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Content marketing trends, insights and predictions.
100 Mistakes
Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs
Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program. Give yourself an immediate edge. At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.
How companies are using content marketing to grow revenue
STATE OF THE CONTENT MARKETING MARKET In an effort to understand how content marketing and innovations in marketing technology are affecting digital agencies and PR firms across the United States, Tempesta Media created the first-ever State of the Agency Content...
Content creation outsourcing: Freelancers present challenges, risks
On paper, content creation outsourcing can look like a terrific business proposition, and it can be, provided it is done right. You probably already know outsourcing has a bad rap, and it is not entirely undeserved, either. Any agency that has already done it knows...
High-quality content marketing spurs agencies’ confidence in continued growth
Tempesta Media finds digital agencies and PR firms see no immediate slowdown in US economy CHICAGO, ILLINOIS - According to a recently released survey conducted by outsourced content marketing company Tempesta Media, over 64 percent of digital agencies report that...
Content you can outsource safely and effectively
There is a reason buzzwords like "Content is king!" are thrown around in online marketing reports, blog posts and discussion boards. Content is king. Everything we see and do online is driven by some kind of content, from tweets, Facebook posts and Instagram photos to...
Questions agencies should ask their clients before outsourcing content creation
So, you just landed a new client. This particular client has a ton of content writing needs, and you do not have the internal resources to deliver. If you ever find yourself in this type of situation, seeking resources outside of your company is the only logical...
LiveChime and Tempesta Media team up to deliver automated marketing platform for small businesses
LiveChime expects Intercept Marketing to increase sales conversions by 300 to 400 percent CHICAGO, Illinois – March 23, 2016 – Tempesta Media, a leading content marketing solution for agencies and enterprises, announced that it has partnered with LiveChime for version...
Tempesta Media announces Advisory Board members
CHICAGO, March 16, 2016 -- The outsourced content marketing firm Tempesta Media has announced the appointment of a group of respected business and technology leaders to its advisory board. "Adding such luminaries to our team further validates our vision for the...
To follow back or not to follow back? That is the question
Twitter is a very useful tool for marketers. Using social media to connect with customers and prospective customers is a way to build trust with your following. However, a typical business can quickly accumulate hundreds and then thousands of followers. You want to...
Social media strategy: Make it personal
Dale Carnegie, author of one of the first best-selling self-help books published, “How to Win Friends and Influence People,” taught, “Remember that a person’s name is to that person the sweetest and most important sound in any language.” While his advice came long...
Best Pinterest practices for your business
Pinterest is not often top of mind for business owners. However, with more than 100 million active users and a 111 percent growth, it is a social media platform that should not be ignored. And if you are seeking organic traffic, search engines are just so yesterday....
Tips for using Instagram for business
If you're not yet using Instagram for your business, it might just be time to get moving. Growing rapidly over the past two years, Instagram has more than 300 million monthly users. And even if you don't think your customers are looking for you on Instagram, they...
How to find prospects using social media
Social media is a great conversion tool. It can pull prospects to your website and help to move them from prospect to customer. While you can learn about the best practices of various social media platforms all day and educate yourself on what to put out there, if...
Grow your email marketing using Facebook
With so much focus on social media marketing, it's easy to overlook that email marketing is still alive and working well. In fact, according to the Direct Marketing Association, email marketing yields an estimated 4,300 percent ROI. AdStation reports that every dollar...
Why you should incorporate cat videos into your marketing
How cat videos might help your content marketing efforts From Morris to Grumpy Cat, there is a bit of, shall we say, feline attraction, when it comes to marketing efforts. While there are some experts who say using cute cats will cut your credibility, you have to look...
Hashtag use for business marketing
If you look around social media, you will find any number of hashtags. The # symbol is placed in front of a word (or words) to group that post with other similar posts on the same topic. Using a hashtag is not just a way to keep things organized; it can also be used...
How to use social media for thought leadership marketing
Social media offers a special opportunity to B2B and B2C marketers; it is a great tool to improve your visibility, position yourself as an expert in your field and share unique perspectives. Providing content via social media in this way can establish you as a thought...
How to use LinkedIn as a marketing tool
LinkedIn is no longer simply a place for posting your resume, networking with headhunters or searching for a new job. With more than half a billion business professional members worldwide (and two new members joining every second), LinkedIn has become a great...
Why you should add infographics to your marketing strategy
Every individual takes in information and learns differently. Some people remember what they read rather than what they hear and others learn when they see things written out. According to research by the Social Science Research Network, most people (65 percent) are...
11 reasons to use customer testimonials in marketing
As connected as we are these days through websites, social media and apps, word of mouth still has a very powerful impact. McKinsey Quarterly says this is because, "…consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing,...
How podcasts can enhance your content strategy
With 9 out of 10 marketers using content marketing as part of their overall strategy, you can be sure that the competition to get your message heard is fierce. Thus, you have to find ways to break from the pack and present unique ways to engage an audience. On the...
Digital media veteran Rebecca Baldwin joins Tempesta Media
Former Tribune Company exec Rebecca Baldwin powers content marketing firm’s growth CHICAGO, Illinois – Tempesta Media announced today the appointment of Rebecca Baldwin as the company’s vice president of service delivery. The company is the leading content marketing...
Incorporate video into your content marketing
Ask just about any consumer these days whether they'd rather read something or watch a video, and the latter is almost always the choice. Research and statistics back up this common understanding. For example, Diode Digital found that video promotion is 600 percent...
Convincing the CEO you need content marketing
According to the Content Marketing Institute, 9 out of 10 marketers are using content marketing. Additional statistics from KISSMetrics show that 94 percent of small businesses, 93 percent of B2Bs and 77 percent of B2Cs use content marketing. This means that most of...
A mobile-friendly website is the way to go
The benefits of a mobile-friendly website in an increasingly mobile world cannot be overstated. In 2014, a study by comScore revealed that Americans spend the majority of their time consuming digital media within mobile applications, accounting for 7 of every 8...
The importance of an editorial calendar for content marketing
Once you make the decision for content marketing to be part of your business plan, it is important to publish content on a regular basis. It is likely that you have a number of ideas about what to create and how to promote that content. Before jumping into action,...
Six tips to increase your Twitter followers
There are more than 300 million registered users on Twitter. According to MarketerGizmo, 85 percent of B2B marketers are trying to reach this audience. If you are one of the many companies on Twitter, you know how important it is to have a large following. As you look...
20 websites to download free stock photos and images
They say a picture is worth a thousand words. Images also drive tremendous traffic. For example, Buffer, a social media management tool, showed Tweets with images received 18 percent more clicks, 89 percent more favorites and 150 percent more retweets. This article...
5 helpful hints for creating the best social media content
Many brands recognize that content marketing can be an impactful tool. With the rise of social media, it is possible to leverage these avenues to reach and engage individuals. When done correctly, many businesses have found content marketing can replace expensive...
Video marketing – 8 tips to set your video apart
Whether you're a B2C or B2B company, you know that video marketing is becoming essential in your overall marketing strategy. Research by Diode Digital found that video promotion is 600 percent more effective than print and direct mail combined. The study also found...
The importance of good landing pages
For any business investing in content marketing, having a good website is more important than ever. When you send traffic to your site, you want people to stay. If visitors don't, won't or can't interact with your website, all the traffic in the world will not help...
10 email marketing mistakes to avoid
Email marketing is an extremely effective way to get your message out to prospects and customers. Email allows for segmentation so you are able to target your message to those who will most want to read it. In fact, HubSpot found that 13 percent of all leads come from...
Tips to improve your web conversion rate
Updated: September 3, 2020 In the world of sales and marketing, conversion means having a prospective customer take a specific action. Increasing your conversion rates is critical to sales success and, ultimately, your bottom line. Here are some tips for improving...
How brand journalism improves your content strategy
As the marketing world continues to become increasingly digital and dynamic, traditional marketing tactics have given way to a new strategy, one that embodies a multiplatform and multidimensional approach to marketing. This concept, known as brand journalism, has...
Holiday marketing: Give and you will receive
The holidays are a great time to give your audience a gift of interesting content. If you do it right, your gift won't simply get the attention of your existing customers -- it will also bring you some new prospects. You can't simply send out requests for customers to...
5 reasons you need a business blog
If you don't have a blog for your business yet, it's important to note that more than half of all businesses in the United States are already ahead of you. In fact, according to research by Blogger.org, a training program for bloggers, 60 percent of businesses have a...
Is it brand journalism or content marketing?
Did you know 88 percent of B2Bs and 76 percent of B2Cs use some form of content marketing? Most agencies realize the importance of publishing content to promote clients. The challenge is to figure out what approach works for a particular brand. This is made more...
