How to incorporate Valentine’s Day into your Content Marketing

How to incorporate Valentine’s Day into your Content Marketing

Why not take advantage of a holiday to increase your open rates or blog traffic? Seasonality is a great thing to take advantage of when it comes to marketing. It dramatically impacts your SEO – take a look at google search trends to see how seasonality effects...
Marketing ideas to be productive when working from home

Marketing ideas to be productive when working from home

In Chicago, the weather has turned completely frigid and is reaching record lows. Record negative temperatures means schools are closed and many people in the Midwest are stuck working at home. Working from home can be a huge luxury, many employers list it is a perk...
Do You Need Estimated Reading Times Part 2: What Is Ideal?

Do You Need Estimated Reading Times Part 2: What Is Ideal?

Last Updated on February 25, 2019 What is the ideal estimated reading time to keep a reader interested?Most bloggers and corporate sites struggle to balance quantity versus quality when it comes to creating blog posts for their constituents. One of the measures used...
How do I measure my B2B versus B2C content marketing program?

How do I measure my B2B versus B2C content marketing program?

Last Updated on February 26, 2019Before starting a content marketing program, both B2B and B2C companies need to establish goals. Examples of content marketing goals include: Brand awareness Leads Sales Website Traffic Decrease sales cycle time Improve customer...
What is content marketing for B2B and B2C companies?

What is content marketing for B2B and B2C companies?

Last Updated on February 25, 2019Content marketing is an incredibly valuable tool. Once you peel away the initial facade of it, it’s actually a toolbox with many many different tools within it, and using the right tool for the right company makes all the...
Improving SEO through content marketing

Improving SEO through content marketing

Last Updated on February 25, 2019 In order to be able to improve your SEO through content marketing, you have to take a couple of key actions right off the bat. Action item 1: Run an SEO audit What an SEO audit will do is it will identify various areas that are...
What’s Better for my Business: Facebook or LinkedIn?

What’s Better for my Business: Facebook or LinkedIn?

Last Updated on February 25, 2019Businesses have different options when it comes to content marketing promotion. Two options that always come to mind: Facebook versus LinkedIn, which is highly debated right now on the internet. As the head of Michael Marchese, the CEO...
How to create content around current events?

How to create content around current events?

Creating content around current events is actually a challenge that a lot of businesses face. The bigger the business is, the more difficult this can be. The reason why businesses have a difficult time creating content around current events is that a lot of them have...

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