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Content marketing trends, insights and predictions.
Adjusting Your Content Marketing Plan for Life Beyond COVID-19
COVID-19 has wreaked havoc across the country in ways that go far beyond the mortality incurred. Businesses need to come to grips with the new economic landscape and adjust accordingly. Your content marketing program is no exception. Content marketing budgets Your...
The Value of a Blogging Service
Teaming up with a blogging service may be the secret to scaling your content marketing efforts. Quality at scale is elusive but achievable, and outsourcing just may be the key to positive change. Framing success is a process that starts with delegation. As a matter of...
What Are Content Marketing Examples?
Content marketing involves any piece of content that engages a company's audience. Moreover, it provides them with an opportunity to further pursue a relationship with that business. Here at Tempesta Media, we offer nine different content types that our expert writers...
Understanding Content Marketing Platforms
Today's audiences want to feel valued. They want to know businesses appreciate the time and money they spend as customers. Among other methods, companies can show that they value their customers by providing relevant and engaging content. In light of this, businesses...
What Is a Content Marketing Specialist?
When you're creating a content marketing plan, it's important to have the right team in place. Specifically, you need someone who can help to create a strategy to meet and exceed your business goals. A content marketing specialist can be that person. What are content...
Why an Outsourced Content Marketing Producer Is Best
Content published on your website can be your primary lead generation tool, leading to more revenue for your company. To achieve this, you need a content marketing program in place that can help you scale your growth and create consistently high-quality content. With...
What Is Quality When It Relates To Content?
When it comes to your marketing strategy, it turns out that content isn't really about content at all. That's right. If you want to do well in the world of search engine optimization and content marketing, you must emphasize some things other than getting your point...
Article Writing Service Providers – What To Know
Every company should have a program to communicate their thoughts to customers. Sometimes, though, businesses don't have the capacity to manage their content marketing program. As a result, they choose to outsource to an article writing service provider.Types of...
What Is an Article Writing Service?
Creating content is crucial to the success of your marketing strategy. Ultimately, this will also lead to the success of your business. Content marketing, however, requires a commitment that not all companies can afford. Good thing there are article writing services...
What Is a Content Marketing Platform?
Successful content marketing involves a lot more than just good content. To be the most efficient, businesses can utilize a software system that streamlines the content creation, management and publication processes.What is a content marketing platform? In short, a...
How Do You Outsource Content Marketing
Content marketing is one of the most effective marketing techniques your company can implement to drive real results. Content marketing can establish industry leadership, improve your SEO and increase engagement in your customer base - both current and potential....
Why Outsource Content Marketing for Your Business
Creating relevant and engaging content takes both time and money from your marketing department. Outsourcing can relieve the pressure to produce such content. This also allows you to focus your efforts on other aspects of your business. Saves time When you outsource...
Why Do Companies Work With Tempesta Media After Bad Experiences With Other Content Providers?
Tempesta Media turns content creation into a simple process that doesn't take more than a few minutes of your time. We provide you with quality content at scale. We do this by working with a team of qualified writers with expertise in your specific industry. We also...
Understanding the Value of Including CTA in Your Content
Call to action (CTA) is a statement or collection of statements written to elicit immediate responses from potential buyers. CTAs are often used at the end of written content. However, they are often also sprinkled throughout a company's other channels in various...
12 Best WordPress Plugins for Every Content Marketing and SEO Guru
Here are our picks for the 12 best plugins available right now in the WordPress plugin marketplace. WP Last ModifiedGoogle likes to see that you're updating your content. Updating content is also an excellent way to increase traffic to the post because readers like to...
Content Marketing for Your Onboarding Process
With so much emphasis on content marketing for potential customers, it can be easy for organizations to forget that they still have to market to their new ones. That's the time to impress customers and show them that they made the right choice by signing on with your...
Achieve Content Marketing Success With Tempesta Media
Content marketing is an effective way for businesses to establish credibility. It's also a great way to build trust and drive visitors to their websites. Tempesta Media has developed content marketing solutions for every type of business. We give attention to quality...
Marketing Agencies Face a Challenging Environment Heading Into 2020
Marketing agencies face a challenging environment heading into 2020. There's the slowing economy. There's also an increased disruption brought on by machine learning, artificial intelligence (AI) and marketing automation. Because of this, agency CEOs will be under...
Win With Financial Services Content Marketing
sThe financial services industry has significantly shifted its marketing methods within the past five years. Many other industries have as well, so the financial services content marketing is quickly seeing mass adoption. Surveys show that 61% of CMOs expect to...
Outsourcing Content Marketing in Regulated Industries – Part Four
Part three of our four part series discussed incorporating regulatory compliance into your content review process. Today, we will analyze outsourcing content marketing production in regulated industries. In addition, we will...
Tempesta Media Opens Michigan City Office
Tempesta Media has opened a new office in Michigan City, Indiana.
How Medium Affects Your SEO and Content Marketing
You most likely have heard of a site called Medium.com if you're looking to develop a marketing strategy centered around content and SEO. It's a platform designed for both new and experienced bloggers. The site's simplicity is one of its major attractions for...
Right Steps for Marketers in Bad Political Climates
Today’s American political environment poses significant risks to marketers. Companies need to adjust their marketing programs to ensure that they don’t step on a political landmine from either side. Marketers in bad political climates need to take the right steps to...
Content Marketing Industry Resources
Content marketing continues to be a critical component for corporate growth, so education is key to making sure that you are using the best practices. Listed below are several industry resources. They provide great insight on everything you need to know about...
How Google News Can Double Your Content Marketing Results
Why incorporate Google News into your content strategy Google News is an excellent way to use content marketing because it provides key points and statistics that will drastically improve a company's engagement on a content marketing item. The site gives the firm...
Content Marketing Requires More Project Management Time Than People Realize
To reap the rewards of content marketing, companies must invest serious time, often without seeing significant return on investment (ROI) until the next fiscal year. Still, the payoff is worth the wait, whether a company seeks to acquire new customers, increase brand...
Incorporating regulatory compliance into your content review process – Part 3
Last week we discussed assigning ownership to ensure that the content gets reviewed in a timely matter. Today's focus is about reviewing content in highly regulated industries. Regulatory compliance reviews content to avoid legal ramifications A challenge facing many...
How much to spend on your content marketing program
The percentage of your budget that is spent on content marketing must reflect the split between brand based marketing and the direct response based marketing. "Most marketers are allocating anywhere between 25 and 49 percent of their marketing budget towards content...
Success metrics and KPIs for top, middle, and bottom funnel content
The way that you want to measure the success of your blog posts should be based on the metrics defined in your content marketing strategy. An example of top of funnel success metrics include the number of people coming to your site to learn about your company. How do...
Speed up content marketing approval when multiple people are involved – Part 2
Our last article in the series, Multiple phases of approving content slows down companies - Part 1, explained why companies struggle to get content approved within their organization. This article provides some recommendations to improve your internal processes....
Creating a newsworthy press release that the reader wants to read
You've been tasked with creating a big announcement or press release for your company. And now you're wondering: how exactly do I create a press release? What is needed in order to execute the press release from start to finish? We have your answers. Before you even...
What you need to know about onboarding with Hubspot
If your organization recently decided to use Hubspot for its marketing automation needs, congratulations on a solid choice. But, there's a lot to do to get ready for the transition. First, determine how much content the the organizatioin has to work with, whether...
How do we work with your account manager?
Think of your Tempesta Media account manager as the quarterback of your content marketing team. Instead of going back and forth with writers, communicate with one designated person. Your account manager will optimize your writing team, your voice profile, and make...
Increase your content marketing ROI without spending more money
Intent data and micro-target segmentation can drive actionable results for your content marketing program CIO Magazine recently put out an article about the use of intent data on content marketing. While the article does a good job of introducing the concept of...
Content marketing improves customer experience and customer success
Many companies are looking for ways to get an edge against their competitors. An excellent way to do this is to leverage content marketing within your customer success or customer service organization. Great articles drive better customer satisfaction, generates more...
Case study projects for a content marketing candidate interview
Case studies are a great wait to see if what the interview candidate says they can do during an interview, actually matches up to their skills. Case studies also help sniff out how interested a candidate is in the job. The reason why Tempesta Media uses case studies...
How important are images in content marketing?
Whether we admit it or not, humans are more drawn to images than to text. But the way images and text work together to make content marketing effective is often understated. According to Dr. John Medina, a developmental molecular biologist and author of "Brain Rules,"...
