Best practices for creating a content marketing strategy designed for e-commerce
An ecommerce content marketing strategy has so many different components. Learn more about some of the best practices so that you can set your company up for success… increased revenue. All Content Marketing Should Start with a Strategy Any good resource will...
Customizing product descriptions to your audience improves ecommerce conversion rates
The buyer personas or Voice Profiles used to create long form pieces of content are extremely relevant when it comes to product descriptions. If product descriptions are used to sell the product – the sales pitch will be more effective if it speaks directly to...
Understanding your customers and focusing on their financial needs
One of the most important factors to keep in mind during today’s world of selling and buying is understanding your customers. However, it’s just as crucial that you keep their financial needs in mind if you truly wish to be beneficial to your consumers....
11 ways to write an awesome meta-description
Meta descriptions are like film teasers that tempt the audience to spend their time and money on a film. In the exciting and competitive world of search engine optimization (SEO), the objective of a meta description is to coax the reader to click a link and direct...
How to promote FAQ articles and why they’ll improve your website
Last month we received such great feedback about our article “Why FAQs are a good idea for your content strategy” that we’ve created more content to aid in your development of FAQ articles. How to promote and share FAQ articles Build an FAQ section...
8 tips on how to incorporate internal links to your content
Internal links within a blog article show that there is content available from an earlier discussion, a wider discussion or a continuing discussion around the topic. When these earlier, wider and continuing discussions are located on other websites, they are external...
How long should my blog article be?
All blog assignments have a minimum required word length of 500 words. You can see your word count at the bottom right of the content entry screen. You may write more than 500 words, but you cannot submit the article if you write LESS THAN 500 words. What’s the...
The biggest content marketing challenges startups face
As if startups don’t have it hard enough,they also have to deal with serious challenges when engaging in content marketing. Fortunately, there are workarounds to these problems. Challenge: Not having a plan According to eConsultancy and Outbrain, 54 percent of...