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Blog

Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.

Optimize Content for SEO to Increase SERPs Rankings

Optimize Content for SEO to Increase SERPs Rankings

When you optimize content for SEO and for your readers, you increase your SERPs rankings and strengthen your audience engagement. Content is a powerful marketing tool that companies can use to attract, educate and ultimately convert potential buyers of their services...

The Value of a Lede Oriented to Your Target Audience

The Value of a Lede Oriented to Your Target Audience

To maximize engagement and offer value to your audience, create a lede that speaks to their needs and reveals the topic you’re writing about. The introduction is arguably one of the most important parts of an article. If you don't attract the attention of your...

Digital Content Development Trends for 2021

Digital Content Development Trends for 2021

As you adapt to the new environment and prepare for 2021, it's important to recognize digital trends in order to stay ahead of the competition and better connect with your audience. Closures and social distancing shaped 2020 and made digital-first connections between...

How Do You Become an Expert Writer?

How Do You Become an Expert Writer?

You are never too old — or too young — to become an expert writer. However, a few key skills and traits allow experts to stand out from the pack. Top qualities and skills of an expert writer To begin with, it's essential to keep in mind that becoming an expert at...

Do I Need to Have a Compelling Title for My Content?

Do I Need to Have a Compelling Title for My Content?

Don't settle for a lackluster title. Write a compelling title to grab your audience's attention, boost engagement and improve SEO. The title of an article is more than just the descriptor of what is included in the article itself. It is both a marketing tool and an...

Modern marketing trend: influencer marketing

Modern marketing trend: influencer marketing

Most people working in marketing are aware of social marketing and even content marketing. What they may not know about is influencer marketing. Since it can be very beneficial to business, it's worth learning about this new buzzword and the type of marketing some...

Pillar Content Page: Why is it Important?

Pillar Content Page: Why is it Important?

Don't let your audience fly blind on your website. A pillar content page clarifies and organizes your offerings.  On your website, you post about various topics. Usually, these consist of the services your business offers. For example, let's say you are an event...

Why it’s important to add an estimated reading time

Why it’s important to add an estimated reading time

Every company is trying to achieve an edge with its content marketing program. Adding estimated reading time to each of your blog posts can have a profound and positive effect on reader engagement levels. How to estimate reading time Reading time is pretty easy to...

Three reasons content marketing fails

Three reasons content marketing fails

Content marketing has grown to become one of the most popular online marketing strategies in recent years. Companies are more interested than ever in knowing the reasons content marketing fails or succeeds. A 2016 report by the Content Marketing Institute shows that...

Small brand content marketing: How to make it work

Small brand content marketing: How to make it work

Large and small businesses differ in the way they market their products and services. While most larger brands have the robust budgets needed to create and distribute effective marketing messages, they often send these messages into the void, hoping a certain...

Tips for finding great content ideas for clients

Tips for finding great content ideas for clients

We have added additional great content ideas that can help propel your content marketing program forward fast: New commentaries if your company is in an industry with high visibility or much change, there are bound to be numerous news stories.  Using the news...

KPIs of content marketing success

KPIs of content marketing success

Content marketing has become very important to businesses, but it can only be effective if it is accurately measured. When many agencies consider key performance indicators (KPIs), old standbys such as cost per acquisition, sales revenues or leads seem a great place...

5 Tips to Sharpen Your Writing Skills

5 Tips to Sharpen Your Writing Skills

Good writing is one part art, one part science and two parts hard work. To improve your writing skills, you have to refine your knowledge. If you're willing to learn the tricks of the trade and gradually hone your craft, then your writing will be crisp, clear and...

With Images in Your Blog Post, You Can Tell a More Compelling Story

With Images in Your Blog Post, You Can Tell a More Compelling Story

Relevant, thoughtful and on-point images in your blog post reinforce your message and provide additional insight for your audience. Having images in your blog post drives increased audience engagement. However, adding images just for the sake of having them can...

Don’t Substantially Optimize for SEO Instead of the Reader

Don’t Substantially Optimize for SEO Instead of the Reader

The best thing you can do as an organization is to focus on your audience and your reader first. Then apply SEO to your content afterward as a supporting mechanism. Don't just optimize for SEO instead of the reader. Creating content is about more than trying to game...

Create Content Before Completing Your Content Marketing Strategy

Create Content Before Completing Your Content Marketing Strategy

For new content marketers, there is value in producing and publishing some content before completing your content marketing strategy. Some B2B businesses are so excited about launching their content marketing program that they charge forward without a strategy. Others...

Do Images Matter in Your Blog Post?

Do Images Matter in Your Blog Post?

Companies that include images tend to have better SEO performance than those that purely publish text-only blogs. Images can play an incredibly important role in achieving success with your content marketing program. Most B2B businesses incorporate at least one image...