How to Use KPIs for Long-Term Content Marketing Success

How to Use KPIs for Long-Term Content Marketing Success

You can’t fix something if you don’t know it’s broken. In fact, the only way to avoid that problem is to establish how processes are supposed to work and regularly monitor them for any issues that arise. Take this approach when starting your content...
Testimonials and Case Studies – Do I Need Them?

Testimonials and Case Studies – Do I Need Them?

Case studies and testimonials play a pivotal role in a company’s ability to attract leads. Whether we want to believe it or not, we’re all influenced by our peers. In fact, consumer who reads personal recommendations about a company’s products or...
How Does Content Marketing Help a Business?

How Does Content Marketing Help a Business?

A journey of a thousand miles begins with a single step. When it comes to content marketing, many successful business owners and executives would agree with that ancient Chinese proverb. The fact is, an effective content marketing strategy may start small. However, in...
What Is the Optimal Format for Blog Posts?

What Is the Optimal Format for Blog Posts?

Blog posts are one of the most effective forms of content marketing. As such, it’s important to structure them in a way that will promote high chances of success. In order to optimize your blog content, be sure to address these factors when formatting them. Word...
How Do I Manage My Content Marketing Team?

How Do I Manage My Content Marketing Team?

Content marketing is much more than putting together blog posts a few times a month – it takes a team. However, managing your content marketing team is easier said than done. To run an efficient team, you need to organize your strategies and prioritize your...
Understanding the Value of Good SEO

Understanding the Value of Good SEO

You’ve probably heard it a million times: SEO is crucial to the success of your content marketing program. What you may not have heard as often is the reason why it’s so important. What does SEO mean? Essentially, it’s an acronym for “search...
Why Is Content Marketing Important?

Why Is Content Marketing Important?

Content marketing is more than just the occasional blog post or news blurb. Of course, it certainly should include some of these items. However, the content you create should be carefully crafted as part of a comprehensive strategy to deliver useful and valuable...
What Are Content Marking Tactics?

What Are Content Marking Tactics?

Content marketing relies on consistency and high-quality content. If you want to drive more traffic, increase sales or even grow your audience, you must have the right content marketing tactics in your marketing strategy. What are content marketing tactics? Content...
What Exactly Are My Content Marketing Costs?

What Exactly Are My Content Marketing Costs?

In a previous post, we discussed why you should have a content marketing budget if you want to properly scale your program. In this partner post, we break up content marketing costs into smaller categories. This way, you can easily separate and allocate for each...

Want to learn more?

Content Plans

Monthly and annual content subscriptions with the ultimate flexibility to match your business needs.

Review Samples

Curious to see if we really have writers with expertise in your industry? Let us know if you want to review examples.