Outsourced content marketing can help you meet deadlines
Content marketing has grown to become a substantial portion of marketing budgets. Approximately 90 percent of companies say they use content in their promotional efforts and, on average, marketers spend 25 percent of their overall marketing dollars on content. This is...
Need content ideas? They’re closer than you think
Content is king. Content wars. These terms are tossed around in marketing meetings and pitches, but are meaningless unless strategic thinkers can develop a plan to achieve content royalty. A good writer with experience in Internet content writing is a must, but his or...
How to get more visitors to your blog
Location is often an indication of clout. Advertising and public relations agencies wanting to reel in the big fish may covet a Madison Avenue location. College graduates seeking a career in finance may yearn for Wall Street. The “anyone who is anyone”...
Content is king but visuals are important, too
Advances in technology put the control of the web experience into the hands of both the site manager and the site visitor. On the manager side, stunning photographs, moving music and exceptional video product displays deliver all the promise that the enterprise has to...
Is it content marketing or native advertising?
Last Updated on June 12, 2020 The phrases “content marketing” and “native advertising” are heard a lot in conversations about online marketing today, and many people use the terms interchangeably. But did you know there are some distinct...
Why original content is so important
The Internet has grown significantly over the past decade. In 2015 previously successful web marketing tactics don’t necessarily yield the same results they did in 2010. It used to be that websites could get away with a static website that had very little...
Good content marketing builds trust
Good content marketing develops trust, which is an important cornerstone to any business’s foundation. In order to successfully gain credibility, public relations firms and advertising agencies want to present their clients not only in the best light. In the...
Key web analytics to strengthen your content marketing
Last Updated on June 12, 2020 Content marketing programs need strong analytics to measure and maintain their effectiveness. In an era where there are countless things to measure, it is important to hone in on the right metric for your client. Leave the Facebook likes,...