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Content Promotion Budget: How much should you spend?

Content Promotion Budget: How much should you spend?

With marketers under pressure to make their content marketing budgets even more effective, correctly allocating the budget is imperative. Many companies are exclusively focused on creating content at scale while not sacrificing quality. The challenge that they often...
How Content Can Help With Your Loyalty Program

How Content Can Help With Your Loyalty Program

Last Updated on June 12, 2020 If your company has a loyalty program, it’s crucial that you always show your customers some type of value. Many companies offer their members tangible items of value, such as discounts or special gifts, but intangible rewards, such...
The Basics of Technical Content Marketing

The Basics of Technical Content Marketing

Last Updated on June 12, 2020 Technical content can be a difficult topic in itself. After all, it’s the process of making complicated functional processes easier for an audience to understand. Marketing that technical content can be confusing too, so let’s...
Executing Content Marketing Post-Quarantine

Executing Content Marketing Post-Quarantine

Last Updated on June 12, 2020 American businesses are gearing up to restart operations after the relaxation of their state’s respective COVID-19 quarantine restrictions. However, it’s important to note that life will not be the same for Americans thereafter. Content...
KPIs of content marketing success

KPIs of content marketing success

Content marketing has become very important to businesses, but it can only be effective if it is accurately measured. When many agencies consider key performance indicators (KPIs), old standbys such as cost per acquisition, sales revenues or leads seem a great place...

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