Blog
Content marketing trends, insights and predictions.
How to Use KPIs for Long-Term Content Marketing Success
You can't fix something if you don't know it's broken. In fact, the only way to avoid that problem is to establish how processes are supposed to work and regularly monitor them for any issues that arise. Take this approach when starting your content marketing program....
Tempesta Media Platform Series – What Is a Dashboard?
At Tempesta Media, we offer our customers a user-friendly platform to order, publish and track content, metrics, funds and more. Our platform's home page - our dashboard - provides you with a quick overview of important details to promote time management and...
Tempesta Media Platform Series – What Is a Dashboard?
At Tempesta Media, we offer our customers a user-friendly platform to order, publish and track content, metrics, funds and more. Our platform's home page - our dashboard - provides you with a quick overview of important details to promote time management and...
How to Gauge Whether Your Content Marketing Strategy Is Working
You've created some content. Great job! However, you aren't done once you hit "publish." In order to see maximum results, it's essential to focus on the publication, promotion and performance of your content just as much as - if not more than - you focused when you...
Testimonials and Case Studies – Do I Need Them?
Case studies and testimonials play a pivotal role in a company's ability to attract leads. Whether we want to believe it or not, we're all influenced by our peers. In fact, consumer who reads personal recommendations about a company's products or services is 83% more...
The Basics of Technical Content Marketing
Technical content can be a difficult topic in itself. After all, it's the process of making complicated functional processes easier for an audience to understand. Marketing that technical content can be confusing too, so let's go over the basics to make your job a...
How Content Can Help With Your Loyalty Program
If your company has a loyalty program, it's crucial that you always show your customers some type of value. Many companies offer their members tangible items of value, such as discounts or special gifts, but intangible rewards, such as content, can prove to be a smart...
How Does Content Marketing Help a Business?
A journey of a thousand miles begins with a single step. When it comes to content marketing, many successful business owners and executives would agree with that ancient Chinese proverb. The fact is, an effective content marketing strategy may start small. However, in...
A CMO’s Guide to Identifying and Mitigating Risks to Your 2020 Content Marketing Program
At this point in the year, your content marketing program should be full steam ahead. You've been publishing content and have a plan to help you succeed for the rest of the year. However, at this point in time, you also need to pause for a moment to identify and...
Why Have the Trends in SEO and Readability Changed?
A content marketing program isn't just publishing blog posts or linking to your latest YouTube video. You need a strategy. There are essentially two categories you have to succeed in: the content itself and SEO and readability trends. Content requirements are pretty...
What Is the Optimal Format for Blog Posts?
Blog posts are one of the most effective forms of content marketing. As such, it's important to structure them in a way that will promote high chances of success. In order to optimize your blog content, be sure to address these factors when formatting them. Word count...
How Do I Manage My Content Marketing Team?
Content marketing is much more than putting together blog posts a few times a month - it takes a team. However, managing your content marketing team is easier said than done. To run an efficient team, you need to organize your strategies and prioritize your tasks....
How Can My Content Give Me a Competitive Advantage?
With content marketing, you have to play the long game. It takes months until you can see real results. Because of this long-term commitment, many businesses neglect to continually manage their program. This prevents them from experiencing all of the advantages...
How to Choose the Right Channel for Publishing Your Content
The success of your content marketing strategy depends on the quality of your content. It also depends on the content marketing channel on which you choose to distribute it. It's important to understand the purpose and scope of different channels, explore emerging...
Understanding the Value of Good SEO
You've probably heard it a million times: SEO is crucial to the success of your content marketing program. What you may not have heard as often is the reason why it's so important. What does SEO mean? Essentially, it's an acronym for "search engine optimization."...
How to Choose the Right Type of Content
Choosing the right type of content to distribute to your target audience can be a challenge. Although there are several different types you can produce, you can't just randomly pick one and expect positive results. You want to be strategic. To see maximum results,...
When Did Content Marketing Start?
Content marketing arguably started way back in the 18th century, whenever Benjamin Franklin published Poor Richard's Almanack. It goes without saying how much it has changed in the past 300 years. However, the concepts behind it have largely stayed the same. Poor...
Why Is Content Marketing Important?
Content marketing is more than just the occasional blog post or news blurb. Of course, it certainly should include some of these items. However, the content you create should be carefully crafted as part of a comprehensive strategy to deliver useful and valuable...
What Are Content Marking Tactics?
Content marketing relies on consistency and high-quality content. If you want to drive more traffic, increase sales or even grow your audience, you must have the right content marketing tactics in your marketing strategy. What are content marketing tactics? Content...
Nine Tips for Implementing Your Content Marketing Program
Think back to when you first decided that your company needed a content marketing program. To achieve that, you needed to create and implement new objectives, strategies, processes, teams and more - it probably seemed daunting to say the least. How were you supposed...
What Exactly Are My Content Marketing Costs?
In a previous post, we discussed why you should have a content marketing budget if you want to properly scale your program. In this partner post, we break up content marketing costs into smaller categories. This way, you can easily separate and allocate for each...
Content Marketing Budgets: What you need to know
Believe it or not, content marketing is quickly becoming the largest component of a company's digital marketing budget. However, given its rapid growth, companies are struggling to determine an optimal budget for their content marketing programs. At Tempesta Media, we...
Do I Need a Content Marketing Plan?
Imagine going into a sales pitch without preparing any data - it's probably not going to be the best meeting. As with any aspect of your business, you need a plan of action for your content marketing program if you want to see improvement and success. Why do I need a...
Content Marketing Agencies Versus Content Marketing Platforms
If you're considering outsourcing your content, you've likely come across content marketing agencies and content marketing platforms. If you're confused as to what the difference is, don't worry. We've got you covered. What's the difference between content marketing...
What Is a Content Marketing Funnel?
With all of the business and marketing jargon floating around, it can be a challenge, especially for newly-minted marketers, to get up to speed and successfully implement content marketing strategies. One of the most important ideas to understand is the content...
Content Marketing for Business-to-Business Enterprises
As a business-to-business enterprise (or B2B enterprise), you've likely already learned the value of content in implementing a successful marketing strategy. Without consistent, quality content, it's difficult to attract new leads, keep your audience engaged and stay...
What Is a Content Marketing Manager?
It takes a team to create a successful content marketing strategy. In order to thrive, you need a goal-oriented content marketing manager. Once you define a strategy for your marketing campaign, your manager can help to ensure the content aligns with your overall...
Improve Your Customer Relationships With Content Marketing
For most companies, when they think of content marketing, they think of publishing content to their website or blog. However, content marketing can be promoted in many different ways. While blogging is a reliable option, you're content marketing program isn't limited...
What Is a Content Marketing Strategist?
Even if your company has a strong desire and determination to improve your content marketing, you must have a strategy to achieve success. To clarify, you can't go around publishing random articles sporadically and expect to see improvements. This is where a content...
The Value of a Blogging Service
Teaming up with a blogging service may be the secret to scaling your content marketing efforts. Quality at scale is elusive but achievable, and outsourcing just may be the key to positive change. Framing success is a process that starts with delegation. As a matter of...
What Are Content Marketing Examples?
Content marketing involves any piece of content that engages a company's audience. Moreover, it provides them with an opportunity to further pursue a relationship with that business. Here at Tempesta Media, we offer nine different content types that our expert writers...
Understanding Content Marketing Platforms
Today's audiences want to feel valued. They want to know businesses appreciate the time and money they spend as customers. Among other methods, companies can show that they value their customers by providing relevant and engaging content. In light of this, businesses...
What Is a Content Marketing Specialist?
When you're creating a content marketing plan, it's important to have the right team in place. Specifically, you need someone who can help to create a strategy to meet and exceed your business goals. A content marketing specialist can be that person. What are content...
Why an Outsourced Content Marketing Producer Is Best
Content published on your website can be your primary lead generation tool, leading to more revenue for your company. To achieve this, you need a content marketing program in place that can help you scale your growth and create consistently high-quality content. With...
What Is Quality When It Relates To Content?
When it comes to your marketing strategy, it turns out that content isn't really about content at all. That's right. If you want to do well in the world of search engine optimization and content marketing, you must emphasize some things other than getting your point...
Article Writing Service Providers – What To Know
Every company should have a program to communicate their thoughts to customers. Sometimes, though, businesses don't have the capacity to manage their content marketing program. As a result, they choose to outsource to an article writing service provider.Types of...
What Is an Article Writing Service?
Creating content is crucial to the success of your marketing strategy. Ultimately, this will also lead to the success of your business. Content marketing, however, requires a commitment that not all companies can afford. Good thing there are article writing services...
What Is a Content Marketing Platform?
Successful content marketing involves a lot more than just good content. To be the most efficient, businesses can utilize a software system that streamlines the content creation, management and publication processes.What is a content marketing platform? In short, a...
