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How to Choose the Right Type of Content

How to Choose the Right Type of Content

Choosing the right type of content to distribute to your target audience can be a challenge. Although there are several different types you can produce, you can’t just randomly pick one and expect positive results. You want to be strategic. To see maximum...
When Did Content Marketing Start?

When Did Content Marketing Start?

Content marketing arguably started way back in the 18th century, whenever Benjamin Franklin published Poor Richard’s Almanack. It goes without saying how much it has changed in the past 300 years. However, the concepts behind it have largely stayed the same....
Understanding Content Marketing Platforms

Understanding Content Marketing Platforms

Today’s audiences want to feel valued. They want to know businesses appreciate the time and money they spend as customers. Among other methods, companies can show that they value their customers by providing relevant and engaging content. In light of this,...
Content Marketing Budgets: What you need to know

Content Marketing Budgets: What you need to know

Believe it or not, content marketing is quickly becoming the largest component of a company’s digital marketing budget. However, given its rapid growth, companies are struggling to determine an optimal budget for their content marketing programs. At Tempesta...

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