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Try storytelling to enliven blog content

Try storytelling to enliven blog content

Storytelling is a way to connect with another person or group. Society has long used it to pass down familial anecdotes, document a civilization’s history or share current events. In marketing, it is a technique brands can use to connect with customers through...
The benefits of outsourcing content marketing

The benefits of outsourcing content marketing

As the Internet continues to evolve, marketing strategies have had to advance along with it. While producing and placing advertisements still has its place in an overall marketing plan, content strategies have grown to become a significantly important piece of the...
How to drive performance with content marketing

How to drive performance with content marketing

For agencies looking for ways to optimize strategic investments in content marketing, one key to success is to reveal the value of content creation. The problem is that measuring content marketing ROI is not as easy as it seems because traditional digital marketing...
How content marketing shapes your brand

How content marketing shapes your brand

Back in the “good old days,” creating a trusted brand that attracted strong sales and high customer satisfaction ratings was as simple as planting a pair of “golden arches” on every other street corner in America. It was easier to establish and...
Need content ideas? They’re closer than you think

Need content ideas? They’re closer than you think

Content is king. Content wars. These terms are tossed around in marketing meetings and pitches, but are meaningless unless strategic thinkers can develop a plan to achieve content royalty. A good writer with experience in Internet content writing is a must, but his or...
How to get more visitors to your blog

How to get more visitors to your blog

Location is often an indication of clout. Advertising and public relations agencies wanting to reel in the big fish may covet a Madison Avenue location. College graduates seeking a career in finance may yearn for Wall Street. The “anyone who is anyone”...
Content is king but visuals are important, too

Content is king but visuals are important, too

Advances in technology put the control of the web experience into the hands of both the site manager and the site visitor. On the manager side, stunning photographs, moving music and exceptional video product displays deliver all the promise that the enterprise has to...
Small brand content marketing: How to make it work

Small brand content marketing: How to make it work

Large and small businesses differ in the way they market their products and services. While most larger brands have the robust budgets needed to create and distribute effective marketing messages, they often send these messages into the void, hoping a certain...

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