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Blog

Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.

Content you can outsource safely and effectively

Content you can outsource safely and effectively

There is a reason buzzwords like "Content is king!" are thrown around in online marketing reports, blog posts and discussion boards. Content is king. Everything we see and do online is driven by some kind of content, from tweets, Facebook posts and Instagram photos to...

Social media strategy: Make it personal

Social media strategy: Make it personal

Dale Carnegie, author of one of the first best-selling self-help books published, “How to Win Friends and Influence People,” taught, “Remember that a person’s name is to that person the sweetest and most important sound in any language.” While his advice came long...

Best Pinterest practices for your business

Best Pinterest practices for your business

Pinterest is not often top of mind for business owners. However, with more than 100 million active users and a 111 percent growth, it is a social media platform that should not be ignored. And if you are seeking organic traffic, search engines are just so yesterday....

Tips for using Instagram for business

Tips for using Instagram for business

If you're not yet using Instagram for your business, it might just be time to get moving. Growing rapidly over the past two years, Instagram has more than 300 million monthly users. And even if you don't think your customers are looking for you on Instagram, they...

How to find prospects using social media

How to find prospects using social media

Social media is a great conversion tool. It can pull prospects to your website and help to move them from prospect to customer. While you can learn about the best practices of various social media platforms all day and educate yourself on what to put out there, if...

Grow your email marketing using Facebook

Grow your email marketing using Facebook

With so much focus on social media marketing, it's easy to overlook that email marketing is still alive and working well. In fact, according to the Direct Marketing Association, email marketing yields an estimated 4,300 percent ROI. AdStation reports that every dollar...

Hashtag use for business marketing

Hashtag use for business marketing

If you look around social media, you will find any number of hashtags. The # symbol is placed in front of a word (or words) to group that post with other similar posts on the same topic. Using a hashtag is not just a way to keep things organized; it can also be used...

How to use LinkedIn as a marketing tool

How to use LinkedIn as a marketing tool

LinkedIn is no longer simply a place for posting your resume, networking with headhunters or searching for a new job. With more than half a billion business professional members worldwide (and two new members joining every second), LinkedIn has become a great...

11 reasons to use customer testimonials in marketing

11 reasons to use customer testimonials in marketing

As connected as we are these days through websites, social media and apps, word of mouth still has a very powerful impact. McKinsey Quarterly says this is because, "…consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing,...

How podcasts can enhance your content strategy

How podcasts can enhance your content strategy

With 9 out of 10 marketers using content marketing as part of their overall strategy, you can be sure that the competition to get your message heard is fierce. Thus, you have to find ways to break from the pack and present unique ways to engage an audience. On the...

Incorporate video into your content marketing

Incorporate video into your content marketing

Ask just about any consumer these days whether they'd rather read something or watch a video, and the latter is almost always the choice. Research and statistics back up this common understanding. For example, Diode Digital found that video promotion is 600 percent...

Convincing the CEO you need content marketing

Convincing the CEO you need content marketing

According to the Content Marketing Institute, 9 out of 10 marketers are using content marketing. Additional statistics from KISSMetrics show that 94 percent of small businesses, 93 percent of B2Bs and 77 percent of B2Cs use content marketing. This means that most of...

A mobile-friendly website is the way to go

A mobile-friendly website is the way to go

The benefits of a mobile-friendly website in an increasingly mobile world cannot be overstated. In 2014, a study by comScore revealed that Americans spend the majority of their time consuming digital media within mobile applications, accounting for 7 of every 8...

Six tips to increase your Twitter followers

Six tips to increase your Twitter followers

There are more than 300 million registered users on Twitter. According to MarketerGizmo, 85 percent of B2B marketers are trying to reach this audience. If you are one of the many companies on Twitter, you know how important it is to have a large following. As you look...

20 websites to download free stock photos and images

20 websites to download free stock photos and images

They say a picture is worth a thousand words. Images also drive tremendous traffic. For example, Buffer, a social media management tool, showed Tweets with images received 18 percent more clicks, 89 percent more favorites and 150 percent more retweets. This article...

Video marketing – 8 tips to set your video apart

Video marketing – 8 tips to set your video apart

Whether you're a B2C or B2B company, you know that video marketing is becoming essential in your overall marketing strategy. Research by Diode Digital found that video promotion is 600 percent more effective than print and direct mail combined. The study also found...

The importance of good landing pages

The importance of good landing pages

For any business investing in content marketing, having a good website is more important than ever. When you send traffic to your site, you want people to stay. If visitors don't, won't or can't interact with your website, all the traffic in the world will not help...

10 email marketing mistakes to avoid

10 email marketing mistakes to avoid

Email marketing is an extremely effective way to get your message out to prospects and customers. Email allows for segmentation so you are able to target your message to those who will most want to read it. In fact, HubSpot found that 13 percent of all leads come from...

Tips to improve your web conversion rate

Tips to improve your web conversion rate

Updated:  September 3, 2020 In the world of sales and marketing, conversion means having a prospective customer take a specific action. Increasing your conversion rates is critical to sales success and, ultimately, your bottom line. Here are some tips for improving...

How brand journalism improves your content strategy

How brand journalism improves your content strategy

As the marketing world continues to become increasingly digital and dynamic, traditional marketing tactics have given way to a new strategy, one that embodies a multiplatform and multidimensional approach to marketing. This concept, known as brand journalism, has...

Holiday marketing: Give and you will receive

Holiday marketing: Give and you will receive

The holidays are a great time to give your audience a gift of interesting content. If you do it right, your gift won't simply get the attention of your existing customers -- it will also bring you some new prospects. You can't simply send out requests for customers to...

5 reasons you need a business blog

5 reasons you need a business blog

If you don't have a blog for your business yet, it's important to note that more than half of all businesses in the United States are already ahead of you. In fact, according to research by Blogger.org, a training program for bloggers, 60 percent of businesses have a...

Is it brand journalism or content marketing?

Is it brand journalism or content marketing?

Did you know 88 percent of B2Bs and 76 percent of B2Cs use some form of content marketing? Most agencies realize the importance of publishing content to promote clients. The challenge is to figure out what approach works for a particular brand. This is made more...