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With various health agencies recently approving vaccines around the world, humanity and marketers can finally begin to see a light at the end of the tunnel. However, just because COVID-19 (potentially) will be a thing of the past, it doesn't mean that marketers can...

Content marketing is about creating content fit for the right audience. Thus, B2C and B2B content marketing require different approaches. At its core, the goal of content marketing is to inform, educate and entertain an audience. The B2B customer and the B2C customer...

Successful content marketing solutions balance an effort to achieve maximum ROI without sacrificing efficiency to achieve the highest return on time. Content marketing is one of the most cost-effective ways to build brand recognition online, drive more traffic to your...

Using a content marketing platform can help you scale up your program fast. Your internal content marketing team needs the right tools to produce and publish quality content. Fortunately, a content marketing platform can make a difference by providing your team with a...

As consumer behaviors change due to COVID-19, content marketing services must evolve as well. It’s impossible to say what will happen in the next year, but one thing is for certain: Content marketing services have evolved in this unprecedented year. Fortunately, you...

Most B2B companies are faced with the dilemma of scaling up their content marketing program without sacrificing quality and ensuring that the message they are conveying resonates with the intended target audience. An article writing service provider can help your...

Managing your content marketing program is sometimes a hard goal to accomplish with just your in-house team. Content writing services are viable options to help support your internal endeavors. A content marketing program is the sum of all the elements you have to...

Outsource content marketing to get short-term and long-term benefits when you don’t have the talent you need, you are short on time, you need to scale up your capabilities quickly or you just need help knowing where to start. Internal talent on your marketing team is...

Creating a content marketing strategy is a crucial process for any business that produces content. Consider content as an investment that will affect people's perception of your business, their interest, and ultimately the purchase of your product or service. Remember...

Since the pandemic arrived, many companies have been forced to move their offline marketing budgets online. One of the areas companies are aggressively increasing is their budget for content marketing. As companies begin to scale these programs, they realize that they...

When you’re developing content as part of your marketing strategy, it takes more than the right keywords and knowledge of your industry to draw search engines’ attention. You may have subject matter experts doing the writing, but adding professional editors and...

Prospect newsletter is an excellent way to educate your prospects about your company, move them through your sales funnel and ultimately get them to convert into happy customers. What’s a newsletter and why is it important? A newsletter consists of a couple of pieces...

Content marketing has become one of the dominant forms of marketing for most small, midsize and even large businesses. Making sure that the content you create has the best chance of success is imperative, and including focus keywords is part of that mandate. What’s...

Your content must be free of spelling, grammar and other content formatting errors. Any of these errors can prevent visitors from reading and finding value in your content. Equally important, it negatively affects the value of that content in the eyes of search...

Curated content is a great way to scale up a content marketing program while maximizing both your internal team's time as well as the cost of content production. Doing it right is critical to ensuring that the curated content you create and how you create it actually...

Creating a content marketing strategy can be hard and overwhelming. Outsource content marketing to help you manage it effectively. Crafting amazing content is not enough. There are many more steps in this process, beginning with editing and SEO optimization and...

You’ve heard that “content is king,” but without a clear strategy, your content might not be an effective part of your lead generation process that helps grow your business. Modern SEO requires quality content as search engines and algorithms become more advanced and...

When done right, blog writing and content marketing can help convert sales prospects into buying customers. Unfortunately, many companies miss the important link between blogging and sales and fail to take advantage of this simple and effective tool. Or they simply...

To improve SEO rankings, you can't just focus on creating content for your audience. You also need to consider search engines and their part in helping traffic reach your site. You may have heard that one of the benefits of content marketing is that it can improve SEO...

Sometimes you can’t rely on simply publishing your content. In order to reach more people or the ideal audience, you need to repurpose it. The easiest way of doing this is posting to other channels like social media. Repurposing your content and republishing it to...

Many companies struggle with balancing selling to their audience and educating them. Creating a strong CTA in your content is one area where this difficulty often arises. In this article, we'll dive into how you should add calls to action to your content and when it's...

Crafting engaging content that provides value is crucial for conversions, but getting people to read your content in the first place can be challenging. The answer lies in using efficient strategies to promote your blog. Below, discover a few tips to help you get...

When running a content marketing program focused on customer acquisition, make sure that your content takes the prospect through the entire buying funnel. If you don't complete the buying funnel, you may leave your prospects stranded in the sales pipeline and...

Content marketing for small business involves more than writing a 500-word blog every week. To drive the most growth, you need to avoid these five mistakes. It's no secret that content marketing is one of the most powerful ways to promote your small business...

Content marketing programs include more than just the content you create. It's bigger than that and involves more opinions than just what you envision as your brand. It involves user-generated content too. Any company today has an online presence, whether they want it...

A meta title is the key tool that search engines use to quickly ascertain the content that you create and determine where it should go within the search engines themselves. Content marketing is more than just creating excellent content. If you make that content...

Having an engaging and consistent social media presence has now become a necessary tool in any content marketer's tool belt. Where once posting a blog a week to your website was enough to get attention and traffic, people now want curated content fed directly into...

Images within a blog post are more than just visual add-ons. They enhance your content in the eyes of both your audience and the search engines. Images play a critical role in telling your story to your audience. Including a sufficient number of images within a blog...