Create Content Before Completing Your Content Marketing Strategy

Create Content Before Completing Your Content Marketing Strategy

For new content marketers, there is value in producing and publishing some content before completing your content marketing strategy. Some B2B businesses are so excited about launching their content marketing program that they charge forward without a strategy. Others...
Do Images Matter in Your Blog Post?

Do Images Matter in Your Blog Post?

Companies that include images tend to have better SEO performance than those that purely publish text-only blogs. Images can play an incredibly important role in achieving success with your content marketing program. Most B2B businesses incorporate at least one image...
Taking Too Long to Create Your Initial Content Marketing Strategy?

Taking Too Long to Create Your Initial Content Marketing Strategy?

If it is taking your company more than 4-6 weeks to devise an initial content marketing strategy, there may be broader issues lurking. Many companies are excited about the opportunities that an effective content marketing program can provide for their businesses....

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