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Content marketing trends, insights and predictions.
100 Mistakes
Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs
Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program. Give yourself an immediate edge. At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions. Download it now.
How content marketing builds a brand
Content marketing remains an unstoppable force in marketing, with no signs of abating any time soon. It has become one of the critical tools for building a brand online. The power of digital content is a reflection of how much time prospects and customers spend...
Good content + social media = marketing win
One of the primary goals of every agency is to get clients more visibility on the Web. This can be accomplished through a strong content marketing campaign that covers a broad range of ways to reach potential customers. This includes websites, blogs, eBooks, white...
Why startups should outsource their content marketing
Updated: September 3, 2020 In 2020, every business needs a content marketing strategy, but for startups, high-quality content can place a new brand on a level playing field with its more established competition. The additional challenges startups face, however, can...
Try storytelling to enliven blog content
Storytelling is a way to connect with another person or group. Society has long used it to pass down familial anecdotes, document a civilization's history or share current events. In marketing, it is a technique brands can use to connect with customers through sharing...
The benefits of outsourcing content marketing
As the Internet continues to evolve, marketing strategies have had to advance along with it. While producing and placing advertisements still has its place in an overall marketing plan, content strategies have grown to become a significantly important piece of the...
How to drive performance with content marketing
For agencies looking for ways to optimize strategic investments in content marketing, one key to success is to reveal the value of content creation. The problem is that measuring content marketing ROI is not as easy as it seems because traditional digital marketing...
Tips for finding great content ideas for clients
Updated: September 3, 2020 We have added additional great content ideas that can help propel your content marketing program forward fast: New commentaries if your company is in an industry with high visibility or much change, there are bound to be numerous news...
Why it makes sense to outsource content marketing
Although it's been almost two decades since Bill Gates said it, the phrase "Content is King" is as true today as it was then. Most successful businesses have an appreciation for the importance of content in any marketing strategy. Investment in content, be it in-house...
How content marketing shapes your brand
Back in the "good old days," creating a trusted brand that attracted strong sales and high customer satisfaction ratings was as simple as planting a pair of "golden arches" on every other street corner in America. It was easier to establish and maintain a successful...
Outsourced content marketing can help you meet deadlines
Content marketing has grown to become a substantial portion of marketing budgets. Approximately 90 percent of companies say they use content in their promotional efforts and, on average, marketers spend 25 percent of their overall marketing dollars on content. This is...
Need content ideas? They’re closer than you think
Content is king. Content wars. These terms are tossed around in marketing meetings and pitches, but are meaningless unless strategic thinkers can develop a plan to achieve content royalty. A good writer with experience in Internet content writing is a must, but his or...
How to get more visitors to your blog
Location is often an indication of clout. Advertising and public relations agencies wanting to reel in the big fish may covet a Madison Avenue location. College graduates seeking a career in finance may yearn for Wall Street. The "anyone who is anyone" mentality...
Content is king but visuals are important, too
Advances in technology put the control of the web experience into the hands of both the site manager and the site visitor. On the manager side, stunning photographs, moving music and exceptional video product displays deliver all the promise that the enterprise has to...
Small brand content marketing: How to make it work
Updated: September 3, 2020 Large and small businesses differ in the way they market their products and services. While most larger brands have the robust budgets needed to create and distribute effective marketing messages, they often send these messages into the...
Is it content marketing or native advertising?
The phrases "content marketing" and "native advertising" are heard a lot in conversations about online marketing today, and many people use the terms interchangeably. But did you know there are some distinct differences between the two? How do content marketing and...
Why original content is so important
The Internet has grown significantly over the past decade. In 2015 previously successful web marketing tactics don't necessarily yield the same results they did in 2010. It used to be that websites could get away with a static website that had very little changing...
Good content marketing builds trust
Good content marketing develops trust, which is an important cornerstone to any business's foundation. In order to successfully gain credibility, public relations firms and advertising agencies want to present their clients not only in the best light. In the process,...
Key web analytics to strengthen your content marketing
Content marketing programs need strong analytics to measure and maintain their effectiveness. In an era where there are countless things to measure, it is important to hone in on the right metric for your client. Leave the Facebook likes, Instagram followers and other...
Content marketing on a budget: Doing more with less
Developing a strong content strategy is an important part of a marketing plan. As trends change, content marketing has grown to be vital to help increase brand recognition and grow a customer base. However, while distributing good content is an important part of...
Repurposing content increases the value of good material
One of the goals of an agency is to increase its clients' brand visibility. Having a solid content strategy is an important part of reaching this objective, but it takes time and effort. Publishing content is a start, but what happens when the ideas dry up? It can...
8 content marketing mistakes to avoid
Content marketing is an essential component of an overall marketing plan. But successful content marketing doesn't just happen overnight. Companies need to put time, thought and effort into the type of content that they produce and distribute. With these three...
Engage an audience online and go beyond self-promotion
Companies should strive not only to distribute great web content but also to engage an audience online. Distributing strong web content is a vital component of doing business these days. Without it, a company website cannot stand out from the competition. And now more...
Going viral: What it takes to hit the jackpot
Seeing content you've created go viral on the Web is like winning the lottery, and the odds of each are about the same. With intense competition for page views, you have to work hard at making your content stand out. And even when you do everything right, it's often a...
4 creative ways to get more traffic to your website
The idea behind sharing great content on the web is to bring more eyeballs to a company's website. The more visitors who become engaged with the information on a site the greater the probability these page views will convert to sales. But creating interesting content...
Finding the right voice for your business blog
Every blog needs to have a personality, so it is critical that business blogs have a unique and consistent "voice" when speaking to its web visitors. For a content marketing or public relations firm, finding exactly the right voice for a client's blog can be...
Measuring the ROI of content marketing
Investing in a content strategy is a must in today's competitive business environment. The web has become a go-to place for consumers, clients and other interested parties looking for information. Direct marketing is still quite effective, but the scope and dynamics...
The ‘mental’ life cycle of do-it-yourself content marketing
Content marketing and search engine optimization for your website or blog are not as easy as it first appears. Companies go through a mental evolution as they gain experience in boosting their online presence and improving search engine ranking. Here is an overview of...
Tapping custom digital content for sustained growth
Savvy businesses use custom digital content to build their web presence and win new users. Through web content marketing, they execute a scalable, trackable program with a high return on investment (ROI). They do this because they realize that branded content is not...
Things to think about before you hire a freelance writer
Online businesses prioritize providing great website content, but the time and resources required to craft the information needed pose a challenge. As a result, many businesses seek to outsource this task to freelance writers. Hiring freelancers to produce content can...
What CEOs should be blogging about on their company websites
Blogging is one of the most sustainable methods of bringing new traffic to a corporate website. According to marketing website HubSpot, businesses that blog drive 55% more website visitors than those that don't. Blogging adds value to new and existing customers, and...
Outsource content – best types of content for agencies
Why do organizations choose to outsource content? A common phrase suggests "Content is King," and no words seem truer in today's competitive business environment. To remain viable, businesses cannot ignore the need for content. As companies vie for customer attention,...
