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Content you can outsource safely and effectively

Content you can outsource safely and effectively

There is a reason buzzwords like “Content is king!” are thrown around in online marketing reports, blog posts and discussion boards. Content is king. Everything we see and do online is driven by some kind of content, from tweets, Facebook posts and...
Holiday marketing: Give and you will receive

Holiday marketing: Give and you will receive

The holidays are a great time to give your audience a gift of interesting content. If you do it right, your gift won’t simply get the attention of your existing customers — it will also bring you some new prospects. You can’t simply send out requests...
How brand journalism improves your content strategy

How brand journalism improves your content strategy

As the marketing world continues to become increasingly digital and dynamic, traditional marketing tactics have given way to a new strategy, one that embodies a multiplatform and multidimensional approach to marketing. This concept, known as brand journalism, has...
Tips to improve your web conversion rate

Tips to improve your web conversion rate

Updated:  September 3, 2020 In the world of sales and marketing, conversion means having a prospective customer take a specific action. Increasing your conversion rates is critical to sales success and, ultimately, your bottom line. Here are some tips for improving...
10 email marketing mistakes to avoid

10 email marketing mistakes to avoid

Email marketing is an extremely effective way to get your message out to prospects and customers. Email allows for segmentation so you are able to target your message to those who will most want to read it. In fact, HubSpot found that 13 percent of all leads come from...
The importance of good landing pages

The importance of good landing pages

For any business investing in content marketing, having a good website is more important than ever. When you send traffic to your site, you want people to stay. If visitors don’t, won’t or can’t interact with your website, all the traffic in the...
Video marketing – 8 tips to set your video apart

Video marketing – 8 tips to set your video apart

Whether you’re a B2C or B2B company, you know that video marketing is becoming essential in your overall marketing strategy. Research by Diode Digital found that video promotion is 600 percent more effective than print and direct mail combined. The study also...

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