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Content Marketing Project Managers Add Value

Content Marketing Project Managers Add Value

Most major company projects have a project manager to ensure that the job is completed on time and on budget. Content marketing programs are no different. Without an effective project manager at the helm, content marketing programs are subject to cost overruns and...
Content Promotion Budget: How much should you spend?

Content Promotion Budget: How much should you spend?

With marketers under pressure to make their content marketing budgets even more effective, correctly allocating the budget is imperative. Many companies are exclusively focused on creating content at scale while not sacrificing quality. The challenge that they often...
Defining the Size of Your Content Marketing Budget

Defining the Size of Your Content Marketing Budget

Many companies understand the value and high ROI potential associated with content marketing programs. However, being able to fit such a program into an overall budget takes more than just guessing. In fact, most companies struggle to effectively determine the size...
Executing Content Marketing Post-Quarantine

Executing Content Marketing Post-Quarantine

Last Updated on June 12, 2020 American businesses are gearing up to restart operations after the relaxation of their state’s respective COVID-19 quarantine restrictions. However, it’s important to note that life will not be the same for Americans thereafter. Content...

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