Tapping custom digital content for sustained growth
Savvy businesses use custom digital content to build their web presence and win new users. Through web content marketing, they execute a scalable, trackable program with a high return on investment (ROI). They do this because they realize that branded content is not...
Things to think about before you hire a freelance writer
Online businesses prioritize providing great website content, but the time and resources required to craft the information needed pose a challenge. As a result, many businesses seek to outsource this task to freelance writers. Hiring freelancers to produce content can...What CEOs should be blogging about on their company websites
Blogging is one of the most sustainable methods of bringing new traffic to a corporate website. According to marketing website HubSpot, businesses that blog drive 55% more website visitors than those that don’t. Blogging adds value to new and existing customers,...
Outsource content – best types of content for agencies
Why do organizations choose to outsource content? A common phrase suggests “Content is King,” and no words seem truer in today’s competitive business environment. To remain viable, businesses cannot ignore the need for content. As companies vie for...
How to Clearly Define Measurable Content Marketing Program Goals
Many companies face challenges when trying to get their content marketing program off the ground. In fact, their first challenge occurs before the program even begins, and if they don’t address it, the program will likely fail. What is it? Establishing objectives. To...
Defining the Size of Your Content Marketing Budget
Many companies understand the value and high ROI potential associated with content marketing programs. However, being able to fit such a program into an overall budget takes more than just guessing. In fact, most companies struggle to effectively determine the size...
How the COVID-19 Pandemic May Change the Lives of Americans Going Forward
Listed below are a few scenarios that may result from the current COVID-19 pandemic. COVID-19 might permanently increase remote work. Like Tempesta Media, many businesses have been forced to send their employees home to work remotely. The rapid growth of the...
A CMO’s Guide to Identifying and Mitigating Risks to Your 2020 Content Marketing Program
At this point in the year, your content marketing program should be full steam ahead. You’ve been publishing content and have a plan to help you succeed for the rest of the year. However, at this point in time, you also need to pause for a moment to identify and...