Blog
Content marketing trends, insights, and predictions.
How to write a good introduction for a blog article
There is no such thing as a second impression when it comes to a blog article introduction. A writer has but one chance to reel in as many readers at first bite. Sure, it's easier said than done. Tempesta Media previously discussed that catching readers' interest from...
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Win with financial services content marketing
The financial services industry has significantly shifted its marketing methods within the past five years. Many other industries have as well, so the financial services content marketing is quickly seeing mass adoption. Surveys show that 72% of the industry expects...
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Outsourcing content marketing in regulated industries – Part 4
Part 3 of our 4 part series discussed incorporating regulatory compliance into your content review process. Today we analyze outsourcing content marketing production in regulated industries. In addition, we will also discuss the debate creating content in-house versus...
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Tempesta Media opens Michigan City office
Tempesta Media has opened a new office in Michigan City, Indiana.
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How Medium effects your SEO and content marketing
You most likely have heard of a site called medium.com if you're looking to develop a marketing strategy centered around content and SEO. It's a platform designed for bloggers, newcomers and experienced. The site's simplicity is one of its major attractions for...
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Right steps for marketers with bad political climates
Today’s American political environment poses significant risks to marketers. Companies need to adjust their marketing programs to ensure that they don’t step on a political landmine from either side. The right steps need to be taken for marketers with a bad political...
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Content marketing industry resources
Content marketing continues to be a critical component for corporate growth, so education is key to making sure that you are using the best practices. Listed below are several industry resources. They provide great insight on everything you need to know about...
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How Google News can double your content marketing results
Why incorporate Google News into your content strategy Google News is an excellent way to use content marketing, because it provides key points and statistics that will drastically improve a company's engagement on a content-marketing item. The site gives the firm...
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Content marketing requires more project management time than people realize
To reap the rewards of content marketing, companies must invest serious time, often without seeing significant return on investment (ROI) until the next fiscal year. Still, the payoff is worth the wait, whether a company seeks to acquire new customers, increase brand...
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Incorporating regulatory compliance into your content review process – Part 3
Last week we discussed assigning ownership to ensure that the content gets reviewed in a timely matter. Today's focus is about reviewing content in highly regulated industries. Regulatory compliance reviews content to avoid legal ramifications A challenge facing many...
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How much to spend on your content marketing program
The percentage of your budget that is spent on content marketing must reflect the split between brand based marketing and the direct response based marketing. "Most marketers are allocating anywhere between 25 and 49 percent of their marketing budget towards content...
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Success metrics and KPIs for top, middle, and bottom funnel content
The way that you want to measure the success of your blog posts should be based on the metrics defined in your content marketing strategy. An example of top of funnel success metrics include the number of people coming to your site to learn about your company. How do...
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Speed up content marketing approval when multiple people are involved – Part 2
Our last article in the series, Multiple phases of approving content slows down companies - Part 1, explained why companies struggle to get content approved within their organization. This article provides some recommendations to improve your internal processes....
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Creating a newsworthy press release that the reader wants to read
You've been tasked with creating a big announcement or press release for your company. And now you're wondering: how exactly do I create a press release? What is needed in order to execute the press release from start to finish? We have your answers. Before you even...
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What you need to know about onboarding with Hubspot
If your organization recently decided to use Hubspot for its marketing automation needs, congratulations on a solid choice. But, there's a lot to do to get ready for the transition. First, determine how much content the the organizatioin has to work with, whether...
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How do we work with your account manager?
Think of your Tempesta Media account manager as the quarterback of your content marketing team. Instead of going back and forth with writers, communicate with one designated person. Your account manager will optimize your writing team, your voice profile, and make...
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Increase your content marketing ROI without spending more money
Intent data and micro-target segmentation can drive actionable results for your content marketing program CIO Magazine recently put out an article about the use of intent data on content marketing. While the article does a good job of introducing the concept of...
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Content marketing improves customer experience and customer success
Many companies are looking for ways to get an edge against their competitors. An excellent way to do this is to leverage content marketing within your customer success or customer service organization. Great articles drive better customer satisfaction, generates more...
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Case study projects for a content marketing candidate interview
Case studies are a great wait to see if what the interview candidate says they can do during an interview, actually matches up to their skills. Case studies also help sniff out how interested a candidate is in the job. The reason why Tempesta Media uses case studies...
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How important are images in content marketing?
Whether we admit it or not, humans are more drawn to images than to text. But the way images and text work together to make content marketing effective is often understated. According to Dr. John Medina, a developmental molecular biologist and author of "Brain Rules,"...
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FAQ about the latest upgrade to your outsourced content marketing platform
We are so excited about the platform update which will make your lives easier and improve your overall content marketing experience with Tempesta Media. Is the price of my subscription changing? No. You will still enjoy the same pricing as part of your existing...
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Managed Services vs Marketplaces – Which Content Marketing Solution Is Better?
In today's digital age, creating content is essential for businesses in all industries to attract and retain customers. Often times a business does not have the time or resources to continually produce high-quality content so they look to outsource. Still, once a...
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Quality editing saves time and increases quality for valued customers
Immaculate grammar still matters in content marketing today. Now more than ever, no grammatical error is too small to ignore if you are using content to build your brand. That is why it's important to turn to the experts whose quality editing process can hit two birds...
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How to update old blog posts for better SEO
Getting the most out of your SEO program is all about creating new content on a consistent basis. Or is it? Creating new content is necessary, and as you know, it takes a great deal of time. That's why it's also important that you take care of quicker tasks that will...
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What are the time expectations when working with Tempesta Media?
As your content marketing vendor, we understand that you are looking to save time and wish to receive high quality blog article and content marketing assets. We feel the exact same way. Great content doesn't happen without a bit of work. The partnership requires your...
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Common mistakes companies make when redoing their website
There are a bunch of mistakes that I see companies make when redesigning their website. Hopefully this post will caution our readers here not to repeat. Not defining a strategy before the redesign First mistake that I constantly see is that companies fail to define...
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The story of Tempesta Media, transforming the content marketing industry
We were founded in 2011 by our CEO, Michael Marchese. . Since 2011 we have grown tremendously, doubling our staff in the past year and continue to grow at an aggressive pace. Every company has a beginning, including us. Tempesta Media’s would have never existed if it...
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Allocate your marketing budget between direct response and branding
Every marketer is struggling to determine what is the optimal mix within their marketing program. The optimal mix includes content marketing, advertising, email, pay per click, social, and other forms of marketing. How do you create your content budget? You need to...
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The difference between thought leadership and blog articles
Using content to build your business online is smart. You can build relationships, solve problems and amass a loyal following for the product or service you provide. You likely have a blog article, on which you publish great content. But, exactly what kind of content...
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What happens if we don’t like the content that we order?
Our goal is to ensure that you are satisfied with the content that we create for you. We strive to make the sure the writing style, level of depth, insight, personality, and all the nuances of your brand are captured within the messaging. If you'd like to request a...
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Multiple phases of approving content slows down companies – Part 1
Most companies are challenged with meeting objectives that might be diametrically opposed. For example, how to scale up content marketing while not sacrificing quality, is a challenge that many companies are facing today. One of the keys to scaling content while still...
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Questions to ask before launching a new website
A website redesign can be a massive undertaking and almost always takes more time that people expect. Before embarking in the brand new endeavor, ask yourself some important questions. What am I looking to achieve from redesigning my website? There should be a clear...
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Post-conversion | Content marketing for revenue growth and increased leads: Part 5
The previous post focused on everything relating to nurturing. The last blog article from the series will include all the details about what many would consider to be the most important part, your new customer. Post-conversion content marketing Congratulations: You...
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9 ways to reduce your bounce rate and increase page views with content marketing
Investing in content marketing should have a dramatic impact on your bounce rate (if your bounce rate is still high, there is likely an issue you'll need to address). Bounce rate is an important measure of your page's ability to attract readers. Bounce rate is the...
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Increase page views with a content marketing strategy that is helpful for the reader
If browsing a website were a basketball game, a page view could be looked at as every basked you scored. However the shot may have happened, the ball went into the hoop. A page doesn't have to be read or even viewed. It can just be loaded - or reloaded - in a reader's...
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9 helpful ways to evaluate a marketing vendor
There are so many different marketing technologies and vendors in the market, making a decision can be really daunting. The time it takes to evaluate each option can also be time consuming. Marketing technology or your marketing stack is important to ensure your...
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Content marketing for revenue growth and increased leads: Part 4
In our last article we learned how to qualify your leads. Today's post focuses on all those email campaigns and nurturing efforts once you've captured a new lead. Using content marketing to nurture your leads So, to recap: you are now an SEO master, and visitors have...
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How to promote FAQ articles and why they’ll improve your website
Last month we received such great feedback about our article "Why FAQs are a good idea for your content strategy" that we've created more content to aid in your development of FAQ articles. How to promote and share FAQ articles Build an FAQ section on your website...
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