Why startups should outsource their content marketing
In 2020, every business needs a content marketing strategy, but for startups, high-quality content can place a new brand on a level playing field with its more established competition. The additional challenges startups face, however, can render a do-it-yourself...
Three reasons content marketing fails
Content marketing has grown to become one of the most popular online marketing strategies in recent years. Companies are more interested than ever in knowing the reasons content marketing fails or succeeds. A 2016 report by the Content Marketing Institute shows that...
How Can CMOs Use Analytics and Attribution Data to Improve Content Marketing Performance?
Many CMOs are overwhelmed by data, and they struggle to apply their analytics and attribution reports effectively to their content marketing programs, which affects their content marketing performance. There are many ways you can improve your content marketing...
Small brand content marketing: How to make it work
Large and small businesses differ in the way they market their products and services. While most larger brands have the robust budgets needed to create and distribute effective marketing messages, they often send these messages into the void, hoping a certain...
Creating reader-worthy content for nurturing campaigns
Our agency partners often ask us to create content as part of a nurturing campaign. The purpose of nurturing content is to build on a prospective customer’s initial interest and nudge them along in the buying process. Your intention is for the prospect to select your...
How Tempesta Media can augment your in-house writing team
In business, some choices are mutually exclusive. Your company can be organized as a corporation or a limited liability partnership, not both. A business is either publically held or privately held; it can’t be both. However, when it comes to your content...
Tips for finding great content ideas for clients
We have added additional great content ideas that can help propel your content marketing program forward fast: New commentaries if your company is in an industry with high visibility or much change, there are bound to be numerous news stories. Using the news...
KPIs of content marketing success
Content marketing has become very important to businesses, but it can only be effective if it is accurately measured. When many agencies consider key performance indicators (KPIs), old standbys such as cost per acquisition, sales revenues or leads seem a great place...