Tempesta Media Platform Series – What Is a Dashboard?
At Tempesta Media, we offer our customers a user-friendly platform to order, publish and track content, metrics, funds and more. Our platform’s home page – our dashboard – provides you with a quick overview of important details to promote time...
The Basics of Technical Content Marketing
Technical content can be a difficult topic in itself. After all, it’s the process of making complicated functional processes easier for an audience to understand. Marketing that technical content can be confusing too, so let’s go over the basics to make...
How Content Can Help With Your Loyalty Program
If your company has a loyalty program, it’s crucial that you always show your customers some type of value. Many companies offer their members tangible items of value, such as discounts or special gifts, but intangible rewards, such as content, can prove to be a...
A CMO’s Guide to Identifying and Mitigating Risks to Your 2020 Content Marketing Program
At this point in the year, your content marketing program should be full steam ahead. You’ve been publishing content and have a plan to help you succeed for the rest of the year. However, at this point in time, you also need to pause for a moment to identify and...
Why Have the Trends in SEO and Readability Changed?
A content marketing program isn’t just publishing blog posts or linking to your latest YouTube video. You need a strategy. There are essentially two categories you have to succeed in: the content itself and SEO and readability trends. Content requirements are...
How Can My Content Give Me a Competitive Advantage?
With content marketing, you have to play the long game. It takes months until you can see real results. Because of this long-term commitment, many businesses neglect to continually manage their program. This prevents them from experiencing all of the advantages...
How to Choose the Right Channel for Publishing Your Content
The success of your content marketing strategy depends on the quality of your content. It also depends on the content marketing channel on which you choose to distribute it. It’s important to understand the purpose and scope of different channels, explore...
How to Choose the Right Type of Content
Choosing the right type of content to distribute to your target audience can be a challenge. Although there are several different types you can produce, you can’t just randomly pick one and expect positive results. You want to be strategic. To see maximum...
