Key web analytics to strengthen your content marketing
Last Updated on June 12, 2020 Content marketing programs need strong analytics to measure and maintain their effectiveness. In an era where there are countless things to measure, it is important to hone in on the right metric for your client. Leave the Facebook likes,...
Content marketing on a budget: Doing more with less
Developing a strong content strategy is an important part of a marketing plan. As trends change, content marketing has grown to be vital to help increase brand recognition and grow a customer base. However, while distributing good content is an important part of...
Repurposing content increases the value of good material
One of the goals of an agency is to increase its clients’ brand visibility. Having a solid content strategy is an important part of reaching this objective, but it takes time and effort. Publishing content is a start, but what happens when the ideas dry up? It...
Engage an audience online and go beyond self-promotion
Companies should strive not only to distribute great web content but also to engage an audience online. Distributing strong web content is a vital component of doing business these days. Without it, a company website cannot stand out from the competition. And now more...Going viral: What it takes to hit the jackpot
Seeing content you’ve created go viral on the Web is like winning the lottery, and the odds of each are about the same. With intense competition for page views, you have to work hard at making your content stand out. And even when you do everything right,...
4 creative ways to get more traffic to your website
The idea behind sharing great content on the web is to bring more eyeballs to a company’s website. The more visitors who become engaged with the information on a site the greater the probability these page views will convert to sales. But creating interesting...
Finding the right voice for your business blog
Every blog needs to have a personality, so it is critical that business blogs have a unique and consistent “voice” when speaking to its web visitors. For a content marketing or public relations firm, finding exactly the right voice for a client’s...
The ‘mental’ life cycle of do-it-yourself content marketing
Content marketing and search engine optimization for your website or blog are not as easy as it first appears. Companies go through a mental evolution as they gain experience in boosting their online presence and improving search engine ranking. Here is an overview of...
