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How content marketing shapes your brand

How content marketing shapes your brand

Back in the “good old days,” creating a trusted brand that attracted strong sales and high customer satisfaction ratings was as simple as planting a pair of “golden arches” on every other street corner in America. It was easier to establish and...
Need content ideas? They’re closer than you think

Need content ideas? They’re closer than you think

Content is king. Content wars. These terms are tossed around in marketing meetings and pitches, but are meaningless unless strategic thinkers can develop a plan to achieve content royalty. A good writer with experience in Internet content writing is a must, but his or...
How to get more visitors to your blog

How to get more visitors to your blog

Location is often an indication of clout. Advertising and public relations agencies wanting to reel in the big fish may covet a Madison Avenue location. College graduates seeking a career in finance may yearn for Wall Street. The “anyone who is anyone”...
Content is king but visuals are important, too

Content is king but visuals are important, too

Advances in technology put the control of the web experience into the hands of both the site manager and the site visitor. On the manager side, stunning photographs, moving music and exceptional video product displays deliver all the promise that the enterprise has to...
Is it content marketing or native advertising?

Is it content marketing or native advertising?

Last Updated on June 12, 2020 The phrases “content marketing” and “native advertising” are heard a lot in conversations about online marketing today, and many people use the terms interchangeably. But did you know there are some distinct...
Why original content is so important

Why original content is so important

The Internet has grown significantly over the past decade. In 2015 previously successful web marketing tactics don’t necessarily yield the same results they did in 2010. It used to be that websites could get away with a static website that had very little...
Good content marketing builds trust

Good content marketing builds trust

Good content marketing develops trust, which is an important cornerstone to any business’s foundation. In order to successfully gain credibility, public relations firms and advertising agencies want to present their clients not only in the best light. In the...

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