Blog
Content marketing trends, insights and predictions.
100 Mistakes
Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs
Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program. Give yourself an immediate edge. At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions. Download it now.
Who Should Have the Final Word in Approving Content in My Company?
Defining someone within your organization who has the final word in approving content will drive your content marketing program forward. Many organizations are excited about the ROI (return on investment) opportunities associated with content marketing programs....
Don’t Add the Role of Content Marketing to an Already Busy Employee
Adding the role of content marketing to an already busy employee will set you up for disaster. When starting their programs, many companies assign the role of content marketing to an already busy employee. Making an individual add content marketing to their overall...
What Is the Internal Content Review Process?
An internal content review process enables companies to publish content effectively and efficiently. A company's internal content review process is just as important as creating the content itself. If the company hasn't taken the time to formally institute the...
Content Marketing Project Managers Add Value
Most major company projects have a project manager to ensure that the job is completed on time and on budget. Content marketing programs are no different. Without an effective project manager at the helm, content marketing programs are subject to cost overruns and...
Executive Sponsor’s Influence on a Content Marketing Program
Executive sponsors play a major role in ensuring that content marketing programs align with overall company objectives. They're also critical in securing the internal resources necessary for the program to flourish. As such a crucial component, not having an executive...
Content Promotion Budget: How much should you spend?
With marketers under pressure to make their content marketing budgets even more effective, correctly allocating the budget is imperative. Many companies are exclusively focused on creating content at scale while not sacrificing quality. The challenge that they often...
Defining the Size of Your Content Marketing Budget
Many companies understand the value and high ROI potential associated with content marketing programs. However, being able to fit such a program into an overall budget takes more than just guessing. In fact, most companies struggle to effectively determine the size...
How to Clearly Define Measurable Content Marketing Program Goals
Many companies face challenges when trying to get their content marketing program off the ground. In fact, their first challenge occurs before the program even begins, and if they don’t address it, the program will likely fail. What is it? Establishing objectives. To...
Executing Content Marketing Post-Quarantine
American businesses are gearing up to restart operations after the relaxation of their state’s respective COVID-19 quarantine restrictions. However, it’s important to note that life will not be the same for Americans thereafter. Content marketers need to acknowledge...
Adjusting Your Content Marketing Plan for Life Beyond COVID-19
COVID-19 has wreaked havoc across the country in ways that go far beyond the mortality incurred. Businesses need to come to grips with the new economic landscape and adjust accordingly. Your content marketing program is no exception. Content marketing budgets Your...
What Happens When You Let Your Content Marketing Program Lapse?
With companies under pressure to cut costs as a result of the COVID-19 shutdown, some have begun to take an axe to their content marketing programs. Traditional digital media buys, including paid search campaigns, can be instantly turned off and on with a couple of...
What Is Social Media Marketing?
Whether you are a novice content marketer or a more experienced one, it's important to take advantage of every opportunity to improve your program. Implementing a social media marketing campaign can give you that opportunity. What is social media marketing? This type...
Tempesta Media Platform Series – What Is the Content Analytics Feature?
Welcome to the second installment of our multi-part series on our content marketing platform features. Here, we cover our content analytics capabilities. Content analytics basics When many companies start out, they struggle to identify the best metrics that will...
10 Mistakes Businesses Make When Starting, Optimizing and Scaling Their Content Marketing Program
Implementing your content marketing program is no easy feat – starting, optimizing and scaling it all come with their own set of barriers, and odds are you won’t craft a flawless program. However, you can prepare yourself to craft a successful one. Taken from our...
The Importance of Visual Content in Your Content Marketing Program
Think back to when you were in school reading textbooks. Were you ever excited to turn the page and see that it's entirely filled with text? Probably not. Pages with pictures, charts and infographics made the text seem less intimidating. The same holds true for your...
How the COVID-19 Pandemic May Change the Lives of Americans Going Forward
Listed below are a few scenarios that may result from the current COVID-19 pandemic. COVID-19 might permanently increase remote work. Like Tempesta Media, many businesses have been forced to send their employees home to work remotely. The rapid growth of the...
How to Create Emails Your Audience Actually Wants to Open
Contrary to popular belief, email is still an extremely strong form of communication and a reliable way to boost engagement rates. However, email will only benefit your marketing initiatives if you craft and send them correctly. If you don't, you run the risk of...
How to Use KPIs for Long-Term Content Marketing Success
You can't fix something if you don't know it's broken. In fact, the only way to avoid that problem is to establish how processes are supposed to work and regularly monitor them for any issues that arise. Take this approach when starting your content marketing program....
Tempesta Media Platform Series – What Is a Dashboard?
At Tempesta Media, we offer our customers a user-friendly platform to order, publish and track content, metrics, funds and more. Our platform's home page - our dashboard - provides you with a quick overview of important details to promote time management and...
How to Gauge Whether Your Content Marketing Strategy Is Working
You've created some content. Great job! However, you aren't done once you hit "publish." In order to see maximum results, it's essential to focus on the publication, promotion and performance of your content just as much as - if not more than - you focused when you...
Testimonials and Case Studies – Do I Need Them?
Case studies and testimonials play a pivotal role in a company's ability to attract leads. Whether we want to believe it or not, we're all influenced by our peers. In fact, consumer who reads personal recommendations about a company's products or services is 83% more...
The Basics of Technical Content Marketing
Technical content can be a difficult topic in itself. After all, it's the process of making complicated functional processes easier for an audience to understand. Marketing that technical content can be confusing too, so let's go over the basics to make your job a...
How Content Can Help With Your Loyalty Program
If your company has a loyalty program, it's crucial that you always show your customers some type of value. Many companies offer their members tangible items of value, such as discounts or special gifts, but intangible rewards, such as content, can prove to be a smart...
How Does Content Marketing Help a Business?
A journey of a thousand miles begins with a single step. When it comes to content marketing, many successful business owners and executives would agree with that ancient Chinese proverb. The fact is, an effective content marketing strategy may start small. However, in...
A CMO’s Guide to Identifying and Mitigating Risks to Your 2020 Content Marketing Program
At this point in the year, your content marketing program should be full steam ahead. You've been publishing content and have a plan to help you succeed for the rest of the year. However, at this point in time, you also need to pause for a moment to identify and...
Why Have the Trends in SEO and Readability Changed?
A content marketing program isn't just publishing blog posts or linking to your latest YouTube video. You need a strategy. There are essentially two categories you have to succeed in: the content itself and SEO and readability trends. Content requirements are pretty...
What Is the Optimal Format for Blog Posts?
Blog posts are one of the most effective forms of content marketing. As such, it's important to structure them in a way that will promote high chances of success. In order to optimize your blog content, be sure to address these factors when formatting them. Word count...
How Do I Manage My Content Marketing Team?
Content marketing is much more than putting together blog posts a few times a month - it takes a team. However, managing your content marketing team is easier said than done. To run an efficient team, you need to organize your strategies and prioritize your tasks....
How Can My Content Give Me a Competitive Advantage?
With content marketing, you have to play the long game. It takes months until you can see real results. Because of this long-term commitment, many businesses neglect to continually manage their program. This prevents them from experiencing all of the advantages...
How to Choose the Right Channel for Publishing Your Content
The success of your content marketing strategy depends on the quality of your content. It also depends on the content marketing channel on which you choose to distribute it. It's important to understand the purpose and scope of different channels, explore emerging...
Understanding the Value of Good SEO
You've probably heard it a million times: SEO is crucial to the success of your content marketing program. What you may not have heard as often is the reason why it's so important. What does SEO mean? Essentially, it's an acronym for "search engine optimization."...
How to Choose the Right Type of Content
Choosing the right type of content to distribute to your target audience can be a challenge. Although there are several different types you can produce, you can't just randomly pick one and expect positive results. You want to be strategic. To see maximum results,...
When Did Content Marketing Start?
Content marketing arguably started way back in the 18th century, whenever Benjamin Franklin published Poor Richard's Almanack. It goes without saying how much it has changed in the past 300 years. However, the concepts behind it have largely stayed the same. Poor...
Why Is Content Marketing Important?
Content marketing is more than just the occasional blog post or news blurb. Of course, it certainly should include some of these items. However, the content you create should be carefully crafted as part of a comprehensive strategy to deliver useful and valuable...
What Are Content Marking Tactics?
Content marketing relies on consistency and high-quality content. If you want to drive more traffic, increase sales or even grow your audience, you must have the right content marketing tactics in your marketing strategy. What are content marketing tactics? Content...
Nine Tips for Implementing Your Content Marketing Program
Think back to when you first decided that your company needed a content marketing program. To achieve that, you needed to create and implement new objectives, strategies, processes, teams and more - it probably seemed daunting to say the least. How were you supposed...
