Blog
Content marketing trends, insights and predictions.
100 Mistakes
Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs
Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program. Give yourself an immediate edge. At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions. Download it now.
How Do You Outsource Content Marketing
Content marketing is one of the most effective marketing techniques your company can implement to drive real results. Content marketing can establish industry leadership, improve your SEO and increase engagement in your customer base - both current and potential....
Why Outsource Content Marketing for Your Business
Creating relevant and engaging content takes both time and money from your marketing department. Outsourcing can relieve the pressure to produce such content. This also allows you to focus your efforts on other aspects of your business. Saves time When you outsource...
Why Do Companies Work With Tempesta Media After Bad Experiences With Other Content Providers?
Tempesta Media turns content creation into a simple process that doesn't take more than a few minutes of your time. We provide you with quality content at scale. We do this by working with a team of qualified writers with expertise in your specific industry. We also...
Understanding the Value of Including CTA in Your Content
Call to action (CTA) is a statement or collection of statements written to elicit immediate responses from potential buyers. CTAs are often used at the end of written content. However, they are often also sprinkled throughout a company's other channels in various...
12 Best WordPress Plugins for Every Content Marketing and SEO Guru
Here are our picks for the 12 best plugins available right now in the WordPress plugin marketplace. WP Last ModifiedGoogle likes to see that you're updating your content. Updating content is also an excellent way to increase traffic to the post because readers like to...
Content Marketing for Your Onboarding Process
With so much emphasis on content marketing for potential customers, it can be easy for organizations to forget that they still have to market to their new ones. That's the time to impress customers and show them that they made the right choice by signing on with your...
Achieve Content Marketing Success With Tempesta Media
Content marketing is an effective way for businesses to establish credibility. It's also a great way to build trust and drive visitors to their websites. Tempesta Media has developed content marketing solutions for every type of business. We give attention to quality...
Marketing Agencies Face a Challenging Environment Heading Into 2020
Marketing agencies face a challenging environment heading into 2020. There's the slowing economy. There's also an increased disruption brought on by machine learning, artificial intelligence (AI) and marketing automation. Because of this, agency CEOs will be under...
Win With Financial Services Content Marketing
sThe financial services industry has significantly shifted its marketing methods within the past five years. Many other industries have as well, so the financial services content marketing is quickly seeing mass adoption. Surveys show that 61% of CMOs expect to...
Outsourcing Content Marketing in Regulated Industries – Part Four
Part three of our four part series discussed incorporating regulatory compliance into your content review process. Today, we will analyze outsourcing content marketing production in regulated industries. In addition, we will...
Tempesta Media Opens Michigan City Office
MICHIGAN CITY, IN – September 3, 2019 – Tempesta Media is pleased to announce the opening of its office in the uptown area of Michigan City. The new office will house sales, marketing and operations personnel. Michigan City was selected over several other locations. ...
How Medium Affects Your SEO and Content Marketing
You most likely have heard of a site called Medium.com if you're looking to develop a marketing strategy centered around content and SEO. It's a platform designed for both new and experienced bloggers. The site's simplicity is one of its major attractions for...
Right Steps for Marketers in Bad Political Climates
Today’s American political environment poses significant risks to marketers. Companies need to adjust their marketing programs to ensure that they don’t step on a political landmine from either side. Marketers in bad political climates need to take the right steps to...
Content Marketing Industry Resources
Content marketing continues to be a critical component for corporate growth, so education is key to making sure that you are using the best practices. Listed below are several industry resources. They provide great insight on everything you need to know about...
How Google News Can Double Your Content Marketing Results
Why incorporate Google News into your content strategy Google News is an excellent way to use content marketing because it provides key points and statistics that will drastically improve a company's engagement on a content marketing item. The site gives the firm...
Content Marketing Requires More Project Management Time Than People Realize
To reap the rewards of content marketing, companies must invest serious time, often without seeing significant return on investment (ROI) until the next fiscal year. Still, the payoff is worth the wait, whether a company seeks to acquire new customers, increase brand...
Incorporating regulatory compliance into your content review process – Part 3
Last week we discussed assigning ownership to ensure that the content gets reviewed in a timely matter. Today's focus is about reviewing content in highly regulated industries. Regulatory compliance reviews content to avoid legal ramifications A challenge facing many...
How much to spend on your content marketing program
The percentage of your budget that is spent on content marketing must reflect the split between brand based marketing and the direct response based marketing. "Most marketers are allocating anywhere between 25 and 49 percent of their marketing budget towards content...
Success metrics and KPIs for top, middle, and bottom funnel content
The way that you want to measure the success of your blog posts should be based on the metrics defined in your content marketing strategy. An example of top of funnel success metrics include the number of people coming to your site to learn about your company. How do...
Speed up content marketing approval when multiple people are involved – Part 2
Our last article in the series, Multiple phases of approving content slows down companies - Part 1, explained why companies struggle to get content approved within their organization. This article provides some recommendations to improve your internal processes....
Creating a newsworthy press release that the reader wants to read
You've been tasked with creating a big announcement or press release for your company. And now you're wondering: how exactly do I create a press release? What is needed in order to execute the press release from start to finish? We have your answers. Before you even...
What you need to know about onboarding with Hubspot
If your organization recently decided to use Hubspot for its marketing automation needs, congratulations on a solid choice. But, there's a lot to do to get ready for the transition. First, determine how much content the the organizatioin has to work with, whether...
How do we work with your account manager?
Think of your Tempesta Media account manager as the quarterback of your content marketing team. Instead of going back and forth with writers, communicate with one designated person. Your account manager will optimize your writing team, your voice profile, and make...
Increase your content marketing ROI without spending more money
Intent data and micro-target segmentation can drive actionable results for your content marketing program CIO Magazine recently put out an article about the use of intent data on content marketing. While the article does a good job of introducing the concept of...
Content marketing improves customer experience and customer success
Many companies are looking for ways to get an edge against their competitors. An excellent way to do this is to leverage content marketing within your customer success or customer service organization. Great articles drive better customer satisfaction, generates more...
Case study projects for a content marketing candidate interview
Case studies are a great wait to see if what the interview candidate says they can do during an interview, actually matches up to their skills. Case studies also help sniff out how interested a candidate is in the job. The reason why Tempesta Media uses case studies...
How important are images in content marketing?
Whether we admit it or not, humans are more drawn to images than to text. But the way images and text work together to make content marketing effective is often understated. According to Dr. John Medina, a developmental molecular biologist and author of "Brain Rules,"...
FAQ about the latest upgrade to your outsourced content marketing platform
We are so excited about the platform update which will make your lives easier and improve your overall content marketing experience with Tempesta Media. Is the price of my subscription changing? No. You will still enjoy the same pricing as part of your existing...
Managed Services vs Marketplaces – Which Content Marketing Solution Is Better?
In today's digital age, creating content is essential for businesses in all industries to attract and retain customers. Often times a business does not have the time or resources to continually produce high-quality content so they look to outsource. Still, once a...
Quality editing saves time and increases quality for valued customers
Immaculate grammar still matters in content marketing today. Now more than ever, no grammatical error is too small to ignore if you are using content to build your brand. That is why it's important to turn to the experts whose quality editing process can hit two birds...
How to update old blog posts for better SEO
Getting the most out of your SEO program is all about creating new content on a consistent basis. Or is it? Creating new content is necessary, and as you know, it takes a great deal of time. That's why it's also important that you take care of quicker tasks that will...
What are the time expectations when working with Tempesta Media?
As your content marketing vendor, we understand that you are looking to save time and wish to receive high quality blog article and content marketing assets. We feel the exact same way. Great content doesn't happen without a bit of work. The partnership requires your...
Common mistakes companies make when redoing their website
There are a bunch of mistakes that I see companies make when redesigning their website. Hopefully this post will caution our readers here not to repeat. Not defining a strategy before the redesign First mistake that I constantly see is that companies fail to define...
The story of Tempesta Media, transforming the content marketing industry
We were founded in 2011 by our CEO, Michael Marchese. . Since 2011 we have grown tremendously, doubling our staff in the past year and continue to grow at an aggressive pace. Every company has a beginning, including us. Tempesta Media’s would have never existed if it...
Best ways to format content for SEO
In the Game of SEO Thrones, you can't afford to lose because of improper formatting. That was our attempt at a play on words with the new popular HBO show "Game of Thrones"! Writing for search engine optimization in 2019 means your blog articles, thought leadership...
Allocate your marketing budget between direct response and branding
Every marketer is struggling to determine what is the optimal mix within their marketing program. The optimal mix includes content marketing, advertising, email, pay per click, social, and other forms of marketing. How do you create your content budget? You need to...
