The Basics of Technical Content Marketing

The Basics of Technical Content Marketing

Last Updated on June 12, 2020 Technical content can be a difficult topic in itself. After all, it’s the process of making complicated functional processes easier for an audience to understand. Marketing that technical content can be confusing too, so let’s...
How Content Can Help With Your Loyalty Program

How Content Can Help With Your Loyalty Program

Last Updated on June 12, 2020 If your company has a loyalty program, it’s crucial that you always show your customers some type of value. Many companies offer their members tangible items of value, such as discounts or special gifts, but intangible rewards, such...
Why Have the Trends in SEO and Readability Changed?

Why Have the Trends in SEO and Readability Changed?

A content marketing program isn’t just publishing blog posts or linking to your latest YouTube video. You need a strategy. There are essentially two categories you have to succeed in: the content itself and SEO and readability trends. Content requirements are...
How Can My Content Give Me a Competitive Advantage?

How Can My Content Give Me a Competitive Advantage?

With content marketing, you have to play the long game. It takes months until you can see real results. Because of this long-term commitment, many businesses neglect to continually manage their program. This prevents them from experiencing all of the advantages...
How to Choose the Right Type of Content

How to Choose the Right Type of Content

Choosing the right type of content to distribute to your target audience can be a challenge. Although there are several different types you can produce, you can’t just randomly pick one and expect positive results. You want to be strategic. To see maximum...
When Did Content Marketing Start?

When Did Content Marketing Start?

Content marketing arguably started way back in the 18th century, whenever Benjamin Franklin published Poor Richard’s Almanack. It goes without saying how much it has changed in the past 300 years. However, the concepts behind it have largely stayed the same....

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