How to convince your boss that content marketing is important
We all know how difficult it can be to convince your boss of something, especially when they are set in their ways. However, when there’s a business case, it’s really important to make sure you stick to the facts and talk about the return on investment....
Content marketing for revenue growth and increased leads
Before we begin, let’s get something straight: Your business is incredible. The value that you offer is beyond anything that your competitors could even dream of rivaling. Everyone should buy from you. In fact, they’d be pretty crazy not to. A lot of...
Website Traffic | Content marketing for revenue growth and increased leads: Part 2
How to get website traffic with the right content marketing strategy “If a tree falls in the forest, but no one is around to actually hear it – did it make a sound?” Perhaps you’ve heard this age-old debate. It’s quite fitting for this...
Questions to ask a content marketing candidate during an interview
Interviews are a great way to examine a candidates qualifications and also see if the candidate is a good cultural fit for your business. Interviews are a bad recruitment tool if the candidate fools you into hiring them or doesn’t perform well in an interview...
Little-Known Benefits of Content Marketing
The era of traditional outbound marketing favored the creation of sales pitches that focused on persuading prospective customers to purchase a business’s products or services. They had to be concise and catchy to hold the interest of prospects long enough to...
How to create more content with an understaffed marketing team
Last Updated on February 26, 2019 For people who wear many hats on a small marketing team, content marketing might sound like a scary term. After all, to do it well, it’s important to be able to produce high-quality content on a consistent basis. If you’re...
How to get people to read your content
Content marketing continues to grow as a key online marketing strategy. Content marketing, however, is so much more than the ability to produce good content on a consistent basis. You can produce some of the best content to ever grace the internet – but without...
How to create content without breaking the bank
Marketing teams often wear many hats from social media specialists to web developers and content writers. You know great content helps companies rank in search engines and increase website traffic… but writing the content is SO time consuming. The task of...