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When implementing a content marketing program, you know to look out for costs. One substantial yet oft-overlooked risk is plagiarism. Plagiarism issues present serious problems for a business, so it's important to know how to identify them. Content is important to...

A style guide is a reference document that can speed up your approval process and help you communicate more efficiently with writers. You may wonder why style is so important in writing. Isn't the content itself what readers will pay attention to? Yes, great content...

A content management solution is a must-have tool for your content marketing team. From publishing to reporting, a CMS will help you create a better process. Content management solutions (CMSs) are platforms you can use to publish content and organize this workflow....

Save time and convert more leads - a sales team's anthem. You can help them achieve these goals with versatile tools like phone dialers. Tempesta Media partners are always searching for new tools to help them succeed in their businesses. One of the most frequently...

Do you ever wonder why you can’t seem to get your SEO program off the ground and start ranking better in search results? You might be making one or more of these five common mistakes in content marketing for small businesses. Search engine optimization (SEO) is of the...

Content marketing for small businesses demands cost-effective ways to implement the plan. Smart strategies will maximize success and minimize failure. With 70% of marketers investing in content strategies, it’s clear to see the impact content has on the market....

Content marketing for the healthcare industry calls for strategies that help you connect in meaningful ways and create value for your audience. Here are five secrets for a content marketing program that drives results in this field. Great healthcare extends beyond...

In a fragmented media market, an influencer marketing agency can help you get your message directly to an engaged audience to boost sales or increase brand awareness quickly. The vast majority of people on social media today engage with “influencers” on their platform...

Small and mid-sized B2B companies can maximize profits through a content creation agency. Unlike freelancers, an agency will create a style guide that is tailored to your company's personality, provide quicker turnaround times, and track KPIs. A good content creator...

Content marketing for businesses is more important than ever before as marketers look to digital platforms to connect with their audience. New year. New trends. The pandemic has accelerated the digital shift, with brands increasingly relying on content marketing to...

How much does your in-house content marketing team cost? Most businesses only track the initial cost of content creation without considering additional expenses linked to content approval or promotion. The return on investment is a popular way of measuring the success...

There are many challenges when it comes to hiring a content marketing agency. Instead, a content marketing managed services provider is more cost-effective and can produce better quality at scale than an agency. Content marketing is crucial to stay relevant with your...

Social media marketing offers promise, enabling companies to target specific audiences and build relationships with them. Unfortunately, many companies invest time and money in an internal team and fail to get an ROI or ROT. The answer isn’t always hiring a bigger...

When you assumed your current role at your company, the plan was to spend hours every week writing and editing web content, right? Or maybe it wasn’t, but that’s how things have turned out. You’ve come to realize that amid the masses of content being produced online,...

Being a good writer can be exhausting, even if you are a top industry expert. When writing for your own blog, you can take a break or put a topic you wanted to write about on pause to do more research, or simply to think about it longer. As a professional content...

Learn more about social media and the impact it has on the market. As we embark on the journey of 2021, we are all asking ourselves the same question: How is social media going to impact marketing this year? It’s clear to see that marketers are extremely optimistic...

CMOs want to improve marketing performance, achieve goals and reduce wasted time and money. Benchmark marketing teams effectively to reach these objectives. To efficiently benchmark marketing teams, you first must have a standard by which you will judge success. It’s...

Search engine optimization tends to be an enigmatic business goal that is both very easy and very difficult to attain. It can be very easy because if you post genuine content without trying to manipulate the search engines with...

B2B content marketing has to strike the right tone, touch and tempo to be effective. Creators tackling B2B content marketing should bear in mind three differences compared to consumer content. Tone, touch and tempo set B2B content marketing apart. When you get these...

As a business, you always look for ways to sell your solutions. You can use the combined power of content marketing and email marketing to drive success. Informative, useful and engaging content will help retain existing customers and attract new ones. With email,...

With various health agencies recently approving vaccines around the world, humanity and marketers can finally begin to see a light at the end of the tunnel. However, just because COVID-19 (potentially) will be a thing of the past, it doesn't mean that marketers can...

Content marketing is about creating content fit for the right audience. Thus, B2C and B2B content marketing require different approaches. At its core, the goal of content marketing is to inform, educate and entertain an audience. The B2B customer and the B2C customer...

Successful content marketing solutions balance an effort to achieve maximum ROI without sacrificing efficiency to achieve the highest return on time. Content marketing is one of the most cost-effective ways to build brand recognition online, drive more traffic to your...

Using a content marketing platform can help you scale up your program fast. Your internal content marketing team needs the right tools to produce and publish quality content. Fortunately, a content marketing platform can make a difference by providing your team with a...

As consumer behaviors change due to COVID-19, content marketing services must evolve as well. It’s impossible to say what will happen in the next year, but one thing is for certain: Content marketing services have evolved in this unprecedented year. Fortunately, you...

Most B2B companies are faced with the dilemma of scaling up their content marketing program without sacrificing quality and ensuring that the message they are conveying resonates with the intended target audience. An article writing service provider can help your...

Managing your content marketing program is sometimes a hard goal to accomplish with just your in-house team. Content writing services are viable options to help support your internal endeavors. A content marketing program is the sum of all the elements you have to...

Outsource content marketing to get short-term and long-term benefits when you don’t have the talent you need, you are short on time, you need to scale up your capabilities quickly or you just need help knowing where to start. Internal talent on your marketing team is...

Creating a content marketing strategy is a crucial process for any business that produces content. Consider content as an investment that will affect people's perception of your business, their interest, and ultimately the purchase of your product or service. Remember...

Since the pandemic arrived, many companies have been forced to move their offline marketing budgets online. One of the areas companies are aggressively increasing is their budget for content marketing. As companies begin to scale these programs, they realize that they...

When you’re developing content as part of your marketing strategy, it takes more than the right keywords and knowledge of your industry to draw search engines’ attention. You may have subject matter experts doing the writing, but adding professional editors and...

Prospect newsletter is an excellent way to educate your prospects about your company, move them through your sales funnel and ultimately get them to convert into happy customers. What’s a newsletter and why is it important? A newsletter consists of a couple of pieces...

Content marketing has become one of the dominant forms of marketing for most small, midsize and even large businesses. Making sure that the content you create has the best chance of success is imperative, and including focus keywords is part of that mandate. What’s...