Blog

Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.  Download it now.

Making Your Social Media Accounts Work For You

Making Your Social Media Accounts Work For You

Your social media networks play an important role in improving SEO and thought leadership development. They can also help you with prospect acquisition and customer nurturing. Content marketing programs are intended to drive new customers to your site and maintain...

The Importance of Having a Content Style Guide

The Importance of Having a Content Style Guide

Having a content style guide helps you speak to your prospective customers and ensures content is optimized for SEO. When starting your content marketing program, you need to establish specific content rules, both on a macro and micro level. Simply put, you need to...

How to Establish a Target Persona

How to Establish a Target Persona

Without having a defined target persona, your content marketing program will not perform as well as it should. Before you start your content marketing program, you need to identify who your target audience is and how you're going to communicate with them. Developing a...

Getting internal stakeholders to commit to a content review timeline

Getting internal stakeholders to commit to a content review timeline

Learn how content marketers can get internal stakeholders to commit to content review expectations and keep your content marketing plan on track. Many companies struggle to scale their content marketing program and achieve their corporate marketing objectives. Delays...

Who Should Have the Final Word in Approving Content in My Company?

Who Should Have the Final Word in Approving Content in My Company?

Defining someone within your organization who has the final word in approving content will drive your content marketing program forward. Many organizations are excited about the ROI (return on investment) opportunities associated with content marketing programs....

What Is the Internal Content Review Process?

What Is the Internal Content Review Process?

An internal content review process enables companies to publish content effectively and efficiently. A company's internal content review process is just as important as creating the content itself. If the company hasn't taken the time to formally institute the...

Content Marketing Project Managers Add Value

Content Marketing Project Managers Add Value

Most major company projects have a project manager to ensure that the job is completed on time and on budget. Content marketing programs are no different. Without an effective project manager at the helm, content marketing programs are subject to cost overruns and...

Content Promotion Budget: How much should you spend?

Content Promotion Budget: How much should you spend?

With marketers under pressure to make their content marketing budgets even more effective, correctly allocating the budget is imperative. Many companies are exclusively focused on creating content at scale while not sacrificing quality. The challenge that they often...

Defining the Size of Your Content Marketing Budget

Defining the Size of Your Content Marketing Budget

Many companies understand the value and high ROI potential associated with content marketing programs. However, being able to fit such a program into an overall budget takes more than just guessing. In fact, most companies struggle to effectively determine the size...

Executing Content Marketing Post-Quarantine

Executing Content Marketing Post-Quarantine

American businesses are gearing up to restart operations after the relaxation of their state’s respective COVID-19 quarantine restrictions. However, it’s important to note that life will not be the same for Americans thereafter. Content marketers need to acknowledge...

What Is Social Media Marketing?

What Is Social Media Marketing?

Whether you are a novice content marketer or a more experienced one, it's important to take advantage of every opportunity to improve your program. Implementing a social media marketing campaign can give you that opportunity. What is social media marketing? This type...

The Importance of Visual Content in Your Content Marketing Program

The Importance of Visual Content in Your Content Marketing Program

Think back to when you were in school reading textbooks. Were you ever excited to turn the page and see that it's entirely filled with text? Probably not. Pages with pictures, charts and infographics made the text seem less intimidating. The same holds true for your...

How to Create Emails Your Audience Actually Wants to Open

How to Create Emails Your Audience Actually Wants to Open

Contrary to popular belief, email is still an extremely strong form of communication and a reliable way to boost engagement rates. However, email will only benefit your marketing initiatives if you craft and send them correctly. If you don't, you run the risk of...

How to Use KPIs for Long-Term Content Marketing Success

How to Use KPIs for Long-Term Content Marketing Success

You can't fix something if you don't know it's broken. In fact, the only way to avoid that problem is to establish how processes are supposed to work and regularly monitor them for any issues that arise. Take this approach when starting your content marketing program....

How to Gauge Whether Your Content Marketing Strategy Is Working

How to Gauge Whether Your Content Marketing Strategy Is Working

You've created some content. Great job! However, you aren't done once you hit "publish." In order to see maximum results, it's essential to focus on the publication, promotion and performance of your content just as much as - if not more than - you focused when you...

Testimonials and Case Studies – Do I Need Them?

Testimonials and Case Studies – Do I Need Them?

Case studies and testimonials play a pivotal role in a company's ability to attract leads. Whether we want to believe it or not, we're all influenced by our peers. In fact, consumer who reads personal recommendations about a company's products or services is 83% more...

The Basics of Technical Content Marketing

The Basics of Technical Content Marketing

Technical content can be a difficult topic in itself. After all, it's the process of making complicated functional processes easier for an audience to understand. Marketing that technical content can be confusing too, so let's go over the basics to make your job a...

How Content Can Help With Your Loyalty Program

How Content Can Help With Your Loyalty Program

If your company has a loyalty program, it's crucial that you always show your customers some type of value. Many companies offer their members tangible items of value, such as discounts or special gifts, but intangible rewards, such as content, can prove to be a smart...

How Does Content Marketing Help a Business?

How Does Content Marketing Help a Business?

A journey of a thousand miles begins with a single step. When it comes to content marketing, many successful business owners and executives would agree with that ancient Chinese proverb. The fact is, an effective content marketing strategy may start small. However, in...

Why Have the Trends in SEO and Readability Changed?

Why Have the Trends in SEO and Readability Changed?

A content marketing program isn't just publishing blog posts or linking to your latest YouTube video. You need a strategy. There are essentially two categories you have to succeed in: the content itself and SEO and readability trends. Content requirements are pretty...

What Is the Optimal Format for Blog Posts?

What Is the Optimal Format for Blog Posts?

Blog posts are one of the most effective forms of content marketing. As such, it's important to structure them in a way that will promote high chances of success. In order to optimize your blog content, be sure to address these factors when formatting them. Word count...

How Do I Manage My Content Marketing Team?

How Do I Manage My Content Marketing Team?

Content marketing is much more than putting together blog posts a few times a month - it takes a team. However, managing your content marketing team is easier said than done. To run an efficient team, you need to organize your strategies and prioritize your tasks....

How Can My Content Give Me a Competitive Advantage?

How Can My Content Give Me a Competitive Advantage?

With content marketing, you have to play the long game. It takes months until you can see real results. Because of this long-term commitment, many businesses neglect to continually manage their program. This prevents them from experiencing all of the advantages...