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Why it’s important to add an estimated reading time

Why it’s important to add an estimated reading time

Every company is trying to achieve an edge with its content marketing program. Adding estimated reading time to each of your blog posts can have a profound and positive effect on reader engagement levels. How to estimate reading time Reading time is pretty easy to...
Three reasons content marketing fails

Three reasons content marketing fails

Content marketing has grown to become one of the most popular online marketing strategies in recent years. Companies are more interested than ever in knowing the reasons content marketing fails or succeeds. A 2016 report by the Content Marketing Institute shows that...
Small brand content marketing: How to make it work

Small brand content marketing: How to make it work

Large and small businesses differ in the way they market their products and services. While most larger brands have the robust budgets needed to create and distribute effective marketing messages, they often send these messages into the void, hoping a certain...
Tips for finding great content ideas for clients

Tips for finding great content ideas for clients

We have added additional great content ideas that can help propel your content marketing program forward fast: New commentaries if your company is in an industry with high visibility or much change, there are bound to be numerous news stories.  Using the news...
KPIs of content marketing success

KPIs of content marketing success

Content marketing has become very important to businesses, but it can only be effective if it is accurately measured. When many agencies consider key performance indicators (KPIs), old standbys such as cost per acquisition, sales revenues or leads seem a great place...

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