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Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.  Download it now.

How Do You Outsource Content Marketing

How Do You Outsource Content Marketing

Content marketing is one of the most effective marketing techniques your company can implement to drive real results. Content marketing can establish industry leadership, improve your SEO and increase engagement in your customer base - both current and potential....

Why Outsource Content Marketing for Your Business

Why Outsource Content Marketing for Your Business

Creating relevant and engaging content takes both time and money from your marketing department. Outsourcing can relieve the pressure to produce such content. This also allows you to focus your efforts on other aspects of your business. Saves time When you outsource...

Content Marketing for Your Onboarding Process

Content Marketing for Your Onboarding Process

With so much emphasis on content marketing for potential customers, it can be easy for organizations to forget that they still have to market to their new ones. That's the time to impress customers and show them that they made the right choice by signing on with your...

Achieve Content Marketing Success With Tempesta Media

Achieve Content Marketing Success With Tempesta Media

Content marketing is an effective way for businesses to establish credibility. It's also a great way to build trust and drive visitors to their websites. Tempesta Media has developed content marketing solutions for every type of business. We give attention to quality...

Win With Financial Services Content Marketing

Win With Financial Services Content Marketing

sThe financial services industry has significantly shifted its marketing methods within the past five years. Many other industries have as well, so the financial services content marketing is quickly seeing mass adoption. Surveys show that 61% of CMOs expect to...

Tempesta Media Opens Michigan City Office

Tempesta Media Opens Michigan City Office

MICHIGAN CITY, IN – September 3, 2019 – Tempesta Media is pleased to announce the opening of its office in the uptown area of Michigan City. The new office will house sales, marketing and operations personnel. Michigan City was selected over several other locations. ...

How Medium Affects Your SEO and Content Marketing

How Medium Affects Your SEO and Content Marketing

You most likely have heard of a site called Medium.com if you're looking to develop a marketing strategy centered around content and SEO. It's a platform designed for both new and experienced bloggers. The site's simplicity is one of its major attractions for...

Right Steps for Marketers in Bad Political Climates

Right Steps for Marketers in Bad Political Climates

Today’s American political environment poses significant risks to marketers. Companies need to adjust their marketing programs to ensure that they don’t step on a political landmine from either side. Marketers in bad political climates need to take the right steps to...

Content Marketing Industry Resources

Content Marketing Industry Resources

Content marketing continues to be a critical component for corporate growth, so education is key to making sure that you are using the best practices. Listed below are several industry resources. They provide great insight on everything you need to know about...

How much to spend on your content marketing program

How much to spend on your content marketing program

The percentage of your budget that is spent on content marketing must reflect the split between brand based marketing and the direct response based marketing. "Most marketers are allocating anywhere between 25 and 49 percent of their marketing budget towards content...

Success metrics and KPIs for top, middle, and bottom funnel content

Success metrics and KPIs for top, middle, and bottom funnel content

The way that you want to measure the success of your blog posts should be based on the metrics defined in your content marketing strategy. An example of top of funnel success metrics include the number of people coming to your site to learn about your company. How do...

What you need to know about onboarding with Hubspot

What you need to know about onboarding with Hubspot

If your organization recently decided to use Hubspot for its marketing automation needs, congratulations on a solid choice. But, there's a lot to do to get ready for the transition. First, determine how much content the the organizatioin has to work with, whether...

How do we work with your account manager?

How do we work with your account manager?

Think of your Tempesta Media account manager as the quarterback of your content marketing team. Instead of going back and forth with writers, communicate with one designated person. Your account manager will optimize your writing team, your voice profile, and make...

How important are images in content marketing?

How important are images in content marketing?

Whether we admit it or not, humans are more drawn to images than to text. But the way images and text work together to make content marketing effective is often understated. According to Dr. John Medina, a developmental molecular biologist and author of "Brain Rules,"...

Quality editing saves time and increases quality for valued customers

Quality editing saves time and increases quality for valued customers

Immaculate grammar still matters in content marketing today. Now more than ever, no grammatical error is too small to ignore if you are using content to build your brand. That is why it's important to turn to the experts whose quality editing process can hit two birds...

How to update old blog posts for better SEO

How to update old blog posts for better SEO

Getting the most out of your SEO program is all about creating new content on a consistent basis. Or is it? Creating new content is necessary, and as you know, it takes a great deal of time. That's why it's also important that you take care of quicker tasks that will...

What are the time expectations when working with Tempesta Media?

What are the time expectations when working with Tempesta Media?

As your content marketing vendor, we understand that you are looking to save time and wish to receive high quality blog article and content marketing assets. We feel the exact same way. Great content doesn't happen without a bit of work. The partnership requires your...

Best ways to format content for SEO

Best ways to format content for SEO

In the Game of SEO Thrones, you can't afford to lose because of improper formatting. That was our attempt at a play on words with the new popular HBO show "Game of Thrones"! Writing for search engine optimization in 2019 means your blog articles, thought leadership...

Allocate your marketing budget between direct response and branding

Allocate your marketing budget between direct response and branding

Every marketer is struggling to determine what is the optimal mix within their marketing program. The optimal mix includes content marketing, advertising, email, pay per click, social, and other forms of marketing. How do you create your content budget? You need to...