Blog
Content marketing trends, insights, and predictions.
Tools for Writers – Grammar and Training Guides for Freelance Writers
There are many apps and tools available to help freelance writers create better content. Here are some recommendations we've put together: Grammarly Grammarly's free writing app - available for Firefox, Chrome and Safari browsers -- makes sure everything you type is...
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8 tips on how to incorporate internal links to your content
Internal links within a blog article show that there is content available from an earlier discussion, a wider discussion or a continuing discussion around the topic. When these earlier, wider and continuing discussions are located on other websites, they are external...
read moreWe want to start, what are the next steps?
A content marketing service that makes it easy to get started Pick a content subscription Answer an online questionnaire to establish your voice We then conduct an interview to gain more knowledge about your company and voice. We use the insights gathered from the...
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What is the content ordering process like? How to order custom content at Tempesta Media
Simple onboarding at the beginning of our content marketing partnership When you begin working with Tempesta Media we have a simple onboarding process. You will receive an editorial calendar with topics and outlines of topics that have been created for your company....
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How long should my blog article be?
All blog assignments have a minimum required word length of 500 words. You can see your word count at the bottom right of the content entry screen. You may write more than 500 words, but you cannot submit the article if you write LESS THAN 500 words. What's the...
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Target product descriptions to your audience improves ecommerce
The buyer personas or Voice Profiles used to create long form pieces of content are extremely relevant when it comes to product descriptions. If product descriptions are used to sell the product - the sales pitch will be more effective if it speaks directly to the...
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Make the most of revision requests when ordering
Requesting content revisions from your content provider As a Tempesta Media partner, you are receiving access to a pool of highly vetted professional writers that has taken more than five years to build. The writers on your team have been selected because they are...
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Why companies outsource their product description writing
Product descriptions are imperative to selling products online and increasing transactions. Given the impact that effective product descriptions have on your business, they can't be overlooked. And to make matters even more complicated, product descriptions need to be...
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Finding a content marketing firm: the difference between a marketplace and a managed service
People often throw around the buzz words "managed service" and "marketplace". But what are the key traits that define both options? And what do they mean? As you evaluate and optimize your marketing stack - or the marketing platforms used for different aspects of your...
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Best practices for creating a content marketing strategy designed for e-commerce
An ecommerce content marketing strategy has so many different components. Learn more about some of the best practices so that you can set your company up for success... increased revenue. All Content Marketing Should Start with a Strategy Any good resource will...
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What functionality does the content marketing platform offer?
Overall, the platform is designed to be very easy to use. The main areas of functionality include ordering content, downloading content, and requesting any revisions (if you chose to do so). The platform also can hookup to your website so that completed content...
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How many words will the articles be? Is there a minimum word count?
Each content subscription is associated with a number of words that can be used in whatever way is best for your business. The number of articles listed with each content subscription is just one example of how you can use this subscription. Examples of how you can...
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What is the revision process at Tempesta Media?
For most forms of content, turnaround time is 5 business days. This amount of time gives our writers the time they need to provide quality, well-researched work, but it also allows our expert editorial team the opportunity to revise and edit articles before sending...
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Content marketing for revenue growth and increased leads: Part 3
How to obtain and qualify leads with the right content marketing strategy Remember the tree falling in the woods? Not only will content without a distribution not make a sound but so will placing content on a website that has not been optimized for lead generation. An...
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How much information is required when ordering content?
When placing an order, your writers are already experts in your industry so they won't require a great deal of hand holding. However, we recommend you include the topic and the key points you want included within the article. For white papers, a general outline...
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How we educate writers about your product offerings and capabilities
When you begin working with Tempesta Media, we want to make the transition easy so you can begin receiving high quality content quickly. Here are some ways that we can educate the writers about your product offerings and unique capabilities: Your Voice Profile Style...
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8 biggest ecommerce mistakes to avoid
An online store uses several tools to effectively sell its products: the website itself, the images, reviews, and of course the copy or the product descriptions that describe the products. With the rise of online purchases, an e-commerce strategy is imperative to...
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Who are the Tempesta Media writers?
Tempesta Media writers are experienced industry experts and journalists who pass our extensive vetting process. They must pass our vetting and be based in the US to be qualified to write for our customers. People are often curious about who these writers are so we...
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What is the vetting process for our writers?
Our writers are all based in the United States and have to go through an extensive writer vetting process. They must pass each phase in order to move on to the next round of the vetting process.Resume to determine real world experience: They must submit a resume to...
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Is the content ghostwritten?
You own the rights to the content we create for you The content is written from scratch specifically for you, and it is yours to do whatever you’d like with. Anyone at your organization can byline the content. You wholly own the rights to the content. Some executives...
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Does Tempesta Media write Tweets?
Tempesta Media is happy to develop a variety of different types of content. One of the formats that we offer is social media in the form of tweets that can be utilized for your twitter. For Twitter posts, there are several different ways you can go about this: Order...
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Is the research included?
Yes, the research is included in all the content that you order. Your writing team will conduct the research for each article based on the assignment instructions and best practices. Any specific preferences regarding research best practices will be included within...
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Do we talk with our writers?
Your account manager handles speaking all the communication between you and your writers. Your account manager is like the quarterback of a football team. This saves you a lot of time and your account manager makes sure that everyone is on the same page. You can...
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How to provide your writers with a clear direction
Already know what you want to write about? Perfect. Tempesta Media provides you with a writing team of experts in your industry, making it easy to order content. Goal: What should the content accomplish? Common goals for content pieces include attracting new...
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How do you incorporate SEO into the content?
Our customers extensively use Tempesta Media's content and influencer marketing platform for SEO. As you know, SEO performance is based on both on-site and off-site factors, like inbound links. Companies that show examples claiming that content drove specific SEO...
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Can the same content writer write for my competitors?
All Tempesta Media customers get the benefit of working with an optimized team of writers who are able to capture your company's cultural style and have the necessary industry expertise. Your writing team will not be writing for any of your competitors. We create a...
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Do we choose the topic or do you choose the topic?
You can either choose a topic or you can use your editorial calendar. If you choose your own topics your writers are already experts in your industry so they won't require a great deal of hand holding. However, we recommend you include the topic and the key points you...
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How would we start working with Tempesta Media?
At the beginning of our partnership we ask you to answer an online questionnaire to begin establishing your Voice Profile. The Voice Profile is a style guide for content to capture your unique voice, personality, and many other nuances to ensure the writing matches...
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What are average word lengths for content types that you offer?
Do you have a list of the content types and the average words that are already populated into your system? Below I've provided a general idea of what the typical lengths are for various content types. As a reminder, you can always update the lengths based on your...
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What does Tempesta Media do?
Tempesta Media is an extension of your marketing team or you can think of us as your entire copy writing department. By partnering with us you will be able to create expert content at scale that matches you company's unique voice. We offer custom content creation to...
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What are the most common mistakes companies do with their content marketing?
Content marketing is often something that is talked about within an organization - as something that you know you need to do but can't seem to get around to. It keeps falling farther and farther behind on your to-do list. Here are the most common mistakes companies...
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Creating a simple, holistic content strategy
Tasked to create a content marketing program and not sure where to start? These questions are a great starting place for developing your strategy. Answer these questions and you will be well on your way to a content marketing program that justifies some serious ROI....
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