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Content marketing trends, insights and predictions.
100 Mistakes
Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs
Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program. Give yourself an immediate edge. At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions. Download it now.
What Exactly Are My Content Marketing Costs?
In a previous post, we discussed why you should have a content marketing budget if you want to properly scale your program. In this partner post, we break up content marketing costs into smaller categories. This way, you can easily separate and allocate for each...
Content Marketing Budgets: What you need to know
Believe it or not, content marketing is quickly becoming the largest component of a company's digital marketing budget. However, given its rapid growth, companies are struggling to determine an optimal budget for their content marketing programs. At Tempesta Media, we...
Do I Need a Content Marketing Plan?
Imagine going into a sales pitch without preparing any data - it's probably not going to be the best meeting. As with any aspect of your business, you need a plan of action for your content marketing program if you want to see improvement and success. Why do I need a...
Content Marketing Agencies Versus Content Marketing Platforms
If you're considering outsourcing your content, you've likely come across content marketing agencies and content marketing platforms. If you're confused as to what the difference is, don't worry. We've got you covered. What's the difference between content marketing...
What Is a Content Marketing Funnel?
With all of the business and marketing jargon floating around, it can be a challenge, especially for newly-minted marketers, to get up to speed and successfully implement content marketing strategies. One of the most important ideas to understand is the content...
Content Marketing for Business-to-Business Enterprises
As a business-to-business enterprise (or B2B enterprise), you've likely already learned the value of content in implementing a successful marketing strategy. Without consistent, quality content, it's difficult to attract new leads, keep your audience engaged and stay...
What Is a Content Marketing Manager?
It takes a team to create a successful content marketing strategy. In order to thrive, you need a goal-oriented content marketing manager. Once you define a strategy for your marketing campaign, your manager can help to ensure the content aligns with your overall...
Improve Your Customer Relationships With Content Marketing
For most companies, when they think of content marketing, they think of publishing content to their website or blog. However, content marketing can be promoted in many different ways. While blogging is a reliable option, you're content marketing program isn't limited...
What Is a Content Marketing Strategist?
Even if your company has a strong desire and determination to improve your content marketing, you must have a strategy to achieve success. To clarify, you can't go around publishing random articles sporadically and expect to see improvements. This is where a content...
The Value of a Blogging Service
Teaming up with a blogging service may be the secret to scaling your content marketing efforts. Quality at scale is elusive but achievable, and outsourcing just may be the key to positive change. Framing success is a process that starts with delegation. As a matter of...
What Are Content Marketing Examples?
Content marketing involves any piece of content that engages a company's audience. Moreover, it provides them with an opportunity to further pursue a relationship with that business. Here at Tempesta Media, we offer nine different content types that our expert writers...
Understanding Content Marketing Platforms
Today's audiences want to feel valued. They want to know businesses appreciate the time and money they spend as customers. Among other methods, companies can show that they value their customers by providing relevant and engaging content. In light of this, businesses...
What Is a Content Marketing Specialist?
When you're creating a content marketing plan, it's important to have the right team in place. Specifically, you need someone who can help to create a strategy to meet and exceed your business goals. A content marketing specialist can be that person. What are content...
Why an Outsourced Content Marketing Producer Is Best
Content published on your website can be your primary lead generation tool, leading to more revenue for your company. To achieve this, you need a content marketing program in place that can help you scale your growth and create consistently high-quality content. With...
What Is Quality When It Relates To Content?
When it comes to your marketing strategy, it turns out that content isn't really about content at all. That's right. If you want to do well in the world of search engine optimization and content marketing, you must emphasize some things other than getting your point...
Article Writing Service Providers – What To Know
Every company should have a program to communicate their thoughts to customers. Sometimes, though, businesses don't have the capacity to manage their content marketing program. As a result, they choose to outsource to an article writing service provider.Types of...
What Is an Article Writing Service?
Creating content is crucial to the success of your marketing strategy. Ultimately, this will also lead to the success of your business. Content marketing, however, requires a commitment that not all companies can afford. Good thing there are article writing services...
What Is a Content Marketing Platform?
Successful content marketing involves a lot more than just good content. To be the most efficient, businesses can utilize a software system that streamlines the content creation, management and publication processes.What is a content marketing platform? In short, a...
How Do You Outsource Content Marketing
Content marketing is one of the most effective marketing techniques your company can implement to drive real results. Content marketing can establish industry leadership, improve your SEO and increase engagement in your customer base - both current and potential....
Why Outsource Content Marketing for Your Business
Creating relevant and engaging content takes both time and money from your marketing department. Outsourcing can relieve the pressure to produce such content. This also allows you to focus your efforts on other aspects of your business. Saves time When you outsource...
Why Do Companies Work With Tempesta Media After Bad Experiences With Other Content Providers?
Tempesta Media turns content creation into a simple process that doesn't take more than a few minutes of your time. We provide you with quality content at scale. We do this by working with a team of qualified writers with expertise in your specific industry. We also...
Understanding the Value of Including CTA in Your Content
Call to action (CTA) is a statement or collection of statements written to elicit immediate responses from potential buyers. CTAs are often used at the end of written content. However, they are often also sprinkled throughout a company's other channels in various...
12 Best WordPress Plugins for Every Content Marketing and SEO Guru
Here are our picks for the 12 best plugins available right now in the WordPress plugin marketplace. WP Last ModifiedGoogle likes to see that you're updating your content. Updating content is also an excellent way to increase traffic to the post because readers like to...
Content Marketing for Your Onboarding Process
With so much emphasis on content marketing for potential customers, it can be easy for organizations to forget that they still have to market to their new ones. That's the time to impress customers and show them that they made the right choice by signing on with your...
Achieve Content Marketing Success With Tempesta Media
Content marketing is an effective way for businesses to establish credibility. It's also a great way to build trust and drive visitors to their websites. Tempesta Media has developed content marketing solutions for every type of business. We give attention to quality...
Marketing Agencies Face a Challenging Environment Heading Into 2020
Marketing agencies face a challenging environment heading into 2020. There's the slowing economy. There's also an increased disruption brought on by machine learning, artificial intelligence (AI) and marketing automation. Because of this, agency CEOs will be under...
Win With Financial Services Content Marketing
sThe financial services industry has significantly shifted its marketing methods within the past five years. Many other industries have as well, so the financial services content marketing is quickly seeing mass adoption. Surveys show that 61% of CMOs expect to...
Outsourcing Content Marketing in Regulated Industries – Part Four
Part three of our four part series discussed incorporating regulatory compliance into your content review process. Today, we will analyze outsourcing content marketing production in regulated industries. In addition, we will...
Tempesta Media Opens Michigan City Office
MICHIGAN CITY, IN – September 3, 2019 – Tempesta Media is pleased to announce the opening of its office in the uptown area of Michigan City. The new office will house sales, marketing and operations personnel. Michigan City was selected over several other locations. ...
How Medium Affects Your SEO and Content Marketing
You most likely have heard of a site called Medium.com if you're looking to develop a marketing strategy centered around content and SEO. It's a platform designed for both new and experienced bloggers. The site's simplicity is one of its major attractions for...
Right Steps for Marketers in Bad Political Climates
Today’s American political environment poses significant risks to marketers. Companies need to adjust their marketing programs to ensure that they don’t step on a political landmine from either side. Marketers in bad political climates need to take the right steps to...
Content Marketing Industry Resources
Content marketing continues to be a critical component for corporate growth, so education is key to making sure that you are using the best practices. Listed below are several industry resources. They provide great insight on everything you need to know about...
How Google News Can Double Your Content Marketing Results
Why incorporate Google News into your content strategy Google News is an excellent way to use content marketing because it provides key points and statistics that will drastically improve a company's engagement on a content marketing item. The site gives the firm...
Content Marketing Requires More Project Management Time Than People Realize
To reap the rewards of content marketing, companies must invest serious time, often without seeing significant return on investment (ROI) until the next fiscal year. Still, the payoff is worth the wait, whether a company seeks to acquire new customers, increase brand...
Incorporating regulatory compliance into your content review process – Part 3
Last week we discussed assigning ownership to ensure that the content gets reviewed in a timely matter. Today's focus is about reviewing content in highly regulated industries. Regulatory compliance reviews content to avoid legal ramifications A challenge facing many...
How much to spend on your content marketing program
The percentage of your budget that is spent on content marketing must reflect the split between brand based marketing and the direct response based marketing. "Most marketers are allocating anywhere between 25 and 49 percent of their marketing budget towards content...
