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Content marketing trends, insights and predictions.
100 Mistakes
Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs
Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program. Give yourself an immediate edge. At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.
Optimize Content for SEO to Increase SERPs Rankings
When you optimize content for SEO and for your readers, you increase your SERPs rankings and strengthen your audience engagement. Content is a powerful marketing tool that companies can use to attract, educate and ultimately convert potential buyers of their services...
Five Writing Mistakes Writers Make Without Realizing
What prevents your content from engaging readers and generating leads? These five writing mistakes could be to blame. Content marketers cite the number of leads generated as the most important metric they use to measure engagement. Your content can be well written and...
Top Content Marketer Mistake: Presenting yourself as an expert when you’re not
Today, it seems like every content marketer is an expert. Everyone is an authority. Everyone is a pundit. Yet many people who present themselves as experts are far from it. If you present your company as an expert in areas where you don’t have expertise, your...
Why Domain Authority Is Important for Content Marketing Success
A site’s domain authority is a collection of various site metrics that can help estimate your TrustRank within Google. Domain authority is a term created by the company Moz. It's essentially a collection of metrics to help boost your Google TrustRank, a factor that...
Learn the Basics for Developing an Online Presence for Your Small Business
Nowadays, we can't imagine our life without the Internet, since we spend a lot of time online for different reasons: entertainment, work, research, shopping and thousands more reasons. It makes sense then that businesses have followed their customers online. That's...
The Value of a Lede Oriented to Your Target Audience
To maximize engagement and offer value to your audience, create a lede that speaks to their needs and reveals the topic you’re writing about. The introduction is arguably one of the most important parts of an article. If you don't attract the attention of your...
Digital Content Development Trends for 2021
As you adapt to the new environment and prepare for 2021, it's important to recognize digital trends in order to stay ahead of the competition and better connect with your audience. Closures and social distancing shaped 2020 and made digital-first connections between...
The Importance of Setting the Readability Level for Your Target Persona
Everything from the words you choose to the complexity of your sentences affects your readability level, and you need to choose it carefully. Anyone creating or distributing digital marketing content knows the importance of getting your message across to your...
The ultimate guide to super-charging your product descriptions
There are hundreds of blog pieces out there explaining the value of having a great e-commerce website. They discuss how great e-commerce websites are well-laid out and well-designed. The blogs also speculate that good websites have bold headlines that capture a...
How Do You Become an Expert Writer?
You are never too old — or too young — to become an expert writer. However, a few key skills and traits allow experts to stand out from the pack. Top qualities and skills of an expert writer To begin with, it's essential to keep in mind that becoming an expert at...
Do I Need to Have a Compelling Title for My Content?
Don't settle for a lackluster title. Write a compelling title to grab your audience's attention, boost engagement and improve SEO. The title of an article is more than just the descriptor of what is included in the article itself. It is both a marketing tool and an...
6 tips for copywriters struggling with writer’s block
As a writer, there’s nothing worse than opening a document and facing an empty page — with zero ideas for where to start. Writer’s block can happen to everyone, but the process of gaining the inspiration to work through it can vary from writer to writer. Inspiration...
Modern marketing trend: influencer marketing
Most people working in marketing are aware of social marketing and even content marketing. What they may not know about is influencer marketing. Since it can be very beneficial to business, it's worth learning about this new buzzword and the type of marketing some...
4 strategic ways to turn regular readers into conversions that count
It used to be that the easiest way to gauge a blog's success was to check its traffic stats. More visits meant that a blog was popular, which could then be used to build revenue from ads. But blogs have evolved over time. Organizations now use them not only for...
Pillar Content Page: Why is it Important?
Don't let your audience fly blind on your website. A pillar content page clarifies and organizes your offerings. On your website, you post about various topics. Usually, these consist of the services your business offers. For example, let's say you are an event...
Find Out How Companies Are Generating 23% More Revenue From Their Content Marketing Program
In your blog, consistency in formatting is just as important as information accuracy if you want to establish yourself as a knowledgeable, prepared leader in your industry. How’s your content marketing going? Maybe readers are lapping up every word, or maybe they’re...
Why it’s important to add an estimated reading time
Every company is trying to achieve an edge with its content marketing program. Adding estimated reading time to each of your blog posts can have a profound and positive effect on reader engagement levels. How to estimate reading time Reading time is pretty easy to...
Why startups should outsource their content marketing
In 2020, every business needs a content marketing strategy, but for startups, high-quality content can place a new brand on a level playing field with its more established competition. The additional challenges startups face, however, can render a do-it-yourself...
Three reasons content marketing fails
Content marketing has grown to become one of the most popular online marketing strategies in recent years. Companies are more interested than ever in knowing the reasons content marketing fails or succeeds. A 2016 report by the Content Marketing Institute shows that...
How Can CMOs Use Analytics and Attribution Data to Improve Content Marketing Performance?
Many CMOs are overwhelmed by data, and they struggle to apply their analytics and attribution reports effectively to their content marketing programs, which affects their content marketing performance. There are many ways you can improve your content marketing...
Small brand content marketing: How to make it work
Large and small businesses differ in the way they market their products and services. While most larger brands have the robust budgets needed to create and distribute effective marketing messages, they often send these messages into the void, hoping a certain...
Creating reader-worthy content for nurturing campaigns
Our agency partners often ask us to create content as part of a nurturing campaign. The purpose of nurturing content is to build on a prospective customer’s initial interest and nudge them along in the buying process. Your intention is for the prospect to select your...
How Tempesta Media can augment your in-house writing team
In business, some choices are mutually exclusive. Your company can be organized as a corporation or a limited liability partnership, not both. A business is either publically held or privately held; it can't be both. However, when it comes to your content marketing...
Tips for finding great content ideas for clients
We have added additional great content ideas that can help propel your content marketing program forward fast: New commentaries if your company is in an industry with high visibility or much change, there are bound to be numerous news stories. Using the news...
KPIs of content marketing success
Content marketing has become very important to businesses, but it can only be effective if it is accurately measured. When many agencies consider key performance indicators (KPIs), old standbys such as cost per acquisition, sales revenues or leads seem a great place...
6 Traits of an Excellent Blog Post in the Eyes of the Customer
Content marketing is all about attracting more customers, so creating an excellent blog post means keeping your audience in mind at all times. How can you create an exceptional blog post that strongly appeals to your target audience? Let's discuss six key traits that...
Optimizing Your Blog Posts: 5 smart ways to boost SEO visibility
Your blog is a crucial medium for driving traffic to your site and ultimately attracting new customers. Enhance SEO visibility to maximize success. To achieve your goals for a blog post, you need to use actionable techniques that boost SEO visibility. Here are five...
Content Types: How to adapt your blog to each stage of the sales funnel
Appeal to your audience in each stage of the sales funnel by using the right content types for their buyer journey. In order to turn prospects into leads and leads into customers, you must address the needs of different audience segments. To do so, create blog posts...
5 Tips to Sharpen Your Writing Skills
Good writing is one part art, one part science and two parts hard work. To improve your writing skills, you have to refine your knowledge. If you're willing to learn the tricks of the trade and gradually hone your craft, then your writing will be crisp, clear and...
With Images in Your Blog Post, You Can Tell a More Compelling Story
Relevant, thoughtful and on-point images in your blog post reinforce your message and provide additional insight for your audience. Having images in your blog post drives increased audience engagement. However, adding images just for the sake of having them can...
Don’t Substantially Optimize for SEO Instead of the Reader
The best thing you can do as an organization is to focus on your audience and your reader first. Then apply SEO to your content afterward as a supporting mechanism. Don't just optimize for SEO instead of the reader. Creating content is about more than trying to game...
Create Content Before Completing Your Content Marketing Strategy
For new content marketers, there is value in producing and publishing some content before completing your content marketing strategy. Some B2B businesses are so excited about launching their content marketing program that they charge forward without a strategy. Others...
Do Images Matter in Your Blog Post?
Companies that include images tend to have better SEO performance than those that purely publish text-only blogs. Images can play an incredibly important role in achieving success with your content marketing program. Most B2B businesses incorporate at least one image...
Quality Over Quantity: The risks of publishing a lot of content in a short period of time
Achieving rapid and sustainable results by producing and publishing a single, large batch of content is a myth. Publishing a lot of content in a short period of time will give you little long-term success. Many companies are excited to get their content marketing...
How Long Does it Take For a Content Marketing Program to Drive Bottom-Funnel Results?
B2B companies are seeing high ROI from content marketing programs. How long it takes may surprise you. Content marketing is one of the fastest-growing areas of marketing. Program ROIs are still high. However, the results don't come overnight. Expect it to take 12...
How Long Should it Take for My Content Marketing Program to Begin Seeing Consistent Visitors?
Companies need to provide sufficient time for their content marketing programs to develop and mature. This way, they can harvest the results. Many companies are excited to get their content marketing program off the ground and quickly generate results. Unlike a...