, contact us today.

Posted in Q&A

Testimonials and Case Studies – Do I Need Them?

Case studies and testimonials play a pivotal role in a company’s ability to attract leads. Whether we want to believe it or not, we’re all influenced by our peers. In fact, consumer who reads personal recommendations about a company’s products or services is 83% more likely to buy. For B2Bs specifically, 90% of buyers said positive customer success content influenced their purchasing decisions.

As a business, you want to showcase your customers’ experiences with your company. It not only helps boost leads and sales but it also broadens your brand’s visibility.

What are testimonials?

Testimonials, used in the business sense, are affirmations about a company’s character, qualifications, quality of products and level of service, to name just a few. They provide honest opinions about your company, and customers usually gravitate towards companies that have solid testimonials from actual buyers. Testimonials can be influential in a potential buyer’s decision to purchase from you because they see real reactions and real outcomes.

Successful testimonials can be presented in a variety of ways, including customer quotes, videos, audio clips, customer interviews, blog posts, peer review sites (i.e. Yelp), social media posts, press reviews and case studies.

What are case studies?

Case studies are a type of testimonial but are structured as comprehensive stories about your customers’ experiences. They are typically written in long-form, exploring different topics in detail. Topics covered in a typical case study include:

  • An outline of the customer’s challenges or conflicts they faced.
  • An account of how they approached their dilemmas.
  • A description of any failures to self-resolve their problem.
  • An explanation of how your product or service helped resolve their problem.

Case studies usually have data points and research integrated into the story to make it more persuasive. These details provide real examples of success and show how your processes and solutions actually work. This type of content is a strategic way to position your company as a problem solver.

How testimonials and case studies help you gain more customers

Including testimonials and case studies in your content marketing strategy can go a long way towards boosting your brand exposure, increasing trust, establishing credibility and giving you a competitive advantage. When potential customers read these types of content, they understand the types of problems you’re able to solve and how you do it.

However, to get testimonials or the material you need to create a case study, you have to ask your customers for help. When you start this process, be sure to do the following:

  • Create a survey or feedback form. It’s a simple and convenient way for data gathering for both you and your customer.
  • Make sure to ask about what you can improve on. It’ll help you pinpoint weaknesses and strengthen your brand.
  • Ensure your customers know what they are filling out. Inform them of your plans for their answers so they are not surprised or frustrated when they see their responses publicized.
  • Consider offering an incentive to those who fill out the form. It’ll promote more responses and benefit both parties.

When planning your content strategy, you have a number of different types of content to choose from. Your best bet is to use a variety of content strategies to keep things interesting for your audience. Case studies and testimonials are often overlooked as a content option, but they shouldn’t be.

If you have a content marketing program, or are planning one, download our ebook:  100 mistakes businesses make when starting, optimizing and scaling content marketing programs.  Learn from the mistakes of hundreds of other companies.  100 mistakes walks you through common and uncommon challenges that they faced with their content marketing programs.

Tempesta Media offers case studies as one of our nine content types. To learn more about how we can help you, contact us today.

Posted in Q&A
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