Blog
Content marketing trends, insights and predictions.
What Happens When You Let Your Content Marketing Program Lapse?
With companies under pressure to cut costs as a result of the COVID-19 shutdown, some have begun to take an axe to their content marketing programs. Traditional digital media buys, including paid search campaigns, can be instantly turned off and on with a couple of...
FAQ about the latest upgrade to your outsourced content marketing platform
We are so excited about the platform update which will make your lives easier and improve your overall content marketing experience with Tempesta Media. Is the price of my subscription changing? No. You will still enjoy the same pricing as part of your existing...
Managed Services vs Marketplaces – Which Content Marketing Solution Is Better?
In today's digital age, creating content is essential for businesses in all industries to attract and retain customers. Often times a business does not have the time or resources to continually produce high-quality content so they look to outsource. Still, once a...
Quality editing saves time and increases quality for valued customers
Immaculate grammar still matters in content marketing today. Now more than ever, no grammatical error is too small to ignore if you are using content to build your brand. That is why it's important to turn to the experts whose quality editing process can hit two birds...
How to update old blog posts for better SEO
Getting the most out of your SEO program is all about creating new content on a consistent basis. Or is it? Creating new content is necessary, and as you know, it takes a great deal of time. That's why it's also important that you take care of quicker tasks that will...
What are the time expectations when working with Tempesta Media?
As your content marketing vendor, we understand that you are looking to save time and wish to receive high quality blog article and content marketing assets. We feel the exact same way. Great content doesn't happen without a bit of work. The partnership requires your...
Common mistakes companies make when redoing their website
There are a bunch of mistakes that I see companies make when redesigning their website. Hopefully this post will caution our readers here not to repeat. Not defining a strategy before the redesign First mistake that I constantly see is that companies fail to define...
The story of Tempesta Media, transforming the content marketing industry
We were founded in 2011 by our CEO, Michael Marchese. . Since 2011 we have grown tremendously, doubling our staff in the past year and continue to grow at an aggressive pace. Every company has a beginning, including us. Tempesta Media’s would have never existed if it...
Best ways to format content for SEO
In the Game of SEO Thrones, you can't afford to lose because of improper formatting. That was our attempt at a play on words with the new popular HBO show "Game of Thrones"! Writing for search engine optimization in 2019 means your blog articles, thought leadership...
Allocate your marketing budget between direct response and branding
Every marketer is struggling to determine what is the optimal mix within their marketing program. The optimal mix includes content marketing, advertising, email, pay per click, social, and other forms of marketing. How do you create your content budget? You need to...
The difference between thought leadership and blog articles
Using content to build your business online is smart. You can build relationships, solve problems and amass a loyal following for the product or service you provide. You likely have a blog article, on which you publish great content. But, exactly what kind of content...
What happens if we don’t like the content that we order?
Our goal is to ensure that you are satisfied with the content that we create for you. We strive to make the sure the writing style, level of depth, insight, personality, and all the nuances of your brand are captured within the messaging. If you'd like to request a...
Multiple phases of approving content slows down companies – Part 1
Most companies are challenged with meeting objectives that might be diametrically opposed. For example, how to scale up content marketing while not sacrificing quality, is a challenge that many companies are facing today. One of the keys to scaling content while still...
Questions to ask before launching a new website
A website redesign can be a massive undertaking and almost always takes more time that people expect. Before embarking in the brand new endeavor, ask yourself some important questions. What am I looking to achieve from redesigning my website? There should be a clear...
Post-conversion | Content marketing for revenue growth and increased leads: Part 5
The previous post focused on everything relating to nurturing. The last blog article from the series will include all the details about what many would consider to be the most important part, your new customer. Post-conversion content marketing Congratulations: You...
9 ways to reduce your bounce rate and increase page views with content marketing
Investing in content marketing should have a dramatic impact on your bounce rate (if your bounce rate is still high, there is likely an issue you'll need to address). Bounce rate is an important measure of your page's ability to attract readers. Bounce rate is the...
Increase page views with a content marketing strategy that is helpful for the reader
If browsing a website were a basketball game, a page view could be looked at as every basked you scored. However the shot may have happened, the ball went into the hoop. A page doesn't have to be read or even viewed. It can just be loaded - or reloaded - in a reader's...
9 helpful ways to evaluate a marketing vendor
There are so many different marketing technologies and vendors in the market, making a decision can be really daunting. The time it takes to evaluate each option can also be time consuming. Marketing technology or your marketing stack is important to ensure your...
Content marketing for revenue growth and increased leads: Part 4
In our last article we learned how to qualify your leads. Today's post focuses on all those email campaigns and nurturing efforts once you've captured a new lead. Using content marketing to nurture your leads So, to recap: you are now an SEO master, and visitors have...
How to promote FAQ articles and why they’ll improve your website
Last month we received such great feedback about our article "Why FAQs are a good idea for your content strategy" that we've created more content to aid in your development of FAQ articles. How to promote and share FAQ articles Build an FAQ section on your website...
Brand new WordPress plugin allows customers to easily publish content
We are thrilled to officially announce our very first WordPress Plugin. Customers will now be able to directly access this plugin within their account in Tempesta Media's content marketing platform. Instantly publish approved Tempesta Media content to your website...
New Feature: Estimated reading time improves content marketing results and engagement
Customers are constantly looking for ways to improve their content marketing so they can engage with their target audience more effectively. That's why we added a brand new feature to our platform called "Estimated Reading Time." We now automatically...
How many external links should I include in my blog article?
External links are links that lead a reader from your website to a site elsewhere in the world wide web. External linking happens when you link to an outside source that you reference in your blog article. Similarly, if another website links to your content, this...
Tempesta Media’s New Content Marketing Platform Improves Each Phase of Content Production Cycle
I am pleased to introduce our latest platform upgrade, v10.0, one of the most significant releases in our history. Our next-generation content marketing platform was developed based on your recommendations. We thank all our customers and partners who contributed their...
11 ways to write an awesome meta-description
Meta descriptions are like film teasers that tempt the audience to spend their time and money on a film. In the exciting and competitive world of search engine optimization (SEO), the objective of a meta description is to coax the reader to click a link and direct...
Why FAQs are a good idea for your content strategy
What is FAQ content and why are content marketers using it as part of their content marketing strategy? FAQ content, as the term implies, is a piece of content that contains a question and answer (Q&A) addressing a common concern about your business. Company...
8 tips on how to incorporate internal links to your content
Internal links within a blog article show that there is content available from an earlier discussion, a wider discussion or a continuing discussion around the topic. When these earlier, wider and continuing discussions are located on other websites, they are external...
We want to start, what are the next steps?
A content marketing service that makes it easy to get started Pick a content subscription Answer an online questionnaire to establish your voice We then conduct an interview to gain more knowledge about your company and voice. We use the insights gathered from the...
What is the content ordering process like? How to order custom content at Tempesta Media
Editorial calendar at the beginning of your content marketing partnership When you begin working with Tempesta Media we have a simple onboarding process. You will receive an editorial calendar with topics and outlines of topics that have been created for your company....
How long should my blog article be?
All blog assignments have a minimum required word length of 500 words. You can see your word count at the bottom right of the content entry screen. You may write more than 500 words, but you cannot submit the article if you write LESS THAN 500 words. What's the...
Customizing product descriptions to your audience improves ecommerce conversion rates
The buyer personas or Voice Profiles used to create long form pieces of content are extremely relevant when it comes to product descriptions. If product descriptions are used to sell the product - the sales pitch will be more effective if it speaks directly to the...
Make the most of revision requests when ordering content
As a Tempesta Media partner, you are receiving access to a pool of highly vetted professional writers that has taken more than five years to build. The writers on your team have been selected because they are strong communicators who are experienced in your industry....
Why companies outsource their product description writing
Product descriptions are imperative to selling products online and increasing transactions. Given the impact that effective product descriptions have on your business, they can't be overlooked. And to make matters even more complicated, product descriptions need to be...
Finding a content marketing firm: the difference between a marketplace and a managed service
People often throw around the buzz words "managed service" and "marketplace". But what are the key traits that define both options? And what do they mean? As you evaluate and optimize your marketing stack - or the marketing platforms used for different aspects of your...
Best practices for creating a content marketing strategy designed for e-commerce
An ecommerce content marketing strategy has so many different components. Learn more about some of the best practices so that you can set your company up for success... increased revenue. All Content Marketing Should Start with a Strategy Any good resource will...
What functionality does the content marketing platform offer?
Overall, the platform is designed to be very easy to use. The main areas of functionality include ordering content, downloading content, and requesting any revisions (if you chose to do so). The platform also can hookup to your website so that completed content...
How many words will the articles be? Is there a minimum word count?
Each content subscription is associated with a number of words that can be used in whatever way is best for your business. The number of articles listed with each content subscription is just one example of how you can use this subscription. Examples of how you can...
