How Many Content Pieces Should You Create, Post, and Promote?

How Many Content Pieces Should You Create, Post, and Promote?

Budget, time, and content marketing goals are the most important deciding factors when it comes to determining the quantity of content you wish to create. Content marketing frequency recommendations for small companies Small companies and start ups typically feel that...
How to incorporate Valentine’s Day into your Content Marketing

How to incorporate Valentine’s Day into your Content Marketing

Why not take advantage of a holiday to increase your open rates or blog traffic? Seasonality is a great thing to take advantage of when it comes to marketing. It dramatically impacts your SEO – take a look at google search trends to see how seasonality effects...
Marketing ideas to be productive when working from home

Marketing ideas to be productive when working from home

In Chicago, the weather has turned completely frigid and is reaching record lows. Record negative temperatures means schools are closed and many people in the Midwest are stuck working at home. Working from home can be a huge luxury, many employers list it is a perk...
Do You Need Estimated Reading Times Part 2: What Is Ideal?

Do You Need Estimated Reading Times Part 2: What Is Ideal?

What is the ideal estimated reading time to keep a reader interested? Most bloggers and corporate sites struggle to balance quantity versus quality when it comes to creating blog posts for their constituents. One of the measures used to generate an estimated reading...
How do I measure my B2B versus B2C content marketing program?

How do I measure my B2B versus B2C content marketing program?

Before starting a content marketing program, both B2B and B2C companies need to establish goals. Examples of content marketing goals include: Brand awareness Leads Sales Website Traffic Decrease sales cycle time Improve customer satisfaction And more… content...

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