Compelling Meta Titles Are the Secret to Success
A meta title is the key tool that search engines use to quickly ascertain the content that you create and determine where it should go within the search engines themselves. Content marketing is more than just creating excellent content. If you make that content...
Six social media mistakes to avoid
Since we last posted this article, we have discovered another major mistake that companies make. The mistake is inconsistency with social posting. Companies need to post content on a regular, consistent basis. This needs to be done for a couple of reasons: Keeping...
What’s the Right Number of Images Within a Blog Post?
Images within a blog post are more than just visual add-ons. They enhance your content in the eyes of both your audience and the search engines. Images play a critical role in telling your story to your audience. Including a sufficient number of images within a blog...
Optimize Content for SEO to Increase SERPs Rankings
When you optimize content for SEO and for your readers, you increase your SERPs rankings and strengthen your audience engagement. Content is a powerful marketing tool that companies can use to attract, educate and ultimately convert potential buyers of their services...
Top Content Marketer Mistake: Presenting yourself as an expert when you’re not
Today, it seems like every content marketer is an expert. Everyone is an authority. Everyone is a pundit. Yet many people who present themselves as experts are far from it. If you present your company as an expert in areas where you don’t have expertise, your...
The ultimate guide to super-charging your product descriptions
There are hundreds of blog pieces out there explaining the value of having a great e-commerce website. They discuss how great e-commerce websites are well-laid out and well-designed. The blogs also speculate that good websites have bold headlines that capture a...
Do I Need to Have a Compelling Title for My Content?
Don’t settle for a lackluster title. Write a compelling title to grab your audience’s attention, boost engagement and improve SEO. The title of an article is more than just the descriptor of what is included in the article itself. It is both a marketing...
Modern marketing trend: influencer marketing
Most people working in marketing are aware of social marketing and even content marketing. What they may not know about is influencer marketing. Since it can be very beneficial to business, it’s worth learning about this new buzzword and the type of marketing...