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Blog

Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.

Why original content is so important

Why original content is so important

The Internet has grown significantly over the past decade. In 2015 previously successful web marketing tactics don't necessarily yield the same results they did in 2010. It used to be that websites could get away with a static website that had very little changing...

Good content marketing builds trust

Good content marketing builds trust

Good content marketing develops trust, which is an important cornerstone to any business's foundation. In order to successfully gain credibility, public relations firms and advertising agencies want to present their clients not only in the best light. In the process,...

Content marketing on a budget: Doing more with less

Content marketing on a budget: Doing more with less

Developing a strong content strategy is an important part of a marketing plan. As trends change, content marketing has grown to be vital to help increase brand recognition and grow a customer base. However, while distributing good content is an important part of...

8 content marketing mistakes to avoid

8 content marketing mistakes to avoid

Content marketing is an essential component of an overall marketing plan. But successful content marketing doesn't just happen overnight. Companies need to put time, thought and effort into the type of content that they produce and distribute. With these three...

Going viral: What it takes to hit the jackpot

Seeing content you've created go viral on the Web is like winning the lottery, and the odds of each are about the same. With intense competition for page views, you have to work hard at making your content stand out. And even when you do everything right, it's often a...

4 creative ways to get more traffic to your website

4 creative ways to get more traffic to your website

The idea behind sharing great content on the web is to bring more eyeballs to a company's website. The more visitors who become engaged with the information on a site the greater the probability these page views will convert to sales. But creating interesting content...

Finding the right voice for your business blog

Finding the right voice for your business blog

Every blog needs to have a personality, so it is critical that business blogs have a unique and consistent "voice" when speaking to its web visitors. For a content marketing or public relations firm, finding exactly the right voice for a client's blog can be...

Measuring the ROI of content marketing

Investing in a content strategy is a must in today's competitive business environment. The web has become a go-to place for consumers, clients and other interested parties looking for information. Direct marketing is still quite effective, but the scope and dynamics...

Tapping custom digital content for sustained growth

Tapping custom digital content for sustained growth

Savvy businesses use custom digital content to build their web presence and win new users. Through web content marketing, they execute a scalable, trackable program with a high return on investment (ROI). They do this because they realize that branded content is not...