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Content Marketing Project Managers Add Value

Content Marketing Project Managers Add Value

Most major company projects have a project manager to ensure that the job is completed on time and on budget. Content marketing programs are no different. Without an effective project manager at the helm, content marketing programs are subject to cost overruns and...
Tips for finding great content ideas for clients

Tips for finding great content ideas for clients

We have added additional great content ideas that can help propel your content marketing program forward fast: New commentaries if your company is in an industry with high visibility or much change, there are bound to be numerous news stories.  Using the news...
Six social media mistakes to avoid

Six social media mistakes to avoid

Since we last posted this article, we have discovered another major mistake that companies make.  The mistake is inconsistency with social posting.  Companies need to post content on a regular, consistent basis.  This needs to be done for a couple of reasons: Keeping...

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