Blog
Content marketing trends, insights, and predictions.
How Writers Can Improve Their Writing
Writers often ask, “How can I get paid more for the content that I create?” In order to learn the answer to that question, you have to understand the cost components that go into creating and publishing a piece of content. Only then can you understand the key levers...
read moreHow to Create Content for a Niche Industry
Few businesses, if any, can be all things to all people. In fact, it can be an extremely effective strategy for companies of all sizes to recognize and narrowly define their niche market. Targeting a smaller audience and taking steps to dominate their market via a...
read moreHow Many Content Pieces Should You Create, Post, and Promote?
Budget, time, and content marketing goals are the most important deciding factors when it comes to determining the quantity of content you wish to create. Content marketing frequency recommendations for small companies Small companies and start ups typically feel that...
read more
How to incorporate Valentine’s Day into your Content Marketing
Why not take advantage of a holiday to increase your open rates or blog traffic? Seasonality is a great thing to take advantage of when it comes to marketing. It dramatically impacts your SEO - take a look at google search trends to see how seasonality effects your...
read more
Content marketing for revenue growth and increased leads
Before we begin, let's get something straight: Your business is incredible. The value that you offer is beyond anything that your competitors could even dream of rivaling. Everyone should buy from you. In fact, they'd be pretty crazy not to. A lot of businesses think...
read more
Embracing a B2B manufacturing marketing strategy mentality
Learn new marketing strategies that manufacturers are adopting to meet new requirements.
read more
Be a successful marketer when politics aren’t on your side
It seems like wherever we turn, Americans are fast with an increasingly factious political environment. What was once confined to the halls of the capital has quickly made its way to main street USA. With political upheaval brings economic uncertainty. This is...
read more
How to Allocate Your Content Marketing Budget Between Creation and Promotion
This question comes up often and is an area that many content marketers struggle to deal with. The ideal allocation that we've seen across our customer base ranges from two to three times the amount spent on content. That means that if you're putting a budget together...
read more
Content formats that are effective and relevant to education
Most businesses understand by now that content is king. Unfortunately, however, most businesses do not have quite the same understanding about what makes content good and how to promote that content across platforms where their target audience will find it. This is...
read more
Do You Need Estimated Reading Times, Part 3: What Are the Best Practices?
How does reading time increase customer engagement? Reading time does increase customer engagement, but it does not apply to all types of content under 1,000 words. Adding reading times specifically relates to the audience. Most often, people arrive at blog post...
read more
Marketing ideas during difficult political times like a government shutdown
It seems like wherever we turn, Americans are fast with an increasingly factious political environment. What was once confined to the halls of the capital has quickly made its way to main street USA. With political upheaval brings economic uncertainty. This is...
read more
Marketing ideas to be productive when working from home
In Chicago, the weather has turned completely frigid and is reaching record lows. Record negative temperatures means schools are closed and many people in the Midwest are stuck working at home. Working from home can be a huge luxury, many employers list it is a perk...
read more
Do You Need Estimated Reading Times Part 2: What Is Ideal?
What is the ideal estimated reading time to keep a reader interested?Most bloggers and corporate sites struggle to balance quantity versus quality when it comes to creating blog posts for their constituents. One of the measures used to generate an...
read more
How do I measure my B2B versus B2C content marketing program?
Before starting a content marketing program, both B2B and B2C companies need to establish goals. Examples of content marketing goals include: Brand awareness Leads Sales Website Traffic Decrease sales cycle time Improve customer satisfaction And more... content...
read more
Content marketing for startups
A lot of startup companies are driven by people with deep technology expertise, for example, programmers or engineers, who had a great idea about a product or service. They started developing a product or service in the hopes of ultimately being able to serve their...
read more
