The Danger of Having Content Formatting and Special Character Errors
Your content must be free of spelling, grammar and other content formatting errors. Any of these errors can prevent visitors from reading and finding value in your content. Equally important, it negatively affects the value of that content in the eyes of search...
Curated Content as a Part of Your Content Marketing Program
Curated content is a great way to scale up a content marketing program while maximizing both your internal team’s time as well as the cost of content production. Doing it right is critical to ensuring that the curated content you create and how you create it...
How to Get More From Your Content Strategy
You’ve heard that “content is king,” but without a clear strategy, your content might not be an effective part of your lead generation process that helps grow your business. Modern SEO requires quality content as search engines and algorithms become more advanced and...
Using Blog Writing to Convert Prospects to Customers
When done right, blog writing and content marketing can help convert sales prospects into buying customers. Unfortunately, many companies miss the important link between blogging and sales and fail to take advantage of this simple and effective tool. Or they simply...
How to Repurpose Content You Already Have
Sometimes you can’t rely on simply publishing your content. In order to reach more people or the ideal audience, you need to repurpose it. The easiest way of doing this is posting to other channels like social media. Repurposing your content and republishing it to...
The Value of a Strong CTA in Your Content
Many companies struggle with balancing selling to their audience and educating them. Creating a strong CTA in your content is one area where this difficulty often arises. In this article, we’ll dive into how you should add calls to action to your content and...
How to Promote Your Blog
Crafting engaging content that provides value is crucial for conversions, but getting people to read your content in the first place can be challenging. The answer lies in using efficient strategies to promote your blog. Below, discover a few tips to help you get...
Content and the Buying Funnel: How to get it right
When running a content marketing program focused on customer acquisition, make sure that your content takes the prospect through the entire buying funnel. If you don’t complete the buying funnel, you may leave your prospects stranded in the sales pipeline and...