""

Blog

Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.

5 Ways Editing Services Can Enhance Your Content

5 Ways Editing Services Can Enhance Your Content

When you assumed your current role at your company, the plan was to spend hours every week writing and editing web content, right? Or maybe it wasn’t, but that’s how things have turned out. You’ve come to realize that amid the masses of content being produced online,...

How to Write Marketing Content Better and Faster

How to Write Marketing Content Better and Faster

Being a good writer can be exhausting, even if you are a top industry expert. When writing for your own blog, you can take a break or put a topic you wanted to write about on pause to do more research, or simply to think about it longer. As a professional content...

Top 3 Social Media Trends for 2021

Top 3 Social Media Trends for 2021

Learn more about social media and the impact it has on the market. As we embark on the journey of 2021, we are all asking ourselves the same question: How is social media going to impact marketing this year? It’s clear to see that marketers are extremely optimistic...

5 Ways to Benchmark Your Marketing Team’s Performance

5 Ways to Benchmark Your Marketing Team’s Performance

CMOs want to improve marketing performance, achieve goals and reduce wasted time and money. Benchmark marketing teams effectively to reach these objectives. To efficiently benchmark marketing teams, you first must have a standard by which you will judge success. It’s...

How Content Marketing Will Impact SEO Performance in 2021

How Content Marketing Will Impact SEO Performance in 2021

Search engine optimization tends to be an enigmatic business goal that is both very easy and very difficult to attain. It can be very easy because if you post genuine content without trying to manipulate the search engines with...

B2B Content Marketing Demands the Right Tone, Touch and Tempo

B2B Content Marketing Demands the Right Tone, Touch and Tempo

B2B content marketing has to strike the right tone, touch and tempo to be effective. Creators tackling B2B content marketing should bear in mind three differences compared to consumer content. Tone, touch and tempo set B2B content marketing apart. When you get these...

What Should Marketers Do After COVID-19?

What Should Marketers Do After COVID-19?

With various health agencies recently approving vaccines around the world, humanity and marketers can finally begin to see a light at the end of the tunnel. However, just because COVID-19 (potentially) will be a thing of the past, it doesn't mean that marketers can...

Three Ways B2B Content Marketing Is Different Than B2C

Three Ways B2B Content Marketing Is Different Than B2C

Content marketing is about creating content fit for the right audience. Thus, B2C and B2B content marketing require different approaches. At its core, the goal of content marketing is to inform, educate and entertain an audience. The B2B customer and the B2C customer...

Four Reasons to Use a Content Marketing Platform

Four Reasons to Use a Content Marketing Platform

Using a content marketing platform can help you scale up your program fast. Your internal content marketing team needs the right tools to produce and publish quality content. Fortunately, a content marketing platform can make a difference by providing your team with a...

How Content Marketing Services Have Evolved Since COVID-19

How Content Marketing Services Have Evolved Since COVID-19

As consumer behaviors change due to COVID-19, content marketing services must evolve as well. It’s impossible to say what will happen in the next year, but one thing is for certain: Content marketing services have evolved in this unprecedented year. Fortunately, you...

5 Critical Situations Where You Should Outsource Content Marketing

5 Critical Situations Where You Should Outsource Content Marketing

Outsource content marketing to get short-term and long-term benefits when you don’t have the talent you need, you are short on time, you need to scale up your capabilities quickly or you just need help knowing where to start. Internal talent on your marketing team is...

Everything You Need to Know About Using an Article Writing Service

Everything You Need to Know About Using an Article Writing Service

Since the pandemic arrived, many companies have been forced to move their offline marketing budgets online. One of the areas companies are aggressively increasing is their budget for content marketing. As companies begin to scale these programs, they realize that they...

Give Your SEO Rankings a Bump with Expert Editing and Proofreading

Give Your SEO Rankings a Bump with Expert Editing and Proofreading

When you’re developing content as part of your marketing strategy, it takes more than the right keywords and knowledge of your industry to draw search engines’ attention. You may have subject matter experts doing the writing, but adding professional editors and...

The Benefits of Implementing a Prospect Newsletter

The Benefits of Implementing a Prospect Newsletter

Prospect newsletter is an excellent way to educate your prospects about your company, move them through your sales funnel and ultimately get them to convert into happy customers. What’s a newsletter and why is it important? A newsletter consists of a couple of pieces...

Accentuate Your Content With Focus Keyword Phrases

Accentuate Your Content With Focus Keyword Phrases

Content marketing has become one of the dominant forms of marketing for most small, midsize and even large businesses. Making sure that the content you create has the best chance of success is imperative, and including focus keywords is part of that mandate. What’s...

Curated Content as a Part of Your Content Marketing Program

Curated Content as a Part of Your Content Marketing Program

Curated content is a great way to scale up a content marketing program while maximizing both your internal team's time as well as the cost of content production. Doing it right is critical to ensuring that the curated content you create and how you create it actually...

How to Get More From Your Content Strategy

How to Get More From Your Content Strategy

You’ve heard that “content is king,” but without a clear strategy, your content might not be an effective part of your lead generation process that helps grow your business. Modern SEO requires quality content as search engines and algorithms become more advanced and...

Using Blog Writing to Convert Prospects to Customers

Using Blog Writing to Convert Prospects to Customers

When done right, blog writing and content marketing can help convert sales prospects into buying customers. Unfortunately, many companies miss the important link between blogging and sales and fail to take advantage of this simple and effective tool. Or they simply...

How Content Marketing Can Improve SEO

How Content Marketing Can Improve SEO

To improve SEO rankings, you can't just focus on creating content for your audience. You also need to consider search engines and their part in helping traffic reach your site. You may have heard that one of the benefits of content marketing is that it can improve SEO...

How to Repurpose Content You Already Have

How to Repurpose Content You Already Have

Sometimes you can’t rely on simply publishing your content. In order to reach more people or the ideal audience, you need to repurpose it. The easiest way of doing this is posting to other channels like social media. Repurposing your content and republishing it to...

The Value of a Strong CTA in Your Content

The Value of a Strong CTA in Your Content

Many companies struggle with balancing selling to their audience and educating them. Creating a strong CTA in your content is one area where this difficulty often arises. In this article, we'll dive into how you should add calls to action to your content and when it's...

How to Promote Your Blog

How to Promote Your Blog

Crafting engaging content that provides value is crucial for conversions, but getting people to read your content in the first place can be challenging. The answer lies in using efficient strategies to promote your blog. Below, discover a few tips to help you get...

Content and the Buying Funnel: How to get it right

Content and the Buying Funnel: How to get it right

When running a content marketing program focused on customer acquisition, make sure that your content takes the prospect through the entire buying funnel. If you don't complete the buying funnel, you may leave your prospects stranded in the sales pipeline and...

Content Marketing for Small Business: Top 5 mistakes

Content Marketing for Small Business: Top 5 mistakes

Content marketing for small business involves more than writing a 500-word blog every week. To drive the most growth, you need to avoid these five mistakes. It's no secret that content marketing is one of the most powerful ways to promote your small business...

Why Monitoring User-Generated Content Is Important

Why Monitoring User-Generated Content Is Important

Content marketing programs include more than just the content you create. It's bigger than that and involves more opinions than just what you envision as your brand. It involves user-generated content too. Any company today has an online presence, whether they want it...

Compelling Meta Titles Are the Secret to Success

Compelling Meta Titles Are the Secret to Success

A meta title is the key tool that search engines use to quickly ascertain the content that you create and determine where it should go within the search engines themselves. Content marketing is more than just creating excellent content. If you make that content...