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Boost Your Social Media Presence With Curated Content

Boost Your Social Media Presence With Curated Content

Having an engaging and consistent social media presence has now become a necessary tool in any content marketer’s tool belt. Where once posting a blog a week to your website was enough to get attention and traffic, people now want curated content fed directly...
How to Create Emails Your Audience Actually Wants to Open

How to Create Emails Your Audience Actually Wants to Open

Last Updated on June 12, 2020 Contrary to popular belief, email is still an extremely strong form of communication and a reliable way to boost engagement rates. However, email will only benefit your marketing initiatives if you craft and send them correctly. If you...
Testimonials and Case Studies – Do I Need Them?

Testimonials and Case Studies – Do I Need Them?

Last Updated on June 12, 2020 Case studies and testimonials play a pivotal role in a company’s ability to attract leads. Whether we want to believe it or not, we’re all influenced by our peers. In fact, consumer who reads personal recommendations about a...
What Is the Optimal Format for Blog Posts?

What Is the Optimal Format for Blog Posts?

Blog posts are one of the most effective forms of content marketing. As such, it’s important to structure them in a way that will promote high chances of success. In order to optimize your blog content, be sure to address these factors when formatting them. Word...
Understanding the Value of Good SEO

Understanding the Value of Good SEO

You’ve probably heard it a million times: SEO is crucial to the success of your content marketing program. What you may not have heard as often is the reason why it’s so important. What does SEO mean? Essentially, it’s an acronym for “search...
What Exactly Are My Content Marketing Costs?

What Exactly Are My Content Marketing Costs?

In a previous post, we discussed why you should have a content marketing budget if you want to properly scale your program. In this partner post, we break up content marketing costs into smaller categories. This way, you can easily separate and allocate for each...
What Is a Content Marketing Strategist?

What Is a Content Marketing Strategist?

Even if your company has a strong desire and determination to improve your content marketing, you must have a strategy to achieve success. To clarify, you can’t go around publishing random articles sporadically and expect to see improvements. This is where a...
Article Writing Service Providers – What To Know

Article Writing Service Providers – What To Know

Every company should have a program to communicate their thoughts to customers. Sometimes, though, businesses don’t have the capacity to manage their content marketing program. As a result, they choose to outsource to an article writing service provider. Types...

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