Your Ultimate Guide to Employee Advocacy Programs
Employees are one of the most valuable resources within a company. Channeling their enthusiasm about your mission into a tool for your marketing and communications efforts can help you attract and hire great employees in the future. It can also build your brand and...
5 Cost-Effective Ways to Strategize Content Marketing for Businesses
Content marketing for small businesses demands cost-effective ways to implement the plan. Smart strategies will maximize success and minimize failure. With 70% of marketers investing in content strategies, it’s clear to see the impact content has on the market....
5 Content Marketing Secrets for the Healthcare Industry
Content marketing for the healthcare industry calls for strategies that help you connect in meaningful ways and create value for your audience. Here are five secrets for a content marketing program that drives results in this field. Great healthcare extends beyond...
3 Ways to Use Influencer Marketing to Quickly Grow Your Business
In a fragmented media market, an influencer marketing agency can help you get your message directly to an engaged audience to boost sales or increase brand awareness quickly. The vast majority of people on social media today engage with “influencers” on their platform...
5 Ways Content Marketing for Businesses Is Changing in 2021
Content marketing for businesses is more important than ever before as marketers look to digital platforms to connect with their audience. New year. New trends. The pandemic has accelerated the digital shift, with brands increasingly relying on content marketing to...
Are You Getting the Most Out of Your Internal Team?
How much does your in-house content marketing team cost? Most businesses only track the initial cost of content creation without considering additional expenses linked to content approval or promotion. The return on investment is a popular way of measuring the success...
6 Warning Signs Your Internal Content Marketing Team Is Failing
Internal content marketing teams often deliver quality writing but fail to meet goals in terms of ROI and engagement. Here are some common signs that your internal program needs a boost. Relying on an internal team for content marketing allows you to retain control...
5 Ways to Benchmark Your Marketing Team’s Performance
CMOs want to improve marketing performance, achieve goals and reduce wasted time and money. Benchmark marketing teams effectively to reach these objectives. To efficiently benchmark marketing teams, you first must have a standard by which you will judge success. It’s...