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Blog

Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.

Using Blog Writing to Convert Prospects to Customers

Using Blog Writing to Convert Prospects to Customers

When done right, blog writing and content marketing can help convert sales prospects into buying customers. Unfortunately, many companies miss the important link between blogging and sales and fail to take advantage of this simple and effective tool. Or they simply...

How Content Marketing Can Improve SEO

How Content Marketing Can Improve SEO

To improve SEO rankings, you can't just focus on creating content for your audience. You also need to consider search engines and their part in helping traffic reach your site. You may have heard that one of the benefits of content marketing is that it can improve SEO...

How to Repurpose Content You Already Have

How to Repurpose Content You Already Have

Sometimes you can’t rely on simply publishing your content. In order to reach more people or the ideal audience, you need to repurpose it. The easiest way of doing this is posting to other channels like social media. Repurposing your content and republishing it to...

The Value of a Strong CTA in Your Content

The Value of a Strong CTA in Your Content

Many companies struggle with balancing selling to their audience and educating them. Creating a strong CTA in your content is one area where this difficulty often arises. In this article, we'll dive into how you should add calls to action to your content and when it's...

How to Promote Your Blog

How to Promote Your Blog

Crafting engaging content that provides value is crucial for conversions, but getting people to read your content in the first place can be challenging. The answer lies in using efficient strategies to promote your blog. Below, discover a few tips to help you get...

Content and the Buying Funnel: How to get it right

Content and the Buying Funnel: How to get it right

When running a content marketing program focused on customer acquisition, make sure that your content takes the prospect through the entire buying funnel. If you don't complete the buying funnel, you may leave your prospects stranded in the sales pipeline and...

Content Marketing for Small Business: Top 5 mistakes

Content Marketing for Small Business: Top 5 mistakes

Content marketing for small business involves more than writing a 500-word blog every week. To drive the most growth, you need to avoid these five mistakes. It's no secret that content marketing is one of the most powerful ways to promote your small business...

Why Monitoring User-Generated Content Is Important

Why Monitoring User-Generated Content Is Important

Content marketing programs include more than just the content you create. It's bigger than that and involves more opinions than just what you envision as your brand. It involves user-generated content too. Any company today has an online presence, whether they want it...

Compelling Meta Titles Are the Secret to Success

Compelling Meta Titles Are the Secret to Success

A meta title is the key tool that search engines use to quickly ascertain the content that you create and determine where it should go within the search engines themselves. Content marketing is more than just creating excellent content. If you make that content...

Boost Your Social Media Presence With Curated Content

Boost Your Social Media Presence With Curated Content

Having an engaging and consistent social media presence has now become a necessary tool in any content marketer's tool belt. Where once posting a blog a week to your website was enough to get attention and traffic, people now want curated content fed directly into...

Six social media mistakes to avoid

Six social media mistakes to avoid

Since we last posted this article, we have discovered another major mistake that companies make.  The mistake is inconsistency with social posting.  Companies need to post content on a regular, consistent basis.  This needs to be done for a couple of reasons: Keeping...

What’s the Right Number of Images Within a Blog Post?

What’s the Right Number of Images Within a Blog Post?

Images within a blog post are more than just visual add-ons. They enhance your content in the eyes of both your audience and the search engines. Images play a critical role in telling your story to your audience. Including a sufficient number of images within a blog...

Optimize Content for SEO to Increase SERPs Rankings

Optimize Content for SEO to Increase SERPs Rankings

When you optimize content for SEO and for your readers, you increase your SERPs rankings and strengthen your audience engagement. Content is a powerful marketing tool that companies can use to attract, educate and ultimately convert potential buyers of their services...

The Value of a Lede Oriented to Your Target Audience

The Value of a Lede Oriented to Your Target Audience

To maximize engagement and offer value to your audience, create a lede that speaks to their needs and reveals the topic you’re writing about. The introduction is arguably one of the most important parts of an article. If you don't attract the attention of your...

Digital Content Development Trends for 2021

Digital Content Development Trends for 2021

As you adapt to the new environment and prepare for 2021, it's important to recognize digital trends in order to stay ahead of the competition and better connect with your audience. Closures and social distancing shaped 2020 and made digital-first connections between...

How Do You Become an Expert Writer?

How Do You Become an Expert Writer?

You are never too old — or too young — to become an expert writer. However, a few key skills and traits allow experts to stand out from the pack. Top qualities and skills of an expert writer To begin with, it's essential to keep in mind that becoming an expert at...

Do I Need to Have a Compelling Title for My Content?

Do I Need to Have a Compelling Title for My Content?

Don't settle for a lackluster title. Write a compelling title to grab your audience's attention, boost engagement and improve SEO. The title of an article is more than just the descriptor of what is included in the article itself. It is both a marketing tool and an...

Modern marketing trend: influencer marketing

Modern marketing trend: influencer marketing

Most people working in marketing are aware of social marketing and even content marketing. What they may not know about is influencer marketing. Since it can be very beneficial to business, it's worth learning about this new buzzword and the type of marketing some...

Pillar Content Page: Why is it Important?

Pillar Content Page: Why is it Important?

Don't let your audience fly blind on your website. A pillar content page clarifies and organizes your offerings.  On your website, you post about various topics. Usually, these consist of the services your business offers. For example, let's say you are an event...

Why it’s important to add an estimated reading time

Why it’s important to add an estimated reading time

Every company is trying to achieve an edge with its content marketing program. Adding estimated reading time to each of your blog posts can have a profound and positive effect on reader engagement levels. How to estimate reading time Reading time is pretty easy to...