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Using Blog Writing to Convert Prospects to Customers

Using Blog Writing to Convert Prospects to Customers

When done right, blog writing and content marketing can help convert sales prospects into buying customers. Unfortunately, many companies miss the important link between blogging and sales and fail to take advantage of this simple and effective tool. Or they simply...
How to Repurpose Content You Already Have

How to Repurpose Content You Already Have

Sometimes you can’t rely on simply publishing your content. In order to reach more people or the ideal audience, you need to repurpose it. The easiest way of doing this is posting to other channels like social media. Repurposing your content and republishing it to...
The Value of a Strong CTA in Your Content

The Value of a Strong CTA in Your Content

Many companies struggle with balancing selling to their audience and educating them. Creating a strong CTA in your content is one area where this difficulty often arises. In this article, we’ll dive into how you should add calls to action to your content and...
How to Promote Your Blog

How to Promote Your Blog

Crafting engaging content that provides value is crucial for conversions, but getting people to read your content in the first place can be challenging. The answer lies in using efficient strategies to promote your blog. Below, discover a few tips to help you get...
Content and the Buying Funnel: How to get it right

Content and the Buying Funnel: How to get it right

When running a content marketing program focused on customer acquisition, make sure that your content takes the prospect through the entire buying funnel. If you don’t complete the buying funnel, you may leave your prospects stranded in the sales pipeline and...
Why Monitoring User-Generated Content Is Important

Why Monitoring User-Generated Content Is Important

Content marketing programs include more than just the content you create. It’s bigger than that and involves more opinions than just what you envision as your brand. It involves user-generated content too. Any company today has an online presence, whether they...
Compelling Meta Titles Are the Secret to Success

Compelling Meta Titles Are the Secret to Success

A meta title is the key tool that search engines use to quickly ascertain the content that you create and determine where it should go within the search engines themselves. Content marketing is more than just creating excellent content. If you make that content...
Six social media mistakes to avoid

Six social media mistakes to avoid

Since we last posted this article, we have discovered another major mistake that companies make.  The mistake is inconsistency with social posting.  Companies need to post content on a regular, consistent basis.  This needs to be done for a couple of reasons: Keeping...
What’s the Right Number of Images Within a Blog Post?

What’s the Right Number of Images Within a Blog Post?

Images within a blog post are more than just visual add-ons. They enhance your content in the eyes of both your audience and the search engines. Images play a critical role in telling your story to your audience. Including a sufficient number of images within a blog...

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