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The Value of a Lede Oriented to Your Target Audience

The Value of a Lede Oriented to Your Target Audience

To maximize engagement and offer value to your audience, create a lede that speaks to their needs and reveals the topic you’re writing about. The introduction is arguably one of the most important parts of an article. If you don’t attract the attention of your...
How Do You Become an Expert Writer?

How Do You Become an Expert Writer?

You are never too old — or too young — to become an expert writer. However, a few key skills and traits allow experts to stand out from the pack. Top qualities and skills of an expert writer To begin with, it’s essential to keep in mind that becoming an expert...
Do I Need to Have a Compelling Title for My Content?

Do I Need to Have a Compelling Title for My Content?

Don’t settle for a lackluster title. Write a compelling title to grab your audience’s attention, boost engagement and improve SEO. The title of an article is more than just the descriptor of what is included in the article itself. It is both a marketing...
Pillar Content Page: Why is it Important?

Pillar Content Page: Why is it Important?

Don’t let your audience fly blind on your website. A pillar content page clarifies and organizes your offerings.  On your website, you post about various topics. Usually, these consist of the services your business offers. For example, let’s say you are an...
Why it’s important to add an estimated reading time

Why it’s important to add an estimated reading time

Every company is trying to achieve an edge with its content marketing program. Adding estimated reading time to each of your blog posts can have a profound and positive effect on reader engagement levels. How to estimate reading time Reading time is pretty easy to...
Don’t Substantially Optimize for SEO Instead of the Reader

Don’t Substantially Optimize for SEO Instead of the Reader

The best thing you can do as an organization is to focus on your audience and your reader first. Then apply SEO to your content afterward as a supporting mechanism. Don’t just optimize for SEO instead of the reader. Creating content is about more than trying to...

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