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Content marketing trends, insights and predictions.
100 Mistakes
Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs
Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program. Give yourself an immediate edge. At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.
Micro-influencer marketing at scale
Micro-influencer marketing at scale now available to SMBsWe are happy to announce our partnership with Vendasta. SMBs across the United States and Canada can use Tempesta Media's micro-influencer marketing solution: Simple Social Share. It is available through...
How finance companies can achieve better search engine rankings
Being the top in search engine rankings is a highly important factor when it comes to marketing. This is because only 8.5 percent of online users click on the second page of Google or other search engines. Therefore, it is essential to know how long it should take to...
What is the value of a full-service content marketing solution?
To hire or not to hire? This is the question that often plagues business owners when it comes to content creation. Some business owners decide that it is more cost-effective to build an in-house team. Others decide to hire a third party or freelancers. Content...
Smart delegation of tasks is key to maximizing profit
The capacity for great leadership is within everyone's grasp, whether heading a corporation, small company or staff of 10 people. One essential to becoming a dynamic leader is learning to delegate effectively. For some leaders, this is a difficult concept to grasp. As...
Tempesta Media and Oomiji join forces to solve personalized customer nurturing at scale
Businesses can now dynamically create micro-audiences and target each with personalized original content.CHICAGO, Ill. – October 30, 2017 – Tempesta Media, content creation and micro-influencer marketing technology platform, has announced its partnership with Oomiji,...
How manufacturers are staying abreast of consumer behavior
Once upon a time, consumers flipped through catalogs and the yellow pages for retail purchases. They browsed through stores like Radio Shack and KB Toys for all their shopping needs. Sadly, the days of renting videos at Blockbuster and walking the aisles at Kmart are...
How to use humor on social media to drive your marketing
Humor is the great equalizer, especially on social media. Social platforms welcome funny content as a way for brands to engage audiences. But how you use humor and in what context matter. Because stepping over the line with offensive humor can have dire consequences....
How to make your financial content thrilling and entertaining
Let's face it: most financial content puts readers to sleep. Unfortunately, one of the adages about effective content is that it can never be boring. It must always provide readers with value. Simply put, valuable content answers a question for a reader, fulfills a...
How to position the right content on the right social media channel
With so many social media sites and apps vying for an audience, how can businesses find the right channel to introduce and assign their content? Likewise, how can companies discover which sites will drive traffic, increase conversion rates, and improve search...
A targeted content strategy helps build a better manufacturing buyer
Engineering, logistics, and time-tested processes drive the quantifiable foundation of manufacturer success. However, content strategy also plays a role in manufacturer success. Marketing strategy leverages data points to reveal niche buyer profiles. This data...
Are you leveraging the power of quality content?
Technology companies experience fiercer, more unrelenting competition than most other industries. While other regulatory factors and buying trends influence the competition in other industries, technology has so many other factors that influence it. Proprietary...
The hidden costs of in-house content marketing
Before the internet, a marketing manager could reach a customer in one of three ways: paid advertising, direct mail or telemarketing. With content marketing (or "inbound marketing"), a company can bypass faceless intermediaries, instead building relationships directly...
Is good content enough?
Because of social media, we are more connected than ever before. Unfortunately, many marketers have fallen behind in helping companies form and keep customer relationships. In fact, according to LinkedIn Technology Marketing Community, only 72 percent of marketers...
Standalone editorial now available
With the rollout of our standalone editorial feature, customers can now consolidate all their digital editing needs within the Tempesta Media platform. This feature will save customers additional time and money while maintaining consistent quality. Scaling content...
Should you add to your overhead with outsourced marketing?
Protecting your business to ensure prosperity Recession is coming. At this point, it is a matter of when, not if. The Fed is tightening. Since World War II, the Fed's tightening cycles have signaled coming recession in 10 of 18 instances. In addition, the Fed targets...
Averetek and Tempesta Media streamline content development for technology companies
Partnership to allow more than 90,000 value-added resellers to drive channel demand with content marketing Tempesta Media, a leading content marketing solution for enterprises and agencies, has partnered with Averetek, a global leader in channel marketing automation...
Reasons why your brand should invest in high quality content
Have you ever used an outsourced content provider only to receive a deliverable with absolutely no substance? Or worse, have you ever tried marketing yourself with content where the grammar was so atrocious it was clearly written by someone who had not mastered the...
Best way to incorporate key words into content marketing
Content marketing has been called "the wave of the future": a misnomer, of course, because that future is now. Research shows that businesses which incorporate content marketing into their websites receive 7.8 times more traffic than other websites. With more than 1...
Billable hours versus writing legal blog content
As the experts in their fields, lawyers understand that it is imperative to generate relevant content on a blog or legal forum. However, they might succumb to the notion that they must pen said content rather than turn to outsourcing. After all, they are the authority...
Big content marketing opportunity for manufacturers
The manufacturing and industrial sectors typically lag behind others before updating their marketing strategies. Historically, content marketing was not a priority. Since the internet's proliferation, however, the game has changed. Now, manufacturers must engage...
4 simple strategies that can improve any agency’s operating margins
Most digital marketing agencies have had to deal with the problem of shrinking profit margins at some point or another. As more clients expect agencies to deliver a wider variety of expert-level services, and more companies bring more of their marketing work in-house,...
Planning your content strategy in 2017
Explore the past to plan the future Any good manager knows that it is necessary to examine the previous year to make improvements moving forward. As the year winds down, it is important to ask the questions that will help achieve this: What worked? Where did we have...
Why influencer marketing is the next big trend in digital marketing
By Paige GrahamTempesta Media Senior Manager, Marketing and Strategic Alliances First and foremost, it's an incredibly exciting and compelling time to be a digital marketer. New trends are arising as tried-and-true methods are falling out of the marketing funnel. As...
Why should you care about Google’s AMP project?
It was not exactly a surprise when Google announced it would now include mobile friendliness as an important ranking signal. According to Google, more searches happen on mobile devices than desktops, and this is unlikely to change anytime soon. As further proof of...
The biggest content marketing challenges startups face
As if startups don't have it hard enough,they also have to deal with serious challenges when engaging in content marketing. Fortunately, there are workarounds to these problems. Challenge: Not having a plan According to eConsultancy and Outbrain, 54 percent of...
The problems with hiring freelance writers
Today, more traditional channels of marketing are being lost in the clutter of everything consumers see. This is why it is so important for businesses to turn to content marketing. Relevant and quality content targeted specifically for your audience helps convert...
Why (and how) you should outsource that scary whitepaper
A whitepaper is an excellent tactic for any content marketing strategy. Yet, if businesses are not in the practice of writing whitepapers, the thought of creating one can be somewhat scary. Whitepapers have a defined structure. Creating one can be clunky, difficult...
4 ways to tap into the power of social proof for content marketing
The human mind is hard wired to act on social impulses. Here are some you may recognize: When your friends are talking about a new gadget, you want to learn more about it. You avoid places with no one inside when you and your partner are deciding where to eat. When...
How does SEO fit into your content marketing?
One would think that search engine optimization, or SEO, would be at odds with content marketing. The two, however, really do fit together. In fact, strong SEO can help your content marketing efforts. Cause of confusion SEO and content marketing have been viewed as...
Reasons to invest in long-form content for marketing
Given the short attention spans of most internet users, common sense would tell us to publish shorter content. But as it turns out, several studies show long-form content has a higher level of engagement, from likes and shares to conversions. How long is long?...
5 ways to use “newsjacking” in content marketing
Newsjacking refers to the practice of using the latest news to push your own brand's content. The term was first coined by marketer and author David Meerman Scott, who defined it as "the process by which you inject your ideas or angles into breaking news, in...
5 content marketing trends to keep an eye on in 2016
It's no secret that content marketing has a tremendous impact on the ability of digital agencies and PR firms to provide effective services to their clientele. As business demand for content grows, content marketing has also fueled agency growth, as found in our...
How companies are using content marketing to grow revenue
STATE OF THE CONTENT MARKETING MARKET In an effort to understand how content marketing and innovations in marketing technology are affecting digital agencies and PR firms across the United States, Tempesta Media created the first-ever State of the Agency Content...
Content creation outsourcing: Freelancers present challenges, risks
On paper, content creation outsourcing can look like a terrific business proposition, and it can be, provided it is done right. You probably already know outsourcing has a bad rap, and it is not entirely undeserved, either. Any agency that has already done it knows...
High-quality content marketing spurs agencies’ confidence in continued growth
Tempesta Media finds digital agencies and PR firms see no immediate slowdown in US economy CHICAGO, ILLINOIS - According to a recently released survey conducted by outsourced content marketing company Tempesta Media, over 64 percent of digital agencies report that...
Content you can outsource safely and effectively
There is a reason buzzwords like "Content is king!" are thrown around in online marketing reports, blog posts and discussion boards. Content is king. Everything we see and do online is driven by some kind of content, from tweets, Facebook posts and Instagram photos to...