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Content marketing trends, insights and predictions.
100 Mistakes
Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs
Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program. Give yourself an immediate edge. At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.
What Should Marketers Do After COVID-19?
With various health agencies recently approving vaccines around the world, humanity and marketers can finally begin to see a light at the end of the tunnel. However, just because COVID-19 (potentially) will be a thing of the past, it doesn't mean that marketers can...
Three Ways B2B Content Marketing Is Different Than B2C
Content marketing is about creating content fit for the right audience. Thus, B2C and B2B content marketing require different approaches. At its core, the goal of content marketing is to inform, educate and entertain an audience. The B2B customer and the B2C customer...
Content Marketing Solutions That Can Drive Both a Return on Investment and a Return on Time
Successful content marketing solutions balance an effort to achieve maximum ROI without sacrificing efficiency to achieve the highest return on time. Content marketing is one of the most cost-effective ways to build brand recognition online, drive more traffic to your...
Four Reasons to Use a Content Marketing Platform
Using a content marketing platform can help you scale up your program fast. Your internal content marketing team needs the right tools to produce and publish quality content. Fortunately, a content marketing platform can make a difference by providing your team with a...
How Content Marketing Services Have Evolved Since COVID-19
As consumer behaviors change due to COVID-19, content marketing services must evolve as well. It’s impossible to say what will happen in the next year, but one thing is for certain: Content marketing services have evolved in this unprecedented year. Fortunately, you...
How an Article Writing Service Provider Can Help Scale Up Your Content Marketing Program
Most B2B companies are faced with the dilemma of scaling up their content marketing program without sacrificing quality and ensuring that the message they are conveying resonates with the intended target audience. An article writing service provider can help your...
How Do Content Writing Services Fit in Your Content Marketing Program?
Managing your content marketing program is sometimes a hard goal to accomplish with just your in-house team. Content writing services are viable options to help support your internal endeavors. A content marketing program is the sum of all the elements you have to...
5 Critical Situations Where You Should Outsource Content Marketing
Outsource content marketing to get short-term and long-term benefits when you don’t have the talent you need, you are short on time, you need to scale up your capabilities quickly or you just need help knowing where to start. Internal talent on your marketing team is...
How to Create a Content Marketing Strategy that Drives Bottom-Funnel Results
Creating a content marketing strategy is a crucial process for any business that produces content. Consider content as an investment that will affect people's perception of your business, their interest, and ultimately the purchase of your product or service. Remember...
Everything You Need to Know About Using an Article Writing Service
Since the pandemic arrived, many companies have been forced to move their offline marketing budgets online. One of the areas companies are aggressively increasing is their budget for content marketing. As companies begin to scale these programs, they realize that they...
Give Your SEO Rankings a Bump with Expert Editing and Proofreading
When you’re developing content as part of your marketing strategy, it takes more than the right keywords and knowledge of your industry to draw search engines’ attention. You may have subject matter experts doing the writing, but adding professional editors and...
The Benefits of Implementing a Prospect Newsletter
Prospect newsletter is an excellent way to educate your prospects about your company, move them through your sales funnel and ultimately get them to convert into happy customers. What’s a newsletter and why is it important? A newsletter consists of a couple of pieces...
Accentuate Your Content With Focus Keyword Phrases
Content marketing has become one of the dominant forms of marketing for most small, midsize and even large businesses. Making sure that the content you create has the best chance of success is imperative, and including focus keywords is part of that mandate. What’s...
The Danger of Having Content Formatting and Special Character Errors
Your content must be free of spelling, grammar and other content formatting errors. Any of these errors can prevent visitors from reading and finding value in your content. Equally important, it negatively affects the value of that content in the eyes of search...
Curated Content as a Part of Your Content Marketing Program
Curated content is a great way to scale up a content marketing program while maximizing both your internal team's time as well as the cost of content production. Doing it right is critical to ensuring that the curated content you create and how you create it actually...
Outsource Content Marketing to Help You Take Control of Your Program
Creating a content marketing strategy can be hard and overwhelming. Outsource content marketing to help you manage it effectively. Crafting amazing content is not enough. There are many more steps in this process, beginning with editing and SEO optimization and...
How to Get More From Your Content Strategy
You’ve heard that “content is king,” but without a clear strategy, your content might not be an effective part of your lead generation process that helps grow your business. Modern SEO requires quality content as search engines and algorithms become more advanced and...
Using Blog Writing to Convert Prospects to Customers
When done right, blog writing and content marketing can help convert sales prospects into buying customers. Unfortunately, many companies miss the important link between blogging and sales and fail to take advantage of this simple and effective tool. Or they simply...
How Your Content’s Formatting Affects Audience Engagement
For strong audience engagement, your readers need clear formatting just as much as they need good content. To drive success, find the balance. Your audience engagement is down, and nobody is reading your blog posts. Well, some people are, but not most. Nearly three in...
How Content Marketing Can Improve SEO
To improve SEO rankings, you can't just focus on creating content for your audience. You also need to consider search engines and their part in helping traffic reach your site. You may have heard that one of the benefits of content marketing is that it can improve SEO...
How to Repurpose Content You Already Have
Sometimes you can’t rely on simply publishing your content. In order to reach more people or the ideal audience, you need to repurpose it. The easiest way of doing this is posting to other channels like social media. Repurposing your content and republishing it to...
The Value of a Strong CTA in Your Content
Many companies struggle with balancing selling to their audience and educating them. Creating a strong CTA in your content is one area where this difficulty often arises. In this article, we'll dive into how you should add calls to action to your content and when it's...
How to Promote Your Blog
Crafting engaging content that provides value is crucial for conversions, but getting people to read your content in the first place can be challenging. The answer lies in using efficient strategies to promote your blog. Below, discover a few tips to help you get...
Content and the Buying Funnel: How to get it right
When running a content marketing program focused on customer acquisition, make sure that your content takes the prospect through the entire buying funnel. If you don't complete the buying funnel, you may leave your prospects stranded in the sales pipeline and...
How Can Insurance Brokers Adapt Their Content Marketing Programs to a Post-COVID-19 World?
Post-COVID-19, insurance brokers face a content marketing environment with new challenges like a higher claims volume, high rates of policy cancellations, and customers with new concerns and priorities. Insurance brokers have been affected by COVID-19, just like their...
Content Marketing for Small Business: Top 5 mistakes
Content marketing for small business involves more than writing a 500-word blog every week. To drive the most growth, you need to avoid these five mistakes. It's no secret that content marketing is one of the most powerful ways to promote your small business...
Why Monitoring User-Generated Content Is Important
Content marketing programs include more than just the content you create. It's bigger than that and involves more opinions than just what you envision as your brand. It involves user-generated content too. Any company today has an online presence, whether they want it...
Compelling Meta Titles Are the Secret to Success
A meta title is the key tool that search engines use to quickly ascertain the content that you create and determine where it should go within the search engines themselves. Content marketing is more than just creating excellent content. If you make that content...
Boost Your Social Media Presence With Curated Content
Having an engaging and consistent social media presence has now become a necessary tool in any content marketer's tool belt. Where once posting a blog a week to your website was enough to get attention and traffic, people now want curated content fed directly into...
5 B2B Content Marketing Tactics to Help You Write for a B2B Audience
Are you missing the chance to create better content for your B2B audience? Use these five tactics to engage them with more effective B2B content marketing. Content marketing has emerged as one of the best ways to inform and connect with your audience. Generally, a B2B...
Content Creation Plan: 5 tips for writing a high-quality editorial calendar
An editorial calendar is a main part of a strong content creation plan. Understanding each element will help you build a robust outline that delivers value. To put it simply, editorial calendars are bundles of outlines that map out the content plan for customers. They...
Coming Out on Top of the B2B Content Marketing Dogpile
Marketers now see B2B content, which markets a business to other businesses, as the generator of qualified leads and the way to increase sales. However, this B2B content strategy is not a one-size-fits-all model. While B2B content marketing may have changed, the...
How Can Content Creators Improve Content Readability?
Content marketing can effectively connect you with customers, but only if they get your message. These tips can help you improve content readability to reach those customers. Content marketing is an effective way to reach out to new and existing customers and build...
Six social media mistakes to avoid
Since we last posted this article, we have discovered another major mistake that companies make. The mistake is inconsistency with social posting. Companies need to post content on a regular, consistent basis. This needs to be done for a couple of reasons: Keeping...
What’s the Right Number of Images Within a Blog Post?
Images within a blog post are more than just visual add-ons. They enhance your content in the eyes of both your audience and the search engines. Images play a critical role in telling your story to your audience. Including a sufficient number of images within a blog...
How Unintended Content Marketing Plagiarism Can Create Issues
Content marketing plagiarism, even when unintentional, can create serious problems for your website, such as legal issues or search engine sanctions. Imagine publishing new website copy or a blog post, only to come into work one morning and find your site removed from...