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Content marketing trends, insights and predictions.
100 Mistakes
Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs
Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program. Give yourself an immediate edge. At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.
Do Images Matter in Your Blog Post?
Companies that include images tend to have better SEO performance than those that purely publish text-only blogs. Images can play an incredibly important role in achieving success with your content marketing program. Most B2B businesses incorporate at least one image...
Quality Over Quantity: The risks of publishing a lot of content in a short period of time
Achieving rapid and sustainable results by producing and publishing a single, large batch of content is a myth. Publishing a lot of content in a short period of time will give you little long-term success. Many companies are excited to get their content marketing...
How Long Does it Take For a Content Marketing Program to Drive Bottom-Funnel Results?
B2B companies are seeing high ROI from content marketing programs. How long it takes may surprise you. Content marketing is one of the fastest-growing areas of marketing. Program ROIs are still high. However, the results don't come overnight. Expect it to take 12...
How Long Should it Take for My Content Marketing Program to Begin Seeing Consistent Visitors?
Companies need to provide sufficient time for their content marketing programs to develop and mature. This way, they can harvest the results. Many companies are excited to get their content marketing program off the ground and quickly generate results. Unlike a...
Scaling Your Content Marketing Program by Utilizing Internal and External Resources
If you’re going to successfully scale your content marketing program, you’ll need to use both internal and external resources. Many companies have ambitious expectations. One of them is that they can easily scale up their content marketing program by solely relying on...
Taking Too Long to Create Your Initial Content Marketing Strategy?
If it is taking your company more than 4-6 weeks to devise an initial content marketing strategy, there may be broader issues lurking. Many companies are excited about the opportunities that an effective content marketing program can provide for their businesses....
Risks that Lurk When Building your Content Marketing Program to be too Broad
If you want to build a foundation with your content marketing program and experience initial success, start by narrowly focusing your content on a small group of long-tail keyword phrases. Unless you have millions of dollars to allocate to your program annually, don’t...
Measuring the Performance of your Content Marketing Program like a Media Buy
Are you measuring the performance of your content marketing program like a media buy? If so, you're likely selling short your content marketing program’s actual performance. Content marketing programs can generate a much higher return on investment over time versus...
Your Editorial Calendar is Your Roadmap to Success. Without it, You’re Flying Blind.
Having an editorial calendar helps your business cost-efficiently focus on content that is going to meet your company’s objectives. Editorial calendars form the backbone of most content marketing campaigns. They serve as a roadmap to success. Companies that fail to...
The Importance of a Competitor Analysis for Content Marketing Programs
Uncovering shifts and changes with your competitors can help optimize and scale your content marketing program. Every company needs an edge. With a competitor analysis specifically for content and social media, you can do just that. If you do it correctly, you can...
Incorporate A Focus Keyword Phrase as a Part of Your Content Marketing Plan
You should incorporate a focus keyword phrase into your content marketing plan for maximum SEO visibility. Your content marketing plan must be built and targeted for two audiences: your readers and the search engines. Omitting either one can hurt the overall program....
Making Your Social Media Accounts Work For You
Your social media networks play an important role in improving SEO and thought leadership development. They can also help you with prospect acquisition and customer nurturing. Content marketing programs are intended to drive new customers to your site and maintain...
The Importance of Having a Content Style Guide
Having a content style guide helps you speak to your prospective customers and ensures content is optimized for SEO. When starting your content marketing program, you need to establish specific content rules, both on a macro and micro level. Simply put, you need to...
How to Establish a Target Persona
Without having a defined target persona, your content marketing program will not perform as well as it should. Before you start your content marketing program, you need to identify who your target audience is and how you're going to communicate with them. Developing a...
Getting internal stakeholders to commit to a content review timeline
Learn how content marketers can get internal stakeholders to commit to content review expectations and keep your content marketing plan on track. Many companies struggle to scale their content marketing program and achieve their corporate marketing objectives. Delays...
Improve your click-through rates with these headline writing tips
Famed advertising executive David Ogilvy, widely hailed as "The Father of Advertising," said, "On the average, five times as many people read the headlines as read the body copy." Knowing the ultimate importance of a headline, Ogilvy went so far as to say, "unless...
Involving Executives in Your Content Marketing Program Pays Dividends
Not taking advantage of the experience and knowledge of executives in your content marketing program means negating one of your company’s greatest assets. Executives have deep experience within their industry and within their specific company. Therefore, involving...
Failing to Implement Google Analytics or a Similar Web Analytics Program
Having a web analytics program is a necessary prerequisite for optimizing your content marketing program. Without it, you won’t be able to easily keep track of your metrics. Many companies are excited about content marketing and the possibilities that it can provide,...
Who Should Have the Final Word in Approving Content in My Company?
Defining someone within your organization who has the final word in approving content will drive your content marketing program forward. Many organizations are excited about the ROI (return on investment) opportunities associated with content marketing programs....
Don’t Add the Role of Content Marketing to an Already Busy Employee
Adding the role of content marketing to an already busy employee will set you up for disaster. When starting their programs, many companies assign the role of content marketing to an already busy employee. Making an individual add content marketing to their overall...
What Is the Internal Content Review Process?
An internal content review process enables companies to publish content effectively and efficiently. A company's internal content review process is just as important as creating the content itself. If the company hasn't taken the time to formally institute the...
Content Marketing Project Managers Add Value
Most major company projects have a project manager to ensure that the job is completed on time and on budget. Content marketing programs are no different. Without an effective project manager at the helm, content marketing programs are subject to cost overruns and...
Executive Sponsor’s Influence on a Content Marketing Program
Executive sponsors play a major role in ensuring that content marketing programs align with overall company objectives. They're also critical in securing the internal resources necessary for the program to flourish. As such a crucial component, not having an executive...
Content Promotion Budget: How much should you spend?
With marketers under pressure to make their content marketing budgets even more effective, correctly allocating the budget is imperative. Many companies are exclusively focused on creating content at scale while not sacrificing quality. The challenge that they often...
Defining the Size of Your Content Marketing Budget
Many companies understand the value and high ROI potential associated with content marketing programs. However, being able to fit such a program into an overall budget takes more than just guessing. In fact, most companies struggle to effectively determine the size...
How to Clearly Define Measurable Content Marketing Program Goals
Many companies face challenges when trying to get their content marketing program off the ground. In fact, their first challenge occurs before the program even begins, and if they don’t address it, the program will likely fail. What is it? Establishing objectives. To...
Executing Content Marketing Post-Quarantine
American businesses are gearing up to restart operations after the relaxation of their state’s respective COVID-19 quarantine restrictions. However, it’s important to note that life will not be the same for Americans thereafter. Content marketers need to acknowledge...
Adjusting Your Content Marketing Plan for Life Beyond COVID-19
COVID-19 has wreaked havoc across the country in ways that go far beyond the mortality incurred. Businesses need to come to grips with the new economic landscape and adjust accordingly. Your content marketing program is no exception. Content marketing budgets Your...
What Happens When You Let Your Content Marketing Program Lapse?
With companies under pressure to cut costs as a result of the COVID-19 shutdown, some have begun to take an axe to their content marketing programs. Traditional digital media buys, including paid search campaigns, can be instantly turned off and on with a couple of...
What Is Social Media Marketing?
Whether you are a novice content marketer or a more experienced one, it's important to take advantage of every opportunity to improve your program. Implementing a social media marketing campaign can give you that opportunity. What is social media marketing? This type...
Tempesta Media Platform Series – What Is the Content Analytics Feature?
Welcome to the second installment of our multi-part series on our content marketing platform features. Here, we cover our content analytics capabilities. Content analytics basics When many companies start out, they struggle to identify the best metrics that will...
10 Mistakes Businesses Make When Starting, Optimizing and Scaling Their Content Marketing Program
Implementing your content marketing program is no easy feat – starting, optimizing and scaling it all come with their own set of barriers, and odds are you won’t craft a flawless program. However, you can prepare yourself to craft a successful one. Taken from our...
The Importance of Visual Content in Your Content Marketing Program
Think back to when you were in school reading textbooks. Were you ever excited to turn the page and see that it's entirely filled with text? Probably not. Pages with pictures, charts and infographics made the text seem less intimidating. The same holds true for your...
How the COVID-19 Pandemic May Change the Lives of Americans Going Forward
Listed below are a few scenarios that may result from the current COVID-19 pandemic. COVID-19 might permanently increase remote work. Like Tempesta Media, many businesses have been forced to send their employees home to work remotely. The rapid growth of the...
How to Create Emails Your Audience Actually Wants to Open
Contrary to popular belief, email is still an extremely strong form of communication and a reliable way to boost engagement rates. However, email will only benefit your marketing initiatives if you craft and send them correctly. If you don't, you run the risk of...
How to Use KPIs for Long-Term Content Marketing Success
You can't fix something if you don't know it's broken. In fact, the only way to avoid that problem is to establish how processes are supposed to work and regularly monitor them for any issues that arise. Take this approach when starting your content marketing program....