How Do I Manage My Content Marketing Team?

How Do I Manage My Content Marketing Team?

Content marketing is much more than putting together blog posts a few times a month – it takes a team. However, managing your content marketing team is easier said than done. To run an efficient team, you need to organize your strategies and prioritize your...
Understanding the Value of Good SEO

Understanding the Value of Good SEO

You’ve probably heard it a million times: SEO is crucial to the success of your content marketing program. What you may not have heard as often is the reason why it’s so important. What does SEO mean? Essentially, it’s an acronym for “search...
Why Is Content Marketing Important?

Why Is Content Marketing Important?

Content marketing is more than just the occasional blog post or news blurb. Of course, it certainly should include some of these items. However, the content you create should be carefully crafted as part of a comprehensive strategy to deliver useful and valuable...
What Are Content Marking Tactics?

What Are Content Marking Tactics?

Content marketing relies on consistency and high-quality content. If you want to drive more traffic, increase sales or even grow your audience, you must have the right content marketing tactics in your marketing strategy. What are content marketing tactics? Content...
What Exactly Are My Content Marketing Costs?

What Exactly Are My Content Marketing Costs?

In a previous post, we discussed why you should have a content marketing budget if you want to properly scale your program. In this partner post, we break up content marketing costs into smaller categories. This way, you can easily separate and allocate for each...
Do I Need a Content Marketing Plan?

Do I Need a Content Marketing Plan?

Imagine going into a sales pitch without preparing any data – it’s probably not going to be the best meeting. As with any aspect of your business, you need a plan of action for your content marketing program if you want to see improvement and success. Why...
What Is a Content Marketing Funnel?

What Is a Content Marketing Funnel?

With all of the business and marketing jargon floating around, it can be a challenge, especially for newly-minted marketers, to get up to speed and successfully implement content marketing strategies. One of the most important ideas to understand is the content...
What Is a Content Marketing Manager?

What Is a Content Marketing Manager?

 It takes a team to create a successful content marketing strategy. In order to thrive, you need a goal-oriented content marketing manager. Once you define a strategy for your marketing campaign, your manager can help to ensure the content aligns with your overall...
What Is a Content Marketing Strategist?

What Is a Content Marketing Strategist?

Even if your company has a strong desire and determination to improve your content marketing, you must have a strategy to achieve success. To clarify, you can’t go around publishing random articles sporadically and expect to see improvements. This is where a...
What Are Content Marketing Examples?

What Are Content Marketing Examples?

Content marketing involves any piece of content that engages a company’s audience. Moreover, it provides them with an opportunity to further pursue a relationship with that business. Here at Tempesta Media, we offer nine different content types that our expert...

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