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Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.  Download it now.

The Importance of Compelling Titles With Content

The Importance of Compelling Titles With Content

The title of an article is more than just the descriptor of what is included in the article itself. It is both a marketing tool and an SEO tool. And making sure that titles are crafted to take advantage of all aspects of your program is incredibly important. Why are...

Pillar Content Page: Why is it important?

Pillar Content Page: Why is it important?

Don't let your audience fly blind on your website. A pillar content page clarifies and organizes your offerings.  On your website, you post about various topics. Usually, these consist of the services your business offers. For example, let's say you are an event...

Why it’s important to add an estimated reading time

Why it’s important to add an estimated reading time

Every company is trying to achieve an edge with its content marketing program. Adding estimated reading time to each of your blog posts can have a profound and positive effect on reader engagement levels. How to estimate reading time Reading time is pretty easy to...

5 Tips to Sharpen Your Writing Skills

5 Tips to Sharpen Your Writing Skills

Good writing is one part art, one part science and two parts hard work. To improve your writing skills, you have to refine your knowledge. If you're willing to learn the tricks of the trade and gradually hone your craft, then your writing will be crisp, clear and...

With Images in Your Blog Post, You Can Tell a More Compelling Story

With Images in Your Blog Post, You Can Tell a More Compelling Story

Relevant, thoughtful and on-point images in your blog post reinforce your message and provide additional insight for your audience. Having images in your blog post drives increased audience engagement. However, adding images just for the sake of having them can...

Don’t Substantially Optimize for SEO Instead of the Reader

Don’t Substantially Optimize for SEO Instead of the Reader

The best thing you can do as an organization is to focus on your audience and your reader first. Then apply SEO to your content afterward as a supporting mechanism. Don't just optimize for SEO instead of the reader. Creating content is about more than trying to game...

Create Content Before Completing Your Content Marketing Strategy

Create Content Before Completing Your Content Marketing Strategy

For new content marketers, there is value in producing and publishing some content before completing your content marketing strategy. Some B2B businesses are so excited about launching their content marketing program that they charge forward without a strategy. Others...

Do Images Matter in Your Blog Post?

Do Images Matter in Your Blog Post?

Companies that include images tend to have better SEO performance than those that purely publish text-only blogs. Images can play an incredibly important role in achieving success with your content marketing program. Most B2B businesses incorporate at least one image...

Taking Too Long to Create Your Initial Content Marketing Strategy?

Taking Too Long to Create Your Initial Content Marketing Strategy?

If it is taking your company more than 4-6 weeks to devise an initial content marketing strategy, there may be broader issues lurking. Many companies are excited about the opportunities that an effective content marketing program can provide for their businesses....

Making Your Social Media Accounts Work For You

Making Your Social Media Accounts Work For You

Your social media networks play an important role in improving SEO and thought leadership development. They can also help you with prospect acquisition and customer nurturing. Content marketing programs are intended to drive new customers to your site and maintain...

The Importance of Having a Content Style Guide

The Importance of Having a Content Style Guide

Having a content style guide helps you speak to your prospective customers and ensures content is optimized for SEO. When starting your content marketing program, you need to establish specific content rules, both on a macro and micro level. Simply put, you need to...

How to Establish a Target Persona

How to Establish a Target Persona

Without having a defined target persona, your content marketing program will not perform as well as it should. Before you start your content marketing program, you need to identify who your target audience is and how you're going to communicate with them. Developing a...

Getting internal stakeholders to commit to a content review timeline

Getting internal stakeholders to commit to a content review timeline

Learn how content marketers can get internal stakeholders to commit to content review expectations and keep your content marketing plan on track. Many companies struggle to scale their content marketing program and achieve their corporate marketing objectives. Delays...

Who Should Have the Final Word in Approving Content in My Company?

Who Should Have the Final Word in Approving Content in My Company?

Defining someone within your organization who has the final word in approving content will drive your content marketing program forward. Many organizations are excited about the ROI (return on investment) opportunities associated with content marketing programs....

What Is the Internal Content Review Process?

What Is the Internal Content Review Process?

An internal content review process enables companies to publish content effectively and efficiently. A company's internal content review process is just as important as creating the content itself. If the company hasn't taken the time to formally institute the...

Content Marketing Project Managers Add Value

Content Marketing Project Managers Add Value

Most major company projects have a project manager to ensure that the job is completed on time and on budget. Content marketing programs are no different. Without an effective project manager at the helm, content marketing programs are subject to cost overruns and...

Content Promotion Budget: How much should you spend?

Content Promotion Budget: How much should you spend?

With marketers under pressure to make their content marketing budgets even more effective, correctly allocating the budget is imperative. Many companies are exclusively focused on creating content at scale while not sacrificing quality. The challenge that they often...