Digital Content Development Trends for 2021
As you adapt to the new environment and prepare for 2021, it’s important to recognize digital trends in order to stay ahead of the competition and better connect with your audience. Closures and social distancing shaped 2020 and made digital-first connections...
5 Tips to Sharpen Your Writing Skills
Good writing is one part art, one part science and two parts hard work. To improve your writing skills, you have to refine your knowledge. If you’re willing to learn the tricks of the trade and gradually hone your craft, then your writing will be crisp, clear...
Content Types: How to adapt your blog to each stage of the sales funnel
Appeal to your audience in each stage of the sales funnel by using the right content types for their buyer journey. In order to turn prospects into leads and leads into customers, you must address the needs of different audience segments. To do so, create blog posts...
How Your Content’s Formatting Affects Audience Engagement
For strong audience engagement, your readers need clear formatting just as much as they need good content. To drive success, find the balance. Your audience engagement is down, and nobody is reading your blog posts. Well, some people are, but not most. Nearly three in...
Content Creation Plan: 5 tips for writing a high-quality editorial calendar
An editorial calendar is a main part of a strong content creation plan. Understanding each element will help you build a robust outline that delivers value. To put it simply, editorial calendars are bundles of outlines that map out the content plan for customers. They...
How Can Content Creators Improve Content Readability?
Content marketing can effectively connect you with customers, but only if they get your message. These tips can help you improve content readability to reach those customers. Content marketing is an effective way to reach out to new and existing customers and build...
How Unintended Content Marketing Plagiarism Can Create Issues
Content marketing plagiarism, even when unintentional, can create serious problems for your website, such as legal issues or search engine sanctions. Imagine publishing new website copy or a blog post, only to come into work one morning and find your site removed from...
Five Writing Mistakes Writers Make Without Realizing
What prevents your content from engaging readers and generating leads? These five writing mistakes could be to blame. Content marketers cite the number of leads generated as the most important metric they use to measure engagement. Your content can be well written and...
