""
B2B Content Marketing Demands the Right Tone, Touch and Tempo

B2B Content Marketing Demands the Right Tone, Touch and Tempo

B2B content marketing has to strike the right tone, touch and tempo to be effective. Creators tackling B2B content marketing should bear in mind three differences compared to consumer content. Tone, touch and tempo set B2B content marketing apart. When you get these...
What Should Marketers Do After COVID-19?

What Should Marketers Do After COVID-19?

With the recent approval of vaccines by various health agencies around the world, humanity and marketers can finally begin to see a light at the end of the tunnel. However, just because Covid-19 potentially will be a thing of the past, it doesn’t mean that...
Three Ways B2B Content Marketing Is Different Than B2C

Three Ways B2B Content Marketing Is Different Than B2C

At its core, content marketing is about creating content that informs, educates and entertains the audience. The B2B customer and the B2C customer have very different personas, buying processes and information needs. Business and consumer personas In B2C, personas are...
Four Reasons to Use a Content Marketing Platform

Four Reasons to Use a Content Marketing Platform

Using a content marketing platform can help you scale up your program fast. Your internal content marketing team needs the right tools to produce and publish quality content. A content marketing platform can make a difference by providing your team with a centralized...
Curated Content as a Part of Your Content Marketing Program

Curated Content as a Part of Your Content Marketing Program

Curated content is a great way to scale up a content marketing program while maximizing both your internal team’s time as well as the cost of content production. Doing it right is critical to ensuring that the curated content you create and how you create it...
How Content Marketing Services Have Evolved Since COVID-19

How Content Marketing Services Have Evolved Since COVID-19

As consumer behaviors change due to COVID-19, content marketing services must evolve as well. It’s impossible to say what will happen in the next year, but one thing is for certain. Content marketing services have evolved in this unprecedented year, and you can...

Want to learn more?

Content Plans

Monthly and annual content subscriptions with the ultimate flexibility to match your business needs.

Review Samples

Curious to see if we really have writers with expertise in your industry? Let us know if you want to review examples.