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Content marketing trends, insights and predictions.
100 Mistakes
Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs
Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program. Give yourself an immediate edge. At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.
5 reasons you need a business blog
If you don't have a blog for your business yet, it's important to note that more than half of all businesses in the United States are already ahead of you. In fact, according to research by Blogger.org, a training program for bloggers, 60 percent of businesses have a...
Is it brand journalism or content marketing?
Did you know 88 percent of B2Bs and 76 percent of B2Cs use some form of content marketing? Most agencies realize the importance of publishing content to promote clients. The challenge is to figure out what approach works for a particular brand. This is made more...
Do webinars have a place in your content strategy?
If webinars are not a part of your content marketing plan, it may be time to give them a try. Research by the Content Marketing Institute (CMI) found, "Webinars are one of the most popular ways for BtoB marketers to reach new customers and build enduring relationships...
How to avoid copyright issues when using photos in blogs
The use of visuals in online content doesn't simply enhance text; images are vital to success. Research by independent market research company eMarketer revealed that Facebook posts containing photos accounted for 87 percent of all network interactions in 2014....
Is your content marketing effective?
According to the Content Marketing Institute, nine out of 10 marketers are using content marketing. However, only 9 percent of B2B marketers consider their content marketing efforts to be "very effective." Another 33 percent rate it as only "effective." Content...
Writing a great lead: It’s how you start that counts
Crafting the first paragraph is often the most difficult part of any writing assignment. That's because every writer knows how critical that "lead" is. A good one will grab readers' attention and entice them to read on. A bad one will keep readers from getting to...
Leveraging technology in your content strategy
Creating good content is one thing. Getting it in front of the right audience is another. It should come as no surprise that leveraging technology can help you bring the two together, making your content strategy more successful. According to research by The Boston...
Diversify your client’s content marketing strategy
As the already crowded Web continues to grow, establishing an attractive piece of virtual real estate is a must. Many consumers turn straight to the Web when seeking information, and smart businesses want their brands to be front and center. Marketing is all about...
How to drive organic traffic to your website
Organic traffic comes when people search for something online via a search engine and land on your client's website. Many experts believe that because these people were actively searching for information, they are the most likely to convert into customers or clients....
How to create content that gets shared on social media
Social media can be a powerful business tool. Creating appealing content can help your brand stand out on social channels. When deciding to develop marketing content for social media, it's important to connect with your consumers. Here are some tips for grabbing...
Why outsourcing content creation makes sense
Content strategies have grown to become a key component of an overall marketing plan. With this marketing approach come exciting opportunities for greater brand recognition and a widely engaged audience. However, it also can come with some challenges, such as keeping...
How content marketing builds a brand
Content marketing remains an unstoppable force in marketing, with no signs of abating any time soon. It has become one of the critical tools for building a brand online. The power of digital content is a reflection of how much time prospects and customers spend...
Good content + social media = marketing win
One of the primary goals of every agency is to get clients more visibility on the Web. This can be accomplished through a strong content marketing campaign that covers a broad range of ways to reach potential customers. This includes websites, blogs, eBooks, white...
Try storytelling to enliven blog content
Storytelling is a way to connect with another person or group. Society has long used it to pass down familial anecdotes, document a civilization's history or share current events. In marketing, it is a technique brands can use to connect with customers through sharing...
The benefits of outsourcing content marketing
As the Internet continues to evolve, marketing strategies have had to advance along with it. While producing and placing advertisements still has its place in an overall marketing plan, content strategies have grown to become a significantly important piece of the...
How to drive performance with content marketing
For agencies looking for ways to optimize strategic investments in content marketing, one key to success is to reveal the value of content creation. The problem is that measuring content marketing ROI is not as easy as it seems because traditional digital marketing...
Why it makes sense to outsource content marketing
Although it's been almost two decades since Bill Gates said it, the phrase "Content is King" is as true today as it was then. Most successful businesses have an appreciation for the importance of content in any marketing strategy. Investment in content, be it in-house...
How content marketing shapes your brand
Back in the "good old days," creating a trusted brand that attracted strong sales and high customer satisfaction ratings was as simple as planting a pair of "golden arches" on every other street corner in America. It was easier to establish and maintain a successful...
Outsourced content marketing can help you meet deadlines
Content marketing has grown to become a substantial portion of marketing budgets. Approximately 90 percent of companies say they use content in their promotional efforts and, on average, marketers spend 25 percent of their overall marketing dollars on content. This is...
Need content ideas? They’re closer than you think
Content is king. Content wars. These terms are tossed around in marketing meetings and pitches, but are meaningless unless strategic thinkers can develop a plan to achieve content royalty. A good writer with experience in Internet content writing is a must, but his or...
How to get more visitors to your blog
Location is often an indication of clout. Advertising and public relations agencies wanting to reel in the big fish may covet a Madison Avenue location. College graduates seeking a career in finance may yearn for Wall Street. The "anyone who is anyone" mentality...
Content is king but visuals are important, too
Advances in technology put the control of the web experience into the hands of both the site manager and the site visitor. On the manager side, stunning photographs, moving music and exceptional video product displays deliver all the promise that the enterprise has to...
Is it content marketing or native advertising?
The phrases "content marketing" and "native advertising" are heard a lot in conversations about online marketing today, and many people use the terms interchangeably. But did you know there are some distinct differences between the two? How do content marketing and...
Why original content is so important
The Internet has grown significantly over the past decade. In 2015 previously successful web marketing tactics don't necessarily yield the same results they did in 2010. It used to be that websites could get away with a static website that had very little changing...
Good content marketing builds trust
Good content marketing develops trust, which is an important cornerstone to any business's foundation. In order to successfully gain credibility, public relations firms and advertising agencies want to present their clients not only in the best light. In the process,...
Key web analytics to strengthen your content marketing
Content marketing programs need strong analytics to measure and maintain their effectiveness. In an era where there are countless things to measure, it is important to hone in on the right metric for your client. Leave the Facebook likes, Instagram followers and other...
Content marketing on a budget: Doing more with less
Developing a strong content strategy is an important part of a marketing plan. As trends change, content marketing has grown to be vital to help increase brand recognition and grow a customer base. However, while distributing good content is an important part of...
Repurposing content increases the value of good material
One of the goals of an agency is to increase its clients' brand visibility. Having a solid content strategy is an important part of reaching this objective, but it takes time and effort. Publishing content is a start, but what happens when the ideas dry up? It can...
8 content marketing mistakes to avoid
Content marketing is an essential component of an overall marketing plan. But successful content marketing doesn't just happen overnight. Companies need to put time, thought and effort into the type of content that they produce and distribute. With these three...
Engage an audience online and go beyond self-promotion
Companies should strive not only to distribute great web content but also to engage an audience online. Distributing strong web content is a vital component of doing business these days. Without it, a company website cannot stand out from the competition. And now more...
Going viral: What it takes to hit the jackpot
Seeing content you've created go viral on the Web is like winning the lottery, and the odds of each are about the same. With intense competition for page views, you have to work hard at making your content stand out. And even when you do everything right, it's often a...
4 creative ways to get more traffic to your website
The idea behind sharing great content on the web is to bring more eyeballs to a company's website. The more visitors who become engaged with the information on a site the greater the probability these page views will convert to sales. But creating interesting content...
Finding the right voice for your business blog
Every blog needs to have a personality, so it is critical that business blogs have a unique and consistent "voice" when speaking to its web visitors. For a content marketing or public relations firm, finding exactly the right voice for a client's blog can be...
Measuring the ROI of content marketing
Investing in a content strategy is a must in today's competitive business environment. The web has become a go-to place for consumers, clients and other interested parties looking for information. Direct marketing is still quite effective, but the scope and dynamics...
The ‘mental’ life cycle of do-it-yourself content marketing
Content marketing and search engine optimization for your website or blog are not as easy as it first appears. Companies go through a mental evolution as they gain experience in boosting their online presence and improving search engine ranking. Here is an overview of...
Tapping custom digital content for sustained growth
Savvy businesses use custom digital content to build their web presence and win new users. Through web content marketing, they execute a scalable, trackable program with a high return on investment (ROI). They do this because they realize that branded content is not...