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Your Ultimate Guide to Employee Advocacy Programs

Your Ultimate Guide to Employee Advocacy Programs

Employees are one of the most valuable resources within a company. Channeling their enthusiasm about your mission into a tool for your marketing and communications efforts can help you attract and hire great employees in the future. It can also build your brand and...
5 Content Marketing Secrets for the Healthcare Industry

5 Content Marketing Secrets for the Healthcare Industry

Content marketing for the healthcare industry calls for strategies that help you connect in meaningful ways and create value for your audience. Here are five secrets for a content marketing program that drives results in this field. Great healthcare extends beyond...
3 Ways to Use Influencer Marketing to Quickly Grow Your Business

3 Ways to Use Influencer Marketing to Quickly Grow Your Business

In a fragmented media market, an influencer marketing agency can help you get your message directly to an engaged audience to boost sales or increase brand awareness quickly. The vast majority of people on social media today engage with “influencers” on their platform...
5 Ways Content Marketing for Businesses Is Changing in 2021

5 Ways Content Marketing for Businesses Is Changing in 2021

Content marketing for businesses is more important than ever before as marketers look to digital platforms to connect with their audience. New year. New trends. The pandemic has accelerated the digital shift, with brands increasingly relying on content marketing to...
Are You Getting the Most Out of Your Internal Team?

Are You Getting the Most Out of Your Internal Team?

How much does your in-house content marketing team cost? Most businesses only track the initial cost of content creation without considering additional expenses linked to content approval or promotion. The return on investment is a popular way of measuring the success...
5 Ways to Benchmark Your Marketing Team’s Performance

5 Ways to Benchmark Your Marketing Team’s Performance

CMOs want to improve marketing performance, achieve goals and reduce wasted time and money. Benchmark marketing teams effectively to reach these objectives. To efficiently benchmark marketing teams, you first must have a standard by which you will judge success. It’s...
What Should Marketers Do After COVID-19?

What Should Marketers Do After COVID-19?

With various health agencies recently approving vaccines around the world, humanity and marketers can finally begin to see a light at the end of the tunnel. However, just because COVID-19 (potentially) will be a thing of the past, it doesn’t mean that marketers...

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