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When done right, blog writing and content marketing can help convert sales prospects into buying customers. Unfortunately, many companies miss the important link between blogging and sales and fail to take advantage of this simple and effective tool. Or they simply...

To improve SEO rankings, you can't just focus on creating content for your audience. You also need to consider search engines and their part in helping traffic reach your site. You may have heard that one of the benefits of content marketing is that it can improve SEO...

Sometimes you can’t rely on simply publishing your content. In order to reach more people or the ideal audience, you need to repurpose it. The easiest way of doing this is posting to other channels like social media. Repurposing your content and republishing it to...

Many companies struggle with balancing selling to their audience and educating them. Creating a strong CTA in your content is one area where this difficulty often arises. In this article, we'll dive into how you should add calls to action to your content and when it's...

Crafting engaging content that provides value is crucial for conversions, but getting people to read your content in the first place can be challenging. The answer lies in using efficient strategies to promote your blog. Below, discover a few tips to help you get...

When running a content marketing program focused on customer acquisition, make sure that your content takes the prospect through the entire buying funnel. If you don't complete the buying funnel, you may leave your prospects stranded in the sales pipeline and...

Content marketing for small business involves more than writing a 500-word blog every week. To drive the most growth, you need to avoid these five mistakes. It's no secret that content marketing is one of the most powerful ways to promote your small business...

Content marketing programs include more than just the content you create. It's bigger than that and involves more opinions than just what you envision as your brand. It involves user-generated content too. Any company today has an online presence, whether they want it...

A meta title is the key tool that search engines use to quickly ascertain the content that you create and determine where it should go within the search engines themselves. Content marketing is more than just creating excellent content. If you make that content...

Having an engaging and consistent social media presence has now become a necessary tool in any content marketer's tool belt. Where once posting a blog a week to your website was enough to get attention and traffic, people now want curated content fed directly into...

Images within a blog post are more than just visual add-ons. They enhance your content in the eyes of both your audience and the search engines. Images play a critical role in telling your story to your audience. Including a sufficient number of images within a blog...

When you optimize content for SEO and for your readers, you increase your SERPs rankings and strengthen your audience engagement. Content is a powerful marketing tool that companies can use to attract, educate and ultimately convert potential buyers of their services...

Today, it seems like every content marketer is an expert. Everyone is an authority. Everyone is a pundit. Yet many people who present themselves as experts are far from it. If you present your company as an expert in areas where you don’t have expertise, your...

To maximize engagement and offer value to your audience, create a lede that speaks to their needs and reveals the topic you’re writing about. The introduction is arguably one of the most important parts of an article. If you don't attract the attention of your...

Everything from the words you choose to the complexity of your sentences affects your readability level, and you need to choose it carefully. Anyone creating or distributing digital marketing content knows the importance of getting your message across to your...

You are never too old — or too young — to become an expert writer. However, a few key skills and traits allow experts to stand out from the pack. Top qualities and skills of an expert writer To begin with, it's essential to keep in mind that becoming an expert at...

Don't settle for a lackluster title. Write a compelling title to grab your audience's attention, boost engagement and improve SEO. The title of an article is more than just the descriptor of what is included in the article itself. It is both a marketing tool and an...

Don't let your audience fly blind on your website. A pillar content page clarifies and organizes your offerings.  On your website, you post about various topics. Usually, these consist of the services your business offers. For example, let's say you are an event...

In your blog, consistency in formatting is just as important as information accuracy if you want to establish yourself as a knowledgeable, prepared leader in your industry. How’s your content marketing going? Maybe readers are lapping up every word, or maybe they’re...

Every company is trying to achieve an edge with its content marketing program. Adding estimated reading time to each of your blog posts can have a profound and positive effect on reader engagement levels. How to estimate reading time Reading time is pretty easy to...