Create Content Before Completing Your Content Marketing Strategy
For new content marketers, there is value in producing and publishing some content before completing your content marketing strategy. Some B2B businesses are so excited about launching their content marketing program that they charge forward without a strategy. Others...
Do Images Matter in Your Blog Post?
Companies that include images tend to have better SEO performance than those that purely publish text-only blogs. Images can play an incredibly important role in achieving success with your content marketing program. Most B2B businesses incorporate at least one image...
Quality Over Quantity: The risks of publishing a lot of content in a short period of time
Achieving rapid and sustainable results by producing and publishing a single, large batch of content is a myth. Publishing a lot of content in a short period of time will give you little long-term success. Many companies are excited to get their content marketing...
How Long Does it Take For a Content Marketing Program to Drive Bottom-Funnel Results?
B2B companies are seeing high ROI from content marketing programs. How long it takes may surprise you. Content marketing is one of the fastest-growing areas of marketing. Program ROIs are still high. However, the results don’t come overnight. Expect it to take...
How Long Should it Take for My Content Marketing Program to Begin Seeing Consistent Visitors?
Companies need to provide sufficient time for their content marketing programs to develop and mature. This way, they can harvest the results. Many companies are excited to get their content marketing program off the ground and quickly generate results. Unlike a...
Scaling Your Content Marketing Program by Utilizing Internal and External Resources
If you’re going to successfully scale your content marketing program, you’ll need to use both internal and external resources. Many companies have ambitious expectations. One of them is that they can easily scale up their content marketing program by solely relying on...
Taking Too Long to Create Your Initial Content Marketing Strategy?
If it is taking your company more than 4-6 weeks to devise an initial content marketing strategy, there may be broader issues lurking. Many companies are excited about the opportunities that an effective content marketing program can provide for their businesses....
Risks that Lurk When Building your Content Marketing Program to be too Broad
If you want to build a foundation with your content marketing program and experience initial success, start by narrowly focusing your content on a small group of long-tail keyword phrases. Unless you have millions of dollars to allocate to your program annually, don’t...