Kristan Manley, Author at Tempesta Media

Digital Marketing Strategy: What Will We Face in 2023, and How Will We Manage It?

Posted on August 2, 2022August 2, 2022 by Kristan Manley

To get customers to your company, you need to do marketing.

Many people talk about digital marketing, but they don’t provide the content or the context behind what it means. Generally, it is the concept of raising awareness about your company’s brand, getting people to be educated about what you provide, and ultimately inducing them to take action (purchase or get a lead form).

Digital marketing changes all the time.

When Covid 19 hit, it forced a major change in how people communicate with their prospects and their customers. Traditionally, most companies did some or most of their marketing offline. With the emergence of Covid 19, every company rushed into digital marketing, whether they had the skills, experience, and budget or not. Resultingly, there was a great deal of inflation in the cost of advertising online.

Now, we’ve gotten to a point where certain forms of digital marketing have become too expensive, such as digital advertising.

Сompanies are moving away from some forms of digital marketing.

Companies are shifting to such forms of marketing as:

Pay-Per-Click
Affiliate Marketing
Mobile Marketing
Marketing Analytics
Social Media Marketing
Content Marketing
Email Marketing
Search Engine Optimization

However, they’re also starting to go back to offline marketing because things have started to open up around the world as well. So, it’s been very turbulent for marketers over the last couple of years. It’s not just where but also how they advertise.

Three causes of digital marketing strategy changes.

The underlying factors for the changing digital marketing strategy are the following:

There has been a move to omnichannel marketing, which means that marketers can sell both online and offline.
Marketing has transitioned from centralization to decentralization. About ten years ago, marketing buying was centralized among a few television stations, a few radio stations, and a few newspapers. However, with the growth of the internet, everything is becoming very decentralized and diffuse. That requires marketers to change how they make purchases.
There has been a general shift from offline consumption by users to online media consumption.

“Must-haves” in marketing strategy creation.

The creation of each and every marketing strategy starts with defining the target audience. Many marketers rely on past data or experience to accurately determine who their target audiences are. But prospective buyers are changing, and, if you’re not constantly reviewing who’s buying your solution or product, you’re likely to put forth a strategy that targets the wrong audience, and it will fail as a result.

There are a couple of common tools every CMO should use when they’re trying to put together a digital marketing strategy, such as Google Analytics and Google Search Console.

Google Analytics does an excellent job of analyzing who’s coming to your site and who’s converting. It also has demographic and location-based information, as well as other intent data, that’s very important for you to help identify those pockets of new customer opportunity to fit for your company today. Google Search Console, meanwhile, gives you a good viewpoint into types of content or searches.

Google Analytics and Google Search Console illustrate how well you are performing in terms of your site. For example, customers can use content and social media analysis tools to understand very clearly what their competitors are doing to align their services to fit with their target market much better and, at the same time, present the better.

Creating a great strategy in 2023.

2023 will be a rough year for customers. We see already that the US and the global economy have officially slipped into recession.

This means it’s a dangerous environment for marketers. They have to rationalize and determine which programs to keep for 2023 and which to cut. CMOs and business owners should expect layoffs in the marketing industry within the next 12 months.

If you are a CMO, you should avoid adding staff that you can’t keep and explore outsourcing. This will give you the maximum flexibility to survive and keep your jobs.

Regarding all these future hard times, you probably still wonder what that important magic tool is to create a new digital marketing strategy. With Tempesta Media, your digital marketing strategy is safe. Contact us today if you would like to accelerate your success with managed content marketing.

What megatrends could transform the digital marketing world in 2023?

Posted on June 16, 2022August 8, 2022 by Kristan Manley

In the digital marketing world, nothing stays still for long

What changed in 2022

The balance between offline and online digital marketing has shifted in recent years. As a result, many advertisers have switched from offline marketing to digital, which has caused the prices of digital advertising to skyrocket. This is particularly evident in the areas of websites, emails, digital ads, and SEO.

The market’s challenge now is that many people have invested in digital programs because they have become too expensive. Consequently, the return on investment for these programs has decreased significantly. To solve this problem, companies are looking for alternatives.

Incremental dollars can make a big difference for businesses and individuals, so it’s important to be strategic about where you invest them. By the end of 2022, we’ll see even more changes.

Overview of the digital marketing industry in 2022

The digital marketing industry is an oligopoly in which a few major players dominate the market. One example is Google. Companies are becoming increasingly frustrated with advertising on major platforms like Google because they do not see the desired ROI.

People in the 18-34 age range, who used to be the main target for advertising, are no longer attentive. A lot of their time is now being spent on Facebook and Google. This shift means there is a dispersion of usage, with different platforms gaining favor at different times.

To capitalize on the trend, other companies need to start looking into strategies to set them apart from the pack. The pendulum is swinging back toward decentralization. This is good news for media buying companies, as they will see a resurgence in their power and influence.

The current economic situation is challenging for businesses. Stagflation, high inflation, and deceleration are leading many companies to scale back hiring and ad spending. So, during this time, you should work harder to optimize the following areas:

Content marketing. You need to keep creating killer content that is relevant and engaging. Keep writing longer content, and make sure you publish it frequently.
SEO. You need a good SEO strategy that attracts your audience, creating leads to buy products or services.
Email marketing. You can continue communicating with your subscribers or customers through relationship-building or sales.
Ad retargeting. You need to work on retargeting to drive higher visibility and brand recognition. Use this tool and be ready to see more conversions from repeat visitors.

Main key performance indicators (KPIs) in 2023

To make decisions about whether to invest in outside sales and marketing, you need to take a long-term view of your customers. These are four important KPIs that you should monitor closely:

Customer lifetime value. It is the total value of a customer’s business with you throughout their relationship with your company. Considering this metric, think about how much it costs to acquire a new customer. If customer lifetime value has decreased, it’s likely because the cost of customer acquisition has risen.

Unique visits. By using data from unique visits, which are an industry-standard metric, you can find out how many people view your content within a given time frame. That way, you can quickly see trends, as this KPI offers a baseline that allows you to compare one type of content to another.

Consumption. You need to understand how your visitors are consuming content. Views, downloads, opens, click rates, time spent, and bounce rates are crucial measurements that help you hold on to your customers. Make sure that when they click on your link, they find what they expect. If you have a low bounce rate, you’re doing things right.

Engagement. Measure likes, shares, mentions, comments, pins, etc. These tell you whether your audience engages with your content. The more they like it, comment, or share, the more engaged they are.

Where companies are spending money

Companies are removing their less effective marketing programs, such as radio, TV, and paid media. Instead, they’re focusing on content marketing, SEO, email marketing, and ad retargeting.

This shift shows businesses know that great content is essential for a successful online presence. As a result, they will spend money in the next 12-18 months in areas where they are most likely to see success.

Differences between the B2B and B2C markets in 2023

The B2B and B2C markets started down different marketing paths in 2019. B2C started gravitating toward influencer-based marketing, while B2B focused on webinars, events, SEO, and content marketing.

The B2C side is showing a significant pullback that’s happening specifically in influencer-based marketing and social media marketing because these businesses are struggling to achieve an ROI that corresponds to the expenses they’re incurring. So B2C businesses are becoming very aggressive and renegotiating ad rates, influencer deals, and other paid media contracts.

The B2B side is better protected and less exposed. Advertisers are B2B companies and are staying true to what works. They’ve done a much better job of quantifying the results that go with that. They will have a drawdown and paid media as well as paid social, but it will be less traumatic than what you see on the B2C side.

What B2B and B2C companies should consider

Many companies have had difficulties attributing their performance to specific marketing channels. So, to begin with, your B2B or B2C company needs to look at a potential partner that can go in and efficiently drive results. Then, with an analytics layer, you can cover all your bases, from content marketing to mobile, social media, and influencer marketing.

The second step is to rationalize your costs and shift your marketing spending to match market demands.

In summary

Since you are responsible for both the B2B and B2C sides, you need to explore outsourcing some or all of those responsibilities. These could include mobile marketing, which is becoming increasingly important. In addition, whether yours is a B2B or B2C company, it’s important to invest in analytics.
As a managed content marketing service, Tempesta Media offers a platform with an analytics layer that covers all your bases: content marketing, mobile, social media, and influencer marketing. If you would like your business to keep growing in hard times, contact us today.

Make Your Content Profitable With These 6 Power Hacks

Posted on June 2, 2022June 2, 2022 by Kristan Manley

Content marketing is at the core of any successful digital strategy. However, developing quality, impactful, and memorable content takes time and resources as well as smart content marketing tips.

The following marketing tips will help you get more out of your content and turn these marketing efforts into a profitable activity for generating leads and sales. We’ll also discuss managed content marketing services and why they’re the golden ticket to a successful content marketing strategy.

Stand out as an SME

The term SME can mean two things. It can refer to small and medium enterprises, but marketing experts use this abbreviation to talk about subject-matter experts.

A subject-matter expert is a person or organization uniquely qualified to discuss a topic. Interestingly enough, many small and medium businesses also often happen to be experts in their niche.

With 81% of organizations considering content marketing as a core strategy, cutting through the noise and getting your content noticed can be a challenge. Step one is to tell your audience why they should listen to you:

As a subject-matter expert in your niche, you can bring a unique viewpoint to the table, such as an innovative solution to a common pain point.
Turn your professional experience into thought leadership by introducing new topics and discussions before your competitors.
No one knows your industry better than you. Inspire trust and confidence by adopting an authoritative tone.
While large organizations can have a broader focus for their content marketing efforts, the strength of small and medium businesses is often in their specialization. Establish yourself as one of the top content creators in your niche by adopting a narrow but insightful approach.
Build trust by delivering on your promises. Your content will be memorable and valuable if you discuss concrete solutions.

Create pivotal moments with strong CTAs

What comes next after establishing yourself as a subject-matter expert? Read on to learn how you can turn this initial connection into something more.

The previous sentence, and many others you’ll typically find at the bottom of blog posts or just above the fold in marketing emails, is a call to action (CTA).

The purpose of a CTA is to catch the eye and introduce the possibility of continuing the interaction, whether it’s signing up for a newsletter or scheduling a sales call. Once you establish this connection, you can keep nurturing the lead by delivering more content.

You’ll get better results if you use a few simple content marketing tips when creating CTAs:

Keep your CTAs short.
Use strong action verbs.
Suggest an action that makes sense for the current stage of the buyer’s journey.
Tell users how they can unlock more value by acting.
Use design practices that will make your CTAs stand out.

Capture organic traffic with SEO

Organic search is often the first channel prospects turn to when they need a solution to a pain point. It’s crucial to make sure your content will show up in relevant searches.

The best way to facilitate content discovery via organic searches is to invest in SEO. While some keywords will occur naturally in your copy and headers, you can go further by identifying two or three strong keywords for each page and using them in the URL, meta tags, link anchors, image alt tags, and more.

A successful optimization strategy starts with keyword research. You can use Google’s Keyword Planner to identify the top search queries and keywords your target audience is likely to use and keep up with the latest search trends for your industry.

Facilitate content discovery and consumption with internal links

We’ve already addressed how CTAs can become pivotal moments between content consumption and the first contact with a prospect.

However, facilitating pivots from one piece of content to another is just as important. The buyer’s journey is becoming increasingly complex.

A strong internal linking structure can help visitors find more content that is valuable to them. Plus, internal links will support your SEO efforts.

You can integrate internal links in your copy to help readers explore related topics. Marketers also use pillar pages to discuss a topic in depth and share hyperlinks to pages that focus on different subtopics.

Stay on track with a content calendar

Content freshness is a key component of a successful content marketing strategy. Content can lose some of its authority as it becomes stale, and ongoing content marketing efforts from competitors can cause your pages to lose their top spots in search results.

Developing new content will also help you keep up with new topics and adapt to the latest search trends, including voice search, which is becoming more popular with over 135 million voice assistant users.

A content calendar is a simple tool you can adopt to streamline content creation. Besides helping you post regularly, it will support your strategic planning efforts.

Gain a competitive edge with content intelligence

Analytics can shed light on how prospects interact with your content and help you understand your content’s role in the buyer’s journey.

These are examples of the different metrics you can track:

Use a visitor counter to see which content pieces and topics are the most popular. Use your findings to plan more content around these topics.
Track your conversion rate for different channels and pieces of content. It will help you identify the top-performing channels and pages so you can focus your efforts on what is most profitable.
Go further by tracking metrics by audience segment, something that only 41% of B2B marketers do. This approach will give you a better understanding of your different buyer personas’ unique needs.

If you don’t have a content intelligence strategy in place, Google Analytics can be a great tool to get started.

Streamline your efforts with a managed content marketing service

If you find yourself short on time or resources to implement the strategies discussed above, outsourcing content marketing to a managed service can be a viable solution.

Managed content marketing services can streamline this process and act as an extension of your marketing team. From identifying content creation opportunities to creating and publishing content on your behalf, a managed content marketing service will help you turn content marketing into a profitable endeavor.

Tempesta Media is a managed content marketing service with capabilities ranging from content development and publication to social media marketing, SEO, analytics, and more. Schedule a content marketing assessment to learn how Tempesta Media can make your efforts more profitable, or take a look at our 100 digital marketing mistakes e-book for more tips.

Top 5 Steps to Boost your Domain Authority

Posted on May 31, 2022May 31, 2022 by Kristan Manley

Domain authority is essential to improving your website status.

Domain authority measures how a site is successful in appearing in the search engine results (SERP), compared to competitors. And a lot of people are wondering how to increase the domain authority of their website. In this blog post we will provide you five steps to follow in order to boost your domain authority.

Step 1: Acquire High-Quality Backlinks from Authority Sites

Calculating domain authority is crucial, and backlinks play a vital role in doing so. Ahrefs’s study showed that 55.24% of websites don’t get any organic traffic since they don’t have backlinks. So it’s crucial to have high-quality backlinks.

There are many ways of getting backlinks to strengthen your link profile. To begin, you can look at your top sources (using such tools as SEMrush or Ahrefs), and then find sites that are similar for backlink opportunities.

You can also use a WordPress analytics plugin that shows you detailed reports on your dashboard to uncover your top link sources inbound. Additionally, you can ethically spy on your competitors, see their backlink sources, and then try to get links from the same websites.

Step 2: Create Killer Content That’s Link Worthy

Authority comes down to two significant areas that help boost your domain authority and the performance of your website in the search engine results. Those areas are:

Creating excellent content that tightly targets your audience and provides considerable value. Users should like to share your content because it’s catchy, informative, entertaining and beneficial for them. Your content should invite your readers to take actions, such as looking for more information and even hiring your services.

Promoting content and distributing it to get high quality, and high relevant links back. If you work consistently in these two areas, your domain authority will rise. So when you start, try to look at those two areas and remove as many barriers as possible. Before you begin to add new content, optimize existing content, distribute it and promote. If you go and take this simplified approach, you will achieve results.

Step 3: Audit Your Site and Remove Bad Links

Now, there are periphery things that you can do to help remove obstacles to achieving an excellent result for your website. And how you have it structured acts as a massive barrier to making those two components of your content marketing program. The suggestion is to audit your site and remove bad links.

Bad links are backlinks that lower your site’s reputation on Google. The quality that Google assigns to links can be measured with Google’s algorithms and their link quality analysis. Such links can be considered spam or low-quality.

Website audit can also tell you whether you have broken links on your website, unoptimized links (usually missing meta information) or website structure at all.

Step 4: Improve Your Internal Links

You can also focus on your internal links to improve your site’s user experience. An internal link is a reference to another webpage within the same website. For example, visitors can get more engaged and lower the bounce rate if you have links directed to several informative web pages on your site. Some benefits of internal links:

They help search engine bots to crawl your website more easily, indexing your pages. To help them understand your content and page, SERPs use crawlers to visit your website and gather information, follow all the links, and discover new pages.
Internal linking builds the foundation of a website architecture, that is your site’s structure. A proper internal link structure passes link juice from one page to another.

You can improve your internal link strategy by using an appropriate plugin. “Link juice”, for example, is an SEO term that refers primarily to the value of a web page passed to others. This strategy can give a vote of confidence to the search engine since more links are pointing toward a reliable page show. So internal links contribute to boosting your domain authority.

Step 5: Optimize Your Website Structure and User Experience

You should not forget about one of the most critical factors in increasing your domain authority: the structure and user-friendliness of your site. Search engines can crawl your sites more efficiently and index them on search results by using a proper format.

If you want to improve your site’s user experience, you can begin by focusing on its optimizations for mobile. Google has now implemented mobile-first indexing that will look at how your website performs on mobile.

Last but not least, make sure your site is safe. Getting an SSL certificate and changing your website to HTTPS can guarantee your secure site. You can also make your site safer by getting hold of the top WordPress security plugins. For instance, Sucuri offers many essential security features similar to a web application firewall.

steps on how to increase website's standing

How long does it take to achieve results?

If you’re starting with a brand new website with no domain authority or domain authority of 5-10 or less, it will take you six months before you start seeing that.

The number improves steadily. It’ll take you 12 to 18 months before you start to gather a significant enough domain authority, where you can start competing with your competition on long-tail keyword phrases.

In summary

You should remember that you can’t control your site’s domain authority. However, you can follow all the mentioned steps closely, so your domain authority increases steadily.

You need to keep in mind that increasing your domain authority takes time. Therefore, you should set out a long-term strategy, plan the implementation of all the above strategies, and wait for your domain authority to boost.

The bottom line is that there is no magic bullet for achieving results. It’s all about consistently doing the right thing and removing obstacles that prevent you from doing things right.

Here, at Tempesta Media we use best proven practices to increase the domain authority of our customers, as a part of a managed service solution. Contact us today if you would like to accelerate your success with managed content marketing

How to Win With a Strong B2B Content Marketing Strategy in 2022

Posted on April 11, 2022August 8, 2022 by Kristan Manley

Powerful content equals powerful results.

Do you want to build your company’s brand, attract and retain customers, earn backlinks, and improve rankings? Then you are going to need great content. But creating content without a solid B2B content marketing strategy is a waste of time. To win in the B2B marketing space next year, you need tailored strategies and tactics that help your business succeed.

When businesses cannot effectively communicate with potential customers, it creates a pain point. When potential customers cannot find what they need, it also makes a pain point. Every successful B2B content marketing strategy targets and cures pain points by delivering results that your prospects and clients need. There are many ways of accomplishing this:

Answer all your audience’s questions.

With B2B interactions, your focus is on informing the audience without them having to ask. Focusing on specific topics they will be interested in can help you quickly create high-quality, authoritative content.

Include testimonials and reviews of the service or product.

Testimonials turn into perfect word-of-mouth promotion that is beneficial to being organic. Studies show that audiences respond much more favorably to testimonials than traditional advertising.

Leverage artificial intelligence.

AI can utilize machine learning to help reduce the time it takes to create and optimize content. Where traditional methods used teams of marketers to edit and perfect content, AI makes it possible with 90% less need for human intervention.

Go beyond video and articles.

Use more specialized content like white papers, case studies, and market analysis. These are highly effective in more technical industries such as chemicals, oil, and gas, aerospace, and electronics.

When you attack pain points with the above B2B content marketing strategies, winning the B2B space becomes much faster, easier, and more effective. But there’s more to consider beyond these four concepts. You have to take on the mindset of a managed content professional and change your workflow to reflect this.

Know Who You’re Talking To

Knowing your client’s needs can help you maintain a rapid pace when creating content. Learn all you can about your target audience so that the message is custom-tailored for their unique perspective. Research what content is most prevalent in those demographics. It’s not about what they need to hear but how they’ll listen to it. Use keywords that are relevant to the topic and SEO friendly. Ensure that the voice and presentation align with what they expect and are looking for.

Become An Expert

Likewise, understand the business values and goals in-depth. Nothing is more deadly to B2B content marketing than incorrect information. If people cannot believe the information they are given, it will be tough to get them to trust the product or service. Remember, you often speak to a highly skilled audience in a given field and will immediately notice any inaccuracies. Therefore, you must be able to present your client’s business content as a trusted resource. It should be accurate, relevant, actionable, and realistic. It should also include a tactically placed Call To Action.

Establish Yourself As An Authority In the Field

The easiest way to do this is to reference subject matter experts (SMEs) in the field of interest. A solid B2B content marketing strategy requires accurate information, so why not take advantage of the tens of thousands of hours of completed research? You can bolster your content with quotes, statistics, and properly cited media. This tactic adds authority to your voice by showing that the leaders in the field support and can back up what your content is saying.

Relevant SEO Matters

A staggering 93% of your audience will not look past the first search page when looking for information. Your content will never be found if your SEO strategy is not up to par. Powerful SEO and content marketing work together to increase traffic, boost brand recognition and improve customer retention. Make sure you aren’t making common mistakes that negatively affect your search ranking.

Distributing The Content

Select delivery platforms that synchronize with your audience’s preferences. Placing the content type where it is most likely to be seen gets the highest return on your marketing spending. For example, around 80% of B2B leads come from Linkedin compared with just under 7% for Facebook. Therefore, using Linkedin, even with a smaller user base, will net a higher percentage of potential customers.

Track The Costs

Knowing how much it costs to gain a customer is extremely important for growing a business. ROI is thus critical information that you’ll want to be familiar with daily. In one survey, while 80% of marketers measure performance somehow, only 43% track ROI consistently. Tracking this data point and other KPIs will give other companies a substantial economic and performance advantage.

Account-Based Marketing

Finally, you can use traditional funnels or opt for account-based marketing strategies when working with clients. This strategy treats each account as a single market, with personalized content and a solid personal relationship. Account-based marketing makes it easier to track ROI and offers higher revenue growth, and sales win rates. Usually, account-based marketing is used with larger businesses. However, it can be used in smaller firms with the right automation technologies.

Conclusion

While every B2B content marketing strategy listed here is beneficial, there is one that you should never forget: Above all else, realize that your audience is made of humans. Yes, you can quantify them as clicks, views, or read-throughs. You can also identify them as buyers, accounts, or brands. But all of those metrics represent an individual you are trying to reach. Humanize your content.

As a managed content professional, you shouldn’t just think outside the box. Forget that there is a box in the first place: brainstorm uncommon ideas and ways to translate them into engaging content. Tempesta Media offers advanced automation to help you create the content you need while giving you the creativity to leave the box behind.

Use Content Marketing Services to Boost Your Business

Posted on December 2, 2021August 8, 2022 by Kristan Manley

Scaling your business is challenging, but content marketing services can supplement your team and meet your needs so you can grow and succeed efficiently.

Maybe you’ve been in business for decades, but times are changing and you may not be sure how to reach younger audiences. Or maybe your business has gotten off the ground somewhat recently, but you still haven’t quite figured out who your buyers are. In either case and everywhere in between, content marketing services can make a surprising difference. Content marketing is all about creating useful content that reaches your prospective buyers where they are and helps you grow your business.

What is content marketing?

Content marketing involves developing materials and sharing them with your audience online. For example, you might share blogs, social media posts, videos, or other multimedia content.

The purpose of your content marketing efforts is to engage with your audience to attract, convert, and retain customers.

Content marketing allows you to create digital assets that are designed to be consistent, relevant, and valuable. Marketing strategies have evolved over the years just as audiences have become savvier and more discerning. So, your focus also needs to change to better deliver the authentic, informative, and useful content that your audience now expects. You can offer them the advice they need to make an educated decision.

Every blog post and video should guide and nurture your audience to help them make a buying decision. If you need help creating excellent content, you might want to look into hiring a content marketing services partner.

Who is your target audience for content marketing?

Your target audience is the group of people who would most benefit from your products and services. They tend to share common characteristics, including demographic and behavioral patterns. Once you identify them, you can focus on developing and delivering the content that will best serve them. For example, if you are identifying a financial services content marketing audience, you need to know who is interested in services like:

Personal loans.
Checking and savings.
Lines of credit.
Home mortgages.
Corporate loans.
Wealth management.

You also need to answer questions like:

What age range am I trying to sell to? Gen Z and millennials looking to build their savings and buy their first home? Or perhaps Gen X looking for retirement services? Startup businesses wanting to scale?
What geographic area am I targeting? Do your services only reach regionally? Are you a credit union that focuses on the local community? Or can your online solutions cater to anyone in the US?
What is the typical behavior of my audience? Are they smart with money or looking for guidance? What do they like to spend their money on?

Similarly, if your field is healthcare, you might need a healthcare content marketing strategy to help you find the target audience for the specific services you offer. Then you can make sure your content reaches them effectively.

Benefits of content marketing services

Content marketing represents a significant competitive advantage for your company. No matter what industry or focus you work in, such as business services, financial services, or healthcare, it allows you to:

Post and distribute effective content.
Engage with your audience, which translates to better growth rates for your company and more leads.

Here are a few of the goals you can accomplish with professional content marketing services.

Achieve higher expertise, authority, and trust

Google’s Search Quality Rater guidelines first introduced the concept of Expertise, Authority, and Trust (EAT). It’s a way to evaluate the quality of a website. Google looks at the purpose of your website, but it also considers the content quality and amount, the reputation of the site, and the background. Effective content marketing helps you achieve a higher EAT ranking.

Define brand personality

Your brand is more than the face of the company. It’s not just about your brand colors and logo:

Know what your company stands for, what your values are, and what drives you and your team to deliver on your promises to your customer.
Allow your customers to understand and appreciate your brand personality.

Content marketing helps you weave a story about your brand. Once you’ve settled on your brand personality, content marketing services can help you use it consistently.

Close gaps in the conversion funnel

You use content marketing as part of your conversion funnel to propel your audience through the stages of their customer journey. You’re moving your customers from awareness to consideration by providing relevant and compelling blog posts and website content.

Each of your customers may have a different need for information that will help them make that final decision to buy. As you closely track and test your content marketing efforts using metrics and analytics, you can also gauge where to make improvements. Close those gaps or cracks in the process to achieve greater efficacy.

Develop stronger brand loyalty

Your content marketing allows you to better engage with your audience. You’re demonstrating who you are and what you offer. It’s a relationship predicated on sharing relevant and compelling information.

As your audience grows to trust and rely on your company as their go-to brand, you will continue to offer quality content. And you will continually try to guide your audience toward the best buying decisions possible, based on the resources you’ve offered.

Enhance accessibility for a broader audience

You should always look for ways to enhance your accessibility options for your audience. There are customers who need to read and hear your content. Others simply love to skim through the main points and see your beautiful photography:

Offer options that will appeal to different types of customers.
Support the needs of all your audience members.
Consider how you are deploying those digital resources.

Depending on your brand, you might need to provide digital assets. Content marketing services offer many of these content types:

Blog posts.
Emails.
Infographics.
Interviews.
Live Q&A.
How-tos.
Webinars.
Social media posts.

Carefully track and test your content marketing strategy to find which of these options works the best for you and your audience.

Expand brand awareness

Content marketing can also help you raise brand awareness:

Invite your audience to engage in your brand community.
Engage with your audience, which can encourage loyalty while growing your army of brand advocates.

Foster better conversion rates

No matter how successful your company is, you still need to focus on your conversion rate. Content marketing is a key factor in improving this metric. It helps your audience discover your solutions so they can learn about and buy your products and services.

Content marketing can offer the lowdown on all your customers’ questions and concerns. Your content should be clear, concise, and easy to digest. If it meets these criteria, your content marketing campaign will foster better conversion rates.

Generate more quality leads

The most obvious benefit of content marketing is that you’re able to generate more quality leads by following these steps:

Understanding your audience.
Creating a content marketing strategy.
Effectively using your blog to raise brand awareness.

As a full-service marketing agency, Tempesta Media can help you achieve your goal of putting yourself at the top of the business game. Our content marketing services help you generate the best possible results.

Increase organic search traffic

With your content marketing efforts, you can improve your search engine optimization (SEO). When your articles are optimized to rank for particular keywords, you’ll increase your organic traffic. Be sure that your articles contain straightforward language and insert your keywords naturally in the content. Remember, you’re writing for your audience and the search engines, so you need to make sure the content is readable by the human eye. If you achieve the right balance of readability and SEO, search engines will award you a higher spot on search results, thereby increasing your organic traffic.

Increase social media engagement and PR results

Content marketing is the perfect material to show your authenticity and personality. Use your content partner’s creative expertise to produce a powerful and touching tone across your marketing platforms. As you post engaging content, you can increase social media engagement and PR results:

Strengthen the way you interact with your customers.
Build and reinforce customer loyalty.
Increase your sales.

Be active on social media. Many industries’ core audiences live on platforms like Facebook, Twitter, and LinkedIn, so posting and interacting on this medium will increase your accessibility and engagement. That way, your customers will feel more confident in what you have to offer since you are building a relationship with them based on their needs and conveniences.

How do content marketing services work?

The best content marketing solutions consider the following factors in how you attract leads:

Awareness

Content marketing uses educational, how-to advice to raise awareness and focus on your audience’s major concerns. In this initial phase, you’re not selling your services yet, so a content marketing agency will aim to:

Engage with the audience.
Help them understand the value of your products and services.
Educate them on their problem and potential solutions.

The goal here is to establish yourself as a thought leader and a helpful giver of advice. You want to establish authority at this stage so that the audience will begin to trust your expertise and return to you for further information.

Consideration

In the consideration phase, content marketing experts use case studies, how-to articles and videos, checklists, and worksheets to:

Educate your audience.
Help them understand which features will best meet their needs.
Help them differentiate the option that’s best for them.

At this point, the audience is actively looking for a solution to their problem. They understand the issue they’re having and are now searching for the best way to solve the problem. Here is where you want to plant your solution in their head.

Closing

In the closing stage, a content marketing services provider uses buyer’s guides, case studies, user-generated content, product videos, and research reports to help your audience finalize their decision. You want to show your knowledge and expertise while differentiating benefits. Closing often focuses on the end goal of the sale, but your audience still needs enough information to move forward with that decision. Top-tier content marketing services can help you reach your goals at every buyer stage.

How to get started with content marketing

With all the complexity and variables involved in content marketing, you might not know where to start. That’s okay. The important thing to remember is to not get overwhelmed. Just start at the beginning, and work your way through the process.

You’ll soon find that your content marketing efforts are much more manageable than you expected. Here’s how to get started.

Identify your target audience

You need to know your target audience. So, understand the groups of people who will benefit from your products and services. Consider the challenges they face and how you can meet their needs across industries.

In financial services content marketing, as mentioned above, you might be targeting prospects who are interested in a mortgage, a loan or other credit scenarios.

In healthcare content marketing, you may target low-income patients, or maybe you are in B2B healthcare, so you may want to reach hospitals, clinics, or other organizations. Whatever your industry, you will need to:

Develop a profile of the ideal customer.
Deliver compelling content that will inspire them to move forward.

Often, you can find content marketing services that specialize in your field.

Determine your digital assets

You should build upon what you’ve found about your target audience:

Consider which assets and formats will best deliver your message.
Size and optimize your digital assets so that they can best showcase your content on the platforms.

In financial services content marketing, you might rely on social media posts, blog posts, and white papers to connect with your clients.

In healthcare content marketing, you might post website content or send emails to encourage prospective patients to schedule an appointment.

Build your editorial content

The next step is to create and optimize your content. Write, edit, proofread, and hone your content to target your ideal audience. The quality of your content directly affects how your audience will respond to your messaging. If it’s poorly written with lots of errors, your audience may judge you negatively.

Determine distribution channels

You have lots of options for distribution channels, but that doesn’t mean you should post content everywhere all at once:

Look at demographics and behavior to determine where your audience spends their time, and focus on those first.
Consider posting on Facebook, Twitter, and LinkedIn, as those are some of the most generally popular platforms.
Remember that you don’t need to have a presence on every platform. While you want to be accessible, don’t waste resources on channels that won’t give you an ROI.
Take advantage of analytics and data to find out what channels work best for your needs.

Develop best practices

As a marketer, you should develop best practices for your content marketing efforts to maintain success and grow. Here are a few:

Conduct research to determine which topics are most interesting to your audience.
Focus on readability.
Keep content simple and helpful.
Write for people, not just search engines.
Develop a persona as necessary.
Use imagery effectively.
Publish unique and compelling content.
Make your content responsive.
Use concise, action-oriented language.
Target optimal keywords.
Use credible, timely sources.

Make sure to cover all your bases. After all, forgetting a step in the process can make your content look sloppy. Create a checklist to ensure quality control, and build out your editorial calendar so you can deliver high-quality content at consistent intervals.

Partner with an expert

Tempesta Media is a content marketing services partner that offers performance-based solutions. Our goal and purpose are to drive revenue for your business. We offer a range of services designed to meet your needs. It doesn’t matter if you’re just starting out or you’ve been marketing for years.

Signs that your business needs help with content marketing

Most companies use content marketing, although not every company uses it as effectively as possible. To make sure you’re getting the most out of it, keep an eye out for a few red flags. Here are some signs to watch out for and ones that a content marketing services company can help you address:

Your audience is not first

You need content marketing when you are not focusing on your audience as an essential part of your business strategy. Effective content marketing depends on finding the best ways to serve your audience.

Aim to improve the lives of your audience members.

You haven’t determined the makeup of your target audience

You need to determine the buyer personas for your audience. Why? When you don’t know your audience or understand how to reach them, you’re just wasting money and time. But with an effective buyer persona, you’ll be able to create valuable, relevant content. You’ll also be able to effectively convert your audience.

Your company website and blog don’t look professional

Your company website pages are some of the most basic elements of your content marketing. There may be a number of reasons why your website or blog does not look professional:

The website domain is confusing or convoluted.
Your website template looks outdated.
The site takes forever to load.
It’s not clear who your audience is.
You don’t have a good system for searching your website.
There are spelling and formatting errors.

Your website is also one of the easiest things to fix. You can build a sleek, professional website by following these steps:

Set up a custom domain name.
Use a compelling template.
Optimize the site for fast loading.
Target your audience with your language and graphics.
Proofread and edit the content on your site.

You don’t optimize your content

A key part of your content marketing efforts will always be to optimize your content. Google expects “freshness” when it ranks web pages. Continue to optimize your content and you can achieve the results you want and need.

Tempesta Media services and features

At Tempesta Media, we are a full-service content marketing services partner that can help you at any stage of your journey.

Planning

We can help you develop a content marketing plan that will best address your company’s needs both now and in the future with the following processes:

Voice Profiles™. Our comprehensive Voice Profile questionnaire helps us understand your company’s voice by gathering details about your values, solutions, and perspectives. It’s an essential step that allows us to deliver the high-quality content you need.

Writer auditions. We offer you an audition functionality so you can test the quality of a writer’s work before we add them to your content marketing team. Writer auditions are the best way to assess whether a writer will deliver the voice and content you need.

Competitor analysis. You can’t develop and optimize your content marketing efforts in a vacuum. Your competitors are going after the same audience with their marketing strategies. That means you must regularly conduct a competitive analysis to learn from and react to those efforts.

Dynamic content calendar. Your editorial calendar is an essential part of your content marketing efforts. This dynamic content calendar lets you track due dates, content production, and distribution channels in one place.

Content services

Content services is one of our most popular content marketing packages. It allows you to tap into a wealth of expertise and resources to meet your needs:

Order from 13 different types of content. We offer a variety of content types for every stage of your sales funnel. With our pool of talent, we can support your content needs across industries and topics. We make it easy for you to develop the content you need for your content marketing campaigns.

Editing-only for content you create. Tempesta Media offers editing services to quickly optimize your content. We remove errors while standardizing your language and formatting. We also optimize for brand and voice, promote readability, and streamline production.

Unlimited revisions. With unlimited revisions, we ensure you’re satisfied with the content you’ve ordered. We work to provide quality, well-researched content, with your satisfaction guaranteed. We’re dedicated to your success, so we work to give you the best possible results.

Defined content turnaround times. We offer clearly defined content turnaround times. You’re never left wondering or guessing. You’ll know when to expect the content you need for your content marketing campaign based on your editorial calendar.

Multiple content download formats. As a special benefit of our content marketing services, we offer a range of digital assets, such as blog posts, emails, social media posts, and more. We make the content you need available in PDF, HTML, RTF, and DOCX formats.

Social media

Tempesta Media is a social media management company. We deliver custom content marketing services to help you save time while successfully managing your social media networks. We make it quick and easy to be consistent with your audience engagement via social media:

LinkedIn, Facebook, and Twitter. Content marketing via the most popular social media channels can be a full-time job. We offer comprehensive recommendations for publishing on LinkedIn, Facebook, and Twitter. Our services support the types of content you need for each platform.

Curated and custom social posts. We develop the best curated and custom social posts to reach your audience. Our services generate interest, but we also boost traffic to your business as a full-service marketing agency. Our team of professionals can create the social posts you need to drive traffic and encourage engagement.

Post scheduling and management. We consult with you to optimize your social media post scheduling and management. We can help you determine which social media platforms your company will post to, as well as the frequency at which you will post. We can take you through the entire process, from creation through distribution and optimization.

Influencer marketing

Influencer marketing has grown in popularity in recent years. It allows you to better engage with your audience via your employees and other advocates. Our services help you manage your influencer programs by ensuring that the messaging is positive and effective. Our micro-influencer content marketing services program drives brand engagement and proven results:

Employee Advocacy Program. Our Employee Advocacy Program fosters authenticity and trust from the ranks of your employees. You can tap into the power of social media. Those voices personify the strategic approach and culture of your company and add a personal touch.

Fan Manager Program. You may not have the time and resources to support an in-house Fan Manager Program. We provide this important content marketing service for your company at a low cost. It’s a great way to propel action and engagement.

Brand Ambassador Program. Our Brand Ambassador Program highlights and supports a customer-product-service relationship. We help you manage ambassadors who have influence over a large audience. It takes special care to ensure the ambassador embodies your corporate identity and represents your values, image, and ethics.

Integrations

We offer integrations that are a cornerstone of your content marketing efforts. Our integrations save time and money so you can spend more resources on growing your company:

WordPress and HubSpot. We take care of all the elements of content writing and editing, and we even make it easy for you to publish content via WordPress, making the process quick and easy.

Google Analytics. If you fail to use Google Analytics effectively, you can experience detrimental effects. This means you may not see an increase in traffic and you may not know where your traffic comes from. We allow you to track and optimize your content with this integration. You can track your publications to see what topics are performing and what areas you are lacking in. Ultimately, you can use this data to improve organic searches, bounce rate, and average session duration.

Analytics

We offer analytics as part of your content marketing strategy. Our services allow you to track metrics and further optimize your program. With our help, you can be better prepared to make business decisions and be better able to deliver the content and services your audience wants:

Content analytics. Our content analytics platform allows you to review and measure content performance metrics so you can optimize your messaging to resonate with your audience and inspire them to buy. We offer insights and understanding about your customers so you can learn what your prospects want. Our wealth of content analytics allows you to make better decisions about your business growth and development.

Social media analytics. Our social media analytics services allow you to track your progress. We look at your comments, cost per lead, follow count, and impressions. We also consider your lead conversion rate, likes, mentions, number of customer service issues resolved, and share of voice.

Influencer analytics. Our influencer analytics services allow you to track audience growth factors. We look at conversions, referral traffic, and various engagement KPIs to help you identify the top-performing influencers.

How Tempesta Media can help with content marketing services

No matter what type of business you’re in, there’s no better way to reach out to your prospective customers than to add content marketing to your strategy. Superior content sets you apart from your competitors and shows your audience that you’re listening.

Need help? Our content marketing services offer you the tools and expertise to launch, optimize, and scale your content marketing program. Our platform and seasoned writing and editing teams are ready to support your efforts at every stage of the sales funnel so you can achieve the results you’re looking for.

If your program isn’t performing, we offer a wide range of services and content marketing packages to fit your company. To learn more, contact us today.

Working With an Outsourced B2B Marketing Agency Can Boost Your Website Ranking

Posted on November 23, 2021August 8, 2022 by Kristan Manley

When you partner with the right B2B marketing agency, you’ll be able to create a coherent content management strategy and maximize your SEO campaign results.

In today’s digital world, you have to be seen or you may be forgotten. Companies that sell to other businesses need to stay in front of their customers and prospects. Creating great content and improving your website ranking keeps you visible and in demand, and the right B2B marketing agency can help drive success.

The importance of search engine optimization (SEO)

You may have the best products or services, but if the market doesn’t know about them, it is hard to gain traction. SEO helps you rank higher on search engine results pages.

When customers or prospects are looking for a specific product or service, they often turn to a search engine for their answer. In fact, 53% of all web trackable website traffic comes from organic searches like these. Ranking in the top tier of search results can provide the perfect sales lead funnel for your business.

Your SEO ranking can make or break visibility

Creating a great website and optimizing your ranking is not an easy task. Many companies find that it’s best if they focus on their core business competencies, and partner with a B2B marketing agency for content development and SEO.

When you have SEO success, you will find that your visibility and audience engagement increase, propelling more readers to visit your page and learn about how you can help them. This forms the basis of a prospect relationship, as people who find your content helpful will likely return to your page and view you as a thought leader they can trust.

If your company has a high listing for a Google search, between 26.9-32% of mobile and desktop users (respectively) will click through to your page. By contrast, some 90% of pages are so poorly ranked that they never get any Google traffic at all.

What is B2B marketing and why is it essential for your business?

If your company sells to other businesses, then B2B marketing is critical to your success. Your marketing has to build your company image, create the ideal positioning and increase your brand awareness. Unlike impulse consumer purchases, most business sales are the result of creating long-term relationships.

When you create a B2B marketing plan, you want to be sure that it delivers. Everything must be letter-perfect if you hope to turn prospects into customers and customers into repeat buyers. For that reason, businesses often choose to work with a proven B2B marketing agency that has the expertise to produce professional content and implement a sophisticated lead generation program.

The main goals of an effective B2B marketing campaign

Business buying decisions are very complex, and sales likely emerge as a result of long-term relationships and trust. An effective B2B marketing campaign must focus on key elements, ranging from establishing thought leadership to crafting a powerful story and building brand awareness. Future customers must come to know your business and understand why you are different and better than your competitors. This all ties to SEO, as people will only learn about you if they know you exist.

If you work with the right B2B content marketing agency, they can help you create a campaign that is compelling and brings prospects and leads to you. The marketing campaign can also help remove roadblocks to future sales and get your prospective customers excited about doing business with you. Buyers want to do business with companies that they truly respect and trust. With the combination of content marketing that showcases your authentic brand and an SEO strategy that enhances visibility into that authenticity, you can reach more potential customers.

Why SEO is an important part of a marketing strategy

The global events of 2020 ushered in an even deeper reliance on digital resources and content. In their quest for answers, businesses found that their customers gravitated toward a search for expertise, authoritativeness, and trustworthiness. Search engines, rather than in-person meetings, became the new place where knowledge was gained and trust was developed.

Optimized SEO can boost your company and its message to the top level of the search results page. This translates to more click-throughs, more time spent on your site, and more qualified leads. The key to a successful SEO strategy is a great content marketing plan. It’s important to remember that you are writing not only for your customer but also for search engines.

The hidden complexities and lost opportunity costs of keeping all marketing in-house

While in-house marketing has a certain appeal, in reality, the decision to keep all of these activities in-house is riddled with hidden complexities. First, it’s extremely expensive to fully staff a marketing department with top-caliber professionals. The cost rises dramatically when you factor in benefits and training in addition to salary.

An in-house marketing department is almost always fully booked. It’s nearly impossible to add content management and SEO duties to their already long list of tasks. It’s not cost-effective to staff up to meet peak demands. This highlights the issue of lost opportunity cost. When the CEO or VP of Marketing comes up with a truly brilliant campaign, the in-house team rarely has the luxury of dropping everything to work on this new, highly profitable strategic plan.

How a B2B marketing agency can help save money

When you partner with an outsourced B2B content marketing agency, you’ll find that they have the specific skills and expertise to get the job done quickly and correctly. They will have experienced professionals who can augment your staff and offer the exact, proven talent that you need when you need it. These efficiencies will save your company money.

Producing content in-house can be very costly. Your B2B marketing agency can help reduce turnaround times and give you the flexibility to tackle more demanding strategic projects. They can also bring years of top echelon creative and technical expertise to the table. With the right agency, you’ll be able to leverage your partner’s skills so that your firm can not only lower costs but also reach higher levels of profitability.

Strategies your B2B content marketing agency can use to improve SEO

In some ways, SEO is like an endless puzzle that needs to be solved constantly. Yet core elements remain the same. Your content partner can implement a few key strategies (that they can tailor to your unique business) to start optimizing for SEO:

Choose the right keywords. It’s important to choose the best keywords for your website, including a mix of both search and buying terms. You may also want to explore long-tail keywords that have less traffic but more opportunity for top ranking. Incorporating keywords and long-tail phrases on your landing pages will also help with SEO.
Write personalized content that meets audience needs. By understanding what your audience’s pain points and goals are, you can get a solid idea of what type of information they are searching for. Paired with keyword research, you can determine what topics your audience is most interested in and tailor your content (and keywords) to address those needs.
Use natural language while also optimizing for SEO. Search engines can tell when a page is manipulated to rank well on results pages. Tactics like keyword stuffing, where pages are overly filled with keyword phrases at the expense of clarity and conciseness, are penalized. It’s important to insert keywords naturally into normal language so users can still find value in the content.

Your B2B marketing agency can create quality content, which is critical when it comes to SEO. It’s important to follow the guidelines for formatting content for SEO. When a customer clicks on your link, you want them to stay on your page and not bounce back to the search listing. Highly relevant content will draw the customer or prospect further into your site, and you can begin creating your relationship with them.

If you want to make your company rank higher in search results, leverage the skills of a B2B content marketing agency. Contact Tempesta Media today and find out how you can maximize your SEO results and get more leads and customers for your business.

What Content Marketing Software Is Best for Your Business?

Posted on November 9, 2021December 3, 2021 by Kristan Manley

Find a solution that enhances your efficiency

The growth of content marketing has come with a vast number of solutions for content creation. In this article, we aim to address some of the challenges you might face when choosing the right content marketing software for your business — one that makes it easier to get your message out effectively while maximizing your ROI.

1. Decide whether you need content marketing automation

Content marketing automation is the process of identifying repetitive marketing tasks and outsourcing them to trusted partners or automating them through a content platform. Some tasks to automate are:

Share content across social media.
Create analytics metrics.
Email newsletters.
Stage processes, monitor their status, and update them.

Bringing in expert content marketing services that know how to implement automation can give you the best results.

2. Define the content marketing platform requirements

To choose the best content marketing software for your business, you need a strategy map with defined processes. In addition, the map should define content actions clearly.

For example, does the software have a complete tool set to manage content? Can the platform manage, distribute, and regulate access to the content? Does the platform manage all digital file types and include documents, images, photos, videos, and other multimedia?

3. Make sure the content platform includes content marketing services

Make sure managed content marketing services are an option when you decide on a solution. For example, some content platforms provide managed services to drive revenue for businesses. These services use their technology to achieve higher performance and boost your ROI.

As an example of a feature-rich solution, a top-tier content marketing service offers guides for content creation. For example, does the platform have reference materials like optimized content for Google searches? Or does it offer a large library of e-guides and case studies?

4. Evaluate the content marketing software for DAM features

Make sure Digital Asset Management (DAM) is a part of the content marketing platform. The platform needs to manage digital assets such as:

Strategy and planning calendars.
Content workflow processes.
Shared content.
Content publishing service.
Social media and performance metrics.

Choose the best-in-class content marketing software for a marketing edge

We hope this article has given you insights that help you make an informed decision about your content marketing platform. A platform with managed services will give you an edge in a competitive field. Managed services focus on creating a road map that leads you to success.

It’s wise to select a platform vendor that works to achieve financial results rather than simply create content. The best solution drives profits to build a strong ROI.

Therefore, it is worth selecting a content platform that bases compensation on performance or achievement of business objectives rather than narrow goals like the amount of content produced.

Where to begin your content marketing platform search

A great way to start looking for content marketing services is to contact Tempesta Media, a leader in managed services for the business, healthcare, and financial industries. We provide top talent and a proven system to meet your content marketing challenges.

As a gift to help you start your journey, please accept our free e-book and resource guide, “100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.”

Pros of Content Development Outsourcing

Posted on November 5, 2021November 5, 2021 by Kristan Manley

From increasing your marketing ROI to adopting a more strategic approach to content marketing, content development outsourcing can help you take your online presence to the next level.

Deciding to outsource content writing can transform the way you manage your online presence and shape how customers find you. The following pros should be considered when determining if content development outsourcing makes sense for your needs.

Pro #1: Save money

As many industries face shrinking profit margins, staying in control of costs is more important than ever. One of the areas you should focus on is your workforce.

In June 2021, a private industry employee cost an average of $36.64 an hour, with a little over 70% going towards wage and salary and benefits making up the rest.

In-house content production can be a costly process. A team member has to put several hours of work into writing a piece of content. Another person has to edit it, and a third must optimize it. The rest of the marketing team will then approve the content or send it back for revisions.

With content development outsourcing, you can pay only for what you need. You’ll get transparent pricing and pay per piece of content rather than per hour.

Plus, you’ll have access to a content production process with strategies in place to reduce the need for revisions and prevent costly issues like plagiarism.

Tech is another area where you can save money. Your managed service provider (MSP) will already have a content creation system, digital marketing tools, publishing tools, and more while you might have to purchase some of these things to support in-house content production.

Pro #2: Free up your marketing team

Content creation doesn’t stop at writing. You need to do research, edit content, optimize it, publish it, share it on social media, and more.

It’s a time-consuming process that can put a strain on your internal marketing team. A heavy workload can result in issues with content quality and output. But negative consequences won’t be limited to your content marketing strategy. If your marketing team is under stress for producing content, something major like a product launch or an event that requires their attention might be rushed.

If you outsource content writing, you can have your internal team focus on tasks where their experience, expertise and product knowledge will create the most value.

Pro #3: Work with a strategic partner

Getting a steady stream of content on time and on budget is only one of the advantages of content development outsourcing.

Your MSP marketing vendor will also become a valuable partner who helps you take a strategic approach to content marketing. This vendor will leverage their existing knowledge, experience, and tech stack to put together campaigns that deliver the kind of results you’re looking for.

A content development partner can help you with:

Market research. You can have your new partner draw on their existing knowledge of your niche to help you identify and understand your target audience.
Industry knowledge. Experienced marketers will be able to identify and implement specific tactics that align with your goals.
Latest trends. Whether it’s social media, influencer marketing, or employee advocacy, an MSP can help you keep up with the latest marketing trends and implement the ones that make sense for your goals.

Pro #4: Simplify vendor management

Outsourcing content marketing can result in a complex vendor management process with multiple partners in charge of writing, editing, SEO, and more.

There is a huge pool of talent available, but vetting partners, communicating your expectations, and making sure a piece of content moves smoothly through your process can be complicated.

An MSP can take the stress out of content development outsourcing. You’ll work with a single vendor who understands the ins and outs of what you do. You’ll be able to communicate your requirements and won’t have to worry about one of your partners slowing down your content development process by missing a deadline or not meeting your expectations.

Besides helping you save time and money, working with a single vendor allows you to put content creation on autopilot, a crucial component for scaling production.

Pro# 5: Build a scalable and flexible content development process

Content marketing allows you to establish your business as an industry expert and contribute to important topics that are shaping your niche.

To achieve this, you need a flexible content development strategy. It’s important to have the possibility of scaling up as your business grows and the demand for content increases.

You should also be flexible enough to produce more content to cover an important news topic in your industry, to be the first to write about a new trend, or to publish a response to a popular piece of content.

COVID-19 illustrated the need for flexibility with 82% of marketers making quick changes to their strategy. While an in-house team can be an obstacle to scalability due to size, workload, or the high upfront costs of a new hire, an MSP will allow you to order more content as needed, expand your offerings with new content formats, or cover a trending topic on short notice.

Pro #6: Achieve consistency

The voice and tone of your content matter. These things shape how people perceive your brand.

You need consistency for a successful branding strategy, especially as users consume content across a growing range of channels. Your brand should be immediately identifiable, and your tone should call back to prior experiences to strengthen brand recognition.

Achieving consistency isn’t easy when you work with several vendors or freelancers. It often results in more work for your internal marketing team who has to review everything, ensure it adheres to your specifications, and sometimes do extensive rewrites to achieve the desired tone.

If you outsource content development to an MSP, you’ll work together to define your voice and create clear expectations for the tone of the content. The MSP will use its internal editing process to ensure that content always matches your branding requirements.

Get started with content development outsourcing

Outsourcing content marketing is a popular practice for managing costs, reducing the workload of an internal team, and improving scalability. Plus, you can get help with taking a strategic approach to content marketing and achieving more consistent branding. And with an MSP, you’ll get to work with a single partner for a simple vendor management process.

Tempesta Media makes outsourcing easy with an onboarding process that allows us to get to know you better and understand your expectations. Our results-driven approach will help you position your brand as an industry expert while delivering quality content that engages and converts prospects. Are you ready to learn more about content development outsourcing? Contact us today!

What does a B2B marketing agency do and how can it help you grow your business?

Posted on September 23, 2021September 28, 2021 by Kristan Manley

A B2B marketing agency is the most advanced marketing solution for business-to-business marketing. It can help boost your company’s revenue with effective content marketing, social media management, and lead generation.

B2B marketing is a complex process involving many departments and individuals in a company. According to a Content Marketing Institute survey, half of all B2B marketing teams outsource at least one of their content marketing activities because business owners feel that their in-house marketing teams are not delivering the results they should.

In this article, we want to outline the three most popular services among B2B marketing agencies.

Content development

A marketing agency provides businesses with expertise in terms of content marketing development. B2B content marketing involves using relevant and valuable information to attract, acquire and retain a company’s target audiences.

Content marketing offers numerous benefits, like improving website traffic, increasing your search engine ranking, and improving your brand recognition among the target audience. A B2B marketing agency also creates various types of content for B2B companies, like blog posts, e-books, white papers, and case studies. A good B2B marketing agency has a team of writers who are experts in various industries, plus editors and SEO specialists who will polish each piece of content to achieve the best results for you.

Social media marketing

If you’re looking to grow your business-to-business company online, a B2B marketing agency can help you. When it comes to improving your company’s social media presence, a professional agency can formulate a social media strategy and social media campaigns specifically for your company to give you the best return on your investment.

The numerous benefits of successful social marketing programs include enhanced traffic generation, more enthusiastic brand engagement, and superior customer service. A B2B marketing agency will create a specific strategy that allows you to capitalize on these benefits.

Lead generation

A B2B marketing agency can help your business bring in new clientele. Such an agency typically works by partnering with your business to develop a marketing plan that engages potential clients, raises awareness of your business, and ultimately acquires new clients.

This is an effective way for companies to promote their brand without the high cost of advertising, especially for smaller businesses trying to make their name in the world. A B2B marketing agency can provide valuable insight and recommendations about the latest trends in digital marketing along with actionable steps, such as methods to effectively reach out to your target audience. Moreover, a B2B marketing agency can implement those steps for you.

Final thoughts

A B2B marketing agency’s main role is to create various marketing strategies for their clients. They make sure their clients enjoy maximum visibility on different marketing platforms.

Tempesta Media understands that each B2B company has unique needs, and we develop a custom plan for your company using proven marketing practices that increase your ROI. We have the expertise to make it happen. Contact us today to learn more.