How to make your financial content thrilling and entertaining
Let’s face it: most financial content puts readers to sleep. Unfortunately, one of the adages about effective content is that it can never be boring. It must always provide readers with value. Simply put, valuable content answers a question for a reader,... Growing your customer base does not have to be costly
A consistent challenge every marketer faces is working within a budget. Any marketer’s primary goal is to grow its customer base, but sometimes it is difficult to accomplish this without putting a big dent in the company’s budget. Experts say it is far...
How to Allocate Your Content Marketing Budget Between Creation and Promotion
This question comes up often and is an area that many content marketers struggle to deal with. The ideal allocation that we’ve seen across our customer base ranges from two to three times the amount spent on content. That means that if you’re putting a...
3 ways content fits into your finance marketing strategy
It is no secret that content drives the digital marketing revolution. Storytelling emphasizes a pull instead of a push approach when engaging audiences. Much of this has to do with how informative content offers an effective way to build relationships and nurture...
3 successful strategies for financial marketing to millennials
Financial marketing to millennials is still in its infancy, as traditional finance companies embrace strategies that include a heavy focus on social media outreach and the introduction of bold new ways to offer their services. With that in mind, there are three...
How finance companies can achieve better search engine rankings
Being the top in search engine rankings is a highly important factor when it comes to marketing. This is because only 8.5 percent of online users click on the second page of Google or other search engines. Therefore, it is essential to know how long it should take to...
How does the education industry preserve engagement with prospective customers?
Although the education industry is spending more time on customer retention, many do not use every available tool out there, and more than a few lack good content to drive their marketing strategy. But colleges, universities and trade academies are businesses, and to...
Why content is the golden ticket for higher education marketing
One of the most effective ways for higher education institutions to attract new students is by creating valuable content. And for many institutions, identifying a target audience may not be a question of segmentation as much as it is a question of motivation. In other...