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Whether you are a novice content marketer or a more experienced one, it's important to take advantage of every opportunity to improve your program. Implementing a social media marketing campaign can give you that opportunity. What is social media marketing? This type...

Welcome to the second installment of our multi-part series on our content marketing platform features. Here, we cover our content analytics capabilities. Content analytics basics When many companies start out, they struggle to identify the best metrics that will...

Think back to when you were in school reading textbooks. Were you ever excited to turn the page and see that it's entirely filled with text? Probably not. Pages with pictures, charts and infographics made the text seem less intimidating. The same holds true for your...

Contrary to popular belief, email is still an extremely strong form of communication and a reliable way to boost engagement rates. However, email will only benefit your marketing initiatives if you craft and send them correctly. If you don't, you run the risk of...

You can't fix something if you don't know it's broken. In fact, the only way to avoid that problem is to establish how processes are supposed to work and regularly monitor them for any issues that arise. Take this approach when starting your content marketing program....

You've created some content. Great job! However, you aren't done once you hit "publish." In order to see maximum results, it's essential to focus on the publication, promotion and performance of your content just as much as - if not more than - you focused when you...

Case studies and testimonials play a pivotal role in a company's ability to attract leads. Whether we want to believe it or not, we're all influenced by our peers. In fact, consumer who reads personal recommendations about a company's products or services is 83% more...

A journey of a thousand miles begins with a single step. When it comes to content marketing, many successful business owners and executives would agree with that ancient Chinese proverb. The fact is, an effective content marketing strategy may start small. However, in...

Blog posts are one of the most effective forms of content marketing. As such, it's important to structure them in a way that will promote high chances of success. In order to optimize your blog content, be sure to address these factors when formatting them. Word count...

Content marketing is much more than putting together blog posts a few times a month - it takes a team. However, managing your content marketing team is easier said than done. To run an efficient team, you need to organize your strategies and prioritize your tasks....

You've probably heard it a million times: SEO is crucial to the success of your content marketing program. What you may not have heard as often is the reason why it's so important. What does SEO mean? Essentially, it's an acronym for "search engine optimization."...

Content marketing is more than just the occasional blog post or news blurb. Of course, it certainly should include some of these items. However, the content you create should be carefully crafted as part of a comprehensive strategy to deliver useful and valuable...

Content marketing relies on consistency and high-quality content. If you want to drive more traffic, increase sales or even grow your audience, you must have the right content marketing tactics in your marketing strategy. What are content marketing tactics? Content...

In a previous post, we discussed why you should have a content marketing budget if you want to properly scale your program. In this partner post, we break up content marketing costs into smaller categories. This way, you can easily separate and allocate for each...

Imagine going into a sales pitch without preparing any data - it's probably not going to be the best meeting. As with any aspect of your business, you need a plan of action for your content marketing program if you want to see improvement and success. Why do I need a...

With all of the business and marketing jargon floating around, it can be a challenge, especially for newly-minted marketers, to get up to speed and successfully implement content marketing strategies. One of the most important ideas to understand is the content...

 It takes a team to create a successful content marketing strategy. In order to thrive, you need a goal-oriented content marketing manager. Once you define a strategy for your marketing campaign, your manager can help to ensure the content aligns with your overall...

Even if your company has a strong desire and determination to improve your content marketing, you must have a strategy to achieve success. To clarify, you can't go around publishing random articles sporadically and expect to see improvements. This is where a content...