""

Blog

Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.

Plagiarism – The Hidden Cost of In-House Content Creation

Plagiarism – The Hidden Cost of In-House Content Creation

When implementing a content marketing program, you know to look out for costs. One substantial yet oft-overlooked risk is plagiarism. Plagiarism issues present serious problems for a business, so it's important to know how to identify them. Content is important to...

6 Tips for Making Your Style Guide More Effective for Writers

6 Tips for Making Your Style Guide More Effective for Writers

A style guide is a reference document that can speed up your approval process and help you communicate more efficiently with writers. You may wonder why style is so important in writing. Isn't the content itself what readers will pay attention to? Yes, great content...

Your Ultimate Guide to Employee Advocacy Programs

Your Ultimate Guide to Employee Advocacy Programs

Employees are one of the most valuable resources within a company. Channeling their enthusiasm about your mission into a tool for your marketing and communications efforts can help you attract and hire great employees in the future. It can also build your brand and...

Best Sales Dialer Apps for Sales Teams in Small Businesses

Best Sales Dialer Apps for Sales Teams in Small Businesses

Save time and convert more leads - a sales team's anthem. You can help them achieve these goals with versatile tools like phone dialers. Tempesta Media partners are always searching for new tools to help them succeed in their businesses. One of the most frequently...

5 Content Marketing Secrets for the Healthcare Industry

5 Content Marketing Secrets for the Healthcare Industry

Content marketing for the healthcare industry calls for strategies that help you connect in meaningful ways and create value for your audience. Here are five secrets for a content marketing program that drives results in this field. Great healthcare extends beyond...

3 Ways to Use Influencer Marketing to Quickly Grow Your Business

3 Ways to Use Influencer Marketing to Quickly Grow Your Business

In a fragmented media market, an influencer marketing agency can help you get your message directly to an engaged audience to boost sales or increase brand awareness quickly. The vast majority of people on social media today engage with “influencers” on their platform...

How Agencies Can Create Content Better Than Freelancers

How Agencies Can Create Content Better Than Freelancers

Small and mid-sized B2B companies can maximize profits through a content creation agency. Unlike freelancers, an agency will create a style guide that is tailored to your company's personality, provide quicker turnaround times, and track KPIs. A good content creator...

5 Ways Content Marketing for Businesses Is Changing in 2021

5 Ways Content Marketing for Businesses Is Changing in 2021

Content marketing for businesses is more important than ever before as marketers look to digital platforms to connect with their audience. New year. New trends. The pandemic has accelerated the digital shift, with brands increasingly relying on content marketing to...

Are You Getting the Most Out of Your Internal Team?

Are You Getting the Most Out of Your Internal Team?

How much does your in-house content marketing team cost? Most businesses only track the initial cost of content creation without considering additional expenses linked to content approval or promotion. The return on investment is a popular way of measuring the success...

Top 4 Challenges When Hiring a Content Marketing Agency

Top 4 Challenges When Hiring a Content Marketing Agency

There are many challenges when it comes to hiring a content marketing agency. Instead, a content marketing managed services provider is more cost-effective and can produce better quality at scale than an agency. Content marketing is crucial to stay relevant with your...

6 Warning Signs Your Internal Social Media Marketing Team Is Failing

6 Warning Signs Your Internal Social Media Marketing Team Is Failing

Social media marketing offers promise, enabling companies to target specific audiences and build relationships with them. Unfortunately, many companies invest time and money in an internal team and fail to get an ROI or ROT. The answer isn’t always hiring a bigger...

5 Ways Editing Services Can Enhance Your Content

5 Ways Editing Services Can Enhance Your Content

When you assumed your current role at your company, the plan was to spend hours every week writing and editing web content, right? Or maybe it wasn’t, but that’s how things have turned out. You’ve come to realize that amid the masses of content being produced online,...

How to Write Marketing Content Better and Faster

How to Write Marketing Content Better and Faster

Being a good writer can be exhausting, even if you are a top industry expert. When writing for your own blog, you can take a break or put a topic you wanted to write about on pause to do more research, or simply to think about it longer. As a professional content...

Top 3 Social Media Trends for 2021

Top 3 Social Media Trends for 2021

Learn more about social media and the impact it has on the market. As we embark on the journey of 2021, we are all asking ourselves the same question: How is social media going to impact marketing this year? It’s clear to see that marketers are extremely optimistic...

5 Ways to Benchmark Your Marketing Team’s Performance

5 Ways to Benchmark Your Marketing Team’s Performance

CMOs want to improve marketing performance, achieve goals and reduce wasted time and money. Benchmark marketing teams effectively to reach these objectives. To efficiently benchmark marketing teams, you first must have a standard by which you will judge success. It’s...

How Content Marketing Will Impact SEO Performance in 2021

How Content Marketing Will Impact SEO Performance in 2021

Search engine optimization tends to be an enigmatic business goal that is both very easy and very difficult to attain. It can be very easy because if you post genuine content without trying to manipulate the search engines with...

B2B Content Marketing Demands the Right Tone, Touch and Tempo

B2B Content Marketing Demands the Right Tone, Touch and Tempo

B2B content marketing has to strike the right tone, touch and tempo to be effective. Creators tackling B2B content marketing should bear in mind three differences compared to consumer content. Tone, touch and tempo set B2B content marketing apart. When you get these...

What Should Marketers Do After COVID-19?

What Should Marketers Do After COVID-19?

With various health agencies recently approving vaccines around the world, humanity and marketers can finally begin to see a light at the end of the tunnel. However, just because COVID-19 (potentially) will be a thing of the past, it doesn't mean that marketers can...

Three Ways B2B Content Marketing Is Different Than B2C

Three Ways B2B Content Marketing Is Different Than B2C

Content marketing is about creating content fit for the right audience. Thus, B2C and B2B content marketing require different approaches. At its core, the goal of content marketing is to inform, educate and entertain an audience. The B2B customer and the B2C customer...

Four Reasons to Use a Content Marketing Platform

Four Reasons to Use a Content Marketing Platform

Using a content marketing platform can help you scale up your program fast. Your internal content marketing team needs the right tools to produce and publish quality content. Fortunately, a content marketing platform can make a difference by providing your team with a...

How Content Marketing Services Have Evolved Since COVID-19

How Content Marketing Services Have Evolved Since COVID-19

As consumer behaviors change due to COVID-19, content marketing services must evolve as well. It’s impossible to say what will happen in the next year, but one thing is for certain: Content marketing services have evolved in this unprecedented year. Fortunately, you...

5 Critical Situations Where You Should Outsource Content Marketing

5 Critical Situations Where You Should Outsource Content Marketing

Outsource content marketing to get short-term and long-term benefits when you don’t have the talent you need, you are short on time, you need to scale up your capabilities quickly or you just need help knowing where to start. Internal talent on your marketing team is...

Everything You Need to Know About Using an Article Writing Service

Everything You Need to Know About Using an Article Writing Service

Since the pandemic arrived, many companies have been forced to move their offline marketing budgets online. One of the areas companies are aggressively increasing is their budget for content marketing. As companies begin to scale these programs, they realize that they...

Give Your SEO Rankings a Bump with Expert Editing and Proofreading

Give Your SEO Rankings a Bump with Expert Editing and Proofreading

When you’re developing content as part of your marketing strategy, it takes more than the right keywords and knowledge of your industry to draw search engines’ attention. You may have subject matter experts doing the writing, but adding professional editors and...

The Benefits of Implementing a Prospect Newsletter

The Benefits of Implementing a Prospect Newsletter

Prospect newsletter is an excellent way to educate your prospects about your company, move them through your sales funnel and ultimately get them to convert into happy customers. What’s a newsletter and why is it important? A newsletter consists of a couple of pieces...

Accentuate Your Content With Focus Keyword Phrases

Accentuate Your Content With Focus Keyword Phrases

Content marketing has become one of the dominant forms of marketing for most small, midsize and even large businesses. Making sure that the content you create has the best chance of success is imperative, and including focus keywords is part of that mandate. What’s...