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Blog

Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.

Why Business Services Need Managed Services Marketing

Why Business Services Need Managed Services Marketing

Managed services marketing providers can help business service vendors achieve cost savings and access the latest marketing innovations and technologies. Many business service vendors are familiar with managed service providers (MSPs). For years, they have used them...

5 Best Tools for B2B Content Management and Scaling

5 Best Tools for B2B Content Management and Scaling

Your company has spent hours creating content, and now you need the tools to help manage it. You also want to optimize your efforts by distributing the content on as many channels as quickly and efficiently as possible. To optimize your content management efforts, you...

Steps to Take When Measuring Content Analytics

Steps to Take When Measuring Content Analytics

Content analytics is important to establish before you start your content marketing strategy so that your business gets a return on investment. With an adequate program, key metrics in place, and a content scoring process, you can optimize and scale up your content....

5 Tools to Powerfully Produce High-Quality Content at Scale

5 Tools to Powerfully Produce High-Quality Content at Scale

What sets high-quality content apart? The right tools can help you produce superior content consistently and deliver outstanding value to your audience. You can take your content from good to great by incorporating a few additional tools in your creation process. From...

Plagiarism Issues – The Hidden Cost of In-House Content Creation

Plagiarism Issues – The Hidden Cost of In-House Content Creation

One real yet oft-overlooked content marketing risk is plagiarism. Plagiarism issues present serious problems, so it's vital to know how to identify them. Content is important to companies. It’s often said that “content is king.” Why? Great content attracts customers,...

6 Tips for Making Your Style Guide More Effective for Writers

6 Tips for Making Your Style Guide More Effective for Writers

A style guide is a reference document that can speed up your approval process and help you communicate more efficiently with writers. You may wonder why style is so important in writing. Isn't the content itself what readers will pay attention to? Yes, great content...

Your Ultimate Guide to an Employee Advocacy Program

Your Ultimate Guide to an Employee Advocacy Program

Employees are one of the most valuable resources within a company. Channeling their enthusiasm about your mission into an employee advocacy program for your marketing and communications efforts can help you attract and hire great employees in the future. It can also...

Best Sales Dialer Apps for Sales Teams in Small Businesses

Best Sales Dialer Apps for Sales Teams in Small Businesses

Save time and convert more leads - a sales team's anthem. You can help them achieve these goals with versatile tools like phone dialers. Tempesta Media partners are always searching for new tools to help them succeed in their businesses. One of the most frequently...

5 Content Marketing Secrets for the Healthcare Industry

5 Content Marketing Secrets for the Healthcare Industry

Content marketing for the healthcare industry calls for strategies that help you connect in meaningful ways and create value for your audience. Here are five secrets for a content marketing program that drives results in this field. Great healthcare extends beyond...

3 Ways to Use Influencer Marketing to Quickly Grow Your Business

3 Ways to Use Influencer Marketing to Quickly Grow Your Business

In a fragmented media market, an influencer marketing agency can help you get your message directly to an engaged audience to boost sales or increase brand awareness quickly. The vast majority of people on social media today engage with “influencers” on their platform...

5 Ways Content Marketing for Businesses Is Changing in 2021

5 Ways Content Marketing for Businesses Is Changing in 2021

Content marketing for businesses is more important than ever before as marketers look to digital platforms to connect with their audience. New year. New trends. The pandemic has accelerated the digital shift, with brands increasingly relying on content marketing to...

Top 4 Challenges When Hiring a Content Marketing Agency

Top 4 Challenges When Hiring a Content Marketing Agency

Hiring a content marketing agency comes with challenges. A managed services provider is more cost-effective and can produce better quality at scale. Content marketing is crucial to stay relevant with your competitors, so if you have been relying on your current...

6 Warning Signs Your Internal Social Media Marketing Team Is Failing

6 Warning Signs Your Internal Social Media Marketing Team Is Failing

Social media marketing offers promise, enabling companies to target specific audiences and build relationships with them. Unfortunately, many companies invest time and money in an internal team and fail to get an ROI or ROT. The answer isn’t always hiring a bigger...

5 Ways Editing Services Can Enhance Your Content

5 Ways Editing Services Can Enhance Your Content

While an editor's job is to remain hidden and let the writer's voice shine through, they still provide valuable editing services that make the content better. When you assumed your current role at your company, the plan was to spend hours every week writing and...

How to Write Content Marketing Articles Better and Faster

How to Write Content Marketing Articles Better and Faster

While all content marketing programs and pieces differ, you can create stronger articles by following a standard structure. Being a good writer can be exhausting, even if you are a top industry expert. When writing for your own blog, you can take a break or put a...