Making Your Social Media Accounts Work For You
Your social media networks play an important role in improving SEO and thought leadership development. They can also help you with prospect acquisition and customer nurturing. Content marketing programs are intended to drive new customers to your site and maintain...
The Importance of Having a Content Style Guide
Having a content style guide helps you speak to your prospective customers and ensures content is optimized for SEO. When starting your content marketing program, you need to establish specific content rules, both on a macro and micro level. Simply put, you need to...
How to Establish a Target Persona
Without having a defined target persona, your content marketing program will not perform as well as it should. Before you start your content marketing program, you need to identify who your target audience is and how you’re going to communicate with them....
Getting internal stakeholders to commit to a content review timeline
Learn how content marketers can get internal stakeholders to commit to content review expectations and keep your content marketing plan on track. Many companies struggle to scale their content marketing program and achieve their corporate marketing objectives. Delays...
Involving Executives in Your Content Marketing Program Pays Dividends
Not taking advantage of the experience and knowledge of executives in your content marketing program means negating one of your company’s greatest assets. Executives have deep experience within their industry and within their specific company. Therefore, involving...
Failing to Implement Google Analytics or a Similar Web Analytics Program
Having a web analytics program is a necessary prerequisite for optimizing your content marketing program. Without it, you won’t be able to easily keep track of your metrics. Many companies are excited about content marketing and the possibilities that it can provide,...
Who Should Have the Final Word in Approving Content in My Company?
Defining someone within your organization who has the final word in approving content will drive your content marketing program forward. Many organizations are excited about the ROI (return on investment) opportunities associated with content marketing programs....
Don’t Add the Role of Content Marketing to an Already Busy Employee
Adding the role of content marketing to an already busy employee will set you up for disaster. When starting their programs, many companies assign the role of content marketing to an already busy employee. Making an individual add content marketing to their overall...
